at least on this picture you see some
long-lasting items because they are from
300 after Christ but I still think this
dress looks quite fashionable it’s a
shift dress could be made today actually
some nice decorations and also the Cape
looks quite fashionable and there are
actually the oldest findings of entire
garments in the Nordic countries
otherwise you find pieces of textile but
they’re their oldest findings and the
Cape was buried in bog and the dress was
frozen in ice but due to climate change
it came out and I think it’s interesting
to know that these garments are of
course then hand-spun hand-woven hand
dyed and it takes a lot of time to do
garments like that and if you would
reconstruct these do you know what the
true cost of these garments would be do
I have any bids would somebody like to
bid on the dress 10000 euros it’s not
enough so I need a higher bid
can I have a higher bid I’ll help you
fifty thousand euro for the dress and
the Cape it has a bit more fabric so
it’s more expensive so it would be
around seventy-five thousand euro so
that is actually the true cost of doing
a garment from sheep to the finished
garment which is interesting and I also
think there is a kind of hipster look to
these right somehow true cost is also
the name of this documentary film we
used to have a system a fashion system
that has absolutely nothing to do with
the fashion industry today it has been
reinvented
it’s based on materialism the problem is
that comes at a really high price Varman
factory collapsed killing more than 1000
clashes between quote factory workers
and riot police in town well you get the
picture I guess really cheap garments
fast fashion
lots of people paying a price and I
guess the title would be the true cost
of fashion that they left out fashion
the tragic event in Rana Plaza in
Bangladesh was a 2013 and it was a real
eye-opener to many many people towards
fast fashion and us over consuming
fashion this organization started
fashion revolution org and I think it’s
interesting what they do because they
really emphasize on who is making your
garments who is making your clothes and
I don’t know if you look at yourself
today do you know who did sew your
garment or your clothing do you have any
idea where they’re produced or what
country it’s difficult right and every
year actually it was last week they urge
people to turn their clothing outside in
so that you would really show the care
label of your clothing to give people an
idea where are your clothes produced and
I can tell you where my clothes are
produced this is a shirt from Uniqlo
Japanese brand and I bought free for a
really good price I could actually get a
hundred shirts for the price of my jeans
and the deans this one is made somewhere
in forest and the jeans are made in the
US and the fabric was imported to you to
the US but they were sewn together in
the US and they have an ID number on
them so I could probably track the
seamstress or the seamer who produced
these jeans but it’s very rare that you
know who produced your garment and what
is sustainable material I think it’s
interesting when you look at the
building in this
because they are urging to build houses
in wood and this is the highest building
in Stockholm at the moment it’s in soon
bye bye
and it’s by Jacqueline Linkwood and I
don’t know if it’s the wrong thing to
talk about wooden building senior but I
do it anyway and people living in this
building they can actually hear the
weather shift because the house makes
sounds when the weather’s shifting so
it’s a natural process living in this
house anyway and I think it’s
interesting when you look at the raw
material that we have around us this is
a finished research project between the
Aalto University the Finnish forest
industry and Marimekko the Finnish brand
you know with the flower prints and so
on
and it’s a kind of pulp fabric textile
produced from pulp and also laser cut in
this example and the idea of using
forest or using wood for the textile
industry is nothing new it used to be
named viscose or the fancy name of
artificial silk which I like art silk or
today the brand name is Lewis L so it’s
an old technique really and it’s
interesting since we have so much forest
in our country that we’re not able to
produce or to spin the thread we really
know how to make pulp we’re a big paper
company a big country right but we can’t
make the thread if we could make the
thread we can do the weaving and you
know we could do the whole chain or
producing textiles but what’s
interesting in Sweden this yellow dress
it’s also a great research product and
you can actually see it in Boris at the
University in their smart textile
Department and it’s actually in cotton
and cotton is very very difficult to
recycle because it has really short
fibers but using the process of viscose
or leaves L into cotton it’s really a
