[Music]
everything I’ve ever achieved in my
whole life in Korea has been down to one
thing every milestone every award every
success has been down to the fact but
from when I was a small child whenever
our family went on holiday my mom made
me pack my own suitcase now this might
not sound like a life-changing event
just packing for a trip but actually
from a young age it took me every skill
that I still used today it taught me how
to plan for the future
even if that future was just a weekend
at Grandma’s it taught me how to work
when they were constraining the suitcase
was only this big and it was definitely
no spare room in my sisters
it took me critical thinking where was I
going what was I doing what was my
priority and which sacrifices did I need
to make it took me independence and
decision-making because no one else was
going to decide for me it taught me how
to learn from my own mistakes the
mistakes made when packing for previous
trips what I realize now is that
everything I was learning when I was
packing my own suitcase made me by my
own definition a useful person and I
believe that we need to create millions
more useful people and today I’m going
to share with you how we can do that so
why do we need more useful people well
the jobs market is changing faster than
ever before
a recent study carried out by Oxford
University predicts that 35% of jobs are
at risk of automation within the next 20
years that’s over a third of jobs within
20 years I remember of being 16 and
going to see the careers advisor at my
school if I’d have said then that when I
leave school I want to be a social media
manager I’d have had some strange looks
that job didn’t exist social media
didn’t exist yet just six years later at
22 I set up my own agency by the age of
28 I had hired 30 people and I’d grown
my agency yeah it was the soup
case rather than school that gave me the
skills to do that for me and for every
one of the 30 people I’ve hired those
careers advisers probably told them they
should be lawyers accountants or as my
friend rob was told a fisherman no one
said social media manager jobs are
constantly changing and the skills and
the demands required of them are
changing too so we need to ask ourselves
are we best preparing people for jobs
that don’t yet exist
is it essential today to know the
properties of halogens is it essential
today to know the ins and outs of
trigonometry is it essential today to
know where tectonic plates meet and I
were just gonna google these things
anyway none of the people I’ve ever
hired studied social media marketing as
well in fact the only academic skill my
cam Felix for is writing ability apart
from that when we’re hiring useful
people we look for skills that I call
enterprising the ability to think
independently to be positive resilient
confident to communicate effectively and
to build rapport with clients and
colleagues enterprising people solve
more problems than they create they make
better decisions faster they cost fewer
mistakes less admin they won’t just
follow a system because it’s there
they’ll question it they’ll progress the
world like no one else can so why aren’t
we creating more useful people with the
enterprising skills that I’ve talked
about recently I was talking to my best
friend Sean I think our conversation
explains this sean is an English teacher
at a secondary school here in Birmingham
she’s desperate to teach her kid to
think creatively about text and she
promotes roleplay and other innovative
activities designed to develop a range
of skills including communication but
the parents of her pupils don’t want
that every week she has lines at them
lining up outside her door asking her
why she’s not teaching her kids
ese a week that’s what they need to do
to get an A in English they say just get
them to do that they question her
teaching schools need their kids to pass
exams parents want their kids to do well
at school the best teachers understand
that a change is needed but the
curriculum can’t keep up if you think
about it we’re not even learning
subjects we’re learning how to pass
exams we’re learning how to play the
system the education system is brewed in
brilliant box tickers but robots can
tick boxes robots can follow procedures
without making mistakes let’s teach
people the things you can’t Google as it
stands what we’ve created is a conveyor
belt of Education you go to school you
pass exams with ever-increasing
importance so you can go to sixth form
then more exams to get the best
University possible then as graduates we
go on the best graduate scheme possible
with a view to landing a career job
we’ve really brought into this holy
grail ideology of the career so much so
that almost without question we’re
willing to put ourselves into 30 grands
worth of debt just on the promise of
everything this career brings whatever
you think of the system the career
aspect of it is changing as I said
earlier 35% of jobs are at risk of
automation and the rest of them are
changing on an almost daily basis we
don’t know what the careers of the
future look like what we do know is that
we need to develop the useful people
that can excel in any role the positive
resourceful and creative behavior that
fits my definition of a useful person is
developed by teaching enterprise but
there’s a problem in trying to teach
enterprise number one we don’t really
know what it means
number two is subjective and number
three there’s no Mark’s team so rather
than trying to tee
enterprise we try to find examples of
enterprising people we point to famous
entrepreneurs and business people people
that we read about in the media and we
see on the television people like the
Dragons on Dragon’s Den great examples
of useful enterprising people and yet
they’re in a dark room surrounded by
Ward’s of cash scowling at anyone who
dares to approach them people like Lord
Sugar from The Apprentice great example
of a enterprising person and yet he’s in
