[Music]
[Applause]
we humans pride ourselves on our
independence our self-control our
freedom right you grocery guy you put
the milk in the back of the store to try
to get me to buy more but I’m on to you
and with that awareness we will avoid
your traps I don’t think so if you turn
right rather than left you will spend an
average of $2 more per trip and if you
put fresh foods in your basket first you
will put more of other items in your
basket and it’s not just the grocery
store lots of other kinds of retail the
casino multi-family housing and even the
office designers who understand behavior
can influence your choices with the
environments they create we humans find
it easier to think conceptually under a
high ceiling and we focus better and
make decisions faster under low ceilings
so when you head out to buy a new car
and you’re in that showroom with its
very high ceiling it is much easier to
imagine yourself in a new car and when
you’re done imagining the lovely
salesperson will take you into a smaller
room with a lower ceiling so that you
can make the decisions that need to be
done in order to close the deal but you
say I willingly traveled the distance
between my internet research and that
dealership
I was not manipulated okay maybe
but what happens as the world of bricks
and mortar are joined by an incredibly
robust digital world and you can travel
that distance with just one click my
sons were five and eight when the
pokemons go crazy hit this augmented
reality game meant that we were looking
through my phone’s camera for little
digital creatures and it meant that
every family outing was to a location
where we were likely to find pokemons
now lots of people were experiencing
this but for me when I looked through
the phone and I saw that digital
creature sitting in a place where it
wasn’t and then I looked around at the
broad cultural acceptance of that as
reality my world was shaken my
background is behavioral strategy the
practice of using physical space
processes policies tools to influence
behavior and when I recognize that I
suddenly had an entire toolkit that
would allow me to customize those
influencers i subtly saw how much power
I had you see the historic problem with
behavioral strategy is that while we
know those influences work they work on
a very broad basis it’s very hard to get
specific responses so I can put a bench
somewhere to encourage relaxation and
reflection but it’s going to speak to
one demographic and not another what
digital tools allow me to do is to
create an experience that is unique to
you in that moment and place I can use
artificial intelligence to wreck
your facial expression and protect your
mood with amazing accuracy and with that
knowledge I can create a digital event
visual audio sensory that will have a
much greater influence on your behavior
I can tap into your calendar and give
you a different experience on your way
from gym to work than work to gym I can
take the same physical meeting room and
I can put one kind of digital object in
for a two person meeting and another
kind for a four person meeting and I can
watch your reaction to both that digital
object and the other people in the room
and I can begin to guide not only your
individual behavior but also
interpersonal behavior the physical and
digital environments are becoming one
smart products become Mart cities user
experience as a discipline is expanding
as designers
explore interaction beyond and between
objects I can design environments that
will influence your behavior but with
artificial intelligence and augmented
reality I can tailor those environments
to who you are in that specific moment I
can guide your behavior at a level that
begins to approach complete control I
get to decide what life you will live
okay you do have some ability to
participate if you choose to the
research is very clear that environments
influence behavior but for the most part
we get to choose our environments
Winston Churchill said it best when he
said we shape our buildings and
thereafter they shape us if we can get
clear about the lives we want to live
and the environments that are likely and
the they experience that are likely to
fill those lives then we can begin to
create those lives for ourselves just as
going to the grocery store with a list
lessens the power of those influencers
so if you can have a clearer vision you
become a co-designer of the behavioural
influencers in your life now we can
shape our digital environments much the
way we might shape our physical
environments we can choose the
technologies that will enable us to live
the lives we want we can use those
technologies in ways that allow us to
experience the experiences that will
fill those lives this is a mock-up of
what is in essence an artificial reality
oh sorry augmented reality wallpaper we
know that humans experience reduced
stress with views of nature whether
those views are real or photographs and
you might choose when you’re having a
particularly stressful day in the office
to replace the corporate wallpaper with
a picture of a beach or a forest
organizations can work much the same way
