[Applause]
well a polar bear I guess it’s about
climate change now because every time I
see a polar bear it’s about climate
change this is so boring
oh another polar bear this one makes me
feel sad I don’t know how you feel about
this but those pictures makes me really
feel uncomfortable actually I don’t want
to feel bad because I don’t want to live
life I want to be happy you know what I
will ignore them much better
grumpy cat you know most of us ignore
bad pictures and ugly future scenarios
and that’s good so that’s fine because
it’s crucial our brain has a really
great ability to separate what we know
from what we believe this help us to
survive facing like bad situations and
painful future scenarios like war like
illness or like global warming there is
a great book it’s called don’t even
think about it George Marshall is an
really experienced climate change
communicator and he explains in this
book that actually our brain is wired to
ignore climate change because it is our
firewall it is our protection are you
understanding our situation here on the
planet we know global warming is
happening we know
we’re going to be a species in danger
but we don’t want to believe it because
it’s going to overwhelm us it’s just too
painful
it’s a federal situation and we need new
climate visuals we need a new approach
to save us ourselves my name is Tatiana
and once I used to be a Power Ranger in
the 90s Power Rangers when I was nine
our Streamy the yellow Power Ranger
because Kimberly the pink one was just
girly it’s not my kind but it’s another
story and with my power and her friends
we had a great time saving the world
every single day from aliens from
monsters even at the weekends we were
saving the world and mankind and then
when I was 12 something appeared the
Backstreet Boys who needs to save
mankind if you have to beg for boys
and then there was this interview with
Justin Timberlake when she he just said
that Britney is not a virgin anymore
what she was lying all the time when I
was a teenager I totally forgot that I
used to save mankind and the planet was
like business as usual for me I think
that you all can understand the
circumstances at this age maybe not with
the Backstreet Boys but maybe with
Christina Aguilera so when I was 21
again something happened it really
impact me egg walking and told me that
Inconvenient Truth not only me but the
whole world knew about global warming I
decided to revive war training to become
a Power Ranger again
to save mankind and stop global warming
easy for me I was used to save mankind
when I was a child so I started to study
environmental impact assessment I worked
for a project developer for renewable
energy my team developed wind parks in
Latin America as I worked as a expert in
environmental issues in the finance
sector I was a mentor for children in
the educational sector and I tell you
everywhere it was the same a lot of
really nice people inspirational people
trying to make change trying to save the
world
it was so nice we shared everything
visions ideas parties until it’s not I
remember I was in a bar drinking a gin
tonic talking to strangers
of course about global warming and the
energy transition here in Germany German
in a given day because it was so
interesting come on and I was talking to
them about the frameworks and the
policies and the difference between
Costa Rica and Germany and they were
like port why I am losing them it’s
really interesting I was used to talk
about this in my little bubble and
everyone was one excited excited and
then a guy told me hey come on is it
even really proof that global warming is
happening and me like what are you
kidding me I was shocked I was really
shocked but not about me
I was shocked about him
now I was really shocked about me
because I realized I realized that for
years I assumed that it’s so clear that
we have to act we have to change our
lifestyles that it’s like dumb buying an
SUV just for going from
to the spa castle just for shopping I
realized I was strapped in a social
bubble and in a really little one you
start to impact if you go outside to do
if you talk to the people they don’t
think the same as you do so I decided to
step out of my cozy bubble and leave my
comfort zone I started to work in a
public administration for a little
municipality as a public climate action
manager nobody understood me even I
think most of them even didn’t like me
it was perfect that was was I search I
was searching for totally excited I
started to plan my first event an
informational event on energy savings
and energy financing of house houses and
for homeowners I planted really perfect
I had a lot of experts talking about
this stuff
I even had a little fair with locals
which knew how to change heat systems
even the mayor was there and we invited
everyone in my idealism working out of
the bubble I thought yes it’s going to
be a success and I was waiting this way
for people coming guess how many people
came
no no one zero it was a completely fail
I was so upset and I was really angry in
my anger I thought okay you don’t want
come to me I will come to you then and
this is what I did reading the local
paper I saw on an advert an invitation
and I said okay two weeks later I found
myself in a bus with 50 people old
people best ages homeowners between 75
and 80 years old