a soulless glass boardroom at the top of
an imposing skyscraper
pointing aggressively of people who’ve
tried their best you’re fired you’re
fired you’re not good enough people like
Lord business the evil antagonist from
the lego movie which I went to see for
research purposes in the film Lord
business was a dark pinstripe suit he
towers over everyone and he glues all
the Lego together so that no one can
play with it then you’ve got hairy worm
wood from Mathilda
mr. burns from The Simpsons and Scrooge
from A Christmas Carol evil greedy mean
business people this is enterprise we’re
told these people are enterprising but
will any of these characters inspire
enterprising behavior and help us create
the useful people that we need there’s a
mismatch between how enterprising
behavior is portrayed and what it really
is
it’s no one’s priority to address this
schools need their kids to pass exams
parents want their kids to do well at
school developing useful people is not
the focus of Education yet it’s the only
thing that matters so what if we
developed resource finesse and
adaptability rather than tall linear
skills and essays what if we had
positive enterprising role models to
inspire a change and behavior back in
2012 I was invited to a roundtable
discussion
11 other young entrepreneurs who’d all
started their business with less than a
thousand pounds the chair of the meeting
went run the whole room he asked
everyone about their business the teams
they hired and their turnover at this
point I felt so out of my desk there was
a guy there who’d been a millionaire at
14 there were people building huge teams
of people building household names
brands I had like the smallest business
in the room at the time so when he’d
beam around the table the chair of the
meeting said just out of interest out of
the 12 of you who here has a parent
who’s also started their own business I
put my hand up my mom’s been
self-employed for as long as I can
remember thinking they’d be maybe a few
of us 11 out of the 12 people in the
room also raised their hand so this was
quite a WoW moment looking around the
room going and this isn’t about money we
were all there because we all started
our business on less than a thousand
pounds this was about useful people
creating more useful people we were the
lucky ones to have our parents as role
models and what I realize now is that
when my mom was getting me to pack my
own suitcase she was passing on her
useful person skills so it led me to
believe that first you need to find a
role model to become enterprising and
then you need to be a role model to
inspire others but what about kids who
grow up who don’t go up with
enterprising role models who are there’s
my own take on helping everyone to find
an enterprising role model was to write
them into story books story books for
children ages 6 to 9 which helped to get
them familiar with characters who are
enterprising themselves earlier this
year my co-founder and I secured
sponsored sponsorship to gift the clever
types of story books into every primary
school in the UK giving four million
four million children and enterprising
role model no matter what
their background we also have a thousand
forward-thinking teachers using our
resources to teach enterprising skills
to their pupils
another example is start-up loans which
gives small low-interest loans and
mentors to grown-ups looking to start
their own business but you know what’s
genius about this company it’s not
focused on teaching people to start a
business it’s focused on developing
enterprising people it’s essentially
letting people play businesses and learn
from mentors real-life role models
startup loans is an excellent example of
enterprise education in reality who
cares if these people go on to when
they’re in business to be freelance to
be employed in the public private or
charity sector it doesn’t matter what
matters is creating the useful people
that can do anything that they want to
do both of these examples startup loans
and clever types took groups of people
completely separates the education
system to put in place and implement
this kind of enterprise education so you
can borrow 30 grand you can go to uni
and you can spend three years getting a
degree or you can borrow three grand to
give entrepreneurship a crack develops
martial awareness and become a useful
person one of these is completely
mainstream completely normal the other
seen as a crazy risk when we begin to
realize that the current and future jobs
climate needs useful people and that
that is more important than teaching
people how to follow procedures and pass
exams we’ll adapt the world around us
like never before it will only become
mainstream when people care about it
enough when they see how equipping
people with enterprising skills will
best help them adapt to an unknown jobs
market so there’s a formula that I’ve
come up with I think explains everything
I’ve talked about enterprise education
plus role models
useful people everything we need to
develop useful people already exists
there’s something out there
for people of all ages there’s
enterprise nation enterprising child
enabling enterprise young enterprise
clever types female entrepreneur
Association stepping into business we
are lucky startup loans start at Britain
hot 500 the problem is whilst you may
have heard of some of those they are not
yet mainstream it’s down to the useful
people like us to be enterprising to
inspire others to be enterprising too we
have to stress the importance of
enterprising skills we have to be the
role models for those at the start of
their journey which has to make
enterprise education mainstream and
woven into every subject we have to make
sure that those forward-thinking
teachers stick to their guns and push
the agenda for developing the
resourceful kids who will be the useful
people of the next generation parents at
the very least make your son or daughter
pact their own suitcase
[Music]
everything I’ve ever achieved in my