if they’re clear about the outcomes and
the behaviors likely to lead to those
outcomes then they can create
environments that will empower their
teams
at Mya design we have a series of round
rooms and when the panels are closed we
are completely surrounded 360 degrees
with whiteboards and what that does is
tap into the exponentially larger human
capacity for spatial memory which
increases our ability to collaborate and
delivers an outcome of a higher level of
innovation for us in our clients so with
individuals and with organizations if we
can be clear about what we want we are
more likely to be able to create the
environments that deliver those outcomes
now the human habit that interferes with
that way of thinking as logical as it is
is that we love our objects we are on
Pinterest collecting pictures of doors
and bathrooms and tables and we’re
buying that really cool new smart
thermostat microwave but the problem is
that objects come with experiences and
when you choose the objects first you
get the experience that it comes with
and then you get the life you get in
order for us to remain human in our
increasingly technological society we
need to flip this we need to start by
choosing the outcome and then once we
know what the outcome is that we want
then we can design the experiences that
are likely to deliver those outcomes and
finally with that clarity we can
assemble the objects now there’s a
reason that we tend to focus on objects
figuring out an outcome is much much
harder work but we have to do the good
work of understanding ourselves and our
hearts desires in order to create the
experiences
and the environments that went in will
enable that we have to choose everyday
the objects and spaces physical and
digital that combine to create the
environments that will influence the
behaviors that will enable the
experiences that will deliver to us the
life that we want to live in today’s age
the onus is on us humans to level up to
correspondingly level up our
intelligence and our self-awareness if
we don’t do the work of fully
understanding ourselves our desires our
motivators and our triggers more than
ever we risk living a life that has been
determined for us not by us imagine a
world where the environment adapts
constantly to who you are at any given
time in place imagine the power of
designers or the artificial intelligence
that is their proxy stand-in to
influence your choices
the only question left is which will it
be
your behavior driven automatically by
your environment or by your own choices
thank you
[Applause]
[Music]
[Applause]
we humans pride ourselves on our
independence our self-control our
freedom right you grocery guy you put
the milk in the back of the store to try
to get me to buy more but I’m on to you
and with that awareness we will avoid
your traps I don’t think so if you turn
right rather than left you will spend an
average of $2 more per trip and if you
put fresh foods in your basket first you
will put more of other items in your
basket and it’s not just the grocery
store lots of other kinds of retail the
casino multi-family housing and even the
office designers who understand behavior
can influence your choices with the
environments they create we humans find
it easier to think conceptually under a
high ceiling and we focus better and
make decisions faster under low ceilings
so when you head out to buy a new car
and you’re in that showroom with its
very high ceiling it is much easier to
imagine yourself in a new car and when
you’re done imagining the lovely
salesperson will take you into a smaller
room with a lower ceiling so that you
can make the decisions that need to be
done in order to close the deal but you
say I willingly traveled the distance
between my internet research and that
dealership
I was not manipulated okay maybe
but what happens as the world of bricks
and mortar are joined by an incredibly
robust digital world and you can travel
that distance with just one click my
sons were five and eight when the
pokemons go crazy hit this augmented
reality game meant that we were looking
through my phone’s camera for little
digital creatures and it meant that
every family outing was to a location
where we were likely to find pokemons
now lots of people were experiencing
this but for me when I looked through
the phone and I saw that digital
creature sitting in a place where it
wasn’t and then I looked around at the
broad cultural acceptance of that as
reality my world was shaken my
background is behavioral strategy the
practice of using physical space
processes policies tools to influence
behavior and when I recognize that I
suddenly had an entire toolkit that
would allow me to customize those
influencers i subtly saw how much power
I had you see the historic problem with
behavioral strategy is that while we
know those influences work they work on
a very broad basis it’s very hard to get
specific responses so I can put a bench
somewhere to encourage relaxation and
reflection but it’s going to speak to
one demographic and not another what
digital tools allow me to do is to
create an experience that is unique to
you in that moment and place I can use