who expected a nice trip to the Museum
of Sandburg trapped I took my chance
take the mic and said hi I am Tatiana
and I’m going to talk about energy
efficiency in your homes and they were
like really I just want to eat my
cookies and drink my juice ok I realize
and I noticed there I’m losing them
again so I decided to invite them to
talk with me about biodiversity later in
the afternoon in the museum and apart my
experience in tropical rainforests in
Kenya and in Latin America later then
didn’t expect anything because I learned
from the last experience but then I was
talking to 2025 old people about their
childhood about their families about
what they love and what they liked about
who died last week and who is going
maybe to die next one I learned that
they love to talk about the childhood
about wildflowers about butterflies and
about bees I learned how to bridge their
firewall their inside
immune system with nostalgia this was in
October in spring I started a campaign
to be or not to be butterflies and bees
sashes of seeds with white flowers I
started to go on the street festivals
coffees daily market hey do you want a
sachet with seeds you can grow your wild
flowers oh that’s so nice who are you ah
I am Tatiana and I am your climate
action miniature what never heard of you
what’s your job a good question normally
I give informations about energy savings
in homes
what happened was that the demand for
one-to-one consultations on energy
efficiency and energy savings and
financing for private households
increase I bridge their firewall imagine
you get an invitation to a party hi you
don’t know me I’m your logo
I’m invite you to a party
it’s about stop eating meat because you
know what biodiversity and human beings
and global warming is happening because
of you it’s going to be a great fun in
my party because there are no giveaways
just a big to-do list what you have to
change in your lifestyle so we can stop
global warming since early your logo
would you like to go to such a party not
me
and because I love me not only because
of this okay now imagine you are in a
party of a good friend of a colleague
and you meet a person let’s say her name
is Andrea you have great conversation
with her about the world politics
wherever and then after this party you
say wow this was a nice person maybe now
that I’m keeping my own party I will
invite her and you invite Andrea then
she arrives at your party and say hey
look I have something for you
chocolate cupcakes because you told me
last time while we were talking with
each other that you love chocolate
that’s really kind of you because
something listened to
the things that you like and then this
chocolate carpets are really nice and
you ask her Wow what’s the secret of
your chocolate cupcakes and she says
actually it’s the chocolate it’s fair
trade and it’s ecological grown Wow okay
interesting didn’t know it was a nice
experience with her next time you’re
invited to undress party you receive an
invitation hi here’s Andrea you remember
I was the one with the chocolate
cupcakes I wanted to invite you to an
event it’s about global warming maybe
it’s going to be a serious stuff maybe
it’s going to be a hot topic but you
know this chocolate cupcakes they are
linked directly to my party and I
thought maybe it’s interesting for you
too
do you want to join me it would be great
I would join this party and not the
first one because it’s personal and
because this person thought about the
information I keep gave her what she was
listening to me the first part is this
sort of classic campaigns like please
stop eating meat like why are you
driving your SUV the second party and
that’s not a part it’s a process it’s a
process from listening over social
engagement until breaking the firewall
because of this personal experience this
is what it was with the bees and the
butterflies I designed an emotional
service for the people okay maybe you
think wow that sounds really like little
by little
and personal and we need to make this
big change now so how can we achieve
this
and I say to you do you know there are
over 500 local climate action manager
out there they know the people leaving
out they know what they want to hear and
they know what they like to have in
their parties and there are were
thousands of people working for NGOs who
could start listening right now to
design emotional services and to change
the minds of the people out of the
bubble by the way I tell you a little
story because I thought my target group
like start active listening are the
empty old people and in my colleagues
when I was talking to my husband
some days ago about this ending of my
talk today he said hey but I’m also
climate action communicator and me like
no you’re a police officer now that’s
not right as long as you understand
what’s about global warming you can
start acting listening trying to change
the mind because it’s about every one of
us we are as warm
we’re as warm with a lot of power but we
are talking about right now stop global
warming it’s nothing less than a
cultural revolution because we have to
completely change our lifestyles and yes
change needs a lot of time real change
and yes real change needs a lot of
patience and change needs a lot of
humans but change starts always with
active listening thank you
[Applause]
well a polar bear I guess it’s about
