[Music]
I’d like to start with some questions
what do you think this is well we all
agree it looks like a bottle what do you
think this is looks like an apple but
actually what do you think this is so
the designers in the room you might
think this is a lab do musicians might
think is some new kind of percussion
instruments and the biologists know it’s
like a plastic jellyfish but in reality
the world where I come from we all know
that this is a unique designer chair
printed in one go the one-shot stool
now while you were observing his object
your subconscious mind was scanning its
databases beliefs its database of mental
representations trying to make sense out
of it in the worlds were written
bombarded with 11 million bits of data
per second we need those beliefs to
survive to make sense of this complex
world and as these beliefs are built on
our unique experiences they represents
the lens through which we view the world
of yourself and we view others now the
good the bad news about his beliefs is
they don’t like change whenever we
encounter information from outside our
reality these beliefs will influence our
thoughts which will influence our
actions which will influence the outcome
in such a way to reinforce themselves
that’s what we call the confirmation
bias and as we move through these cycles
during our life these beliefs go
stronger and we start thinking and
acting in the same way and before we
know it we get stuck in our bubble which
we call reality this is also visible on
the level of the brain read each new
experience and thought and action we’re
engraving new pathways and you will
understand from this picture what it
means to look at the world through
children’s eyes children have three
times more connections in your brain
guess as we grow older and we think and
act in
same way the pathways that we don’t use
anymore they die out now as an
innovation manager I find that
fascinating we keep talking about
innovation and change in the space of
unexplored possibilities while our
subconscious is actually building fences
around us trying to make sure that new
information doesn’t come in and if it
does it manipulates our behavior in such
a way then we trade right back out today
I would like to call that the
self-sabotage of innovation 85% of
companies is failing at digital
transformation and the reason number one
is they’re failing a changing
organization culture they’re failing at
changing the beliefs of the people and
today I’d like to offer you three pieces
of advice for how I believe companies
organizational schools can increase
those innovation arts and the first one
is to create a safe space
imagine your manager or your boss or
your teachers comes to you and says all
of a sudden I’d like you to change
things but your subconscious thinks that
at the first mistake you make your head
will be chopped off imagine that
everybody thinks that way what do you
think will happen nothing will happen
and that’s why it’s very important for
leaders to create that safe space for
Experian tation and learning where
failure can be seen a success where
divergent thinking is allowed and we
focus on the journey rather than the
outcome now it’s not enough to hang
these principals on a wall of a fancy
innovation space a point to CIO what are
we doing when things are getting rough
on my own project for example well
things haven’t been going quite smoothly
after the the first customer testing we
realized we needed a major redesign so
the plans really got changed we exploded
the budget timelines the delayed but
when he presented that case in that
situation to the board they still
invested in it and when I started a
sparkle in their eyes when they saw the
new prototypes I knew they were working
in
evasion talk so that’s great if
everybody feels safe in our bubble but
what if everybody inside of the bubble
has been looking in the same direction
for the past 30 years has been working
on those same mental models well in that
case ladies and gentlemen I would
suggest between engage in open
innovation to open your doors to let new
ideas flow in in fact that model is
something that my company has been
engaging in for the past thirty years
because let’s face it 3d printing and
technology it’s just a tool in order to
create meaningful applications that you
see here on the slide we had to bridge
our realities with leading players from
different industries because they know
what the customer needs they know how to
market that product they know the
regulations and we we know how to make
the best out of our technology so how do
we bridge these worlds to events which
we call Co creations and this is where
we invite people from different
backgrounds marketing legal engineering
you put them all into one room for
several days and each one is allowed to
watch that same innovation from its own
perspective it’s all about generating
this conflict in perspectives what I
like is at the beginning of the week
they’re all rather spread skeptical
holding on to their own beliefs the by
the end of the week Minds align and we
move forward as one force now while I
believe this to strategy are essential
to innovation there’s one last strategy
I believe it lead not 10% but 10 times
better innovations and that is to
innovate in the mind let’s face it when
