[Music]
Hello
we all know that NGOs are the
exclusive platform to have a
agreement and that companies serve
exclusively to generate profit
in fact the example of don gerardo
competition corrals and watson is
an incredible example of how the sector
business is perhaps one of the
most interesting platforms to have
peaceful
when I started working in the
NGO sector
I thought maybe it was the platform
more interesting with more leverage for
generate impact on society impact
impact on the environment and very
I quickly realized that NGOs
often have problems growing and
impact scalers because they are
difficult to be asking for funds
companies that increasingly to their own
social innovation programs or
international cooperation that every time
there are less than 8 am and then
that I identified as a failure of
that frustration made me start
look for other options and that’s how
I found the big boats in terms
simple the big bands or a
certification that helps to make itself transparent
social environmental processes and
legal aspects of the companies but in
broader terms said the pp is a
global movement that is redefining
the sense of success in business
redefining what under the paradigm that
business is not just made for
respond shareholders and to maximize
wealth but they can respond
equally to the planet and society
doing what they do to the year 2017 and
There are two thousand companies certified in
more than 140 industries and more than 50
countries and what is even more
interesting is that already twelve countries
they are working in an evil
or legal where a company can be
legally constituted as a victory
in states there are already the charities
corporations that basically what
they do is that they include in their statutes
that companies can not generate
wealth at the expense of the environment and
society but including those elements
within your value chain and in fact
fast company named bicorp as one of
the economic movements of greater
impact of the last 20 years or
the bigs are really changing the
rules of the game and that takes me a bit
to the story of how the
businesses and how they have taken the
companies historically the famous case
in 1919 I give kisses ford motor company
where was he wanted to start doing things
that will benefit your collaborators
but its shareholders in a thought
very short-term told him if that
affects the profitability of this year
you can not do it and in this case
he lost that is he lost the battle
against the maximization of wealth a
All coast
and that is the basis of thought
economic of many of the prenombrados
economists
nowadays in 2017 it is still the
thought of many economists and
companies but located in comes to break
this status quo to questionnaires and
do it in different sizes and
patagonia sectors a clothing store
that is questioning the way in which
they are made that are produced that are traded
europe is now a certified poultry
ben jerry’s that could be a simple
ice cream shop became a victory
and now the level and quality of
your entire value chain and with example
more local known that is the first
once certified company that we had in
Costa Rica is a legal firm that supports
to companies that are generating impact
social and environmental or pubic since
many know the famous books of
costa rica air is a local example
in fact one of the most companies
successful in the world this year in
the best of the world list of bicorp
thinking about these examples that could
be considered small one wonders
if there is a giant that is
questioning also the status quo and
that is doing it
unilever unilever that this giant
valued at over 170 million
dollars where there are many interests
in the middle
sushi or for pomeranian came and said I’ll
change the rules of the game and for the
2020
I’m going to double sales and cut to the
half the carbon footprint of this
company
Many people received him with much
cynicism not knowing if he was going to be able
really double sales while
companies va but very good way and has
cut a quarter of the water expenses
and electricity
talking 500 million dollars and
is carrying health services
Africa and India that as we know is
a huge problem in the region and the
is increasing the sales of
health services products of
cleaning in the area
he says he does not work for the shareholder
to be honest I work for the
client
-It’s a very interesting perspective that
definitely question the paradigm
that we have had as a business sector
there are so many tools that we
help to serve as a thermometer
how the thing goes to identify the
needs and the urgencies that we have
as a nation it is like a planet
my favorite tool is the index
of social progress that in fact was
created with ticos one of them sitting
here
the index of social progress is one
tool how to say the product
gross internal but measuring
exclusively social indicators and
environmental measures are measured over 130 countries
and has more than 50 indicators and we
it helps to know what we are failing
as a society and I ‘m going to tell you something
very interesting that we did inside
a public-private partnership that the table
social innovation
we take this index of social progress
and what
we saw in their regions in the 81 cantons
what is there in costa rica
we measure the index of social progress
to know which cantons were like
irak and in what and which cantons are
