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Una gran oportunidad | Gustavo Martini | TEDxRioCuarto


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I live in this city since he saw me
born but for various issues
I have been lucky enough to know other
cities of the country and other countries
still I always chose to live in river
fourth
I love to travel but in a few places
I feel as comfortable as he studies here and
he received me at the local university
over twenty years ago and since
then I have been lucky to live and
work around my vocation and my
profession
in all this time going here to there
and working in various fields and gone
forging a wish an idea or something
like a dream and I want to share it
my dream is to see argentina inserted in
the international context of the 21st century
with a good economic situation and with
proud people and excited to live
and for working here I know that my dream
maybe it’s not very original
I imagine that being similar to
several and I also think that it’s going to be a
dream shared by many but has
a particularity in my dream all this
passes pushed through the field by the
industry
I am an agronomist and work in the
field and I am dedicated to agriculture
extensive for those who are not very well
the subject is almost everything they see when
they travel by the routes of the zone corn
soybeans wheat tractors harvesters
now my dream to be a reality to be
honest for what I’ve been seeing until
here I see it very difficult very difficult but
not impossible and to exploit this idea
I would like to make an analogy with the
Argentine sport gave us to choose a
sport to aim for a medal
gilt in the Olympic games that carry
we would probably choose many of
you said the majority let’s choose the
football because football is good because
are our roots because we have
practiced for years by a lot of
generations also because we have
good background we won two medals
golds and two Olympic games of the
football hand
and this has given us recognition
international anyone expects that
Argentina will play a good role in a
football competition
all that looks a lot like the Argentine
is in our roots and we have
practiced for years since mid
1800 there is an agriculture similar to the
what we do now we also have good
background the best economic position
in the history of our serious country
beginning of the 20th century with an economy
based on the agricultural sector and
we also have recognition at the level
The Argentina international agriculture
today is comparable to that of the countries
most competitive in the world because in addition
we would choose football because we have
messi to messi
some will like others less
but he is one of the best players in the
world and that implies running with advantage
who messi in the Argentine agriculture which
is the advantage we have to be able to
think that a country can be
develop from a sector
Messi is the abundance and quality of
environmental resources with which
we count on to carry forward this
activity
Argentina is located in the top ten of
countries with the largest working surface is
the fourth country in the world with more
arable land per inhabitant of
Argentina is fourth 250 ay countries
this is almost one hectare for every
person who lives in this country
for those who are not in this one
hectare equal to an apple of
surface of any city
we also have very good availability
of quality water and availability
of water is much higher than the average
world
and as if all this was not enough we have
an attitude and a climatic diversity
to produce a lot of crops what
throughout our territory and this
does not imply not recognizing other sports
where I probably would also have more
chances like tennis the basketball or some
but if it attacks – that they share
with me this day of the benefits
we might think that sport does not
we have chosen I would like to move to
talk about the context like the court in
what are we going to have to play
the context is very complex and has
points in favor and points against
I would like to start talking about the
favorable
The first thing that appears here is the
projection of population increase
world
this much you have heard 7,500
million inhabitants that we are
currently and that within 20 or 30 years
let’s make nine thousand or more
all those people are going to have to eat and the
demand food to be very large not
you just need more quantity of food
you need different quality food
there are many underdeveloped countries that
in recent years they are improving their
economy and as long as that happens
the diet changes people start eating
more meat and that meat is produced from
animals that eat grains much more
grains than what men eat in
direct way
that growing population is also going to
demand a lot of energy so that the
people can be transported so that they can
heating up so the factory
work or so that the food is
can produce energy is going to point to
be satisfied from renewable sources in
replacement of fossil fuels
whose abundance and availability is not
completely true but the only thing more or
less sure is that one day they will end or
they will be very expensive to get very
costly
almost all the food that we consume
the meat the milk the fruits the
serials and a good part of the energy
renewable that the world needs and is going to
need in the coming years it
produces in the field
all these are really very aspects
favorable and at the same time
happening a great technological impact
a great technological wave around the
agriculture that allows us to think that in
the next few years the crops are going to
to be able to perform more
productivity increase efficiency