people walk to your company door they
don’t just bring company beliefs they
bring a whole bag of release personal
beliefs related to their childhood their
marriage and deeply rooted beliefs we
have a huge impact on the way you think
behave and for my personal story
to share with you why I believe the
rooted beliefs are really the door to
innovation a couple of years ago and his
innovation company and after finishing
my assignment in China after two years I
was called back to headquarters to
discuss my future in the company I was
excited I had worked super hard my case
got approved by the board so I was ready
to go and collect my medal
well things turned out quite differently
as I entered the room my manager didn’t
want to discuss the results he asked me
one question how much data do you need
to make a decision
seventy percent no fifty percent now
crystal twenty percent and you need to
follow your gut he ended by saying I’m
sorry I don’t believe in you I don’t
think you can make the click what just
happened here what happened was a clash
between his innovator mindset and my
perfectionist mindset he was all about
possibilities and I was calculating
probabilities he was following his guts
I was following my ratio he was about a
journey I was about the outcome but most
importantly for him failure was learning
and for me failures was just failure I’d
always been a high achiever in school in
sports in music and these strategies had
always worked for me
but that day they didn’t work so I
decided to find out why why had I been
behaving in such a way for all of my
life
so I decided to take a journey to my
subconscious and what I found out that I
actually I’m a very positive person my
worldview is built on positive beliefs
it’s a world of joy however whenever I
face a new big challenge a new system
kicks in a system build on I believe
that I’m not good enough and makes me
watch at life to the lens of fear of
failure and people I can tell you when
those challenges rise that’s all my
negative thoughts kicking my anxiety my
stress kicks in and that’s what leads me
to those strategies
ever strategies that my manager was
talking about huh I can tell you and all
the perfectionists in the room notice
that this is not a good place to be
it shocks your creativity it shocks your
intuition it shocks decision-making it
chokes everything you need to be a good
innovator and that’s where I realized I
had to change but can we change can we
break out or out of those patterns that
we have been engraving all over again
for so many times I decided to
investigate and I found out about
neuroplasticity that was good news it
tells us that our brain can still be
changed even at an adult age so I was
excited about that and I was as I was
investigating I found out of a prime
example I read about people who suffered
trauma as a child and because of that
trauma they developed such a negative
worldview that they ended up in Patras
negative thinking and self sabotaging
behavior they ended up in such a deep
rut which was almost not possible to get
out of however in a recent study Italian
researchers they experimented with
psychedelic drugs to try and help these
people and when I saw the results of
that study that literally blew my mind
here you can see an image of the brain
of those four people when they’re still
you know it’s the placebo condition when
they’re still fixed in their way of
thinking and behavior however this is an
invention of their brain after using
psychedelic drugs and that was my real
Eureka moment when I saw that I thought
to myself wow that’s innovation that’s
what happens when you break out of those
subconscious beliefs that have been
limiting your whole life now don’t get
me wrong I am NOT suggesting me nor you
should go and get high to innovate ten
times better however let’s face it I
realized that while these people didn’t
have other options it was my
responsibility to break out
those limiting beliefs to break out
others are those fear-based strategies
it had been imposing on me and finally
start tapping into the full potential of
my own mind but how how could I change
if I couldn’t reach those subconscious
beliefs well the only waste was to put
the belief to the test I forced myself
into challenging situations where I knew
the fear-based system would kick in and
I knew I would be gravitating back
towards the same old strategies and at
that moment ladies and gentlemen I
promised myself to just try and do
things differently let me give you an
example about a year ago I had to
prepare for a very important meeting
last minute obviously my thoughts came
crystal if you blow this meeting you’ll
blow the partnership you’ll lose the
trust you know you’ll get fired
great so the only strategy in my world
well was to work all night instead my
friends had another plan they said
crystal let’s what Mary Poppins then
we’ll meditate for an hour and then you
can work a little bit well obviously at
that moment I just wanted to kill them
because I mean that didn’t make sense in
my reality however I promised myself to
try to do things differently so I did
and what happens is that was one of the
best meetings of my life I was laser
focused I was full of positive energy
now what did I learn from that