super invention because we have so much
leftover Cotton’s in old t-shirts that
nobody wants to have anymore so we throw
them away in the garbage and they’re
being burnt you know as household
garbage
and also Victoria here on the picture
Crown Princess she’s a good example on
the Nobel Prize Awards she’s wearing
completely renewable textile from H&M
conscious collection although the fabric
is kind of manmade in a large scale this
is odd couture but I think it’s very
interesting that she’s really lifting up
this some materials are really easy to
recycle like plastics for instance this
is an art exhibition and this is about
fashion and consumption and this is how
long time does it take to consume potato
chips enough from the brand of Estrela
to produce one garment in this case it
took the eater of potato chips 7 months
to finish so many packages so that the
designer Johanna turn twist could make
this dress she’s actually circling and
being a brand example or a good example
of Swedish design at the Swedish
Institute through different places in in
the world to showcase Swedish
sustainability so I think she’s a good
example also even though it’s not a real
fashion example looking at the fashion
business there are many many companies
trying to close the lobe doing circular
fashion and Houdini for instance it’s
interesting because you can rent your
ski where you don’t have to invest in a
really fancy ski wear and that you have
to have in the closet for 10 years or
something you can have something brand
new every year if you do rent it from
them and they also in their design team
design the garments so that they’re easy
to recycle again and Maccioni the
printed cape she’s one of the first
designers in Sweden that used fabrics
that were cradle-to-cradle so I think
there are many many good examples of
people challenging the fashion systems
really early on the guy with the cap he
is actually one of the first persons in
Sweden that actually did a commercial
commercial
brand into a new business model where
you could actually rent the garments
from this company called uniforms for
the dedicated filipok a started a shop
where you could have a small sort of
their clothing range that you rented and
now it’s a huge success so they have
three shops where you could lease and
collect the look and I think it’s
interesting to listen to what mr.
passion from H&M said by 2030 a hundred
percent what’s in the store will be
circular or renewable it’s not so far
away unfortunately I would be retired so
I can’t be a part of that fashion scene
which is the same but anyway I think
it’s really really challenging to think
about that if you visit design schools
there are many young designers
especially in the textile departments
they’re really really angry on the
fashion system it’s not it’s not good to
say that you’re from the fashion
business when you visit them they’re
really trying to explore the value of
garments from the fast fashion scene so
the red hoodie is an ordinary fast
fashion cheap hoodie which is totally
embroidered with this kind of
folkloristic patterns that are from
dolana you know from the folkloristic
costumes so her idea was to see if the
value of the government could be raised
by some simple means and of course it’s
all handmade or bespoke if you order
something like that and it’s also
interesting to see what’s hand made of
course it takes a long time and these
folkloristic knitted garments they look
kind of cute until you see the message
and I think it’s not such a great
sweater to wear in Poland maybe today
and the mittens are counting all the
dead soldiers by that date going back
American soldiers going back from Iraq
in body bags so they look kind of nice
but they are quite strong in their
message I would say and doing crafts it
takes a lot of time I don’t know how
many people
know how to knit Oh quite good hand
sewing it really takes a lot of time
this is a design student called le le
nedra and her project is called a study
in black and she did this black folk
costume and normally folk costumes are
in all kinds of colors but she decided
to do it all in black and everything is
hand sewn she did it the way people did
before they had sewing machines and she
stopped counting after 200 hours and she
estimated afterwards that there were
thousands of hours put into this garment
and this one is also a good example of
Swedish design traveling the world
promoting Swedish designer Swedish
sustainability which is interesting and
I think if you do so your own garments
you realize that the true cost of what
you finish at home is not the same as in
the first fashion companies I mean it’s
just so much more expensive to go out
and buy the fabric and then you do it on
your own it takes a lot of time as well
this is my favorite site actually where
you can buy everything for making your
own garments sneak-peek it looks like