whole life in Korea has been down to one
thing every milestone every award every
success has been down to the fact but
from when I was a small child whenever
our family went on holiday my mom made
me pack my own suitcase now this might
not sound like a life-changing event
just packing for a trip but actually
from a young age it took me every skill
that I still used today it taught me how
to plan for the future
even if that future was just a weekend
at Grandma’s it taught me how to work
when they were constraining the suitcase
was only this big and it was definitely
no spare room in my sisters
it took me critical thinking where was I
going what was I doing what was my
priority and which sacrifices did I need
to make it took me independence and
decision-making because no one else was
going to decide for me it taught me how
to learn from my own mistakes the
mistakes made when packing for previous
trips what I realize now is that
everything I was learning when I was
packing my own suitcase made me by my
own definition a useful person and I
believe that we need to create millions
more useful people and today I’m going
to share with you how we can do that so
why do we need more useful people well
the jobs market is changing faster than
ever before
a recent study carried out by Oxford
University predicts that 35% of jobs are
at risk of automation within the next 20
years that’s over a third of jobs within
20 years I remember of being 16 and
going to see the careers advisor at my
school if I’d have said then that when I
leave school I want to be a social media
manager I’d have had some strange looks
that job didn’t exist social media
didn’t exist yet just six years later at
22 I set up my own agency by the age of
28 I had hired 30 people and I’d grown
my agency yeah it was the soup
case rather than school that gave me the
skills to do that for me and for every
one of the 30 people I’ve hired those
careers advisers probably told them they
should be lawyers accountants or as my
friend rob was told a fisherman no one
said social media manager jobs are
constantly changing and the skills and
the demands required of them are
changing too so we need to ask ourselves
are we best preparing people for jobs
that don’t yet exist
is it essential today to know the
properties of halogens is it essential
today to know the ins and outs of
trigonometry is it essential today to
know where tectonic plates meet and I
were just gonna google these things
anyway none of the people I’ve ever
hired studied social media marketing as
well in fact the only academic skill my
cam Felix for is writing ability apart
from that when we’re hiring useful
people we look for skills that I call
enterprising the ability to think
independently to be positive resilient
confident to communicate effectively and
to build rapport with clients and
colleagues enterprising people solve
more problems than they create they make
better decisions faster they cost fewer
mistakes less admin they won’t just
follow a system because it’s there
they’ll question it they’ll progress the
world like no one else can so why aren’t
we creating more useful people with the
enterprising skills that I’ve talked
about recently I was talking to my best
friend Sean I think our conversation
explains this sean is an English teacher
at a secondary school here in Birmingham
she’s desperate to teach her kid to
think creatively about text and she
promotes roleplay and other innovative
activities designed to develop a range
of skills including communication but
the parents of her pupils don’t want
that every week she has lines at them
lining up outside her door asking her
why she’s not teaching her kids
ese a week that’s what they need to do
to get an A in English they say just get
them to do that they question her
teaching schools need their kids to pass
exams parents want their kids to do well
at school the best teachers understand
that a change is needed but the
curriculum can’t keep up if you think
about it we’re not even learning
subjects we’re learning how to pass
exams we’re learning how to play the
system the education system is brewed in
brilliant box tickers but robots can
tick boxes robots can follow procedures
without making mistakes let’s teach
people the things you can’t Google as it
stands what we’ve created is a conveyor
belt of Education you go to school you
pass exams with ever-increasing
importance so you can go to sixth form
then more exams to get the best
University possible then as graduates we
go on the best graduate scheme possible
with a view to landing a career job
we’ve really brought into this holy
grail ideology of the career so much so
that almost without question we’re
willing to put ourselves into 30 grands
worth of debt just on the promise of
everything this career brings whatever
you think of the system the career
aspect of it is changing as I said
earlier 35% of jobs are at risk of
automation and the rest of them are
changing on an almost daily basis we
don’t know what the careers of the
future look like what we do know is that
we need to develop the useful people
that can excel in any role the positive
resourceful and creative behavior that
fits my definition of a useful person is
developed by teaching enterprise but
there’s a problem in trying to teach
enterprise number one we don’t really
know what it means
number two is subjective and number
three there’s no Mark’s team so rather
than trying to tee
enterprise we try to find examples of
enterprising people we point to famous
entrepreneurs and business people people
that we read about in the media and we
see on the television people like the
Dragons on Dragon’s Den great examples
of useful enterprising people and yet
they’re in a dark room surrounded by
Ward’s of cash scowling at anyone who
dares to approach them people like Lord
Sugar from The Apprentice great example
of a enterprising person and yet he’s in
a soulless glass boardroom at the top of
