[Music]
[Music]
have you ever wondered what happens in the
your brain when you enter a
shop to buy a pair of glasses
when you are in front of the mirror
what you expect and to appear
more beautiful because the face and ours
first business card is lo
tool with which we communicate with the
others right there is therefore a great one
expectation in the development of this
product to be able to carry
a feeling of well-being
we have faced a project for
try to bring a path to
improvement in the quality of life
of people
the case of eyewear is an example
of the ability that we Italians have
to transform raw materials into
products that generate feelings of
satisfaction of happiness in the end is
the concept of beauty in the sense
wider
think, for example, of music and art
to food
in nature there are three colors
fundamental look what he knew
make michelangelo with these colors o
what he did with a single piece
marble has always fascinated me
ability of the artisan man to know
transfer the thought the emotions in the
produced in knowing how to create this thread
continuous red that unites the
thought
the action the matter that becomes product
and then moved to the others below
form of sensations of thought tact
and becomes emotion again
in everything we do
we can be creators of the beautiful or the
bad so we have a big one
responsibility in 2013 we are here
found an object at the time on the table
much anticipated you will remember the google
fats you can imagine the emotion
ours in opening this box that
comes from the United States with this
technological jewel inside but there
I quickly say to the excitement it is
took over the disappointment because not
it worked because we understood that
that project was born to increase the
data traffic in cloud platforms
google
a project born with the goal of
favor the business of the company not of
improve the quality of life of the
people but the disappointment is there too
left a seed inside the desire to
find out if you could interpret the
technology in a humanistic vision
of product development putting
the man at the center of the idea of creating a
produced a solution that would improve
the quality of life of people but
without compromise on functions
fundamentals of eyewear
therefore increase the perception of the
beauty protect the eyes from the sun and
correct the sight and perhaps in this
passage here we have had
an original intuition that of
reverse the flow of information
what we call today all inside
out so not a device that
further overload the
amount of data to which we are already
all subjects in life
daily but the contrary that he knew
extract rich and precious data that are
already inside our brain and there
elaborate in order to create a
path of improvement and well-being
there are 80 billion in our brains
of neurons when these neurons
communicate they emit waves
electromagnetic we can measure
with the electroencephalogram le
neuroscience then tell us that to each
specific frequency of the waves
electromagnetic corresponds to the state
of mind of the person then to the waves
alpha corresponds to relaxation at
beta waves corresponds to the attention to
gamma waves match and rest and so
so we can understand from the waves
electromagnetic state of mind of
person and then we can intervene
because we remember that the brain
it acts in a dynamic and plastic way
that is, like a muscle with exercise
physical can be toned and maintained
in the same time the ability to
brain processing can be
strengthened and educated to have
better performance in the United States
there are 20 million students
10.5 million university students more than the
half and under drug treatment
for stress-related disorders
in Europe the statistics are very similar
the only difference is that we for
culture with the pharmacological approach
we prefer psychological support
on the other hand, we all went to school
we all know how hard it is
prepares
how hard it is to study how much
stressful may be to pass an exam
and then it would not be nice if we could
have a solution a device a
help to help us educate the
our brain to use energy a
make this effort more
efficient and deal with himself
stress in a healthier way a
athlete the start of a race a surgeon
before an important operation or
firefighters before inside
a dangerous situation or rather
think about the most everyday situation a
entrepreneur who must take one
decision of this for his company
you heard you felt sensation
stress and psychological fatigue
however there are also more situations
simple imagine the driver of one
school bus that takes children to the
morning what will have on your head will be clear
will be focused will be attentive as there
we wait for it to be in that situation
and this is the purpose of the safilo project
hicks I leave you sharing a dream the
I dream of being able to read one day
the creative act is the signal emitted
from the brain when it generates
an innovative idea and maybe learn
how to cultivate and develop this
this talent this quality because
creativity is the origin
evolution
but it is also that secret ingredient of
we Italians who no intelligence
artificial
will never succeed in imitating thanks
[Applause]
[Music]