everything is from my grandmother’s time
except really nice designs I think it’s
also great to see that the noble art of
draping fabrics you know like the Romans
and the Greeks did you know putting one
piece of just meters of cloth together
it’s a good example in this dress in the
middle it’s eight meters uncut fabric
just straight fabric draped into a nice
shape stitch together with a few hand
stitches and you can wear the dress like
this as long as you want and once you
get tired you just remove the stitches
and then you have eight meters of fabric
to restart again with so I think many
young designers are really pushing what
fashion could be and how fashion could
be more sustainable and maybe it’s a bit
like what Couture or bespoke or going to
the tailor and I think being felt with
her route appear really
has pushed the limit what fashion could
be because this is a fashion collection
even though each garment took thousands
of hours and she had like I don’t know
how many school classes helping her
cutting all these paper pieces and
putting them together into these
fantastic garments many of them are sold
now to museums and other places so
they’re like ever lasting that’s a big
contrast to the fast fashion and the
fast fashion is really impacting us all
every year we use 15 kilos or we buy a
consequence 15 kilos of textile fashion
all of us 15 kilos we recycle 8 kilos oh
sorry we throw away 8 kilos in the
garbage and we recycle only 3 another
red stays in the closet like in
Frederick’s closet so how could you be
sustainable well buy nothing or buy old
stuff or you recycle or you upcycle
things and I would like to mention
starts McCune and I think they’re doing
a great job and I think the best product
ever is the rag rag there isn’t such a
beautiful product ever in recycling I
think it’s the fantastic thing and I’m
happy to see that the fashion brand
Viktor and Rolf they have recycled all
their old collections of leftover
fabrics into a new fantastic collection
and they were actually inspired by
Swedish rag rugs when they did this
collection so it’s a great way of
reusing what is already there and why
should we look into new materials why
are companies really putting a lot of
money into research projects and
university studies to find new materials
well there isn’t enough land to grow
cotton on anymore and I guess all of you
is wearing something in cotton today
probably underwear or socks or something
has caught on in it so Colton is such a
problem really so new materials and
you could do text us from almost
anything that you could extract protein
from crab shell milk and then you can
discuss the thing of doing fabric on
from food I don’t know about that but
anyway and lots of really funny design
experiments from design schools this is
from constant Stockholm and it’s
from kombucha you know the tea drink
that you can drink you could use peels
of grapes you could use peels of oranges
you could use cow cheese or cow
droppings to make clothing from it
doesn’t smell promise you so there are
many great examples and there are so
many people who want to produce clothes
and to do the coloring process in a much
more natural natural way there are
actually large industries in China and
in India actually dying with a natural
process again or old school materials
like sheep in Norway they actually use
all the wool in Sweden where it’s a law
that you should share the wool twice a
year
most of the wool is thrown away which is
a shame and I think Alexander stood to
him the guy to the left with a cap and
his colleague Marie Paulson who is doing
sweaters hand knitted sweaters from
Swedish wool and Swedish sheep to the
price of two thousand euros each not
selling too fast fashion to high-end
shops are a really good example how to
actually take old knowledge like wool or
you could use linen or you can use flax
or you could use hemp to do new things
from and I think also the consumer in
the future will be a co-producer of
course maybe download open source
fashion print something at home so there
will be no frontiers or barriers maybe
in the future but fashionistas are
already changing the fashion system
since they are like Fredrik they are not
buying anything they’re detoxing their
wardrobes and they are lending or
renting their garments or they using
biodegradable party tops so once you
have had it you just throw it on the you
know to compost it
and bloggers are no longer getting
products you know to to do their blogs
from their going into the fitting room
with piles of clothing and they do all
the photo shoots in the fitting room and
returning the clothing to the shops so
it might not be good for the shopkeepers
that they’re doing this but at least
that are not consuming they’re doing it
in a more circular way so I think there
is a great hope for the fashion industry
do you dare to challenging it I hope
[Applause]
