[Music]
when I was first approached of this
theme of boomerang I thought it’d be
really fun to actually learn how to
throw a real boomerang I mean how hard
could that be
right the idea of picking up that
smoothly carved curve piece of wood
tossing it far into the distance and
watch an arc across the sky circle back
until it returned in my hand
it sounded amazing we’re trying to be
far less amazing even that chunk of wood
far into the distance without it
returning running after it picking it up
throwing it again and running some more
after a long day of disappointment I was
heading home with a sore shoulder and a
bruised ego I start reflecting on some
of the things that I really enjoy doing
to lift my spirits a bit physical
fitness now I’m not going to be on the
next cover of men’s health magazine but
working out makes me feel good gives me
confidence and energy there is no better
feeling in the world than rolling away
on my skateboard after landing a trick
for the first time especially when it’s
first try I like my name my savings
account who doesn’t like that right and
I can only imagine that I would probably
very much enjoy catching a boomerang now
of course I had to avoid being too
optimistic so I started thinking about
some things that I disliked top of that
list is waking up early no filter on
that picture cardio I don’t know anyone
who likes this one falling on concrete
is something that I’m reminded more
harshly of each time I go skateboarding
nowadays safe bringing my lunch to work
rather than eating out one of the many
delicious restaurants near gamestop
headquarters and lastly I very much
dislike throwing a boomerang into the
ground now as I was looking at both
Alessi and comparing him I couldn’t help
but notice that the things I enjoy are
very oftentimes the result of
successfully and consistently
accomplishing things but I don’t really
like to do what I realize is that
the ability to delay gratification while
focusing on a long-term goal brings
Becca round success like a boomerang now
this may sound trivial but this is
actually a very serious issue
Ouisa society are losing the ability to
delay gratification we’re losing it
because we are constantly stimulated and
have the hope I’m sorry I thought I put
the sunset Oh someone liked my tweet
sorry where was I
stimulation stimulation we’re overly
stimulated and have the ability to
receive immediate gratification now more
than any other time in human history
in fact I didn’t realize how much this
affects our lives until I started doing
some research we can swipe right ask
Google copy and paste take a pill get
Amazon Prime all of which are very
efficient and efficiency does have a
purpose right but taking these shortcuts
repeatedly over a period of time has
some serious implications the US
Department of Commerce Bureau of
Economic Analysis cites that 57% of
Americans only have $1,000 or less in
their savings accounts
well 39 percent have no saving
whatsoever Yale scientific magazine
discovered that our demand for instant
cures even for minor illnesses is
creating a resistance to antibiotics
which in the years to come
could make even routine infections
untreatable and why do we see wireless
companies spend millions of dollars on
campaigns each year begging people to
wait to use their service
well texting and driving safety comm
reports 1.6 million cell phone related
car crashes each year including 11
teenage deaths every single day guys
immediate gratification is literally
killing us in addition to these
consequences we also miss out on the
benefits of delayed gratification the
Atlantic reports that creative thought
doesn’t begin until about 15 minutes of
boredom in fact many of you may start
thinking creatively shortly after I
stopped talking
for going that big juicy delicious
burger after work and instead eating the
freezer burn leftovers I have in my
fridge makes a surprisingly large
difference in my bank account at the end
of each month and simply going to bed
early rather than watching SportsCenter
again for the second and third times in
a row if I’m being completely honest
help set me up for success
give me margin to plan and start the
next day you know we rarely focus on the
process of success the unsexy
ungratified tests required to get us to
where we really want to go for marketers
like myself this can include pouring
over countless spreadsheets measuring
what we did right and wrong in the last
campaign before the fun part which is
concept and strategizing the next one
watch any NFL postgame conference and
you’ll notice the winning quarterback
crediting endless hours in the film room
studying the defense that he just
defeated so where am I going with all
this well what I want to share with you
is that delayed gratification is
something that we can learn something we
can improve on and hopefully share to
future generations who are more
stimulated and inundated with technology
than we are today
however it’s gonna take a plan and some
purposeful discipline so have some
homework for you guys first I’d like you
all to take out your immediate
gratification enabler and I want you to
turn off your social media text message
and email alerts I just lost the whole
room I didn’t say this is going to be
easy turn this off and I want you to
carry a notepad with you for the next
week on day one I just want you to mark
down each time you check your phone at
the end of the day I’d like you to set
aside a couple hours to count up all of
those tallies and on day two I crack
myself up on day two limit yourself to
checking your phone five times fewer
limit yourself by five again on day
three five fewer times on day four five
do it for a week now what this is going
to do are two things number one it’s
going to identify the issue you’re
definitely going to wreck
that desire for me to gratification you
you’ll really recognize it the first few
days I can tell you that secondly it
shows us that with just a little bit of
effort we do have the willpower to
overcome this strong impulse so how do
you do how do you apply this well the
key is identify an issue that you really
need to overcome set a goal six months
from today of where you’d like to be
regarding that issue ad attainable
milestones between now and then allowing
you to slowly progress toward your goal
it doesn’t have to be cold turkey I
would recommend doing this with a friend
keep you accountable and keep track of
your progress when you inevitably veer
off the path at the end of that six
months assess where you are with that
issue if you need to continue working on
it or if you’ve accomplished your goal
apply the same process to another aspect
of your life as you work through this
process you’ll notice that the itch for
immediate gratification will start to
soothe you’ll find that your
accomplishments mean more and you’re
actually accomplishing more more often
be patient continually remind yourself
of that long-term goal rome wasn’t built
in a day
may never been built a Fed snap chat
back then all right stay on the path and
don’t forget to enjoy the journey as for
me I’m still working on it thank you
[Applause]
when I was first approached of this