production is going to be better and the
environment is also going to take care more is
as this technological wave accompanies
all this demand and this possibility
who are we in this we have heard
these hundreds of times and we love
listen to it as you can imagine why
represents a huge opportunity for
the agricultural sector up to cup
it almost seems like every tail wind and that is
a game easy enough to win but
it is necessary to mention the variables that play
against we could say the one
determine that the court is muddy
which are first appears the
global warming and change
climate
this will result in phenomena
extreme weather with more and more
frequency hail droughts floods
and it will be agriculture therefore a
highest risk riskiest activity
also plays against the lack of
infrastructure
this is still a subject
pending in our country so that the
team can achieve its objectives
you need more and better routes more
motorways better rural roads more
water works to contain excesses of
rain and that’s something that is still
missing and also going against
Our interests
the deterioration of environmental resources
in recent years Argentina lived a
tremendous expansion of agriculture was
very large last 15 or 20 years did not have
all that if I care
This is seen as the hand of a very
low crop rotation with a
very high participation of soy and with
very high extraction of nutrients from
floor
meet the demands of food and
energy of the world that is taking care of
quality of our natural resources
taking care of the quality of our floors
sustaining quality and availability
water and caring mainly the
harmony among the inhabitants that inhabit
the planet is perhaps one of the tests
of fire larger than you have to
to cross humanity in the next
years
luckily society has taken account
of such difficulty and tension
growing among those who base their
activity and intervening the medium
environment and who is not proof of this
Here are always very visible
extreme positions not people who are
very little concerned about the state in which
the natural resources for the
generations that come and their counterparts
people who are almost more worried
for the environment that for survival
human future
look over this is that a situation of
balance where the interests of the
most are above the
interests of a few is every time
closer
I imagine a series of consensus where
you can set clear rules of the game and
fulfill them to be able to produce in
and as soon as the environment is taken care of I do not
it seems to be a utopia
none of us want messi not
be well we all know that we do not
it suits
the challenge is very big the opportunity
big but the challenge is just as
great missing then missing for me
players lack people miss adding people
to the team and these players are not in
another team are in the bank of
alternates and is time between
we need and this great project
that see that with the bark with the
food production
I my profession and that ‘s something
completely oblivious and the truth that if
a country wants to be a protagonist in this
competition has to incorporate
players from other areas
if we only add to the team of engineers
veterinary agronomists chacareros is
say professions and related trades like
for being able to produce more
obviously more meat plus grains more
milk but the goal has to be
much more ambitious goal has to
be take advantage of our resources
natural to be able to elaborate
example sophisticated foods with
specific nutritional properties
for an athlete in Europe or provide
complex technological services in
around what we know how to do that the agro
and agriculture like putting a team in
running risk and handle it in states
united from here from fourth river
for that you need another kind of
players
we need engineers who give you value
added to our production
we need economists and accountants who
can design a tax policy
adequate and that control models of
successful business
we need lawyers to put the frame
legal to take care of natural resources
and caring for people and that they keep
for the fulfillment of contracts
international publicists
marketing specialists and
marketing that they can sell and
place our products in the world and
translators that allow us
communicate with clients of various
countries of the world and scientists
researchers who give answers to
complex questions technologists that
filtren ya that in innovation
specialists in environmental sciences
that take care of the environment
environment as long as we produce
more other players
this is more gray matter around the
agroindustry to develop
companies to develop the
country and so that the
people and in addition and luckily not only
professionals are needed between
point to the other end of the chain
agrifood are going to need many
merchants intermediary trades
transport operators the opportunity
it stops being only of the agricultural sector
and it becomes much wider and mine and
more inclusive involves a lot more
people
It is also very important to incorporate
young people let’s not forget the
inferior that is attractive this
team for young people
good that there are many topics that are passionate
to today’s young people a lot of technology
much environmental care a lot
of social impact of what we do here
and interdisciplinary work teams
and an absolutely globalized business
in something that we also have
international recognition in something in
what we are good
maybe many questions from young people
today of these generations can
find an answer here
these crucial questions in some
stage of life like where can I
work where can I grow
economically where can I develop
professionally where I can be happy