long-lasting items because they are from
300 after Christ but I still think this
dress looks quite fashionable it’s a
shift dress could be made today actually
some nice decorations and also the Cape
looks quite fashionable and there are
actually the oldest findings of entire
garments in the Nordic countries
otherwise you find pieces of textile but
they’re their oldest findings and the
Cape was buried in bog and the dress was
frozen in ice but due to climate change
it came out and I think it’s interesting
to know that these garments are of
course then hand-spun hand-woven hand
dyed and it takes a lot of time to do
garments like that and if you would
reconstruct these do you know what the
true cost of these garments would be do
I have any bids would somebody like to
bid on the dress 10000 euros it’s not
enough so I need a higher bid
can I have a higher bid I’ll help you
fifty thousand euro for the dress and
the Cape it has a bit more fabric so
it’s more expensive so it would be
around seventy-five thousand euro so
that is actually the true cost of doing
a garment from sheep to the finished
garment which is interesting and I also
think there is a kind of hipster look to
these right somehow true cost is also
the name of this documentary film we
used to have a system a fashion system
that has absolutely nothing to do with
the fashion industry today it has been
reinvented
it’s based on materialism the problem is
that comes at a really high price Varman
factory collapsed killing more than 1000
clashes between quote factory workers
and riot police in town well you get the
picture I guess really cheap garments
fast fashion
lots of people paying a price and I
guess the title would be the true cost
of fashion that they left out fashion
the tragic event in Rana Plaza in
Bangladesh was a 2013 and it was a real
eye-opener to many many people towards
fast fashion and us over consuming
fashion this organization started
fashion revolution org and I think it’s
interesting what they do because they
really emphasize on who is making your
garments who is making your clothes and
I don’t know if you look at yourself
today do you know who did sew your
garment or your clothing do you have any
idea where they’re produced or what
country it’s difficult right and every
year actually it was last week they urge
people to turn their clothing outside in
so that you would really show the care
label of your clothing to give people an
idea where are your clothes produced and
I can tell you where my clothes are
produced this is a shirt from Uniqlo
Japanese brand and I bought free for a
really good price I could actually get a
hundred shirts for the price of my jeans
and the deans this one is made somewhere
in forest and the jeans are made in the
US and the fabric was imported to you to
the US but they were sewn together in
the US and they have an ID number on
them so I could probably track the
seamstress or the seamer who produced
these jeans but it’s very rare that you
know who produced your garment and what
is sustainable material I think it’s
interesting when you look at the
building in this
because they are urging to build houses
in wood and this is the highest building
in Stockholm at the moment it’s in soon
bye bye
and it’s by Jacqueline Linkwood and I
don’t know if it’s the wrong thing to
talk about wooden building senior but I
do it anyway and people living in this
building they can actually hear the
weather shift because the house makes
sounds when the weather’s shifting so
it’s a natural process living in this
house anyway and I think it’s
interesting when you look at the raw
material that we have around us this is
a finished research project between the
Aalto University the Finnish forest
industry and Marimekko the Finnish brand
you know with the flower prints and so
on
and it’s a kind of pulp fabric textile
produced from pulp and also laser cut in
this example and the idea of using
forest or using wood for the textile
industry is nothing new it used to be
named viscose or the fancy name of
artificial silk which I like art silk or
today the brand name is Lewis L so it’s
an old technique really and it’s
interesting since we have so much forest
in our country that we’re not able to
produce or to spin the thread we really
know how to make pulp we’re a big paper
company a big country right but we can’t
make the thread if we could make the
thread we can do the weaving and you
know we could do the whole chain or
producing textiles but what’s
interesting in Sweden this yellow dress
it’s also a great research product and
you can actually see it in Boris at the
University in their smart textile
Department and it’s actually in cotton
and cotton is very very difficult to
recycle because it has really short
fibers but using the process of viscose
or leaves L into cotton it’s really a
super invention because we have so much