theme of boomerang I thought it’d be
really fun to actually learn how to
throw a real boomerang I mean how hard
could that be
right the idea of picking up that
smoothly carved curve piece of wood
tossing it far into the distance and
watch an arc across the sky circle back
until it returned in my hand
it sounded amazing we’re trying to be
far less amazing even that chunk of wood
far into the distance without it
returning running after it picking it up
throwing it again and running some more
after a long day of disappointment I was
heading home with a sore shoulder and a
bruised ego I start reflecting on some
of the things that I really enjoy doing
to lift my spirits a bit physical
fitness now I’m not going to be on the
next cover of men’s health magazine but
working out makes me feel good gives me
confidence and energy there is no better
feeling in the world than rolling away
on my skateboard after landing a trick
for the first time especially when it’s
first try I like my name my savings
account who doesn’t like that right and
I can only imagine that I would probably
very much enjoy catching a boomerang now
of course I had to avoid being too
optimistic so I started thinking about
some things that I disliked top of that
list is waking up early no filter on
that picture cardio I don’t know anyone
who likes this one falling on concrete
is something that I’m reminded more
harshly of each time I go skateboarding
nowadays safe bringing my lunch to work
rather than eating out one of the many
delicious restaurants near gamestop
headquarters and lastly I very much
dislike throwing a boomerang into the
ground now as I was looking at both
Alessi and comparing him I couldn’t help
but notice that the things I enjoy are
very oftentimes the result of
successfully and consistently
accomplishing things but I don’t really
like to do what I realize is that
the ability to delay gratification while
focusing on a long-term goal brings
Becca round success like a boomerang now
this may sound trivial but this is
actually a very serious issue
Ouisa society are losing the ability to
delay gratification we’re losing it
because we are constantly stimulated and
have the hope I’m sorry I thought I put
the sunset Oh someone liked my tweet
sorry where was I
stimulation stimulation we’re overly
stimulated and have the ability to
receive immediate gratification now more
than any other time in human history
in fact I didn’t realize how much this
affects our lives until I started doing
some research we can swipe right ask
Google copy and paste take a pill get
Amazon Prime all of which are very
efficient and efficiency does have a
purpose right but taking these shortcuts
repeatedly over a period of time has
some serious implications the US
Department of Commerce Bureau of
Economic Analysis cites that 57% of
Americans only have $1,000 or less in
their savings accounts
well 39 percent have no saving
whatsoever Yale scientific magazine
discovered that our demand for instant
cures even for minor illnesses is
creating a resistance to antibiotics
which in the years to come
could make even routine infections
untreatable and why do we see wireless
companies spend millions of dollars on
campaigns each year begging people to
wait to use their service
well texting and driving safety comm
reports 1.6 million cell phone related
car crashes each year including 11
teenage deaths every single day guys
immediate gratification is literally
killing us in addition to these
consequences we also miss out on the
benefits of delayed gratification the
Atlantic reports that creative thought
doesn’t begin until about 15 minutes of
boredom in fact many of you may start
thinking creatively shortly after I
stopped talking
for going that big juicy delicious
burger after work and instead eating the
freezer burn leftovers I have in my
fridge makes a surprisingly large
difference in my bank account at the end
of each month and simply going to bed
early rather than watching SportsCenter
again for the second and third times in
a row if I’m being completely honest
help set me up for success
give me margin to plan and start the
next day you know we rarely focus on the
process of success the unsexy
ungratified tests required to get us to
where we really want to go for marketers
like myself this can include pouring
over countless spreadsheets measuring
what we did right and wrong in the last
campaign before the fun part which is
concept and strategizing the next one
watch any NFL postgame conference and
you’ll notice the winning quarterback
crediting endless hours in the film room
studying the defense that he just
defeated so where am I going with all
this well what I want to share with you
is that delayed gratification is
something that we can learn something we
can improve on and hopefully share to
future generations who are more
stimulated and inundated with technology
than we are today
however it’s gonna take a plan and some
purposeful discipline so have some
homework for you guys first I’d like you
all to take out your immediate
gratification enabler and I want you to
turn off your social media text message
and email alerts I just lost the whole
room I didn’t say this is going to be
easy turn this off and I want you to
carry a notepad with you for the next
week on day one I just want you to mark
down each time you check your phone at
the end of the day I’d like you to set
aside a couple hours to count up all of
those tallies and on day two I crack
myself up on day two limit yourself to
checking your phone five times fewer
limit yourself by five again on day
three five fewer times on day four five
do it for a week now what this is going
to do are two things number one it’s
going to identify the issue you’re
definitely going to wreck
that desire for me to gratification you
you’ll really recognize it the first few
days I can tell you that secondly it
shows us that with just a little bit of
effort we do have the willpower to
overcome this strong impulse so how do
you do how do you apply this well the
key is identify an issue that you really
need to overcome set a goal six months
from today of where you’d like to be
regarding that issue ad attainable
milestones between now and then allowing
you to slowly progress toward your goal
it doesn’t have to be cold turkey I
would recommend doing this with a friend
keep you accountable and keep track of
your progress when you inevitably veer
off the path at the end of that six
months assess where you are with that
issue if you need to continue working on
it or if you’ve accomplished your goal
apply the same process to another aspect
of your life as you work through this
process you’ll notice that the itch for
immediate gratification will start to
soothe you’ll find that your
accomplishments mean more and you’re
actually accomplishing more more often
be patient continually remind yourself
of that long-term goal rome wasn’t built
in a day
may never been built a Fed snap chat
back then all right stay on the path and
don’t forget to enjoy the journey as for
me I’m still working on it thank you
[Applause]
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