have you ever wondered what happens in the
your brain when you enter a
shop to buy a pair of glasses
when you are in front of the mirror
what you expect and to appear
more beautiful because the face and ours
first business card is lo
tool with which we communicate with the
others right there is therefore a great one
expectation in the development of this
product to be able to carry
a feeling of well-being
we have faced a project for
try to bring a path to
improvement in the quality of life
of people
the case of eyewear is an example
of the ability that we Italians have
to transform raw materials into
products that generate feelings of
satisfaction of happiness in the end is
the concept of beauty in the sense
wider
think, for example, of music and art
to food
in nature there are three colors
fundamental look what he knew
make michelangelo with these colors o
what he did with a single piece
marble has always fascinated me
ability of the artisan man to know
transfer the thought the emotions in the
produced in knowing how to create this thread
continuous red that unites the
thought
the action the matter that becomes product
and then moved to the others below
form of sensations of thought tact
and becomes emotion again
in everything we do
we can be creators of the beautiful or the
bad so we have a big one
responsibility in 2013 we are here
found an object at the time on the table
much anticipated you will remember the google
fats you can imagine the emotion
ours in opening this box that
comes from the United States with this
technological jewel inside but there
I quickly say to the excitement it is
took over the disappointment because not
it worked because we understood that
that project was born to increase the
data traffic in cloud platforms
a project born with the goal of
favor the business of the company not of
improve the quality of life of the
people but the disappointment is there too
left a seed inside the desire to
find out if you could interpret the
technology in a humanistic vision
of product development putting
the man at the center of the idea of creating a
produced a solution that would improve
the quality of life of people but
without compromise on functions
fundamentals of eyewear
therefore increase the perception of the
beauty protect the eyes from the sun and
correct the sight and perhaps in this
passage here we have had
an original intuition that of
reverse the flow of information
what we call today all inside
out so not a device that
further overload the
amount of data to which we are already
all subjects in life
daily but the contrary that he knew
extract rich and precious data that are
already inside our brain and there
elaborate in order to create a
path of improvement and well-being
there are 80 billion in our brains
of neurons when these neurons
communicate they emit waves
electromagnetic we can measure
with the electroencephalogram le
neuroscience then tell us that to each
specific frequency of the waves
electromagnetic corresponds to the state
of mind of the person then to the waves
alpha corresponds to relaxation at
beta waves corresponds to the attention to
gamma waves match and rest and so
so we can understand from the waves
electromagnetic state of mind of
person and then we can intervene
because we remember that the brain
it acts in a dynamic and plastic way
that is, like a muscle with exercise
physical can be toned and maintained
in the same time the ability to
brain processing can be
strengthened and educated to have
better performance in the United States
there are 20 million students
10.5 million university students more than the
half and under drug treatment
for stress-related disorders
in Europe the statistics are very similar
the only difference is that we for
culture with the pharmacological approach
we prefer psychological support
on the other hand, we all went to school
we all know how hard it is
prepares
how hard it is to study how much
stressful may be to pass an exam
and then it would not be nice if we could
have a solution a device a
help to help us educate the
our brain to use energy a
make this effort more
efficient and deal with himself
stress in a healthier way a
athlete the start of a race a surgeon
before an important operation or
firefighters before inside
a dangerous situation or rather
think about the most everyday situation a
entrepreneur who must take one
decision of this for his company
you heard you felt sensation
stress and psychological fatigue
however there are also more situations
simple imagine the driver of one
school bus that takes children to the
morning what will have on your head will be clear
will be focused will be attentive as there
we wait for it to be in that situation
and this is the purpose of the safilo project
hicks I leave you sharing a dream the
I dream of being able to read one day
the creative act is the signal emitted
from the brain when it generates
an innovative idea and maybe learn
how to cultivate and develop this
this talent this quality because
creativity is the origin
evolution
but it is also that secret ingredient of
we Italians who no intelligence
artificial
will never succeed in imitating thanks
[Applause]
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