climate change now because every time I
see a polar bear it’s about climate
change this is so boring
oh another polar bear this one makes me
feel sad I don’t know how you feel about
this but those pictures makes me really
feel uncomfortable actually I don’t want
to feel bad because I don’t want to live
life I want to be happy you know what I
will ignore them much better
grumpy cat you know most of us ignore
bad pictures and ugly future scenarios
and that’s good so that’s fine because
it’s crucial our brain has a really
great ability to separate what we know
from what we believe this help us to
survive facing like bad situations and
painful future scenarios like war like
illness or like global warming there is
a great book it’s called don’t even
think about it George Marshall is an
really experienced climate change
communicator and he explains in this
book that actually our brain is wired to
ignore climate change because it is our
firewall it is our protection are you
understanding our situation here on the
planet we know global warming is
happening we know
we’re going to be a species in danger
but we don’t want to believe it because
it’s going to overwhelm us it’s just too
painful
it’s a federal situation and we need new
climate visuals we need a new approach
to save us ourselves my name is Tatiana
and once I used to be a Power Ranger in
the 90s Power Rangers when I was nine
our Streamy the yellow Power Ranger
because Kimberly the pink one was just
girly it’s not my kind but it’s another
story and with my power and her friends
we had a great time saving the world
every single day from aliens from
monsters even at the weekends we were
saving the world and mankind and then
when I was 12 something appeared the
Backstreet Boys who needs to save
mankind if you have to beg for boys
and then there was this interview with
Justin Timberlake when she he just said
that Britney is not a virgin anymore
what she was lying all the time when I
was a teenager I totally forgot that I
used to save mankind and the planet was
like business as usual for me I think
that you all can understand the
circumstances at this age maybe not with
the Backstreet Boys but maybe with
Christina Aguilera so when I was 21
again something happened it really
impact me egg walking and told me that
Inconvenient Truth not only me but the
whole world knew about global warming I
decided to revive war training to become
a Power Ranger again
to save mankind and stop global warming
easy for me I was used to save mankind
when I was a child so I started to study
environmental impact assessment I worked
for a project developer for renewable
energy my team developed wind parks in
Latin America as I worked as a expert in
environmental issues in the finance
sector I was a mentor for children in
the educational sector and I tell you
everywhere it was the same a lot of
really nice people inspirational people
trying to make change trying to save the
world
it was so nice we shared everything
visions ideas parties until it’s not I
remember I was in a bar drinking a gin
tonic talking to strangers
of course about global warming and the
energy transition here in Germany German
in a given day because it was so
interesting come on and I was talking to
them about the frameworks and the
policies and the difference between
Costa Rica and Germany and they were
like port why I am losing them it’s
really interesting I was used to talk
about this in my little bubble and
everyone was one excited excited and
then a guy told me hey come on is it
even really proof that global warming is
happening and me like what are you
kidding me I was shocked I was really
shocked but not about me
I was shocked about him
now I was really shocked about me
because I realized I realized that for
years I assumed that it’s so clear that
we have to act we have to change our
lifestyles that it’s like dumb buying an
SUV just for going from
to the spa castle just for shopping I
realized I was strapped in a social
bubble and in a really little one you
start to impact if you go outside to do
if you talk to the people they don’t
think the same as you do so I decided to
step out of my cozy bubble and leave my
comfort zone I started to work in a
public administration for a little
municipality as a public climate action
manager nobody understood me even I
think most of them even didn’t like me
it was perfect that was was I search I
was searching for totally excited I
started to plan my first event an
informational event on energy savings
and energy financing of house houses and
for homeowners I planted really perfect
I had a lot of experts talking about
this stuff
I even had a little fair with locals
which knew how to change heat systems
even the mayor was there and we invited
everyone in my idealism working out of
the bubble I thought yes it’s going to
be a success and I was waiting this way
for people coming guess how many people
came
no no one zero it was a completely fail
I was so upset and I was really angry in
my anger I thought okay you don’t want
come to me I will come to you then and
this is what I did reading the local
paper I saw on an advert an invitation
and I said okay two weeks later I found
myself in a bus with 50 people old
people best ages homeowners between 75
and 80 years old
who expected a nice trip to the Museum
