it’s practically the most difficult because I have
said fuck how I get dressed now
I have to chat with the barengo studi
in fact I told you that I am
totally understood the antithesis of
any kind of clothing said me
bowing rivera there they thought I already have
wrong because that fits it I do not know
what is you mama with the adidas shoe that is
those stuff that you say textile and then
so if I felt very embarrassed
but said he had nothing I can not
violating my nature is seen indeed
said I cover a little so at least where
tremendous that is you are now see 1 stage
to whom the identikit files immediately lowers
we are part of my job
what could I do to improve it?
screen with saying but go strong sti
video where where do you say let’s see outfit
How much does this outfit cost as they do
very strong because in short there is
the interest of both the spectator and
even maybe you do not intend to see
here’s what goes and what they buy how much
spend
they are all young people nowadays
there really is not 20 mixed money
of them but often they are gods
parents or they are their money
been earned they practice an activity
say selling or buying a shoe
with very little they ask very little
obviously offered on the parallel market
a good value, in short, an investment
buy and sell buy and resell
so maybe it’s money earned like that
obviously starting from the title he has
a function a little click bait let’s say
as well as the same outfit
it may seem a somewhat venal format though
indeed many think so yes but it is not true
that very often when I do these
meetup harbor a prize that can be a
accessory rather than brand and I try to
give it in and video to the person I consider
dressed better heat spent more has
put more but his portfolio of gods
parents but what brought a
outfit that has a style in short
I thought it has a good effect with
let’s say no good relation to
how much did I spend I will try one day a
win it but I had to improve
slightly at the set
the crazy thing is that I’ve been to
london from supreme as a son yari who
however, the parentheses who knows
every time yesterday he tells me
in this case he said street now
talk to someone who is just elected
history said big barengo have it
done in time to finish but he told me
how to say what we are discussing
honestly watching us I do not know
then as usual I go to check
sometimes check the sign of things
that I do not like in this case in
I’m a boy’s leg so I ‘m from there
then it starts again with the had been
damage from before I was very impressed
tipping level of the relationship
that you have with the brand because you go there
we have done three different files
it was a continuous line where everyone was
crushed no stop there is taken
ticket sitting arrivals as
crawling no touching the s but not
too much
and then go inside and buy fast out
from the balls and in general if you do
the entrepreneur has a company the relationship
it’s not like that and the customer who says o
customer is always right of yes
deal with the pigs here instead I have
turned overturned as possible
according to you because it happened this is
success is however both they derive from
from the environment
skate there is little to do when the brand
in recent years it has expanded
I think it’s a public party more
wide possible wanted to get his hands and
each cost of the product by both
owners of both staff and shops
that is, understood that they could play on
this fact, in short, to be put
a pedestal
so let’s say all the good manners
they called exino crisis was never
treated badly but I think not even you though
certainly not feeling of when one
enters the foot locker and the people of
taste be an exact infinity no you
you enter shut up I can not even have
photos in stores buy what
Do you want, if not exposed, you ask
you pay and you go away
it would be too much pressure for you
there are other people who already enter then
let’s say stand on a pedestal that if
they can afford it because they are
go from having nothing if we say
a part in the sub soccer of the skaters
very niche have an audience
gigantic by 12-year – old boys a
maybe that person a little more
streets and vip and roche is already 50 years old
but who wants to stay in fashion is the
cash to spend so you are open to
as many faces as possible can now
to afford to do everything
all in fact there were ages of
any other super type this his
first of all I do not know anything about
district weapon since inevitably
I had to immerse no begins to
notice a series of things chastity us
how many collaborations he does with others
brand and every two minutes and this
mix miracle I spoke with clear
ceo di diadora maybe he was saying
incredible how they unite today no
old brands of my generation
maybe the strategy to raise for
relaunch them with new ones that al
I work then
it is a is one of the easiest ways
now to revive the brand not a
case one of the most striking examples of the
last times and when a year ago
limits on exactly paraded in
collaboration with supreme indeed
sorry supreme that paraded one with him
vuitton
so it’s still a flywheel for
re-launch certain brands that work then
for all it works if the study project
goods are few I saw the cases then
that in short they have failed and now ad
example if those maybe a little more than that
they notice these things better
they will see that the colossus of smokers are smoking
effort will be German is doing
collaboration at breakneck even of
a certain level
lately with more or less designers
launched but why because apparently
the holding company that owns Puma wants to give it
away shortly and then obviously wants
raise the highest price
let’s say of ex sure then also to
own level of collaborations of
brand name
so it’s a process that works o
they try to make it work when it has
started to enter this world
in this world here I was in the high school voice
work
fifteen years 16 years I started to
buy some shoes a little prettier
in short, those that did not all have me
memory for me were the most desired
what was the first collaboration
that had left between betrayed and star wars
you really feel from some are still
two others throw because they were rente
destroyed some are still with dart
vader
yes yes yes, there were those stores
trooper and super-cured packaging
because it was a packaging that we say
he referred to the collectible wells
star wars so now thousands are worth
to the toys then the 70s and the
80 years I do not remember the
in short, this is the cardboard thing
behind and then the blister maybe I remember
mesian and we say plastic
transparent front then looks and e
that was the starting point and then
slowly I looked out on always
more different kinds
there was a period when I had started to
writing I opened my fashion blog
we find it so it is five years
But it does and I buy enough, let’s say
we call the high end designer then
Liberian brand a little more refined than
usually they even parade on the catwalk
write you did not do videos I did not
video that evokes an unboxing review
if I also did guides on sizes that
cuts take shoes for denim
buy a lot of saint laurent stuff
designed by slim en tant is that
when he went to boutiques in Rome a lot
merchandise that told me faith but can give me
the link for your guide so we give it
to the clerks and so why not
they manage to extricate themselves with sizing
how they fit various types of jeans
dishonored bed and felt honored
there will be law there are people still now
that while not wearing that stuff anymore
because there is a shift we say of taste
that is, in the end I understood that I do not
he always liked to wear a uniform
equal to the around albeit contracts
tight suede jacket
high-heeled and so-called boots
wyatt I understood that in short, did not give more
of dressing uniform remaining view people
also American or Chinese who tells me
faith but in the meantime on facebook says faith but
there is still the guide for os portamento
had to close the site at was on
wordpress matile because he had gods
mess with the renewal of the present card
but she dances who knows everything saved
in short, on the pc
however no longer be visited, however, the then
on the contrary, instead online but does not give
as much as you do videos on youtube i
I’ve been doing youtube videos for a year
in August it’s just last year
August 17 and before having finished university
I worked with my partner a friend and
colleague valerio coretti we did in
a whole series of consultations is brand
that boutique especially on Rome because
we are both of Rome we did
also advice on buying fashion week
therefore it includes showrooms both in Milan
that in Paris and then from this year is
year having a good path on the
on the car we say social call like that
so youtube instagram etc.