an imposing skyscraper
pointing aggressively of people who’ve
tried their best you’re fired you’re
fired you’re not good enough people like
Lord business the evil antagonist from
the lego movie which I went to see for
research purposes in the film Lord
business was a dark pinstripe suit he
towers over everyone and he glues all
the Lego together so that no one can
play with it then you’ve got hairy worm
wood from Mathilda
mr. burns from The Simpsons and Scrooge
from A Christmas Carol evil greedy mean
business people this is enterprise we’re
told these people are enterprising but
will any of these characters inspire
enterprising behavior and help us create
the useful people that we need there’s a
mismatch between how enterprising
behavior is portrayed and what it really
is
it’s no one’s priority to address this
schools need their kids to pass exams
parents want their kids to do well at
school developing useful people is not
the focus of Education yet it’s the only
thing that matters so what if we
developed resource finesse and
adaptability rather than tall linear
skills and essays what if we had
positive enterprising role models to
inspire a change and behavior back in
2012 I was invited to a roundtable
discussion
11 other young entrepreneurs who’d all
started their business with less than a
thousand pounds the chair of the meeting
went run the whole room he asked
everyone about their business the teams
they hired and their turnover at this
point I felt so out of my desk there was
a guy there who’d been a millionaire at
14 there were people building huge teams
of people building household names
brands I had like the smallest business
in the room at the time so when he’d
beam around the table the chair of the
meeting said just out of interest out of
the 12 of you who here has a parent
who’s also started their own business I
put my hand up my mom’s been
self-employed for as long as I can
remember thinking they’d be maybe a few
of us 11 out of the 12 people in the
room also raised their hand so this was
quite a WoW moment looking around the
room going and this isn’t about money we
were all there because we all started
our business on less than a thousand
pounds this was about useful people
creating more useful people we were the
lucky ones to have our parents as role
models and what I realize now is that
when my mom was getting me to pack my
own suitcase she was passing on her
useful person skills so it led me to
believe that first you need to find a
role model to become enterprising and
then you need to be a role model to
inspire others but what about kids who
grow up who don’t go up with
enterprising role models who are there’s
my own take on helping everyone to find
an enterprising role model was to write
them into story books story books for
children ages 6 to 9 which helped to get
them familiar with characters who are
enterprising themselves earlier this
year my co-founder and I secured
sponsored sponsorship to gift the clever
types of story books into every primary
school in the UK giving four million
four million children and enterprising
role model no matter what
their background we also have a thousand
forward-thinking teachers using our
resources to teach enterprising skills
to their pupils
another example is start-up loans which
gives small low-interest loans and
mentors to grown-ups looking to start
their own business but you know what’s
genius about this company it’s not
focused on teaching people to start a
business it’s focused on developing
enterprising people it’s essentially
letting people play businesses and learn
from mentors real-life role models
startup loans is an excellent example of
enterprise education in reality who
cares if these people go on to when
they’re in business to be freelance to
be employed in the public private or
charity sector it doesn’t matter what
matters is creating the useful people
that can do anything that they want to
do both of these examples startup loans
and clever types took groups of people
completely separates the education
system to put in place and implement
this kind of enterprise education so you
can borrow 30 grand you can go to uni
and you can spend three years getting a
degree or you can borrow three grand to
give entrepreneurship a crack develops
martial awareness and become a useful
person one of these is completely
mainstream completely normal the other
seen as a crazy risk when we begin to
realize that the current and future jobs
climate needs useful people and that
that is more important than teaching
people how to follow procedures and pass
exams we’ll adapt the world around us
like never before it will only become
mainstream when people care about it
enough when they see how equipping
people with enterprising skills will
best help them adapt to an unknown jobs
market so there’s a formula that I’ve
come up with I think explains everything
I’ve talked about enterprise education
plus role models
useful people everything we need to
develop useful people already exists
there’s something out there
for people of all ages there’s
enterprise nation enterprising child
enabling enterprise young enterprise
clever types female entrepreneur
Association stepping into business we
are lucky startup loans start at Britain
hot 500 the problem is whilst you may
have heard of some of those they are not
yet mainstream it’s down to the useful
people like us to be enterprising to
inspire others to be enterprising too we
have to stress the importance of
enterprising skills we have to be the
role models for those at the start of
their journey which has to make
enterprise education mainstream and
woven into every subject we have to make
sure that those forward-thinking
teachers stick to their guns and push
the agenda for developing the
resourceful kids who will be the useful
people of the next generation parents at
the very least make your son or daughter
pact their own suitcase
[Music]
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