artificial intelligence to wreck
your facial expression and protect your
mood with amazing accuracy and with that
knowledge I can create a digital event
visual audio sensory that will have a
much greater influence on your behavior
I can tap into your calendar and give
you a different experience on your way
from gym to work than work to gym I can
take the same physical meeting room and
I can put one kind of digital object in
for a two person meeting and another
kind for a four person meeting and I can
watch your reaction to both that digital
object and the other people in the room
and I can begin to guide not only your
individual behavior but also
interpersonal behavior the physical and
digital environments are becoming one
smart products become Mart cities user
experience as a discipline is expanding
as designers
explore interaction beyond and between
objects I can design environments that
will influence your behavior but with
artificial intelligence and augmented
reality I can tailor those environments
to who you are in that specific moment I
can guide your behavior at a level that
begins to approach complete control I
get to decide what life you will live
okay you do have some ability to
participate if you choose to the
research is very clear that environments
influence behavior but for the most part
we get to choose our environments
Winston Churchill said it best when he
said we shape our buildings and
thereafter they shape us if we can get
clear about the lives we want to live
and the environments that are likely and
the they experience that are likely to
fill those lives then we can begin to
create those lives for ourselves just as
going to the grocery store with a list
lessens the power of those influencers
so if you can have a clearer vision you
become a co-designer of the behavioural
influencers in your life now we can
shape our digital environments much the
way we might shape our physical
environments we can choose the
technologies that will enable us to live
the lives we want we can use those
technologies in ways that allow us to
experience the experiences that will
fill those lives this is a mock-up of
what is in essence an artificial reality
oh sorry augmented reality wallpaper we
know that humans experience reduced
stress with views of nature whether
those views are real or photographs and
you might choose when you’re having a
particularly stressful day in the office
to replace the corporate wallpaper with
a picture of a beach or a forest
organizations can work much the same way
if they’re clear about the outcomes and
the behaviors likely to lead to those
outcomes then they can create
environments that will empower their
teams
at Mya design we have a series of round
rooms and when the panels are closed we
are completely surrounded 360 degrees
with whiteboards and what that does is
tap into the exponentially larger human
capacity for spatial memory which
increases our ability to collaborate and
delivers an outcome of a higher level of
innovation for us in our clients so with
individuals and with organizations if we
can be clear about what we want we are
more likely to be able to create the
environments that deliver those outcomes
now the human habit that interferes with
that way of thinking as logical as it is
is that we love our objects we are on
Pinterest collecting pictures of doors
and bathrooms and tables and we’re
buying that really cool new smart
thermostat microwave but the problem is
that objects come with experiences and
when you choose the objects first you
get the experience that it comes with
and then you get the life you get in
order for us to remain human in our
increasingly technological society we
need to flip this we need to start by
choosing the outcome and then once we
know what the outcome is that we want
then we can design the experiences that
are likely to deliver those outcomes and
finally with that clarity we can
assemble the objects now there’s a
reason that we tend to focus on objects
figuring out an outcome is much much
harder work but we have to do the good
work of understanding ourselves and our
hearts desires in order to create the
experiences
and the environments that went in will
enable that we have to choose everyday
the objects and spaces physical and
digital that combine to create the
environments that will influence the
behaviors that will enable the
experiences that will deliver to us the
life that we want to live in today’s age
the onus is on us humans to level up to
correspondingly level up our
intelligence and our self-awareness if
we don’t do the work of fully
understanding ourselves our desires our
motivators and our triggers more than
ever we risk living a life that has been
determined for us not by us imagine a
world where the environment adapts
constantly to who you are at any given
time in place imagine the power of
designers or the artificial intelligence
that is their proxy stand-in to
influence your choices
the only question left is which will it
be
your behavior driven automatically by
your environment or by your own choices
thank you
[Applause]
[Music]
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