etc. having a good side path
work with which we did and are
been noticed by this holding company that yes
call tomorrow of limited company
English who are based in London and have us
hired as advisors ok route
interesting that already since
shaved, however, you began to do
advice that usually in Italy does not
he says but it’s up to the kid
we listen to lecce but actually a
In other words, this is not this
will know how to do nothing unfortunately young though
especially in this area where now
all very fast in everything related to
social even eventually have a gear
moreover, according to me, he is younger
it is easy, in short, according to good exploitation
in short, if he studies too, I do not have
never studied anything in fashion because it does
architecture verses from zero to everything
I read some books on the field
balenciaga that his ex in mcqueen
so book an immediate goods fly or
on armani no and however they are crystals and
important stages had bear gods hands
billionaires and in Italy
and there is still but his company, however, not
I put nothing on everything on the internet
internet in the field and how do you do it?
wait for the trends ie how do you go to
to understand
ok in six months or this summer and this
and this is a grandmother that this then
demolished daughter monti and I tell you why
cannes question is but certainly not al too
work was of Christ from the house, however, there is
one for personal taste first while
maybe I was not an influencer and two now
in fact also tomorrow consulting the
division in consultant inside
the holding company is one of the assets
because I do this by having this
public kind of people who follow me
for example if you put a big list
view after maybe ten hours the sight
seventy thousand people and anyway I am
70 thousand targeted people who like it
this kind of thing I can do one
clear survey but according to you what is
the first brand that comes to mind in
world of luxury now dc balenziaga
or with the swipe up to associate one
prejudice to serve the monkeys always
present and this is all way for
understand what are the trends and more for
my company generate thought
leadership
in short stuff that I’m going to in fact by
one side to have a youtube channel
followed tt also generates feedback ideas
cues maybe people who are malignant
the actions this is truly a treasure
for me because I can can take too
things much faster than they are
reading the hips on specialized sites
or on books and everything is all functional to
what I do and give me that gear and
as your sources of information there is however
a rss feed
but old stuff is an aggregator
salvador where I have all my sources
of technological information whatever
Rome and technology society of the world I have to
know it and then record tech crunch for
this I, who was I use that is
one of the sites where in italy still
quite unknown though it is not sites
that use tissues years for this
kind of things both to see things
fun
mm me but where also the good push
on the field of fashion and streetwear
reddit must cook very well because
also that aggregators contained in
reality worked as well as site and then
there are some important publications to
international level as they can
being a business of fashion that deals with
of its own car business
fashion and maybe city a little more consumer
how can they be to bis snobba it
days and emerging this I never have
heard even a Roma I will go to
document me later after this, however
reddit I remember alexis ohanian that was
one of the founders of reddit has
married then serena williams news as well
of gossip because probably too
serene williams looking with her sister
to ride the whole fashion world
etcetera and of these phenomena
kardashian type who launch companies not
also spoke another couple of videos a
me with the pipe that the jenner who do e
one hundred million turnover in three years
with a cosmetics company starting from
from his personal fashion world brand
this thing is proof of the ferrania for
the handles managed to the great lesson
in short, he succeeded in his flagship
very well
that is, more to a personal branding
strong more it surrounds itself with right people
because I think it’s with the family
jenner carda dash kardashian yes
also however for clear ferragni is
the case was surrounded by the right people
the easier it is to build a based empire
especially maybe just on the
sale is a product but how do you?
that is, you who live it from the winter
also in
in the company where he works now
imagine you come out with a new one
influence because it has a nice brand cetera
et cetera linked to the fashion world but
it could also be another sector
at this point this gentleman is maybe
a great creative or a great one
producers content or very competent
in a sector maybe a cool cook cana
community etcetera etcetera does not come to me
in mind
in England there are some in fact that
that go for the greater today like
they make their say
production distribution that is not the
their core business are not for you
the elements that one must put
together apart from finding a company that
maybe it does all that though where it is
make the difference there on two sides
I believe that if from a continuous example
for kylie they were lipsticks
and lip gloss did it all everywhere
his personal branding his strength on
social photos that are celebrity and then
there was I do not know the genius he did
that packaging I do not know if you ever have
seen the lip gloss packaging i
channels is practically on 20 is not one
distribution in Europe for example up
in a short time I’m not super updated
because I do not wear my own until recently
not long ago, he does not think now
distribution areas
here it is not even necessary when it is a
character is strong and sells online
direct came online they sold
online
I think they sell it with a drop as if
the kylie lip gloss was ok
it was made the side there are people who do it
he bought or then resell it on ebay ha
then translating why it was not
practical too much nut release that
product sell it in a certain period
of time
file exhausted maybe in ten minutes me
say a minute a minute day what
is
and then there are some people who buy maybe
as much as possible and reveals it
in short, however, this plays in favor
of the brand creates scarcity artifice like
it is used in jargon and also creates a miur
in short, powerful that goes beyond maybe
precisely the figure and that jenner because
this is this kit with this
super cured packaging all white with
a silhouette design with space
negative denied space with with lips
very captivating that you see and understand
immediately it is something that you do not find
there is any chain and perfumeries e
so that is, combine personal branding
fact that if not celebrity superseguita
the product figone dotto fig cured the
strategy and distribution never adopted
first in such a segment ever
in fact, perhaps just longed for trademarks
street wear not this I can not
know and be a unique and lethal mix that is
at that point it is only vision of
a company that in fact also produces
print in packages send and that goes
well i think of logistics the money has both
difficult to do, however, it is in my opinion
it’s a less mix for this for this one
crisis is a mix of clothes and in
italy if one says I want to create I want
be the next clear ferragni o
clear ferragni I do not know two parts from
where to start st according to me now as now
it’s difficult
ok right now it is difficult even
we are talking about their fashion or
al may be a way to say first
I was chatting with lewis and he can
to do but that is his ad collection
example his fans could be
interested, no, absolutely feels
the main flywheel however is the
personal branding the fact of being
followed because in short, think how much
time how much money companies invest
maybe in sio it is sem search engines for
to have their product in short
reachable all while if you have one
figure like lewis now spend a
penny for josé because it puts the link
on instagram is the bio meterlink the swipe
up and everything is all easier I’m a
lot of money saved that can
be reinvested by other parties
precisely if perhaps as there is no line
clothing can be invested
in the weight in the manufacture and product
or in logistics or in a
strong graph that make me the graph
embroidery on embroidered sketches
that go to finish the product is how much
at this moment there is intuition or how much
instead there is big data analysis for
to understand what can work not what
it can actually work inside us
consulting according to me now is fifty
Fifty
ok, maybe it’s more big data than anything else
I received a few weeks ago
report by gucci pdf infinite by a
my colleague and the boards could be seen right
how much money they have invested to make
analysis and data to develop software
hallucinants that tell you sales in
real time in every boutique in the world e
every weekend maybe theirs
of the analyst is given strategies i
analysts
so you understand how to correct us
they are wrong or what to bet what
okay there’s a world I really think about it