as Switzerland and in what and that allowed us
have a very clear road map of
where is the thing going and what was it
it was necessary to do to this is the
product of a public-private partnership
the table social innovation is directed
by vice president elena chacón and
that preparing this talk put me to
think about the role of government in
all this really many of us
we could think the government is for
solve social issues and
environmental
the business sector not the sector
business is to make money but
really the government is struggling
much if the private sector to the public
is up and we’ve really seen
that the entramiento the government is so
huge that hardly or almost that
impossible they could get this task
alone then with public alliances
private was that we launched costa rica
proposes an open data platform
where any citizen
can access this data and know how
go the country but we wanted to take this
to a next level is to put their
data in action invite the
citizenship to also propose for
sanz this information
and that’s how we advanced veto country
our country is a campaign and a
competition that in less than two years has
received more than a thousand proposals
citizens and I do not know about you but in
a country that sometimes feels
supremely full of apathy
it moves me that more than a thousand
citizens dared and
They wanted to be part of the solutions
who wanted to pass the complaint should
social to say if I want to propose
I want to be part of a solution and
now challenge country accompanies annually to
five winning teams to arrive
those ideas to reality and what is
even more interesting is that there are
other countries wanting to replicate a
model that was the first time in
Latin America than public sector and
private were linked to data and
objectively tell him citizenship
we want your ideas and we want your
proposals
now we have to El Salvador to Brazil
bolivia to mexico wanting to replicate
this exercise platforms to generate
there are many impacts and I think that for
question of how to innovate within
our companies there are many possible
answers
the answer we find it in
impact that is a platform spaces and
of communities that believe in the change the
planet through entrepreneurship in
more than 100 cities with more than 15,000
members but replies again them
I say there are many
for example if a group time and it
decided and took on the task of searching
general to who were the people who
are innovating within the
institution made a text where the
exhibitors were the collaborators of the
company and in that search they found
walter who was a person who had
discovered that they have realized that
there was a huge problem was that the
electric porcelain insulators
once they pass their useful life they
they were becoming a huge challenge
of warehousing had full warehouses and
full of insulators that did not have
no end were only there saved
and through experimentation and a
alliance with the academic sector occurred
mind that controlling a bit the
environment these could become
insulators on artificial reefs and
that’s a clear example that the
social innovation is often in
the most unsuspected places
or also ibm gbm who decided to create
a space of innovation innovation and
Take it out of your company to be able to create
with college students like
enterprising and enterprising and in fact
they have space with us in the
impact up where every day that
they create in subjects that seem to them
important and priority
maybe by this point everyone is
thinking what this is talking about
woman who tells the impact with what
you eat what it is for and I can
say only this
my favorite phrase steffen his granddaughter and ni
is there are no successful companies in
failed societies
the impact is not a sales strategy
for the millennia that do not confuse them
the word
the impact is the questioning of
status quo to change a planet that
it belongs to everyone and the question is really
in on a map of vic webs where the country
with more said epps per capita is holland
one wonders what is the model of
development that is choosing coast
delicious
what is the innovation model and
economic that we want from now on
go ahead and even more we have the
courage to question and change
for what we want
thank you very much thank you very much mónica de
a question about the have only
time we are going to take advantage of the dichotomy
between the interests of the shareholders and
the interests of the clients
I think it’s very relevant and very
important
I really liked the story about
jong il and berga my question is yes
this gentleman is going to be able to sustain that
position because I know that a few
months they made an attempt at a
side take over he managed to repel
but all you need is six
months of kulikov to attack again
I would like to know what you think of that
it seems that there are many interests of
medium and definitely in a company
as unilever he is taking a step
very risky when taking the
decisions that you are taking but to
end of accounts are watching the
financial results of your decisions
to go down the path of impact and I
I think that is unquestionable
if for example if the united kingdom
really appreciate what it means
unilever for your country not to allow that
it fits the takeover I know but we have
what to see
goerges
[Applause]
you
[Music]
Hello
we all know that NGOs are the