leftover Cotton’s in old t-shirts that
nobody wants to have anymore so we throw
them away in the garbage and they’re
being burnt you know as household
garbage
and also Victoria here on the picture
Crown Princess she’s a good example on
the Nobel Prize Awards she’s wearing
completely renewable textile from H&M
conscious collection although the fabric
is kind of manmade in a large scale this
is odd couture but I think it’s very
interesting that she’s really lifting up
this some materials are really easy to
recycle like plastics for instance this
is an art exhibition and this is about
fashion and consumption and this is how
long time does it take to consume potato
chips enough from the brand of Estrela
to produce one garment in this case it
took the eater of potato chips 7 months
to finish so many packages so that the
designer Johanna turn twist could make
this dress she’s actually circling and
being a brand example or a good example
of Swedish design at the Swedish
Institute through different places in in
the world to showcase Swedish
sustainability so I think she’s a good
example also even though it’s not a real
fashion example looking at the fashion
business there are many many companies
trying to close the lobe doing circular
fashion and Houdini for instance it’s
interesting because you can rent your
ski where you don’t have to invest in a
really fancy ski wear and that you have
to have in the closet for 10 years or
something you can have something brand
new every year if you do rent it from
them and they also in their design team
design the garments so that they’re easy
to recycle again and Maccioni the
printed cape she’s one of the first
designers in Sweden that used fabrics
that were cradle-to-cradle so I think
there are many many good examples of
people challenging the fashion systems
really early on the guy with the cap he
is actually one of the first persons in
Sweden that actually did a commercial
commercial
brand into a new business model where
you could actually rent the garments
from this company called uniforms for
the dedicated filipok a started a shop
where you could have a small sort of
their clothing range that you rented and
now it’s a huge success so they have
three shops where you could lease and
collect the look and I think it’s
interesting to listen to what mr.
passion from H&M said by 2030 a hundred
percent what’s in the store will be
circular or renewable it’s not so far
away unfortunately I would be retired so
I can’t be a part of that fashion scene
which is the same but anyway I think
it’s really really challenging to think
about that if you visit design schools
there are many young designers
especially in the textile departments
they’re really really angry on the
fashion system it’s not it’s not good to
say that you’re from the fashion
business when you visit them they’re
really trying to explore the value of
garments from the fast fashion scene so
the red hoodie is an ordinary fast
fashion cheap hoodie which is totally
embroidered with this kind of
folkloristic patterns that are from
dolana you know from the folkloristic
costumes so her idea was to see if the
value of the government could be raised
by some simple means and of course it’s
all handmade or bespoke if you order
something like that and it’s also
interesting to see what’s hand made of
course it takes a long time and these
folkloristic knitted garments they look
kind of cute until you see the message
and I think it’s not such a great
sweater to wear in Poland maybe today
and the mittens are counting all the
dead soldiers by that date going back
American soldiers going back from Iraq
in body bags so they look kind of nice
but they are quite strong in their
message I would say and doing crafts it
takes a lot of time I don’t know how
many people
know how to knit Oh quite good hand
sewing it really takes a lot of time
this is a design student called le le
nedra and her project is called a study
in black and she did this black folk
costume and normally folk costumes are
in all kinds of colors but she decided
to do it all in black and everything is
hand sewn she did it the way people did
before they had sewing machines and she
stopped counting after 200 hours and she
estimated afterwards that there were
thousands of hours put into this garment
and this one is also a good example of
Swedish design traveling the world
promoting Swedish designer Swedish
sustainability which is interesting and
I think if you do so your own garments
you realize that the true cost of what
you finish at home is not the same as in
the first fashion companies I mean it’s
just so much more expensive to go out
and buy the fabric and then you do it on
your own it takes a lot of time as well
this is my favorite site actually where
you can buy everything for making your
own garments sneak-peek it looks like
everything is from my grandmother’s time