that is one that are producing more
absolute generation in this area
but this color thing is true is true
this thing of colors that every year
at the end a color is chosen
they seem to say that they are the year of
green that are in yellow as well
especially in my opinion there is actually there
they are macro trends but it’s not that
in the end they affect
in the meantime, maybe here in the man in the
woman maybe this is worth it
much more are its colors
absolutely however in man it is
certainly more the brand or maybe
not the color but rather a form of
sneaker let’s be recognizable now
there are a lot of so-called “cyanchi”
sneakers sneakers shoes translates for
be an absolutely special system
in other words, poor shoes that remember
models 90 years ok, however, let’s say with
exaggerated silhouettes so they are
in short, let them immediately see the common
he says a lot of people compete
but that you remain impressed you can not
not to notice it is in short that they are sack
of brands that are investing in this
category of one-fat sneakers like
let’s see from my videos but there
they are also brands that maybe will be one
train revive al as Italian brands ad
row example that they were pulling out
from the archives their sneakers 90 years
they are putting them back into production
equal to those produced by not because
Now that’s what you like
I saw a couple of things that have me
recently hit on the clothing from
man or boyfriend as he has changed
the way to buy because if I
I’m 46 years old I go back
twenty years that part was not there
that is, in fact, internet was not there and
so it’s not like you could go online a
buy it go down in the store there
that stuff there, in short, chooses
buy back what was there and today
instead these two things that seem to me
interesting wanted your opinion
the first is the whole theme of the
influencer but also a category there is a
girl who calls tc man fashion ce
you know what you’re doing every time but
always lists and says enzo the existing one
shoes that you can not not buy and every
time in a row always like at number 3
there is always the sponsor but it is
contextual enough because the groom
he makes shoes so he said more or less is one
marchetta well, however, it is clear that one like that
following influence so there is a theme
of these that do is not so much fashion
matthew tips to be a man who
It’s better to wear something like that but
absolutely that is a mission to
much more developed niche than that
what am I doing
there is little to do I go many three
years where it must be for example in
some profitable saabs of reddit were there
blogger influencers who did these
tips and tricks tips but also things
super fun type like going summer
to the first certain a girl and then there was
high pictures the outfit grid maybe
all pieces put something on the ground
very menswear never a blaze shirt
in short stuff but more to the hand and then
everyone there was an affiliate link that
led to the product
I dare not imagine the money we have
made in gigantic plane is a respect
how I do the real mind an agent
with these and then go to buy
these kind of nasty sponsorships
subliminal channel however you see it
But they want advice and then
buy them a little maybe with discounts
exact on amazon opens on sites as it is
our has seen to say movement that is
a brand of watches them practically
they made no ex 100 million it
he bought 100 million and they like
strategy in practice made clocks
that look like nice children but that costs
a little will lower a daniel type
wellington in the evening let ‘s say acs ma
accessible and their strategy was
I exclusively fill all the
influencer the clock here
and at that point promotion but not only it
I know why there is a one
mode that works fine that
it generates expensive product but
captivating you give it to all
indeed influencer is played a lot more on
micro influencers for these genres
products or a swine flu
strange on youtube that has no numerons
but it is followed because he has a favorite
credibility and just because you do not have
numberoni people maybe hear more
looser closer less commercial
with the scribes and answers you maybe
even if it hardly happens then it is
easier then to have influence this
gene product very short catchy
which is cheap
another model that seems to me
interesting this here of fred yes
calls in England it is in practice
they do so you only do clothing
for men
go to the site fill out let’s say a form
with your preferences
they tell you you like the blue jacket more
or the green jacket you like best and
you do not like these moccasins
shoes here at that point more or less
identify your profile that they assign
a stylist but behind they have an engine of
the high of artificial intelligence that
car starts to take you every week
they send
a link with the 55 suggestions for you
so they build your profile
postpone the advice for you if you buy
clearly they have children shaun thing
percentage, etc., and so on
their business model standing so i
the more I buy or the more I like it, I do not like it
like it more the algorithm of if it will say ok
maybe this is the type for you
just or not
so it seems nice to me this mix of di
algorithm and stylist no together that
then these things are a lot of things
cool cutting edge is definitely one
category like menswear works
very good because in short the area more
we’re not crude and we’re cruder
in fact they have tried on women ha
said no this is too difficult
we still can not, no, surely it is
an interesting idea that I’m sure
work for it to take root because
however, both the medium was a little more
casual and something made of combinations
very simple and everything then receive
a newsletter with the app has already ready
and what you do not want to slam for
in short, be well dressed the combo
that can work
I was thinking because today with today
exploded but this mania of note of
dressing up our three things is there
a maniacal attention to every detail
if I talk maybe with shaved every
time I see this huge interest and
on the other side then I thought of us that
we are more young, that is, ai
the times here in Milan were the paninari
things and there was the mania things the timberland
moncler to a stuff that was supposed to be
super scientific, of course, as I can
imagine did not belong to any of
those categories
however it is so maybe it is even cycles that
it is believed that certain trends are already present
seen now but the first two thousand years
there is little to do maybe in three years they
they are the years but there is some signal
that you go look at dc when I see
this kind of ferment at that point
probably the interest will shift from
here on this type of product on this
yes I see it but let’s say what you look at
for example the advice that people give me
ask what you think this shoe
like how stocking is once a hand
that 16 people I understood that
shoe that all point to is little
to do
and more now than ever since it is anyway
companies spend a lot of money on
fade sponsorships in short advertising there
there are certain certain product categories
accessory clothing models
shoes that you see them so many times
maybe reported on some social on
some magazines that those says leve says
oh well this because
inculcan so many times and at the end
you see there are so many I hope not
those with the glue that you could see in one
your video that says this is not equipped
of system
inguardabile I said by the way it seems
instead maybe I’m understood and 9 are
shoes produced in Italy a lot
elaborate on a certain study behind
beautiful beautiful markets more
cutting-edge discount to which they are
where you say shit almost always stuff
interesting or Japan are always
more alpons are always three years old
old green but already since the 90s
in short, but because this because it has a
experiment yes because I think they have
the more I no longer know suggestions, they have more
desire to do with more workers associates is
in short, it was a super powerful mix
function takes root in any
fashion category from as big as
rei kawakubo founder of styles e
designer of with the garçon or I there
car issey miyake that I am
the great designers of the scene
highest level both more cultures
speechless street like nico that has
founded bape never seen the sweatshirts with the
jeep means sovereign excuse if the sweatshirt
beige arcolese quotas that are stuff that
it was gone out in the years in the
90 years, however, I wanted to use it for me
it affects how summer was not the case
as you say to bring and in any case be that is
if they saw that they were going on
they went on until there was a boom
around 2006 2008 he put the wayne
dogs and pharrell people crazy and still
now that is not diminished of ours
make it feel less stuff on
testimonial precisely, that is, you sometimes see
that you have the personage that
suddenly puts the felpina and ea
that boom point no like when I book
put lebron month
the ebit is clearly the one it actually is
a strategy of iovine no for is 2
October to spread clearly have
made a crazy bang
what is the relationship with these today?