exclusive platform to have a
agreement and that companies serve
exclusively to generate profit
in fact the example of don gerardo
competition corrals and watson is
an incredible example of how the sector
business is perhaps one of the
most interesting platforms to have
peaceful
when I started working in the
NGO sector
I thought maybe it was the platform
more interesting with more leverage for
generate impact on society impact
impact on the environment and very
I quickly realized that NGOs
often have problems growing and
impact scalers because they are
difficult to be asking for funds
companies that increasingly to their own
social innovation programs or
international cooperation that every time
there are less than 8 am and then
that I identified as a failure of
that frustration made me start
look for other options and that’s how
I found the big boats in terms
simple the big bands or a
certification that helps to make itself transparent
social environmental processes and
legal aspects of the companies but in
broader terms said the pp is a
global movement that is redefining
the sense of success in business
redefining what under the paradigm that
business is not just made for
respond shareholders and to maximize
wealth but they can respond
equally to the planet and society
doing what they do to the year 2017 and
There are two thousand companies certified in
more than 140 industries and more than 50
countries and what is even more
interesting is that already twelve countries
they are working in an evil
or legal where a company can be
legally constituted as a victory
in states there are already the charities
corporations that basically what
they do is that they include in their statutes
that companies can not generate
wealth at the expense of the environment and
society but including those elements
within your value chain and in fact
fast company named bicorp as one of
the economic movements of greater
impact of the last 20 years or
the bigs are really changing the
rules of the game and that takes me a bit
to the story of how the
businesses and how they have taken the
companies historically the famous case
in 1919 I give kisses ford motor company
where was he wanted to start doing things
that will benefit your collaborators
but its shareholders in a thought
very short-term told him if that
affects the profitability of this year
you can not do it and in this case
he lost that is he lost the battle
against the maximization of wealth a
All coast
and that is the basis of thought
economic of many of the prenombrados
economists
nowadays in 2017 it is still the
thought of many economists and
companies but located in comes to break
this status quo to questionnaires and
do it in different sizes and
patagonia sectors a clothing store
that is questioning the way in which
they are made that are produced that are traded
europe is now a certified poultry
ben jerry’s that could be a simple
ice cream shop became a victory
and now the level and quality of
your entire value chain and with example
more local known that is the first
once certified company that we had in
Costa Rica is a legal firm that supports
to companies that are generating impact
social and environmental or pubic since
many know the famous books of
costa rica air is a local example
in fact one of the most companies
successful in the world this year in
the best of the world list of bicorp
thinking about these examples that could
be considered small one wonders
if there is a giant that is
questioning also the status quo and
that is doing it
unilever unilever that this giant
valued at over 170 million
dollars where there are many interests
in the middle
sushi or for pomeranian came and said I’ll
change the rules of the game and for the
2020
I’m going to double sales and cut to the
half the carbon footprint of this
company
Many people received him with much
cynicism not knowing if he was going to be able
really double sales while
companies va but very good way and has
cut a quarter of the water expenses
and electricity
talking 500 million dollars and
is carrying health services
Africa and India that as we know is
a huge problem in the region and the
is increasing the sales of
health services products of
cleaning in the area
he says he does not work for the shareholder
to be honest I work for the
client
-It’s a very interesting perspective that
definitely question the paradigm
that we have had as a business sector
there are so many tools that we
help to serve as a thermometer
how the thing goes to identify the
needs and the urgencies that we have
as a nation it is like a planet
my favorite tool is the index
of social progress that in fact was
created with ticos one of them sitting
here
the index of social progress is one
tool how to say the product
gross internal but measuring
exclusively social indicators and
environmental measures are measured over 130 countries
and has more than 50 indicators and we
it helps to know what we are failing
as a society and I ‘m going to tell you something
very interesting that we did inside
a public-private partnership that the table
social innovation
we take this index of social progress
and what
we saw in their regions in the 81 cantons
what is there in costa rica
we measure the index of social progress
to know which cantons were like
irak and in what and which cantons are
as Switzerland and in what and that allowed us