of Sandburg trapped I took my chance
take the mic and said hi I am Tatiana
and I’m going to talk about energy
efficiency in your homes and they were
like really I just want to eat my
cookies and drink my juice ok I realize
and I noticed there I’m losing them
again so I decided to invite them to
talk with me about biodiversity later in
the afternoon in the museum and apart my
experience in tropical rainforests in
Kenya and in Latin America later then
didn’t expect anything because I learned
from the last experience but then I was
talking to 2025 old people about their
childhood about their families about
what they love and what they liked about
who died last week and who is going
maybe to die next one I learned that
they love to talk about the childhood
about wildflowers about butterflies and
about bees I learned how to bridge their
firewall their inside
immune system with nostalgia this was in
October in spring I started a campaign
to be or not to be butterflies and bees
sashes of seeds with white flowers I
started to go on the street festivals
coffees daily market hey do you want a
sachet with seeds you can grow your wild
flowers oh that’s so nice who are you ah
I am Tatiana and I am your climate
action miniature what never heard of you
what’s your job a good question normally
I give informations about energy savings
in homes
what happened was that the demand for
one-to-one consultations on energy
efficiency and energy savings and
financing for private households
increase I bridge their firewall imagine
you get an invitation to a party hi you
don’t know me I’m your logo
I’m invite you to a party
it’s about stop eating meat because you
know what biodiversity and human beings
and global warming is happening because
of you it’s going to be a great fun in
my party because there are no giveaways
just a big to-do list what you have to
change in your lifestyle so we can stop
global warming since early your logo
would you like to go to such a party not
me
and because I love me not only because
of this okay now imagine you are in a
party of a good friend of a colleague
and you meet a person let’s say her name
is Andrea you have great conversation
with her about the world politics
wherever and then after this party you
say wow this was a nice person maybe now
that I’m keeping my own party I will
invite her and you invite Andrea then
she arrives at your party and say hey
look I have something for you
chocolate cupcakes because you told me
last time while we were talking with
each other that you love chocolate
that’s really kind of you because
something listened to
the things that you like and then this
chocolate carpets are really nice and
you ask her Wow what’s the secret of
your chocolate cupcakes and she says
actually it’s the chocolate it’s fair
trade and it’s ecological grown Wow okay
interesting didn’t know it was a nice
experience with her next time you’re
invited to undress party you receive an
invitation hi here’s Andrea you remember
I was the one with the chocolate
cupcakes I wanted to invite you to an
event it’s about global warming maybe
it’s going to be a serious stuff maybe
it’s going to be a hot topic but you
know this chocolate cupcakes they are
linked directly to my party and I
thought maybe it’s interesting for you
too
do you want to join me it would be great
I would join this party and not the
first one because it’s personal and
because this person thought about the
information I keep gave her what she was
listening to me the first part is this
sort of classic campaigns like please
stop eating meat like why are you
driving your SUV the second party and
that’s not a part it’s a process it’s a
process from listening over social
engagement until breaking the firewall
because of this personal experience this
is what it was with the bees and the
butterflies I designed an emotional
service for the people okay maybe you
think wow that sounds really like little
by little
and personal and we need to make this
big change now so how can we achieve
this
and I say to you do you know there are
over 500 local climate action manager
out there they know the people leaving
out they know what they want to hear and
they know what they like to have in
their parties and there are were
thousands of people working for NGOs who
could start listening right now to
design emotional services and to change
the minds of the people out of the
bubble by the way I tell you a little
story because I thought my target group
like start active listening are the
empty old people and in my colleagues
when I was talking to my husband
some days ago about this ending of my
talk today he said hey but I’m also
climate action communicator and me like
no you’re a police officer now that’s
not right as long as you understand
what’s about global warming you can
start acting listening trying to change
the mind because it’s about every one of
us we are as warm
we’re as warm with a lot of power but we
are talking about right now stop global
warming it’s nothing less than a
cultural revolution because we have to
completely change our lifestyles and yes
change needs a lot of time real change
and yes real change needs a lot of
patience and change needs a lot of
humans but change starts always with
active listening thank you
[Applause]
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