celebrities and always a relationship is
inevitably commercial where the goes
lease the contacts of co ex grand luxe
revenues and then we make this deal
it can sometimes happen that maybe something
It explodes because a celebrity told me
like that I know supreme or stuff
genre but skateboarding at that point
it explodes on its own
both of them are pink on both
however it is the
advertising promotions on influence
celebrities continue to be made
generates a lot of useful to them but there
I’ve also tried it in the first person
He has made several penn
sponsorships is however there are also those who put
maybe people a little more maybe to where
the hands his management went to the
reins indeed lacking a handling
mechanics the west that sees things we say
a little chance and you would never say around if
he puts them
and then the day after, for example, two years
ago he had put a pair of sighted hogan
the gap is a bit I do not say trekking
but almost
short sneaker a bit of trekking that
remember a bit of a timberland though done
a little better sneaker stamps have done
better nobody if the story of friends is
it will stop us kanye forever
west and take the beauty that had it
wear these dear so out of nothing
you would have never said and the day after the
crazy people to buy shoes that
but there is no absurdity that is but it is the
shoe that was German when
admits the sandal of the sock other
journalist there is advertising on
instagram that causes death to be called
sleepers for people weight sleepers
practically they are slippers for the
people who hates slippers and me
it seems brilliant not because the slippers
just give you the idea of the grandfather
and maybe just someone
justin timberlake maybe puts the
slipper and all to put Saturday form
the relationship with companies as instead
when they want to work with you there
also that bagge revolve today on fashion
blogger I spoke with nicolas vaporidis e
the other day he was saying all over now
fashion you all fashion influence
they want to be no in life
relationship with companies with me and that
budget within the budget are still high
but in short, it is up to companies to choose
the right people in fact
mining co but also allows me to
understand which ones are to bet on
because there were a lot of people that maybe
at the numbers, however, it is not suitable for that
product ie not to throw the money
something that must be studied very well but
which parameter you are going to evaluate the level
of engagement level level of
engagement first of all then one must do
being able to understand let’s say it
style that to take me a person if the
product that goes to sponsor in short
would fall into his personal branding
or not because obviously there is that
who can do paid advertisements for
to the t shirt the pier of the cost ok but if
then you put them one thing with pantone
We do not buy and never nobody
despite maybe 500 thousand
followers 15 st a work of up behind
to contextualize product respect
yes otherwise they are money thrown away
and go see the level e
involvement if he gave that product
or less there are also campaigns that go
beyond it we always say a
spot one-shot collaboration where I say
watch making the launch of these shoes and
I come there and I ask you hicks stories
[Applause]
there are several DVDs
collaboration now in more ways
disparati that is also there are people who
I know that it was chosen that I know from
Land rover with bass on social networks I do not have to
stay nothing, however, where people were
of the Milanese jet set was paid in
plus the free range rover evoque
because he had to go around and drive it
so now we say that we are the
more diverse methods to promote one
determined product not only revolts
in the social sphere
what are the collaborations you see
absolutely work an example
that the ici here is this collaboration is
It was perfect
this character with this kind of
product certainly for example I think
It’s a good idea that you have to do it
but in collaboration it is not of dabliu lab
that involved the boys of the dark
and of the pole I keep that I know are
doing a very targeted campaign a lot
in short, also quite long in
terms of time
also including some pop ups that mine
so wife in the headquarters of these shops
of sneakers in which iraq and group i
rappers make their appearance up to a
year 17 with 23 more songs to fans e
they go there maybe buying shoes because
has there ever been more than they have shown it
on instagram several times so I am
never happened in books signing copies this
and the shoe thing that practices
mediatically if brilliant and the ferragni
how do you explain that he has this
so crazy happened the other day I have
made a survey on mine and then a
sector other than an audience even more
more adult business too
overall and I was wondering what it is
the most influential woman today in there
Italy and absolutely but you appeal to 90
percent response is clear
and then on one side to answer you
that story of hours put clear
ferragni maybe miuccia prada owns
he keeps asking that it is less visible
paradoxically, of course, less is the
less visible is clear people know
talk but miuccia prada maybe or bertelli
no it is not that he knows it instead
ferrania
then maybe I know it shows
excluding and lamborghini letter but as
you explain from the fashion point of view
because the ferragni
It works so well this moment is a
I also greet Rome
let’s say in an incredible phenomenon
this is technically a few of you
reason I learned some trends
particular for those already here
work trends and have your say
trend has taken them all, however
in my opinion he does not know clothing level e
that at the end a car a lot but a
level of communication communication
social applications that will act as
tow jump from a partner to the other e
she was one of the first on desktop
close up on myspace
even if I’m not mistaken blog blogger
the blonde salad then instagram is out
in the state highway first then maybe
he also put a bag on snacks
surround snapshots can be
front prehistoric state accept them
more ship has made all the moves
right in branding brenda
whose approach is now not even missing
more a talk of fashion and clothing
because it is more a thing and a lifestyle that is
I think the shots of sponsorships
that you pay so much you are not paid
of fashion and clothing brands but of
brand hotel chains that you want
to associate with
the trees do american express do now
Italy must be made, that is, another
another category deals with another
much higher session like and how
platforms all on instagram today where
of something else pinterest maybe with
interest does not work that is then pinterest
for this kind of we say to do
business does not work
inter and hope to use example al
I wanted to make a mood board
I find the images to be one
search engine maybe a little more
refined compared to finding images
of meses if it’s not all in sta today
otherwise all in st wave on youtube
yes, however, youtube in fashion
clothing does not have all this
credibility
not by chance just instagram pulled out
the tehran tv google is gone is sheltered
at all a countermove of one
selected after no mistake immediately
even the news had come out a bit
everywhere for insiders and google
had taken a big chunk from
enter youtube
in short, let ‘s say of the company
youtube to take care of all the side of
relationships a fashion beauty clothing
these things here because it was
quite a view as they say in Rome
to youtube, however, to youtube and there is not
nothing to do is a very strong tow
that is, where I arrived now it was
thanks to youtube because youtube is what it is
it could very well but youtube is in
actually the second search engine al
world despite being owner
provide the walls of youtube youtube
they are the research so it is a platform
in which one can grow organically and
much much more than I do compared to aa
instagram that is more closed than other apps
comes to mind tik tok which makes two
minutes after the purchase of a giant
Chinese and make money invested but
they also paid me to post some
target video much younger than not
musical first children very young
in fact there is maybe if they play some
moves well can fit in some
sectors for now as now it is right
pure and low-league entertainment was
very often much lighter instead
seen visa that is not testing from
part of ecommerce directly inside
instagram where you at that point places to
example a picture and then you say photos one
t-shirt and take clash if before
of portava ie that is being implemented for
everyone wants takes you on on the shop
brand
I think then they will be able to implement it
they are not already doing because I think it is
one thing only for half right if beta
tester is in practice selling directly and
they go to copy thinks entirely and the
Chinese model because it is followed in the
social is not the idea of I go on amazon
to buy everything in one and all of us
men and is integrated and therefore there is that
years ago the same thing here and all
these companies mica gigantic of