experience well that even if I really
believed that if I didn’t work on light
all these horrible things would happen
but they didn’t it didn’t happen it’s by
changing my behavior that I was able to
prove my subconscious wrong
ladies and gentlemen this is just one
tiny example of the many experiments
I’ve been going through the cup of the
last full of years and tonight you are
part of my little experiment of the year
and this was my beasts favorite yeah it
has been tough however tonight it wasn’t
about doing things perfect yeah it
wasn’t about the outcome there’s about a
journey that’s about doing things
differently and the one thing I did
differently this time
but for the first time of my life I
opened up about my fear of failure to so
many people and I can tell you the
overwhelming support I received from my
family for my friends for my colleagues
some of the people in the organization
and even from strangers
that’s what gave me the courage to feel
that fear and still do it
we can fight many battles in life but I
realized that when he tried to fight
those deeply-rooted limiting beliefs
things get rough it’s not a nice process
it’s like fighting against yourself that
but it is however I also learned that
for each tiny step I was able to take in
the opposite direction life solid you
know I started to feel much lighter I
started to make new connections in my
mind and as I was as I was dismantling
one of those core pillars so which my
world view things started to change the
sign my bubble I started to see things
differently I started to see myself
differently I started to see problems as
opportunities and I started to lick
through the lens of joy rather than the
lens of fear finally back my intuition
and creativity and today I’m working as
an innovation manager engaging the co
creations and I’m mainly focusing on
making sure that those limited lives and
fears don’t stop at operation now I
promised myself that if I would reach
this point in an experiment I would ask
you for one favor and that is the leader
in the room if you want to be successful
at innovation create that safe space
open your doors but most importantly
invest in personal transformation
chances are that you have been attached
in that place and that you know the gift
of a new mind so pay it forward to
everybody to the people who are not
leaders in the room and read the
Gardeners of your role don’t wait for
the gift go into your subconscious find
out your limiting belief and start
experimenting and I promise you that you
too will start seeing things differently
and you too will start living with zero
gravity thank you
you
you
I’d like to start with some questions
what do you think this is well we all
agree it looks like a bottle what do you
think this is looks like an apple but
actually what do you think this is so
the designers in the room you might
think this is a lab do musicians might
think is some new kind of percussion
instruments and the biologists know it’s
like a plastic jellyfish but in reality
the world where I come from we all know
that this is a unique designer chair
printed in one go the one-shot stool
now while you were observing his object
your subconscious mind was scanning its
databases beliefs its database of mental
representations trying to make sense out
of it in the worlds were written
bombarded with 11 million bits of data
per second we need those beliefs to
survive to make sense of this complex
world and as these beliefs are built on
our unique experiences they represents
the lens through which we view the world
of yourself and we view others now the
good the bad news about his beliefs is
they don’t like change whenever we
encounter information from outside our
reality these beliefs will influence our
thoughts which will influence our
actions which will influence the outcome
in such a way to reinforce themselves
that’s what we call the confirmation
bias and as we move through these cycles
during our life these beliefs go
stronger and we start thinking and
acting in the same way and before we
know it we get stuck in our bubble which
we call reality this is also visible on
the level of the brain read each new
experience and thought and action we’re
engraving new pathways and you will
understand from this picture what it
means to look at the world through
children’s eyes children have three
times more connections in your brain
guess as we grow older and we think and
act in
same way the pathways that we don’t use
anymore they die out now as an
innovation manager I find that
fascinating we keep talking about
innovation and change in the space of
unexplored possibilities while our
subconscious is actually building fences
around us trying to make sure that new
information doesn’t come in and if it
does it manipulates our behavior in such
a way then we trade right back out today
I would like to call that the
self-sabotage of innovation 85% of
companies is failing at digital
transformation and the reason number one
is they’re failing a changing
organization culture they’re failing at
changing the beliefs of the people and
today I’d like to offer you three pieces
of advice for how I believe companies
organizational schools can increase
those innovation arts and the first one
is to create a safe space
imagine your manager or your boss or