have a very clear road map of
where is the thing going and what was it
it was necessary to do to this is the
product of a public-private partnership
the table social innovation is directed
by vice president elena chacón and
that preparing this talk put me to
think about the role of government in
all this really many of us
we could think the government is for
solve social issues and
environmental
the business sector not the sector
business is to make money but
really the government is struggling
much if the private sector to the public
is up and we’ve really seen
that the entramiento the government is so
huge that hardly or almost that
impossible they could get this task
alone then with public alliances
private was that we launched costa rica
proposes an open data platform
where any citizen
can access this data and know how
go the country but we wanted to take this
to a next level is to put their
data in action invite the
citizenship to also propose for
sanz this information
and that’s how we advanced veto country
our country is a campaign and a
competition that in less than two years has
received more than a thousand proposals
citizens and I do not know about you but in
a country that sometimes feels
supremely full of apathy
it moves me that more than a thousand
citizens dared and
They wanted to be part of the solutions
who wanted to pass the complaint should
social to say if I want to propose
I want to be part of a solution and
now challenge country accompanies annually to
five winning teams to arrive
those ideas to reality and what is
even more interesting is that there are
other countries wanting to replicate a
model that was the first time in
Latin America than public sector and
private were linked to data and
objectively tell him citizenship
we want your ideas and we want your
proposals
now we have to El Salvador to Brazil
bolivia to mexico wanting to replicate
this exercise platforms to generate
there are many impacts and I think that for
question of how to innovate within
our companies there are many possible
answers
the answer we find it in
impact that is a platform spaces and
of communities that believe in the change the
planet through entrepreneurship in
more than 100 cities with more than 15,000
members but replies again them
I say there are many
for example if a group time and it
decided and took on the task of searching
general to who were the people who
are innovating within the
institution made a text where the
exhibitors were the collaborators of the
company and in that search they found
walter who was a person who had
discovered that they have realized that
there was a huge problem was that the
electric porcelain insulators
once they pass their useful life they
they were becoming a huge challenge
of warehousing had full warehouses and
full of insulators that did not have
no end were only there saved
and through experimentation and a
alliance with the academic sector occurred
mind that controlling a bit the
environment these could become
insulators on artificial reefs and
that’s a clear example that the
social innovation is often in
the most unsuspected places
or also ibm gbm who decided to create
a space of innovation innovation and
Take it out of your company to be able to create
with college students like
enterprising and enterprising and in fact
they have space with us in the
impact up where every day that
they create in subjects that seem to them
important and priority
maybe by this point everyone is
thinking what this is talking about
woman who tells the impact with what
you eat what it is for and I can
say only this
my favorite phrase steffen his granddaughter and ni
is there are no successful companies in
failed societies
the impact is not a sales strategy
for the millennia that do not confuse them
the word
the impact is the questioning of
status quo to change a planet that
it belongs to everyone and the question is really
in on a map of vic webs where the country
with more said epps per capita is holland
one wonders what is the model of
development that is choosing coast
delicious
what is the innovation model and
economic that we want from now on
go ahead and even more we have the
courage to question and change
for what we want
thank you very much thank you very much mónica de
a question about the have only
time we are going to take advantage of the dichotomy
between the interests of the shareholders and
the interests of the clients
I think it’s very relevant and very
important
I really liked the story about
jong il and berga my question is yes
this gentleman is going to be able to sustain that
position because I know that a few
months they made an attempt at a
side take over he managed to repel
but all you need is six
months of kulikov to attack again
I would like to know what you think of that
it seems that there are many interests of
medium and definitely in a company
as unilever he is taking a step
very risky when taking the
decisions that you are taking but to
end of accounts are watching the
financial results of your decisions
to go down the path of impact and I
I think that is unquestionable
if for example if the united kingdom
really appreciate what it means
unilever for your country not to allow that
it fits the takeover I know but we have
what to see
goerges
[Applause]
you
[Music]
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