[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Music]
[Applause]
[Music]
sit down all right thank you so much I
appreciate the energy always great to be
here in Shanghai that was a video that
tectonic music created in collaboration
with the folks at Alibaba and the United
Nations it’s aimed to show
sustainability in terms of beautiful
places to preserve and places facing
challenges or it’s changing sec tonic
music is a social entrepreneurship that
unites artists from around the globe who
are contributing to the conversation of
wellness we are so very ecstatic that
our content informs of concerts videos
streams recorded music and wellness
events have touched over 100 million
people we collaborate with organizations
such as World Economic Forum Save the
Children and were renamed UBS 2017 UBS
global visionaries alongside a dozen top
selected social entrepreneur
entrepreneurship platforms this is us
hanging out with the president of the
Netherlands being honored this year
music has held many roles throughout
throughout time from spiritual tributes
work songs entertainment to storytelling
and even political statements the number
of people who consume and enjoy music
that is comparable to that of the number
of people who take in food water and air
when you take into consideration some of
the songs online are now hitting the
billions
[Music]
[Music]
thank you thank you I wish I had all day
together then I could keep playing but
unfortunately 18 minutes so we’ll keep
on going here one of the most powerful
effects of sound and song is the
instantaneous ability to evoke emotion
and to tell story to transport you to a
time and a place in a feeling right you
guys know that of course you do right it
brings you right back to the place where
you were when you heard it you saw the
very first time right we’re winding back
March 11th 2011 Hawaii I was in Hawaii
when the disaster
broke out on TV and on the news the
northern region of Sendai Japan was hit
with a massive earthquake measuring 9.1
on the Richter scale people around me
were panicking loudspeakers started to
blast warning sirens and announcements
saying to get to higher ground I stayed
up all night watching the news as they
kept saying that there was a chance that
the tidal wave could increase in its
size and it could destroy Hawaii as well
luckily Hawaii was spared and so was
most of my relatives on my mother’s side
in Japan
all but one my grandmother Kumi Nagasawa
at the end at the age of 90 suffered a
big fall during the earthquake and it
really affected her she broke her hip
and afterwards she fell into a deep
dementia and within only one year she
passed away having lived through decades
of hardship you know dementia hits
people and and it deteriorates your body
in your mind so quickly
and so we were all very shocked and very
saddened when this happened obviously
and at that point I felt very helpless I
didn’t know what to do
and I didn’t know who to turn to I
wanted to find a way to use my music to
create social impact to support the
people that have been affected I then
found that one of my very close friends
Yumi Kurosawa who is a famous hotel and
guichen performer had a very similar
story as mine her aunt and her uncle
were doctors in the area of Sendai and
she recalled to me their final story as
she sent as they sent their final
message to her saying we as doctors have
sworn to care for our patients under
every condition many of our patients at
our hospitals are unable to be evacuated
and so we honor our commitment and we
will stay with our patients so the very
end to this day many after many
exhaustive researches their bodies have
still not been found so then the
question emerged what are the most
positive roles that music and art can
play in well-being in happiness and
positive impact in the world a few
decades ago artists like Keith Richards
Jimi Hendrix Bob Dylan and many more led
enormous movements of social change with
their musical voices while reading about
their lives and their musical impact in
comparison I started to feel that music
has started to fall flat in terms of its
ability to make change in 2017 US
National Public Radio even went so far
as to say the future of protest music is
up for debate we are not them and we are
not that the iconic punk rock musician
David Byrne gave a great TED talk saying
that in the relationship between music
and architecture often times it was the
architecture which influenced the way
that music was composed reverberation in
the church affected the length of the
notes and the type of harmonies that
could be played and that would sound
good the need for instruments that could
project across an entire village
affected
types of horns and drums that would be
created and played and of course my
favorite the car as a venue spawned an
entire culture and generation of bass
music that I know we all love here we
are not them
and we are not that either the further
examine the state of music and art the
more I accept the fact that we are not
repeating or competing with the past and
that this is OK why because I started to
discover an entire positive wave in of
ener-g and music that is pushing the
needle in a great fantastic positive
direction music is in fact being
reevaluated so rather than creating
venues which then shape the music I’m
asking today how can we create music and
art which will help shape the design in
the future of what we would like to live
and experience this is the root of the
force of transformation in arts and
business as they work together one way
is to look at arts driven businesses and
platforms which can be categorized in
parallel with the United Nations
sustainable development goals for those
of you who haven’t seen this it’s a list
of global issues it’s floating all over
the world which we as humans can tackle
by the end of 2030 to reach to reach a
sustainable and more importantly a
prosperous harmonious existence with
each other and the world this notion is
spreading fast and far across the world
in fact my World Economic Forum young