fashion
to date they are all converted compared to
this world of online
influencer or some are still like
to say we are
unison is a fashion house we do not want
then some remained behind
deliberately the move has paid ok like
eg yard that is a brand of
French luggage bags that if not
mistake was born even before her week
ton
ok and they are lent super secluded
they opened the list was missing two years ago
they have crazy locations, not the ones
let’s say capital of luxury in the world
however, precisely because it is not a product
super inflated continue to sell
and to be let ‘s say the point of arrival o
maybe for a woman he wants them to have one
bag before hermes was the cones
then he has not okay that is ultra acs
of how hermes that as far as I know it is not
that you pay sponsorship from influences
they also think, why we say those
super luxury do not want to be
associates do not want to be I do not want to
reserved I do not want to be associated with
any way that was anyway both too
what made brands like gucci or
barberi 15 years ago burberry 15 years ago
it was initial to come out rapper with everyone with
the complete just maybe also
custom fake fakes with the check
course reacher typical of burberry i
they sent it feels it exists to do
detect video ste things that can not
be associated while now instead
invite rappers first in the challenge to
walkways 15 was with inversion of
360 degree route
from here to the next year which is second
you a trend or something that explodes
do as Paul Fox no name
that is, he wanted the horoscope predictions
they disappeared
what happens from here to a year you say to
this here is how it brings a little forward
then surely there will be a nice beauty
as a trend we say macro trend of the
of the man according to me back very strong
the tie dye that a method
In short, you are the stars of T-shirts
woodstock all colored bands that
I make a method to paint dye
the leaders with strange fantasies and I think
which can then be still strong shoes
fat like you did before because
how the le continues to be produced
major fashion houses and continue to
do on the out as a macro trend
even bigger, in my opinion it is
slowly returning to a
a minimum phase that was what
it was 56 years ago now it is necessary
see also a lot also depends on
from the collections that will come out of the way
of some big designers such as it is
of sleiman that he first drew
sonohra have now to networks like
creative director of céline another
French house and many are waiting for
see his collection to understand where
let’s say the lancet will move in
terms of macro trend instead of Italy
with the made in Italy fashion and what role
plays in all this italy movement
plays a super important role
sector from what has been seen in the last
report is growing variety fortunately
2017 and 2016 2007 was a plus 3 for
one hundred
data for the data regarding
2007 2008 I’m still not out in
those in short reach of all though
in short, I think we are still in Choc
which many look above all at the
Manufacture for the grade the level of
design quality of the fabric waves phase
we have the best in the world but can
they are also flat also zelda that
marks that is produced by this videogame
inside the house sign of the genius you have
shops zelda but there are a lot and both
this kind of culture is slowly going on
always integrating her with the abs tales
ebi light fest organize the beast a
New York early October stood there with
lips between gwen design that is a true ci
he was someone who wants one of the big designers
Japanese streetwear continued
this is a bag of louis vuitton with
This logo was used by this
with lightning
so do with the nice heavy and now
this brand fragmente goes for the holidays
with the new york party bags with pokémon
so with time a bit because if at
end all go where culture goes if
the world is there on itself but it is a there is a
made of culture
you as your future plans for the tra
one year
when we meet again I will have studied
from here to a year and something I do not have
I understood that I will present precise with everything
it’s all understood that you collaborate projects
for what concerns above all
continue to work in the company that me
they are supporting very well they are
very happy sincerely give me one
hand also regarding
the operation of what I do on
youtube left also because it is a lot
let’s say synergistic if it is
absolutely we are very supportive
so absolutely continue to
I am working as a born moro consulting
found very well then make some side
project is called with the small one with the
my partner and friend valerio coretti and in
more even on the side maybe influences
instagram do some project precisely
as an entrepreneur will also go with mine
management and my friend vladislav
Russian, in short, enough in one’s hands
po everywhere we hope that it comes out
come out of the beautiful partnerships of the
my projects to be developed above the mouth
to the wolf
[Music]
said fuck how I get dressed now
I have to chat with the barengo studi
in fact I told you that I am
totally understood the antithesis of
any kind of clothing said me
bowing rivera there they thought I already have
wrong because that fits it I do not know
what is you mama with the adidas shoe that is
those stuff that you say textile and then
so if I felt very embarrassed
but said he had nothing I can not
violating my nature is seen indeed
said I cover a little so at least where
tremendous that is you are now see 1 stage
to whom the identikit files immediately lowers
we are part of my job
what could I do to improve it?
screen with saying but go strong sti
video where where do you say let’s see outfit
How much does this outfit cost as they do
very strong because in short there is
the interest of both the spectator and
even maybe you do not intend to see
here’s what goes and what they buy how much
spend
they are all young people nowadays
there really is not 20 mixed money
of them but often they are gods
parents or they are their money
been earned they practice an activity
say selling or buying a shoe
with very little they ask very little
obviously offered on the parallel market
a good value, in short, an investment
buy and sell buy and resell
so maybe it’s money earned like that
obviously starting from the title he has
a function a little click bait let’s say
as well as the same outfit
it may seem a somewhat venal format though
indeed many think so yes but it is not true
that very often when I do these
meetup harbor a prize that can be a
accessory rather than brand and I try to
give it in and video to the person I consider
dressed better heat spent more has
put more but his portfolio of gods
parents but what brought a
outfit that has a style in short
I thought it has a good effect with
let’s say no good relation to
how much did I spend I will try one day a
win it but I had to improve
slightly at the set
the crazy thing is that I’ve been to
london from supreme as a son yari who
however, the parentheses who knows
every time yesterday he tells me
in this case he said street now
talk to someone who is just elected
history said big barengo have it
done in time to finish but he told me
how to say what we are discussing
honestly watching us I do not know
then as usual I go to check
sometimes check the sign of things
that I do not like in this case in
I’m a boy’s leg so I ‘m from there
then it starts again with the had been
damage from before I was very impressed
tipping level of the relationship
that you have with the brand because you go there
we have done three different files
it was a continuous line where everyone was
crushed no stop there is taken
ticket sitting arrivals as
crawling no touching the s but not
too much
and then go inside and buy fast out
from the balls and in general if you do
the entrepreneur has a company the relationship
it’s not like that and the customer who says o
customer is always right of yes
deal with the pigs here instead I have
turned overturned as possible
according to you because it happened this is
success is however both they derive from
from the environment
skate there is little to do when the brand
in recent years it has expanded
I think it’s a public party more
wide possible wanted to get his hands and
each cost of the product by both
owners of both staff and shops
that is, understood that they could play on
this fact, in short, to be put
a pedestal
so let’s say all the good manners
they called exino crisis was never
treated badly but I think not even you though
certainly not feeling of when one
enters the foot locker and the people of
taste be an exact infinity no you
you enter shut up I can not even have
photos in stores buy what
Do you want, if not exposed, you ask
you pay and you go away
it would be too much pressure for you
there are other people who already enter then
let’s say stand on a pedestal that if
they can afford it because they are
go from having nothing if we say
a part in the sub soccer of the skaters
very niche have an audience
gigantic by 12-year – old boys a
maybe that person a little more
