[Music]
lyrically and visually these MCS always
bring their a-game
I get those goosebumps every time I need
that I’m welcome to watchmojo.com and
today we’ll be counting down our picks
for the top 10 rappers who make the best
music video I get high all my officer
heard you go cow sir before we begin we
publish new videos every day so be sure
to subscribe for more great content for
this list we’re focusing on influential
rappers that consistently deliver highly
entertaining and/or thought-provoking
music videos number 10 Outkast for their
1993 debut video this Atlanta duo teamed
up with a young entrepreneur named Sean
Combs otherwise known as Puff Daddy full
of personality and local culture players
ball gave Outkast the breakthrough they
needed
[Music]
in 1998 the more controversial Rosa
Parks launched the duo into pop culture
conversations while setting the tone for
more ambitious productions such as
2000’s b.o.b and miss Jackson Miss
Jackson mm breeze the way you move
showcases big boys creative aesthetic
but andré 3000’s complimentary video
hey-yah has become the group’s most
iconic video production that
incorporates outcasts musical influences
and fantastical vision jay-z much like
his business career as a whole this
emcees videography has continuously
reached new heights over the years in
the 90s jay-z released various
streetwise productions
shortly before assuring the new
millennium with the classic Big Pimpin
[Music]
after that he collaborated with future
white Beyonce it 4:03 Bonnie and Clyde
across his collective videography jay-z
insightfully examines the environments
that informs his music by the 2010s his
music videos became more expansive
focusing both on international themes
and American pop culture beyond hip-hop
with the story of OJ he showed he was no
longer pulling any punches you want to
know what’s more important throwing away
money at a strip club credit
they display a poison for 8mi a when the
YouTube era began this artist flew under
the radar with videos like Galang and
Bucky done gone with her 2008
breakthrough single paper planes the
scope of mis productions drastically
increased our videos tackle global
issues which educate viewers while
entertaining them with visual flair some
videos are more cryptic than others but
there’s always an important message to
the syphon mi is politically conscious
lyrics and visual arts backgrounds fans
can expect to be intellectually
stimulated with each new release
[Music]
number seven the far side it took a
second to register a grandma brainy a
month oh my despite their comparatively
small videography this Los Angeles
collective nonetheless established own
music video legacy for 1995’s drop the
farside teamed up with director Spike
Jones resulting in an iconic hip hop
video rockabyebaby
listen to your heartbeat bumper to a
found by incorporating 50 visuals to
complement their urban air tubes far
side sprayed heavily from genre cliches
looking bike as my shit is tight plays
and bless the City Light force us a
crescent nice contrast to drop however
their production first she said
highlights the crews light-hearted side
and personality always innovative and
original the far side consistently
worked outside the box and in doing so
they inspired a new generation of
alternative hip hop artists to rely on
visual artistry to support their lyrics
[Music]
we cool prank baby number six kendrick
lamar and andrew around some people
living their life in borrows granddaddy
had the golden flashback stroke every
day is chicago’s much like the far side
this los angeles MC kicked off his
career with humble and introspective
productions but after releasing his
acclaimed studio debut kendrick lamar
upped the ante with visuals dinners like
swimming pools drank and bitch don’t
kill my vibe
Kampai Kampai
his videos feature blunt messages yet
Kendrick doesn’t overload viewers with
negative energy switches DNA is striking
in its ferocity and cinematic references
while humble takes a more creative
approach to accentuate the lyrics Liam
across the board Kendrick Lamar’s video
is managed to inspire while always
feeling accessible and rooted in reality
[Music]
number 5 Busta Rhymes this rappers
videography nicely complements his
lyrical wizardry beginning with his 1996
debut whoo ha got you all in check Busta
Rhymes has long combined performance
bravado with surrealistic imagery he’s
all about positive energy and having a
good time which makes his videos
especially entertaining rather than
projecting a stereotypical hardened
image Busta’s filmography shows the
world through a more bizarre lens his
videos are both creative and innovative
without being pretentious got a mystery
to Harry he’ll be playing as the atomic
tissue to make you to Lyria
instead of making grand statements about
society Busta examines the immediate
world around him and usually does it
with a sense of humor
[Music]
before Kanye West videography alone this
rapper takes big chances in the
mid-2000s kanye west demonstrated his
conceptual vision with classics like
jesus walks and diamonds from Sierra
Leone Dogen Tammuz Ennis Caffrey Oh too
bad but as society and technology
evolved Kanye’s creative approach
changed as well
2010’s runaway addressed his public
image to minimalistic visuals run away
as fast as you can videos like bound to
and heartless are more focused on