global leader classmate Cheri nurse Lim
and her teams in China and in Indonesia
have actually drawn a beautiful parallel
between the sustainable development
goals and traditional Chinese ideals for
happiness you can see right here falling
in the areas of spiritual ecological and
people looking further platform like
global citizen festival by Hugh Evans is
one of the largest festivals in the
world now which combines celebrity with
voices of policy it is an act driven
rewards-based model which allows people
to earn their tickets to events by
volunteering by writing and share
content around the fight on global
poverty with groups of 20 to 100 friends
and family groups such as 20 world
leaders in part partnership with YouTube
and World Economic Forum and tecna’s
tectonic all the way to groups the size
of 50 thousand here in Shanghai at the
Shanghai Fashion Weekend with IPC n
tectonic has been using music to
remediate negative impact in areas
facing trauma disaster and help people
better understand and reduce stress
while increasing their bandwidth for
harmony and resilience the platform
playing for change funds and creates
music schools across developing nations
they have funded 12 music programs
across nine countries and are reaching
over a thousand students a week their
videos are almost up to about thirty
nine million views on some of their top
videos and through advertising revenue
and donations they put almost
three-quarters of a million dollars to
work each year looking at the the World
Economic Forum recently launched the
first tour of the zora Women’s Orchestra
Afghanistan whose very existence stands
for the empowerment of women’s
creativity and voice these women are the
first of their families and the first of
their City first of their country to
play and perform music in over thirty
years black rocks Gobi Kumari created
the black rock meditation program and
out of all the participants that were
taking part in the mindfulness programs
that they installed in their in their
company over 93% of the folks said that
they felt an increase in productivity
that certainly is good jobs and economic
growth that I know everyone here will
appreciate how yard studio in London is
one of the leading spaces covering the
entire value chain of music it’s the
future of the model it’s the future
model of infrastructure innovation and
creativity everything from where hit
song makers collaborate so where famous
artist record and even where business
and development deals are created all in
parallel
all in real time all in one place this
is also one of my favorite models it’s
great for productivity it’s great for
creativity and it’s ripe for China it’s
right for the rest of the world right
now
we spoke to Jet Li and his one
foundation reported that the greatest
increase in attendance and academic
performance took place in their schools
where they created music education
programs the land Philharmonic reuses
waste materials in developing areas to
create beautiful musical instruments el
sistema
has given a platform for underserved
communities to incubate an entirely new
industry of creativity and positivity
reducing crime and creating sustainable
cities in communities many of their
participants of musicians have gone on
to become world-class performers
including the maestro conductor of the
Los Angeles Philharmonic Gustavo Dudamel
was seen here will young and the WWF the
World Wildlife Federation created a
stunning impact piece featuring
beautiful places in the environment
endangered species and sites around the
world which we should continue to love
and sustain does it work well Justin
Forsyth the CEO of Save the Children
said in my experience the benefits of
celebrity are not fabled but they are
real and they can produce concrete
results without the campaigning energies
of Bono Bob Geldof Richard Curtis for
example I don’t believe that 46 million
children would be in school today in
some of the world’s poorest communities
so this is what it’s really all about
how do we unite how do we bring everyone
together everyone that’s here and
everyone we know right this is the most
important one out of all the 17 we must
bring everyone together to unite for
positive change that’s great for the
world think about the rich culture in
the vast history you have around you and
how each and every one of you can use
that to architect an amazing future for
everyone
every day we hear about transformative
technology transformative experiences
learning journeys retreats and now even
the concept of study vacation what is it
Yolo slavery they’ll show you when you
go and you do and you learn right and
you live so why not support art the most
instantaneous and transformative
experiences of all these are these are
examples of how art and business inspire
and support one another right and create
big change so what do we do right who is
it it’s everyone it’s everyone everyone
loves music
everyone loves hard we can all come
together and what do we do we support
music we support music education we
partner with it
we support music as a modality for
healing for productivity and
sustainability all right when do we do
it we do it now
let me do it always right where do we do
it we do it locally and globally we
start right here and we create a
resonance that’s felt everywhere in the
entire universe why do we do it it’s
obvious because harmony heals every time
you share anything remember
harmony heals every time you you take a
video about music or you do something
music and art related harmony heals
right it’s the way to go and how you can
work with us to create programs for your
community for your workplace or for your
vision of wellness will be here you know
afterwards and happy to talk with
anybody and keep the conversations going
remember now you are what you eat
including the music in the art that you
consume the great maestro of the San
Francisco Symphony mr. Michael Tilson
Thomas said you never know who might be
listening and how much it means to their
life thank you
[Applause]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Music]