there is place for me there the answer is yes
and we said that the game is good
difficult but not impossible to point
chayo or that allows us to be optimistic and
think that we can emerge victorious
good good, spending a few things
pretty aligned with this idea and
some I would like to mention the ones by
example everything that is happening in
around good agricultural practices
these a way to carry forward the
production taking care of the environment
caring for the processes and people that
are involved in the activity
productive and guaranteeing safety and
the safety and quality of
products that have been achieved
produce of food there is every time
more companies in argentina that are
adding to this form do the things that
are adhering to this set of guidelines
to do things well and this too
has state support
for example the province of córdoba
just launched a few months ago a
good practice program that
encourages producers to carry
forward a more productive model
sustainable is also a very good
signal the amount of small
Entrepreneurs or pledge companies
emerging or startups as they are called
now around the agro
these are small businesses that take
telecommunications technologies
computer science of robotics and that the
put at the service of innovation in
pursuit of agricultural production and
food many of these companies already
they have developed products and services
successful that are inserted at the
world in the latest edition of the funk
progress the great agricultural fair that
It is made in the United States every year
and that is one of the most important to
world level
the presence of Argentine companies was
really significant companies with
these characteristics
It is also a very good sign
how much is being installed in our
country
this concept of agro-industry and
bioeconomy this is a way of
multiply the value of our
primary products int
here we can think of grains that
they transform into oils or grains that
they transform into meat and meat that
transforms into hamburgers or serials
which are transformed into flours and flour
that are transformed into bread or cookies
or serials transformed into bars
able cereal all that sounds pretty
familiar but you can also think of
plant crops and they transform into
energy in grains that are transformed into
fuels or in grains that
they transform into plastics
this is like building a building
several floors in the same land where
we could make a house and it seems to be
the chosen course that seems to be the
direction the model has taken
Argentine agriculture and to think
where can we go with that direction that
we choose always comes to mind
a company that I was lucky enough to
know in Chile 15 years ago they are
starting to look like companies like this
what will I tell you
now here in Argentina this company
It had 500 hectares of surface in
chile the fields are not very extensive and
cultivated and more with half more or
less of the production that was grain of
purple corn animals in a pen of
cows and they produce meat that meat had
certification of universities
united states that guarantees quality
and the process in which he had
produced
this allowed him to get to the gondola with
a price equal to double that of its
competitors in three butcher shops of the
Santiago with own brand
the other half of the corn they made silo
corn is a process that integrates the grain
and the chopped plant to make a
fermentation its to the whole plant and silo
of corn fed a biodigester
biodigester very similar or equal to 1 that
in fourth river running and with that it
will produce biogas and saw gas produce
energy and the energy that there was produced
in the field the network of
local energy
it met the needs of half
of the closest population that I had
a quantity and both is very similar to
our city the fourth river city
and as if all this was little in that
power generation process is
releases water vapor with steam from
water heating in greenhouses
where they grow tomatoes tomatoes that
they are also packaged they had their own brand and
the supermarkets were in the gondola
all that from 500 hectares
agricultural imagine the amount of people
involved in all those processes since
the industrialization primary production
marketing brands advertising the
trade five hundred hectares of
agriculture imagine the potential of
our 30 million hectares
cultivable
the opportunity is very big very big
if we do not take advantage of all of them maybe
we can not take advantage of it and this has to be
think about it globally because if you do not
do we someone from outside
take advantage of the advantages that we
we see are seen in the world and it is true that
we could put together a team that has
some foreign players would not happen
nothing but it does not seem necessary here
we have everything or almost everything
need and if most player
of our team are our very many
best
finally I would like to mention that river
fourth as many other cities of the
interior can be part of this is more
I would say it must be part of this I had
my dream does not make sense if I laugh fourth
see it happen to messi we have it here no
closer ten minutes from this place
How many kilometers do we have to do?
to go see him play
what else is missing maybe one more thing and
very important that is to put a goal
ahead and throw all for the same
side play all for the same team
let’s play football let’s take advantage and
let’s take care of messi
now we have the team add new
players
let’s consider the lower ones and
we all leave for the same side
when all this happens it is very likely
let my dream come true
[Applause]
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