except really nice designs I think it’s
also great to see that the noble art of
draping fabrics you know like the Romans
and the Greeks did you know putting one
piece of just meters of cloth together
it’s a good example in this dress in the
middle it’s eight meters uncut fabric
just straight fabric draped into a nice
shape stitch together with a few hand
stitches and you can wear the dress like
this as long as you want and once you
get tired you just remove the stitches
and then you have eight meters of fabric
to restart again with so I think many
young designers are really pushing what
fashion could be and how fashion could
be more sustainable and maybe it’s a bit
like what Couture or bespoke or going to
the tailor and I think being felt with
her route appear really
has pushed the limit what fashion could
be because this is a fashion collection
even though each garment took thousands
of hours and she had like I don’t know
how many school classes helping her
cutting all these paper pieces and
putting them together into these
fantastic garments many of them are sold
now to museums and other places so
they’re like ever lasting that’s a big
contrast to the fast fashion and the
fast fashion is really impacting us all
every year we use 15 kilos or we buy a
consequence 15 kilos of textile fashion
all of us 15 kilos we recycle 8 kilos oh
sorry we throw away 8 kilos in the
garbage and we recycle only 3 another
red stays in the closet like in
Frederick’s closet so how could you be
sustainable well buy nothing or buy old
stuff or you recycle or you upcycle
things and I would like to mention
starts McCune and I think they’re doing
a great job and I think the best product
ever is the rag rag there isn’t such a
beautiful product ever in recycling I
think it’s the fantastic thing and I’m
happy to see that the fashion brand
Viktor and Rolf they have recycled all
their old collections of leftover
fabrics into a new fantastic collection
and they were actually inspired by
Swedish rag rugs when they did this
collection so it’s a great way of
reusing what is already there and why
should we look into new materials why
are companies really putting a lot of
money into research projects and
university studies to find new materials
well there isn’t enough land to grow
cotton on anymore and I guess all of you
is wearing something in cotton today
probably underwear or socks or something
has caught on in it so Colton is such a
problem really so new materials and
you could do text us from almost
anything that you could extract protein
from crab shell milk and then you can
discuss the thing of doing fabric on
from food I don’t know about that but
anyway and lots of really funny design
experiments from design schools this is
from constant Stockholm and it’s
from kombucha you know the tea drink
that you can drink you could use peels
of grapes you could use peels of oranges
you could use cow cheese or cow
droppings to make clothing from it
doesn’t smell promise you so there are
many great examples and there are so
many people who want to produce clothes
and to do the coloring process in a much
more natural natural way there are
actually large industries in China and
in India actually dying with a natural
process again or old school materials
like sheep in Norway they actually use
all the wool in Sweden where it’s a law
that you should share the wool twice a
year
most of the wool is thrown away which is
a shame and I think Alexander stood to
him the guy to the left with a cap and
his colleague Marie Paulson who is doing
sweaters hand knitted sweaters from
Swedish wool and Swedish sheep to the
price of two thousand euros each not
selling too fast fashion to high-end
shops are a really good example how to
actually take old knowledge like wool or
you could use linen or you can use flax
or you could use hemp to do new things
from and I think also the consumer in
the future will be a co-producer of
course maybe download open source
fashion print something at home so there
will be no frontiers or barriers maybe
in the future but fashionistas are
already changing the fashion system
since they are like Fredrik they are not
buying anything they’re detoxing their
wardrobes and they are lending or
renting their garments or they using
biodegradable party tops so once you
have had it you just throw it on the you
know to compost it
and bloggers are no longer getting
products you know to to do their blogs
from their going into the fitting room
with piles of clothing and they do all
the photo shoots in the fitting room and
returning the clothing to the shops so
it might not be good for the shopkeepers
that they’re doing this but at least
that are not consuming they’re doing it
in a more circular way so I think there
is a great hope for the fashion industry
do you dare to challenging it I hope
[Applause]
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