your teachers comes to you and says all
of a sudden I’d like you to change
things but your subconscious thinks that
at the first mistake you make your head
will be chopped off imagine that
everybody thinks that way what do you
think will happen nothing will happen
and that’s why it’s very important for
leaders to create that safe space for
Experian tation and learning where
failure can be seen a success where
divergent thinking is allowed and we
focus on the journey rather than the
outcome now it’s not enough to hang
these principals on a wall of a fancy
innovation space a point to CIO what are
we doing when things are getting rough
on my own project for example well
things haven’t been going quite smoothly
after the the first customer testing we
realized we needed a major redesign so
the plans really got changed we exploded
the budget timelines the delayed but
when he presented that case in that
situation to the board they still
invested in it and when I started a
sparkle in their eyes when they saw the
new prototypes I knew they were working
in
evasion talk so that’s great if
everybody feels safe in our bubble but
what if everybody inside of the bubble
has been looking in the same direction
for the past 30 years has been working
on those same mental models well in that
case ladies and gentlemen I would
suggest between engage in open
innovation to open your doors to let new
ideas flow in in fact that model is
something that my company has been
engaging in for the past thirty years
because let’s face it 3d printing and
technology it’s just a tool in order to
create meaningful applications that you
see here on the slide we had to bridge
our realities with leading players from
different industries because they know
what the customer needs they know how to
market that product they know the
regulations and we we know how to make
the best out of our technology so how do
we bridge these worlds to events which
we call Co creations and this is where
we invite people from different
backgrounds marketing legal engineering
you put them all into one room for
several days and each one is allowed to
watch that same innovation from its own
perspective it’s all about generating
this conflict in perspectives what I
like is at the beginning of the week
they’re all rather spread skeptical
holding on to their own beliefs the by
the end of the week Minds align and we
move forward as one force now while I
believe this to strategy are essential
to innovation there’s one last strategy
I believe it lead not 10% but 10 times
better innovations and that is to
innovate in the mind let’s face it when
people walk to your company door they
don’t just bring company beliefs they
bring a whole bag of release personal
beliefs related to their childhood their
marriage and deeply rooted beliefs we
have a huge impact on the way you think
behave and for my personal story
to share with you why I believe the
rooted beliefs are really the door to
innovation a couple of years ago and his
innovation company and after finishing
my assignment in China after two years I
was called back to headquarters to
discuss my future in the company I was
excited I had worked super hard my case
got approved by the board so I was ready
to go and collect my medal
well things turned out quite differently
as I entered the room my manager didn’t
want to discuss the results he asked me
one question how much data do you need
to make a decision
seventy percent no fifty percent now
crystal twenty percent and you need to
follow your gut he ended by saying I’m
sorry I don’t believe in you I don’t
think you can make the click what just
happened here what happened was a clash
between his innovator mindset and my
perfectionist mindset he was all about
possibilities and I was calculating
probabilities he was following his guts
I was following my ratio he was about a
journey I was about the outcome but most
importantly for him failure was learning
and for me failures was just failure I’d
always been a high achiever in school in
sports in music and these strategies had
always worked for me
but that day they didn’t work so I
decided to find out why why had I been
behaving in such a way for all of my
life
so I decided to take a journey to my
subconscious and what I found out that I
actually I’m a very positive person my
worldview is built on positive beliefs
it’s a world of joy however whenever I
face a new big challenge a new system
kicks in a system build on I believe
that I’m not good enough and makes me
watch at life to the lens of fear of
failure and people I can tell you when
those challenges rise that’s all my
negative thoughts kicking my anxiety my
stress kicks in and that’s what leads me
to those strategies
ever strategies that my manager was
talking about huh I can tell you and all
the perfectionists in the room notice
that this is not a good place to be
it shocks your creativity it shocks your
intuition it shocks decision-making it
chokes everything you need to be a good
innovator and that’s where I realized I
had to change but can we change can we
break out or out of those patterns that
we have been engraving all over again
for so many times I decided to
investigate and I found out about
neuroplasticity that was good news it
tells us that our brain can still be