[Applause]
[Music]
[Music]
[Applause]
[Music]
sit down all right thank you so much I
appreciate the energy always great to be
here in Shanghai that was a video that
tectonic music created in collaboration
with the folks at Alibaba and the United
Nations it’s aimed to show
sustainability in terms of beautiful
places to preserve and places facing
challenges or it’s changing sec tonic
music is a social entrepreneurship that
unites artists from around the globe who
are contributing to the conversation of
wellness we are so very ecstatic that
our content informs of concerts videos
streams recorded music and wellness
events have touched over 100 million
people we collaborate with organizations
such as World Economic Forum Save the
Children and were renamed UBS 2017 UBS
global visionaries alongside a dozen top
selected social entrepreneur
entrepreneurship platforms this is us
hanging out with the president of the
Netherlands being honored this year
music has held many roles throughout
throughout time from spiritual tributes
work songs entertainment to storytelling
and even political statements the number
of people who consume and enjoy music
that is comparable to that of the number
of people who take in food water and air
when you take into consideration some of
the songs online are now hitting the
billions
[Music]
[Music]
thank you thank you I wish I had all day
together then I could keep playing but
unfortunately 18 minutes so we’ll keep
on going here one of the most powerful
effects of sound and song is the
instantaneous ability to evoke emotion
and to tell story to transport you to a
time and a place in a feeling right you
guys know that of course you do right it
brings you right back to the place where
you were when you heard it you saw the
very first time right we’re winding back
March 11th 2011 Hawaii I was in Hawaii
when the disaster
broke out on TV and on the news the
northern region of Sendai Japan was hit
with a massive earthquake measuring 9.1
on the Richter scale people around me
were panicking loudspeakers started to
blast warning sirens and announcements
saying to get to higher ground I stayed
up all night watching the news as they
kept saying that there was a chance that
the tidal wave could increase in its
size and it could destroy Hawaii as well
luckily Hawaii was spared and so was
most of my relatives on my mother’s side
in Japan
all but one my grandmother Kumi Nagasawa
at the end at the age of 90 suffered a
big fall during the earthquake and it
really affected her she broke her hip
and afterwards she fell into a deep
dementia and within only one year she
passed away having lived through decades
of hardship you know dementia hits
people and and it deteriorates your body
in your mind so quickly
and so we were all very shocked and very
saddened when this happened obviously
and at that point I felt very helpless I
didn’t know what to do
and I didn’t know who to turn to I
wanted to find a way to use my music to
create social impact to support the
people that have been affected I then
found that one of my very close friends
Yumi Kurosawa who is a famous hotel and
guichen performer had a very similar
story as mine her aunt and her uncle
were doctors in the area of Sendai and
she recalled to me their final story as
she sent as they sent their final
message to her saying we as doctors have
sworn to care for our patients under
every condition many of our patients at
our hospitals are unable to be evacuated
and so we honor our commitment and we
will stay with our patients so the very
end to this day many after many
exhaustive researches their bodies have
still not been found so then the
question emerged what are the most
positive roles that music and art can
play in well-being in happiness and
positive impact in the world a few
decades ago artists like Keith Richards
Jimi Hendrix Bob Dylan and many more led
enormous movements of social change with
their musical voices while reading about
their lives and their musical impact in
comparison I started to feel that music
has started to fall flat in terms of its
ability to make change in 2017 US
National Public Radio even went so far
as to say the future of protest music is
up for debate we are not them and we are
not that the iconic punk rock musician
David Byrne gave a great TED talk saying
that in the relationship between music
and architecture often times it was the
architecture which influenced the way
that music was composed reverberation in
the church affected the length of the
notes and the type of harmonies that
could be played and that would sound
good the need for instruments that could
project across an entire village
affected
types of horns and drums that would be
created and played and of course my
favorite the car as a venue spawned an
entire culture and generation of bass
music that I know we all love here we
are not them
and we are not that either the further
examine the state of music and art the
more I accept the fact that we are not
repeating or competing with the past and
that this is OK why because I started to
discover an entire positive wave in of
ener-g and music that is pushing the
needle in a great fantastic positive
direction music is in fact being
reevaluated so rather than creating
venues which then shape the music I’m
asking today how can we create music and
art which will help shape the design in
the future of what we would like to live
and experience this is the root of the
force of transformation in arts and
business as they work together one way
is to look at arts driven businesses and
platforms which can be categorized in
parallel with the United Nations
sustainable development goals for those
of you who haven’t seen this it’s a list
of global issues it’s floating all over
the world which we as humans can tackle
by the end of 2030 to reach to reach a
sustainable and more importantly a
prosperous harmonious existence with
each other and the world this notion is
spreading fast and far across the world
in fact my World Economic Forum young
global leader classmate Cheri nurse Lim