streets and vip and roche is already 50 years old
but who wants to stay in fashion is the
cash to spend so you are open to
as many faces as possible can now
to afford to do everything
all in fact there were ages of
any other super type this his
first of all I do not know anything about
district weapon since inevitably
I had to immerse no begins to
notice a series of things chastity us
how many collaborations he does with others
brand and every two minutes and this
mix miracle I spoke with clear
ceo di diadora maybe he was saying
incredible how they unite today no
old brands of my generation
maybe the strategy to raise for
relaunch them with new ones that al
I work then
it is a is one of the easiest ways
now to revive the brand not a
case one of the most striking examples of the
last times and when a year ago
limits on exactly paraded in
collaboration with supreme indeed
sorry supreme that paraded one with him
vuitton
so it’s still a flywheel for
re-launch certain brands that work then
for all it works if the study project
goods are few I saw the cases then
that in short they have failed and now ad
example if those maybe a little more than that
they notice these things better
they will see that the colossus of smokers are smoking
effort will be German is doing
collaboration at breakneck even of
a certain level
lately with more or less designers
launched but why because apparently
the holding company that owns Puma wants to give it
away shortly and then obviously wants
raise the highest price
let’s say of ex sure then also to
own level of collaborations of
brand name
so it’s a process that works o
they try to make it work when it has
started to enter this world
in this world here I was in the high school voice
work
fifteen years 16 years I started to
buy some shoes a little prettier
in short, those that did not all have me
memory for me were the most desired
what was the first collaboration
that had left between betrayed and star wars
you really feel from some are still
two others throw because they were rente
destroyed some are still with dart
vader
yes yes yes, there were those stores
trooper and super-cured packaging
because it was a packaging that we say
he referred to the collectible wells
star wars so now thousands are worth
to the toys then the 70s and the
80 years I do not remember the
in short, this is the cardboard thing
behind and then the blister maybe I remember
mesian and we say plastic
transparent front then looks and e
that was the starting point and then
slowly I looked out on always
more different kinds
there was a period when I had started to
writing I opened my fashion blog
we find it so it is five years
But it does and I buy enough, let’s say
we call the high end designer then
Liberian brand a little more refined than
usually they even parade on the catwalk
write you did not do videos I did not
video that evokes an unboxing review
if I also did guides on sizes that
cuts take shoes for denim
buy a lot of saint laurent stuff
designed by slim en tant is that
when he went to boutiques in Rome a lot
merchandise that told me faith but can give me
the link for your guide so we give it
to the clerks and so why not
they manage to extricate themselves with sizing
how they fit various types of jeans
dishonored bed and felt honored
there will be law there are people still now
that while not wearing that stuff anymore
because there is a shift we say of taste
that is, in the end I understood that I do not
he always liked to wear a uniform
equal to the around albeit contracts
tight suede jacket
high-heeled and so-called boots
wyatt I understood that in short, did not give more
of dressing uniform remaining view people
also American or Chinese who tells me
faith but in the meantime on facebook says faith but
there is still the guide for os portamento
had to close the site at was on
wordpress matile because he had gods
mess with the renewal of the present card
but she dances who knows everything saved
in short, on the pc
however no longer be visited, however, the then
on the contrary, instead online but does not give
as much as you do videos on youtube i
I’ve been doing youtube videos for a year
in August it’s just last year
August 17 and before having finished university
I worked with my partner a friend and
colleague valerio coretti we did in
a whole series of consultations is brand
that boutique especially on Rome because
we are both of Rome we did
also advice on buying fashion week
therefore it includes showrooms both in Milan
that in Paris and then from this year is
year having a good path on the
on the car we say social call like that
so youtube instagram etc.
etc. having a good side path
work with which we did and are
been noticed by this holding company that yes
call tomorrow of limited company
English who are based in London and have us
hired as advisors ok route
interesting that already since
shaved, however, you began to do
advice that usually in Italy does not
he says but it’s up to the kid
we listen to lecce but actually a
In other words, this is not this
will know how to do nothing unfortunately young though
especially in this area where now
all very fast in everything related to
social even eventually have a gear
moreover, according to me, he is younger
it is easy, in short, according to good exploitation
in short, if he studies too, I do not have
never studied anything in fashion because it does
architecture verses from zero to everything
I read some books on the field
balenciaga that his ex in mcqueen
so book an immediate goods fly or
on armani no and however they are crystals and
important stages had bear gods hands
billionaires and in Italy
and there is still but his company, however, not
I put nothing on everything on the internet
internet in the field and how do you do it?
wait for the trends ie how do you go to
to understand
ok in six months or this summer and this
and this is a grandmother that this then
demolished daughter monti and I tell you why
cannes question is but certainly not al too
work was of Christ from the house, however, there is
one for personal taste first while
maybe I was not an influencer and two now
in fact also tomorrow consulting the
division in consultant inside
the holding company is one of the assets
because I do this by having this
public kind of people who follow me
for example if you put a big list
view after maybe ten hours the sight
seventy thousand people and anyway I am
70 thousand targeted people who like it
this kind of thing I can do one
clear survey but according to you what is
the first brand that comes to mind in
world of luxury now dc balenziaga
or with the swipe up to associate one
prejudice to serve the monkeys always
present and this is all way for
understand what are the trends and more for
my company generate thought
leadership
in short stuff that I’m going to in fact by
one side to have a youtube channel
followed tt also generates feedback ideas
cues maybe people who are malignant
the actions this is truly a treasure
for me because I can can take too
things much faster than they are
reading the hips on specialized sites
or on books and everything is all functional to
what I do and give me that gear and
as your sources of information there is however
a rss feed
but old stuff is an aggregator
salvador where I have all my sources
of technological information whatever
Rome and technology society of the world I have to
know it and then record tech crunch for
this I, who was I use that is
one of the sites where in italy still
quite unknown though it is not sites
that use tissues years for this
kind of things both to see things
fun
mm me but where also the good push
on the field of fashion and streetwear
reddit must cook very well because
also that aggregators contained in
reality worked as well as site and then
there are some important publications to
international level as they can
being a business of fashion that deals with
of its own car business
fashion and maybe city a little more consumer
how can they be to bis snobba it
days and emerging this I never have
heard even a Roma I will go to
document me later after this, however
reddit I remember alexis ohanian that was
one of the founders of reddit has
married then serena williams news as well
of gossip because probably too
serene williams looking with her sister
to ride the whole fashion world
etcetera and of these phenomena
kardashian type who launch companies not
also spoke another couple of videos a
me with the pipe that the jenner who do e
one hundred million turnover in three years
with a cosmetics company starting from
from his personal fashion world brand
this thing is proof of the ferrania for
the handles managed to the great lesson
in short, he succeeded in his flagship
very well
that is, more to a personal branding
strong more it surrounds itself with right people
because I think it’s with the family
jenner carda dash kardashian yes
also however for clear ferragni is
the case was surrounded by the right people
the easier it is to build a based empire
especially maybe just on the
sale is a product but how do you?
