connect with influencers if you want to
market your business if you want people
to talk about you one of the fastest
ways to get more word-of-mouth is to
connect with people who have audiences
and have them help spread the word hi
I’m Evan Carmichael
I believe that hungry entrepreneurs
deserve help and today mention the
question from a YouTube viewer love you
guys
we are toy box hero we wrote him to say
I’m a toy collector I have what I think
is a great idea for a home-based
business I would provide a service other
collectors it’s a web-based company that
would run from home providing the
service that’d be very helpful the toy
collectors how do I get the word out
about my site some of the site is easy
I’ve never done it before but getting
traffic is where seem to have an issue
thanks in advance so if you’re a big toy
collector and you’re part of that
community and you know other toy
collectors what I would do is go and
start talking to the people who can
influence other toy collectors go talk
to bloggers go talk to the place that
you buy all your toys from the different
stores that you go to and get those guys
on board and even build your system
around them I would go to my favorite
toy store wherever you’re buying most of
your stuff from if you’re a collector
they probably have a good relationship
with you let them know what you’re doing
ask them to be a tester get their
feedback build it around the challenges
that they’ve seen in the market and then
when you launch it they’re gonna be your
advocate they’re gonna say hey I helped
build this thing and they can tell
everybody in their store make a list of
10 20 30 key influencers in your
business in your industry
it could be offline like retail stores
or could be online with bloggers and
people who are in forms and people who
are talking about these things and use
them to help build your product get
their feedback and build a product
around them most people if you call them
up and you’re genuine and you say you’d
like 15 minutes I’ll get their time
because you’d like their advice and it’s
related to toys what they’re passionate
about they’re gonna give you the time
and they’re gonna get excited about this
project if you are and when it launches
they’re gonna spread the word if you’re
trying to get word-of-mouth marketing
it’s great to build it around your
career
customers but if you’ve got nothing then
start working with connectors people who
have a community instead of you going
out and trying to get people one by one
by one to sign up use these guys who
already have a big audience and have
them help build your product from their
feedback and then help spread the word
and promote it here’s a quick example I
not too long ago made a line of famous
entrepreneur trading cards okay we had
people like Steve Jobs and Bill Gates
and Donald Trump and those guys on the
covers of our cards and what I did was I
connected with famous bloggers so are
connected with Seth Godin and I connect
with Guy Kawasaki people who were
influential in the entrepreneur space
that I deal in and had their own
audiences and I asked him who’s your
favorite famous entrepreneur and we made
a card about it and all the prophets
want to support Kiva which is a charity
that I support and believed in and when
the cards launched I sent it to them and
we had Tim Ferriss in the 4-hour
workweek and guys like Seth Cohen Guy
Kawasaki and sent them off the cards and
a lot of them ended up talking about it
and promoting it so it wasn’t just me
permanent to my audience it was them all
saying look at this great project that I
was a part of it’s a great cause it’s
really cool go check it out and all of
their audiences then came to me they go
check out the cards and buy them so it’s
great to have your own audience and once
you start building your own community
you support them like crazy you want
them to love what you do so they go off
and talk about you over deliver like
crazy to get word-of-mouth going but at
the very start talk to key influencers
get them involved get their support so
that when you launch
they’ll help promote you spread the word
and hopefully it’ll catch like wildfire
good luck great question for those are
you watching like the video you know the
drill thumbs up below thank you guys so
much and hey I want to hear from you you
liked this video you have a comment
please leave it below it makes my day
when I see those come in and if you have
a question for your business please
leave it in the comment section below
and I will make a video response for you
thank you guys I’ll see you soon
you
market your business if you want people
to talk about you one of the fastest
ways to get more word-of-mouth is to
connect with people who have audiences
and have them help spread the word hi
I’m Evan Carmichael
I believe that hungry entrepreneurs
deserve help and today mention the
question from a YouTube viewer love you
guys
we are toy box hero we wrote him to say
I’m a toy collector I have what I think
is a great idea for a home-based
business I would provide a service other
collectors it’s a web-based company that
would run from home providing the
service that’d be very helpful the toy
collectors how do I get the word out
about my site some of the site is easy
I’ve never done it before but getting
traffic is where seem to have an issue
thanks in advance so if you’re a big toy
collector and you’re part of that
community and you know other toy
collectors what I would do is go and
start talking to the people who can
influence other toy collectors go talk
to bloggers go talk to the place that
you buy all your toys from the different
stores that you go to and get those guys
on board and even build your system
around them I would go to my favorite
toy store wherever you’re buying most of
your stuff from if you’re a collector
they probably have a good relationship
with you let them know what you’re doing
ask them to be a tester get their
feedback build it around the challenges
that they’ve seen in the market and then
when you launch it they’re gonna be your
advocate they’re gonna say hey I helped
build this thing and they can tell
everybody in their store make a list of
10 20 30 key influencers in your
business in your industry
it could be offline like retail stores
or could be online with bloggers and
people who are in forms and people who
are talking about these things and use
them to help build your product get
their feedback and build a product
around them most people if you call them
up and you’re genuine and you say you’d
like 15 minutes I’ll get their time
because you’d like their advice and it’s
related to toys what they’re passionate
about they’re gonna give you the time
and they’re gonna get excited about this
project if you are and when it launches
they’re gonna spread the word if you’re
trying to get word-of-mouth marketing
it’s great to build it around your
career
customers but if you’ve got nothing then
start working with connectors people who
have a community instead of you going
out and trying to get people one by one
by one to sign up use these guys who
already have a big audience and have
them help build your product from their
feedback and then help spread the word
and promote it here’s a quick example I
not too long ago made a line of famous
entrepreneur trading cards okay we had
people like Steve Jobs and Bill Gates
and Donald Trump and those guys on the
covers of our cards and what I did was I
connected with famous bloggers so are
connected with Seth Godin and I connect
with Guy Kawasaki people who were
influential in the entrepreneur space
that I deal in and had their own
audiences and I asked him who’s your
favorite famous entrepreneur and we made
a card about it and all the prophets
want to support Kiva which is a charity
that I support and believed in and when
the cards launched I sent it to them and
we had Tim Ferriss in the 4-hour
workweek and guys like Seth Cohen Guy
Kawasaki and sent them off the cards and
a lot of them ended up talking about it
and promoting it so it wasn’t just me
permanent to my audience it was them all
saying look at this great project that I
was a part of it’s a great cause it’s
really cool go check it out and all of
their audiences then came to me they go
check out the cards and buy them so it’s
great to have your own audience and once
you start building your own community
you support them like crazy you want
them to love what you do so they go off
and talk about you over deliver like
crazy to get word-of-mouth going but at
the very start talk to key influencers
get them involved get their support so
that when you launch
they’ll help promote you spread the word
and hopefully it’ll catch like wildfire
good luck great question for those are
you watching like the video you know the
drill thumbs up below thank you guys so
much and hey I want to hear from you you
liked this video you have a comment
please leave it below it makes my day
when I see those come in and if you have
a question for your business please
leave it in the comment section below
and I will make a video response for you
thank you guys I’ll see you soon
you
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