and her teams in China and in Indonesia
have actually drawn a beautiful parallel
between the sustainable development
goals and traditional Chinese ideals for
happiness you can see right here falling
in the areas of spiritual ecological and
people looking further platform like
global citizen festival by Hugh Evans is
one of the largest festivals in the
world now which combines celebrity with
voices of policy it is an act driven
rewards-based model which allows people
to earn their tickets to events by
volunteering by writing and share
content around the fight on global
poverty with groups of 20 to 100 friends
and family groups such as 20 world
leaders in part partnership with YouTube
and World Economic Forum and tecna’s
tectonic all the way to groups the size
of 50 thousand here in Shanghai at the
Shanghai Fashion Weekend with IPC n
tectonic has been using music to
remediate negative impact in areas
facing trauma disaster and help people
better understand and reduce stress
while increasing their bandwidth for
harmony and resilience the platform
playing for change funds and creates
music schools across developing nations
they have funded 12 music programs
across nine countries and are reaching
over a thousand students a week their
videos are almost up to about thirty
nine million views on some of their top
videos and through advertising revenue
and donations they put almost
three-quarters of a million dollars to
work each year looking at the the World
Economic Forum recently launched the
first tour of the zora Women’s Orchestra
Afghanistan whose very existence stands
for the empowerment of women’s
creativity and voice these women are the
first of their families and the first of
their City first of their country to
play and perform music in over thirty
years black rocks Gobi Kumari created
the black rock meditation program and
out of all the participants that were
taking part in the mindfulness programs
that they installed in their in their
company over 93% of the folks said that
they felt an increase in productivity
that certainly is good jobs and economic
growth that I know everyone here will
appreciate how yard studio in London is
one of the leading spaces covering the
entire value chain of music it’s the
future of the model it’s the future
model of infrastructure innovation and
creativity everything from where hit
song makers collaborate so where famous
artist record and even where business
and development deals are created all in
parallel
all in real time all in one place this
is also one of my favorite models it’s
great for productivity it’s great for
creativity and it’s ripe for China it’s
right for the rest of the world right
now
we spoke to Jet Li and his one
foundation reported that the greatest
increase in attendance and academic
performance took place in their schools
where they created music education
programs the land Philharmonic reuses
waste materials in developing areas to
create beautiful musical instruments el
sistema
has given a platform for underserved
communities to incubate an entirely new
industry of creativity and positivity
reducing crime and creating sustainable
cities in communities many of their
participants of musicians have gone on
to become world-class performers
including the maestro conductor of the
Los Angeles Philharmonic Gustavo Dudamel
was seen here will young and the WWF the
World Wildlife Federation created a
stunning impact piece featuring
beautiful places in the environment
endangered species and sites around the
world which we should continue to love
and sustain does it work well Justin
Forsyth the CEO of Save the Children
said in my experience the benefits of
celebrity are not fabled but they are
real and they can produce concrete
results without the campaigning energies
of Bono Bob Geldof Richard Curtis for
example I don’t believe that 46 million
children would be in school today in
some of the world’s poorest communities
so this is what it’s really all about
how do we unite how do we bring everyone
together everyone that’s here and
everyone we know right this is the most
important one out of all the 17 we must
bring everyone together to unite for
positive change that’s great for the
world think about the rich culture in
the vast history you have around you and
how each and every one of you can use
that to architect an amazing future for
everyone
every day we hear about transformative
technology transformative experiences
learning journeys retreats and now even
the concept of study vacation what is it
Yolo slavery they’ll show you when you
go and you do and you learn right and
you live so why not support art the most
instantaneous and transformative
experiences of all these are these are
examples of how art and business inspire
and support one another right and create
big change so what do we do right who is
it it’s everyone it’s everyone everyone
loves music
everyone loves hard we can all come
together and what do we do we support
music we support music education we
partner with it
we support music as a modality for
healing for productivity and
sustainability all right when do we do
it we do it now
let me do it always right where do we do
it we do it locally and globally we
start right here and we create a
resonance that’s felt everywhere in the
entire universe why do we do it it’s
obvious because harmony heals every time
you share anything remember
harmony heals every time you you take a
video about music or you do something
music and art related harmony heals
right it’s the way to go and how you can
work with us to create programs for your
community for your workplace or for your
vision of wellness will be here you know
afterwards and happy to talk with
anybody and keep the conversations going
remember now you are what you eat
including the music in the art that you
consume the great maestro of the San
Francisco Symphony mr. Michael Tilson
Thomas said you never know who might be
listening and how much it means to their
life thank you
[Applause]
[Music]
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