that is, you who live it from the winter
also in
in the company where he works now
imagine you come out with a new one
influence because it has a nice brand cetera
et cetera linked to the fashion world but
it could also be another sector
at this point this gentleman is maybe
a great creative or a great one
producers content or very competent
in a sector maybe a cool cook cana
community etcetera etcetera does not come to me
in mind
in England there are some in fact that
that go for the greater today like
they make their say
production distribution that is not the
their core business are not for you
the elements that one must put
together apart from finding a company that
maybe it does all that though where it is
make the difference there on two sides
I believe that if from a continuous example
for kylie they were lipsticks
and lip gloss did it all everywhere
his personal branding his strength on
social photos that are celebrity and then
there was I do not know the genius he did
that packaging I do not know if you ever have
seen the lip gloss packaging i
channels is practically on 20 is not one
distribution in Europe for example up
in a short time I’m not super updated
because I do not wear my own until recently
not long ago, he does not think now
distribution areas
here it is not even necessary when it is a
character is strong and sells online
direct came online they sold
online
I think they sell it with a drop as if
the kylie lip gloss was ok
it was made the side there are people who do it
he bought or then resell it on ebay ha
then translating why it was not
practical too much nut release that
product sell it in a certain period
of time
file exhausted maybe in ten minutes me
say a minute a minute day what
is
and then there are some people who buy maybe
as much as possible and reveals it
in short, however, this plays in favor
of the brand creates scarcity artifice like
it is used in jargon and also creates a miur
in short, powerful that goes beyond maybe
precisely the figure and that jenner because
this is this kit with this
super cured packaging all white with
a silhouette design with space
negative denied space with with lips
very captivating that you see and understand
immediately it is something that you do not find
there is any chain and perfumeries e
so that is, combine personal branding
fact that if not celebrity superseguita
the product figone dotto fig cured the
strategy and distribution never adopted
first in such a segment ever
in fact, perhaps just longed for trademarks
street wear not this I can not
know and be a unique and lethal mix that is
at that point it is only vision of
a company that in fact also produces
print in packages send and that goes
well i think of logistics the money has both
difficult to do, however, it is in my opinion
it’s a less mix for this for this one
crisis is a mix of clothes and in
italy if one says I want to create I want
be the next clear ferragni o
clear ferragni I do not know two parts from
where to start st according to me now as now
it’s difficult
ok right now it is difficult even
we are talking about their fashion or
al may be a way to say first
I was chatting with lewis and he can
to do but that is his ad collection
example his fans could be
interested, no, absolutely feels
the main flywheel however is the
personal branding the fact of being
followed because in short, think how much
time how much money companies invest
maybe in sio it is sem search engines for
to have their product in short
reachable all while if you have one
figure like lewis now spend a
penny for josé because it puts the link
on instagram is the bio meterlink the swipe
up and everything is all easier I’m a
lot of money saved that can
be reinvested by other parties
precisely if perhaps as there is no line
clothing can be invested
in the weight in the manufacture and product
or in logistics or in a
strong graph that make me the graph
embroidery on embroidered sketches
that go to finish the product is how much
at this moment there is intuition or how much
instead there is big data analysis for
to understand what can work not what
it can actually work inside us
consulting according to me now is fifty
Fifty
ok, maybe it’s more big data than anything else
I received a few weeks ago
report by gucci pdf infinite by a
my colleague and the boards could be seen right
how much money they have invested to make
analysis and data to develop software
hallucinants that tell you sales in
real time in every boutique in the world e
every weekend maybe theirs
of the analyst is given strategies i
analysts
so you understand how to correct us
they are wrong or what to bet what
okay there’s a world I really think about it
that is one that are producing more
absolute generation in this area
but this color thing is true is true
this thing of colors that every year
at the end a color is chosen
they seem to say that they are the year of
green that are in yellow as well
especially in my opinion there is actually there
they are macro trends but it’s not that
in the end they affect
in the meantime, maybe here in the man in the
woman maybe this is worth it
much more are its colors
absolutely however in man it is
certainly more the brand or maybe
not the color but rather a form of
sneaker let’s be recognizable now
there are a lot of so-called “cyanchi”
sneakers sneakers shoes translates for
be an absolutely special system
in other words, poor shoes that remember
models 90 years ok, however, let’s say with
exaggerated silhouettes so they are
in short, let them immediately see the common
he says a lot of people compete
but that you remain impressed you can not
not to notice it is in short that they are sack
of brands that are investing in this
category of one-fat sneakers like
let’s see from my videos but there
they are also brands that maybe will be one
train revive al as Italian brands ad
row example that they were pulling out
from the archives their sneakers 90 years
they are putting them back into production
equal to those produced by not because
Now that’s what you like
I saw a couple of things that have me
recently hit on the clothing from
man or boyfriend as he has changed
the way to buy because if I
I’m 46 years old I go back
twenty years that part was not there
that is, in fact, internet was not there and
so it’s not like you could go online a
buy it go down in the store there
that stuff there, in short, chooses
buy back what was there and today
instead these two things that seem to me
interesting wanted your opinion
the first is the whole theme of the
influencer but also a category there is a
girl who calls tc man fashion ce
you know what you’re doing every time but
always lists and says enzo the existing one
shoes that you can not not buy and every
time in a row always like at number 3
there is always the sponsor but it is
contextual enough because the groom
he makes shoes so he said more or less is one
marchetta well, however, it is clear that one like that
following influence so there is a theme
of these that do is not so much fashion
matthew tips to be a man who
It’s better to wear something like that but
absolutely that is a mission to
much more developed niche than that
what am I doing
there is little to do I go many three
years where it must be for example in
some profitable saabs of reddit were there
blogger influencers who did these
tips and tricks tips but also things
super fun type like going summer
to the first certain a girl and then there was
high pictures the outfit grid maybe
all pieces put something on the ground
very menswear never a blaze shirt
in short stuff but more to the hand and then
everyone there was an affiliate link that
led to the product
I dare not imagine the money we have
made in gigantic plane is a respect
how I do the real mind an agent
with these and then go to buy
these kind of nasty sponsorships
subliminal channel however you see it
But they want advice and then
buy them a little maybe with discounts
exact on amazon opens on sites as it is
our has seen to say movement that is
a brand of watches them practically
they made no ex 100 million it
he bought 100 million and they like
strategy in practice made clocks
that look like nice children but that costs
a little will lower a daniel type
wellington in the evening let ‘s say acs ma
accessible and their strategy was
I exclusively fill all the
influencer the clock here
and at that point promotion but not only it
I know why there is a one
mode that works fine that
it generates expensive product but
captivating you give it to all
indeed influencer is played a lot more on
micro influencers for these genres
products or a swine flu
strange on youtube that has no numerons
but it is followed because he has a favorite
credibility and just because you do not have
numberoni people maybe hear more
looser closer less commercial
with the scribes and answers you maybe
even if it hardly happens then it is
easier then to have influence this
gene product very short catchy
which is cheap