changed even at an adult age so I was
excited about that and I was as I was
investigating I found out of a prime
example I read about people who suffered
trauma as a child and because of that
trauma they developed such a negative
worldview that they ended up in Patras
negative thinking and self sabotaging
behavior they ended up in such a deep
rut which was almost not possible to get
out of however in a recent study Italian
researchers they experimented with
psychedelic drugs to try and help these
people and when I saw the results of
that study that literally blew my mind
here you can see an image of the brain
of those four people when they’re still
you know it’s the placebo condition when
they’re still fixed in their way of
thinking and behavior however this is an
invention of their brain after using
psychedelic drugs and that was my real
Eureka moment when I saw that I thought
to myself wow that’s innovation that’s
what happens when you break out of those
subconscious beliefs that have been
limiting your whole life now don’t get
me wrong I am NOT suggesting me nor you
should go and get high to innovate ten
times better however let’s face it I
realized that while these people didn’t
have other options it was my
responsibility to break out
those limiting beliefs to break out
others are those fear-based strategies
it had been imposing on me and finally
start tapping into the full potential of
my own mind but how how could I change
if I couldn’t reach those subconscious
beliefs well the only waste was to put
the belief to the test I forced myself
into challenging situations where I knew
the fear-based system would kick in and
I knew I would be gravitating back
towards the same old strategies and at
that moment ladies and gentlemen I
promised myself to just try and do
things differently let me give you an
example about a year ago I had to
prepare for a very important meeting
last minute obviously my thoughts came
crystal if you blow this meeting you’ll
blow the partnership you’ll lose the
trust you know you’ll get fired
great so the only strategy in my world
well was to work all night instead my
friends had another plan they said
crystal let’s what Mary Poppins then
we’ll meditate for an hour and then you
can work a little bit well obviously at
that moment I just wanted to kill them
because I mean that didn’t make sense in
my reality however I promised myself to
try to do things differently so I did
and what happens is that was one of the
best meetings of my life I was laser
focused I was full of positive energy
now what did I learn from that
experience well that even if I really
believed that if I didn’t work on light
all these horrible things would happen
but they didn’t it didn’t happen it’s by
changing my behavior that I was able to
prove my subconscious wrong
ladies and gentlemen this is just one
tiny example of the many experiments
I’ve been going through the cup of the
last full of years and tonight you are
part of my little experiment of the year
and this was my beasts favorite yeah it
has been tough however tonight it wasn’t
about doing things perfect yeah it
wasn’t about the outcome there’s about a
journey that’s about doing things
differently and the one thing I did
differently this time
but for the first time of my life I
opened up about my fear of failure to so
many people and I can tell you the
overwhelming support I received from my
family for my friends for my colleagues
some of the people in the organization
and even from strangers
that’s what gave me the courage to feel
that fear and still do it
we can fight many battles in life but I
realized that when he tried to fight
those deeply-rooted limiting beliefs
things get rough it’s not a nice process
it’s like fighting against yourself that
but it is however I also learned that
for each tiny step I was able to take in
the opposite direction life solid you
know I started to feel much lighter I
started to make new connections in my
mind and as I was as I was dismantling
one of those core pillars so which my
world view things started to change the
sign my bubble I started to see things
differently I started to see myself
differently I started to see problems as
opportunities and I started to lick
through the lens of joy rather than the
lens of fear finally back my intuition
and creativity and today I’m working as
an innovation manager engaging the co
creations and I’m mainly focusing on
making sure that those limited lives and
fears don’t stop at operation now I
promised myself that if I would reach
this point in an experiment I would ask
you for one favor and that is the leader
in the room if you want to be successful
at innovation create that safe space
open your doors but most importantly
invest in personal transformation
chances are that you have been attached
in that place and that you know the gift
of a new mind so pay it forward to
everybody to the people who are not
leaders in the room and read the
Gardeners of your role don’t wait for
the gift go into your subconscious find
out your limiting belief and start
experimenting and I promise you that you
too will start seeing things differently
and you too will start living with zero
gravity thank you
you
you
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