vibrant colors and visual theme honey
understands how to provoke viewers and
while he may push the limits too far for
some fans his videos are always sure to
spark pop culture discussions hey Mona
Lisa come home you know you can’t run
without
[Music]
number three Beastie Boys in the 80s
this groups music videos introduced hip
hop to new demographics not only were
the Beastie Boys musically unlike
anything we’d heard before but their
videos were highly entertaining too by
the early 90s they shifted from
accessible party rock videos to more
cinematic productions like sabotage and
route down in the late 90s until 2011
the late MCA aka Nathaniel Hornblower
actually took on directing duties for
the majority of the video video such as
intergalactic and make some noise Levon
as an enduring testament to his
directorial skills as well as his
ability to capture the group’s
infectious lust for life
[Applause]
[Music]
number two Missy Elliott when the brain
hits my window I take him with her 1997
debut video the rain supa dupa fly this
MC made a statement by enlisting one of
the best directors around hype Williams
furthermore Missy Elliott delivered a
specific creative vision one that
differentiated herself from her peers in
the 2000s she teamed up with director
Dave Mayer’s for several iconic videos
most notably 2000 ones one minute man
2000 breeze gossip folks and 2004 s lose
control this is videography combine
bizarre visuals with jaw-dropping
choreography each time around she
creates her own distinct music video
world full of energy and dynamic
unforgettable visuals before we unveil
our top pick here are a few honorable
mentions
[Music]
[Music]
first attempt like you got dressed in a
coffin carved overalls and a striped
shirt number one Eminem y’all act like
you never seen a white person before
jaws up on the floor like Pam economy
just burst an enormous rapper will he
ever be synonymous with early 21st
century pop culture when Eminem first
emerged videos like the real Slim Shady
without me and Stan offered scathing
commentaries on pop culture making them
both relevant and controversial music
itself made headlines while the videos
dramatically strengthened the lyrical
messages Eminem’s videos are often
aggressive in one form or another
but it’s the human element that drives
the narrative for every parity or
comedic video which he certainly does
well there are darker revealing
productions like the way I am or not
afraid which Chronicle Eminem’s
evolution as a person and
[Music]
do you agree with our picks check out
these other great clips from watch mojo
and subscribe for new videos every day
[Applause]
lyrically and visually these MCS always
bring their a-game
I get those goosebumps every time I need
that I’m welcome to watchmojo.com and
today we’ll be counting down our picks
for the top 10 rappers who make the best
music video I get high all my officer
heard you go cow sir before we begin we
publish new videos every day so be sure
to subscribe for more great content for
this list we’re focusing on influential
rappers that consistently deliver highly
entertaining and/or thought-provoking
music videos number 10 Outkast for their
1993 debut video this Atlanta duo teamed
up with a young entrepreneur named Sean
Combs otherwise known as Puff Daddy full
of personality and local culture players
ball gave Outkast the breakthrough they
needed
[Music]
in 1998 the more controversial Rosa
Parks launched the duo into pop culture
conversations while setting the tone for
more ambitious productions such as
2000’s b.o.b and miss Jackson Miss
Jackson mm breeze the way you move
showcases big boys creative aesthetic
but andré 3000’s complimentary video
hey-yah has become the group’s most
iconic video production that
incorporates outcasts musical influences
and fantastical vision jay-z much like
his business career as a whole this
emcees videography has continuously
reached new heights over the years in
the 90s jay-z released various
streetwise productions
shortly before assuring the new
millennium with the classic Big Pimpin
[Music]
after that he collaborated with future
white Beyonce it 4:03 Bonnie and Clyde
across his collective videography jay-z
insightfully examines the environments
that informs his music by the 2010s his
music videos became more expansive
focusing both on international themes
and American pop culture beyond hip-hop
with the story of OJ he showed he was no
longer pulling any punches you want to
know what’s more important throwing away
money at a strip club credit
they display a poison for 8mi a when the
YouTube era began this artist flew under
the radar with videos like Galang and
Bucky done gone with her 2008
breakthrough single paper planes the
scope of mis productions drastically
increased our videos tackle global
issues which educate viewers while
entertaining them with visual flair some
videos are more cryptic than others but
there’s always an important message to
the syphon mi is politically conscious
lyrics and visual arts backgrounds fans
can expect to be intellectually
stimulated with each new release
[Music]
number seven the far side it took a
second to register a grandma brainy a
month oh my despite their comparatively
small videography this Los Angeles
collective nonetheless established own
music video legacy for 1995’s drop the
