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Made in Mali | Sow Namissa Thera | TEDxFasoKanu


[Music]
he
so tonight I come with a
question what does the made in mali mean
when we say medina mali we would think
right away to our resources like
gold like cotton to our know-how
who gave us the beautiful role in that
chris and sweet made known a
everywhere in the world to other painting
I would say that ultimately can not but
feel guilty because if the bazin
is it today it’s thanks
the knowledge of Malian painting
[Applause]
so for me the made in mali and
represent all those things that are
the good role partly its bases 1 but
the made in mali represents something
much more important to me
I mean that I want to
to share with you is this medina mali
in these points
the first is non Malian I think that
no we must consider ourselves
mali resources in terms of material
gray and manpower
it’s time today to take
awareness of our potential
it’s time to understand that we are
able to do things by creating
ourselves with the things from us
for us but also for the world
full
but for that we must already
take responsibility and
aware of seeing it in second point
the made in mali for me it’s
the opportunity
I mean by chance that our
generation is in a country where everything is
to do
so that’s a chance for us to do
part of these people who will be
development actors of this country
I think it’s a chance because
in our country we will say they are
far
we’re worried about them for reasons x
for reasons
but for us I feel that the fact of
can be realized and participate in the
development of our country
there is not something more
deep
I would like to share my medal mali
with you on the third point for
me who has the idea because he does not
would be nothing without the idea is the idea it’s
this little thing we all have
thanks to its course its 28 to 1 station
to its culture to its environment if one
makes the decision to listen to
get to know each other to find
this thing that can be brought
so for me when the idea is there
the made in mali represents the fact of
from little because we are in a
poor country
of course lack of infrastructure in
lack of a lot of things but from
the moment we have an idea
important for me is to take the step
it’s doing what we can do with
what we have in the month on the spot maybe
that the rest will follow
but it’s very important to try
to ask every day an act that we
move a little bit towards what you want
do that this idea came to me one day
when I was watching an interview with will
smith who said when we want a wall
perfect we start first by
lay a brick and so on
we have a great goal and it gave me
want one day to share that with a
young man who had come to see me he
explained that he has a project to create a
magazine he explained to me that here are all
these problems we all hurt at all
young people to read for phase
that is to say, problems of
financing de facto problems that ‘s
so I asked him but where is this
that you are with this project there he me
says I know exactly what I want I
know what I’m going to put in my
first number
I know everything I want to do but
unfortunately even to do my
first number
the impression
way too expensive so this day I read
explain that a bit and I tell him
know what you should do if you have
exactly an idea of ​​what you have
want to make this magazine there if you
know exactly the contents will print
all the photos you want to
see in a magazine goes to the shop
buy a notebook at 500 francs comes
paste photos on your notebook and
writes all manuscript and
you will have your first number
I even jokingly told him that
maybe here it becomes a magazine
a success one day it will be worth millions
to sell his little notebook which would be the
number 02 of his project so for me the
made in mali
it is also the fact of starting from little
thereafter my next point that would be
to persevere because of course we
know we are in a country where we face
at to limitations in so many
areas but I believe that these
limitations precisely this is for us
to make ingenious is to be able to
find ways to repel them or
to work around them
it does not matter is to do something
to go ahead to go an act
which we have very towards our put so
when we persevere
for me there is one thing that is very
important is being in the
Search offer
the reality unfortunately I think that
already a
the Malians themselves are the first to
despise the made in mali not to
see as well we’ll say but in the end
what I think is that this is
not some people tell me that ya
certainly there are some Malians who
are ashamed of Malian products it is in
changing course of course but there is
five years it was not like that but for
I do not have people to buy
local to buy made in mali because
that it is the media mali this made in mali
must correspond to a need that of that
either quality or many other points
they have to come buy this made in
mali because it depends on their needs
so at the made in mali at the local
adapt in terms of quality in terms
accessibility and to ensure that
his product is up to the
demand or customer needs
target
so as I finish with this point there
I come to the point that in the end the made
in mali it’s you because all
points that I come from each of
we a moment of our life had to live
experience of at least one of these points
there and I want to tell you that the
point the thing that brings me here
it’s that I already feel but dean
mali because all six points that I
just quoted
I have experienced as
Malian of all these points that’s what
led me to be the person I am
today I am madam sonami
terrace I have I said vis and I have
created a brand of clothes but mali
a few years ago my career
he is pretty quite atypical enough because
that I wanted to be a doctor I
started in medical school and the
circumstances of life have made that
I changed my career and after my
studies in communication marketing
I ended up in an agency
com where I go from event to event but
with time there was this little
thing in me who who who were
attracted to everything here at
we despite that my style was pretty
dynamic and b to his functional sayings
but I still wanted to be in
this authenticity to use what I
can find here is who is here so
that’s what made me understand
ultimately the potential that materials
first here may be we will say
me what I imagined is the
potential in these matters there and that
final because everything I was trying
to do everything I drew
I had tailors arriving and
soul make them exactly like
I imagined it so I told myself we are
also able to do as if
it’s not stupid but we can do what
the other big brands do so
why are Maltese so
I actually understood that if it does not exist
not if I realized
it may be that I can do it
so I went back to the process of
already understand the sector that
attracted me then I told myself what
better way than to watch all those
who have prospered the tooth to read their
course to understand is that they have
tried to make understand their
philosophy to finally find me this
that I finally want to propose and
I had to resign to try to
understand all that to be in
freelance
and right now there started we ‘re going to say
my course but dean mali because
I had to deal with a lot of
difficulties from this day is the
first was the understanding of my
wife
facing that choice because we are going to say
this sector were reduced we will say
to the tailors that is there since
20 years old and under the conditions are
like
so I can understand that for a
parent it’s hard to see his
child project themselves in this way and
that he is not going too much and
ambitious
I can still remember what my
mother was telling me
and yet you are a smart girl
I really do not understand why
that you leave all the days before
his computer in front of leaves with
a pig instead of going for a real
work and you want to be a tailor
I do not understand but today
luckily she is very proud of me
because I stubbornly to
continue in her she is proud and even
this morning and she encouraged me a lot
and it made me cry because he
loved to eat lots of fingers and I
am reminded of what I was going to say and
it moved me a lot because today
she’s proud not wed because I
have arrived at the point where I want but
just because I was able to prove to him
she so not my hours when my
entourage at the time what I was
only to see in my head what I was
only to believe everyone today
can see it because I am
today we will say a point where I
makes a shop that is beautiful and
I get to say we’re going to say so many young people
Malians who come to see us and every
person who enters my shop I
touch so much because if I know
not how I can you
you describe it this feeling that I have
when when I am told in any case that
it was my noon of my life and I was able to
do with everything I had to
cross
I know anyone can do it
so today I invite you to
become aware of your potential to
look at the maliki medina is in the lead and
I invite you to realize this medina mali
there because it is to organize
either first, but it serves some
thing that is daddy or mali development
Thank you
[Applause]
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