farside teamed up with director Spike
Jones resulting in an iconic hip hop
video rockabyebaby
listen to your heartbeat bumper to a
found by incorporating 50 visuals to
complement their urban air tubes far
side sprayed heavily from genre cliches
looking bike as my shit is tight plays
and bless the City Light force us a
crescent nice contrast to drop however
their production first she said
highlights the crews light-hearted side
and personality always innovative and
original the far side consistently
worked outside the box and in doing so
they inspired a new generation of
alternative hip hop artists to rely on
visual artistry to support their lyrics
[Music]
we cool prank baby number six kendrick
lamar and andrew around some people
living their life in borrows granddaddy
had the golden flashback stroke every
day is chicago’s much like the far side
this los angeles MC kicked off his
career with humble and introspective
productions but after releasing his
acclaimed studio debut kendrick lamar
upped the ante with visuals dinners like
swimming pools drank and bitch don’t
kill my vibe
Kampai Kampai
his videos feature blunt messages yet
Kendrick doesn’t overload viewers with
negative energy switches DNA is striking
in its ferocity and cinematic references
while humble takes a more creative
approach to accentuate the lyrics Liam
across the board Kendrick Lamar’s video
is managed to inspire while always
feeling accessible and rooted in reality
[Music]
number 5 Busta Rhymes this rappers
videography nicely complements his
lyrical wizardry beginning with his 1996
debut whoo ha got you all in check Busta
Rhymes has long combined performance
bravado with surrealistic imagery he’s
all about positive energy and having a
good time which makes his videos
especially entertaining rather than
projecting a stereotypical hardened
image Busta’s filmography shows the
world through a more bizarre lens his
videos are both creative and innovative
without being pretentious got a mystery
to Harry he’ll be playing as the atomic
tissue to make you to Lyria
instead of making grand statements about
society Busta examines the immediate
world around him and usually does it
with a sense of humor
[Music]
before Kanye West videography alone this
rapper takes big chances in the
mid-2000s kanye west demonstrated his
conceptual vision with classics like
jesus walks and diamonds from Sierra
Leone Dogen Tammuz Ennis Caffrey Oh too
bad but as society and technology
evolved Kanye’s creative approach
changed as well
2010’s runaway addressed his public
image to minimalistic visuals run away
as fast as you can videos like bound to
and heartless are more focused on
vibrant colors and visual theme honey
understands how to provoke viewers and
while he may push the limits too far for
some fans his videos are always sure to
spark pop culture discussions hey Mona
Lisa come home you know you can’t run
without
[Music]
number three Beastie Boys in the 80s
this groups music videos introduced hip
hop to new demographics not only were
the Beastie Boys musically unlike
anything we’d heard before but their
videos were highly entertaining too by
the early 90s they shifted from
accessible party rock videos to more
cinematic productions like sabotage and
route down in the late 90s until 2011
the late MCA aka Nathaniel Hornblower
actually took on directing duties for
the majority of the video video such as
intergalactic and make some noise Levon
as an enduring testament to his
directorial skills as well as his
ability to capture the group’s
infectious lust for life
[Applause]
[Music]
number two Missy Elliott when the brain
hits my window I take him with her 1997
debut video the rain supa dupa fly this
MC made a statement by enlisting one of
the best directors around hype Williams
furthermore Missy Elliott delivered a
specific creative vision one that
differentiated herself from her peers in
the 2000s she teamed up with director
Dave Mayer’s for several iconic videos
most notably 2000 ones one minute man
2000 breeze gossip folks and 2004 s lose
control this is videography combine
bizarre visuals with jaw-dropping
choreography each time around she
creates her own distinct music video
world full of energy and dynamic
unforgettable visuals before we unveil
our top pick here are a few honorable
mentions
[Music]
[Music]
first attempt like you got dressed in a
coffin carved overalls and a striped
shirt number one Eminem y’all act like
you never seen a white person before
jaws up on the floor like Pam economy
just burst an enormous rapper will he
ever be synonymous with early 21st
century pop culture when Eminem first
emerged videos like the real Slim Shady
without me and Stan offered scathing
commentaries on pop culture making them
both relevant and controversial music
itself made headlines while the videos
dramatically strengthened the lyrical
messages Eminem’s videos are often
aggressive in one form or another
but it’s the human element that drives
the narrative for every parity or
comedic video which he certainly does
well there are darker revealing
productions like the way I am or not
afraid which Chronicle Eminem’s
evolution as a person and
[Music]
do you agree with our picks check out
these other great clips from watch mojo
and subscribe for new videos every day
[Applause]
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