another model that seems to me
interesting this here of fred yes
calls in England it is in practice
they do so you only do clothing
for men
go to the site fill out let’s say a form
with your preferences
they tell you you like the blue jacket more
or the green jacket you like best and
you do not like these moccasins
shoes here at that point more or less
identify your profile that they assign
a stylist but behind they have an engine of
the high of artificial intelligence that
car starts to take you every week
they send
a link with the 55 suggestions for you
so they build your profile
postpone the advice for you if you buy
clearly they have children shaun thing
percentage, etc., and so on
their business model standing so i
the more I buy or the more I like it, I do not like it
like it more the algorithm of if it will say ok
maybe this is the type for you
just or not
so it seems nice to me this mix of di
algorithm and stylist no together that
then these things are a lot of things
cool cutting edge is definitely one
category like menswear works
very good because in short the area more
we’re not crude and we’re cruder
in fact they have tried on women ha
said no this is too difficult
we still can not, no, surely it is
an interesting idea that I’m sure
work for it to take root because
however, both the medium was a little more
casual and something made of combinations
very simple and everything then receive
a newsletter with the app has already ready
and what you do not want to slam for
in short, be well dressed the combo
that can work
I was thinking because today with today
exploded but this mania of note of
dressing up our three things is there
a maniacal attention to every detail
if I talk maybe with shaved every
time I see this huge interest and
on the other side then I thought of us that
we are more young, that is, ai
the times here in Milan were the paninari
things and there was the mania things the timberland
moncler to a stuff that was supposed to be
super scientific, of course, as I can
imagine did not belong to any of
those categories
however it is so maybe it is even cycles that
it is believed that certain trends are already present
seen now but the first two thousand years
there is little to do maybe in three years they
they are the years but there is some signal
that you go look at dc when I see
this kind of ferment at that point
probably the interest will shift from
here on this type of product on this
yes I see it but let’s say what you look at
for example the advice that people give me
ask what you think this shoe
like how stocking is once a hand
that 16 people I understood that
shoe that all point to is little
to do
and more now than ever since it is anyway
companies spend a lot of money on
fade sponsorships in short advertising there
there are certain certain product categories
accessory clothing models
shoes that you see them so many times
maybe reported on some social on
some magazines that those says leve says
oh well this because
inculcan so many times and at the end
you see there are so many I hope not
those with the glue that you could see in one
your video that says this is not equipped
of system
inguardabile I said by the way it seems
instead maybe I’m understood and 9 are
shoes produced in Italy a lot
elaborate on a certain study behind
beautiful beautiful markets more
cutting-edge discount to which they are
where you say shit almost always stuff
interesting or Japan are always
more alpons are always three years old
old green but already since the 90s
in short, but because this because it has a
experiment yes because I think they have
the more I no longer know suggestions, they have more
desire to do with more workers associates is
in short, it was a super powerful mix
function takes root in any
fashion category from as big as
rei kawakubo founder of styles e
designer of with the garçon or I there
car issey miyake that I am
the great designers of the scene
highest level both more cultures
speechless street like nico that has
founded bape never seen the sweatshirts with the
jeep means sovereign excuse if the sweatshirt
beige arcolese quotas that are stuff that
it was gone out in the years in the
90 years, however, I wanted to use it for me
it affects how summer was not the case
as you say to bring and in any case be that is
if they saw that they were going on
they went on until there was a boom
around 2006 2008 he put the wayne
dogs and pharrell people crazy and still
now that is not diminished of ours
make it feel less stuff on
testimonial precisely, that is, you sometimes see
that you have the personage that
suddenly puts the felpina and ea
that boom point no like when I book
put lebron month
the ebit is clearly the one it actually is
a strategy of iovine no for is 2
October to spread clearly have
made a crazy bang
what is the relationship with these today?
celebrities and always a relationship is
inevitably commercial where the goes
lease the contacts of co ex grand luxe
revenues and then we make this deal
it can sometimes happen that maybe something
It explodes because a celebrity told me
like that I know supreme or stuff
genre but skateboarding at that point
it explodes on its own
both of them are pink on both
however it is the
advertising promotions on influence
celebrities continue to be made
generates a lot of useful to them but there
I’ve also tried it in the first person
He has made several penn
sponsorships is however there are also those who put
maybe people a little more maybe to where
the hands his management went to the
reins indeed lacking a handling
mechanics the west that sees things we say
a little chance and you would never say around if
he puts them
and then the day after, for example, two years
ago he had put a pair of sighted hogan
the gap is a bit I do not say trekking
but almost
short sneaker a bit of trekking that
remember a bit of a timberland though done
a little better sneaker stamps have done
better nobody if the story of friends is
it will stop us kanye forever
west and take the beauty that had it
wear these dear so out of nothing
you would have never said and the day after the
crazy people to buy shoes that
but there is no absurdity that is but it is the
shoe that was German when
admits the sandal of the sock other
journalist there is advertising on
instagram that causes death to be called
sleepers for people weight sleepers
practically they are slippers for the
people who hates slippers and me
it seems brilliant not because the slippers
just give you the idea of the grandfather
and maybe just someone
justin timberlake maybe puts the
slipper and all to put Saturday form
the relationship with companies as instead
when they want to work with you there
also that bagge revolve today on fashion
blogger I spoke with nicolas vaporidis e
the other day he was saying all over now
fashion you all fashion influence
they want to be no in life
relationship with companies with me and that
budget within the budget are still high
but in short, it is up to companies to choose
the right people in fact
mining co but also allows me to
understand which ones are to bet on
because there were a lot of people that maybe
at the numbers, however, it is not suitable for that
product ie not to throw the money
something that must be studied very well but
which parameter you are going to evaluate the level
of engagement level level of
engagement first of all then one must do
being able to understand let’s say it
style that to take me a person if the
product that goes to sponsor in short
would fall into his personal branding
or not because obviously there is that
who can do paid advertisements for
to the t shirt the pier of the cost ok but if
then you put them one thing with pantone
We do not buy and never nobody
despite maybe 500 thousand
followers 15 st a work of up behind
to contextualize product respect
yes otherwise they are money thrown away
and go see the level e
involvement if he gave that product
or less there are also campaigns that go
beyond it we always say a
spot one-shot collaboration where I say
watch making the launch of these shoes and
I come there and I ask you hicks stories
[Applause]
there are several DVDs
collaboration now in more ways
disparati that is also there are people who
I know that it was chosen that I know from
Land rover with bass on social networks I do not have to
stay nothing, however, where people were
of the Milanese jet set was paid in
plus the free range rover evoque
because he had to go around and drive it
so now we say that we are the
more diverse methods to promote one
determined product not only revolts
in the social sphere
what are the collaborations you see
absolutely work an example
that the ici here is this collaboration is
It was perfect
this character with this kind of
product certainly for example I think
It’s a good idea that you have to do it
but in collaboration it is not of dabliu lab
that involved the boys of the dark
and of the pole I keep that I know are
doing a very targeted campaign a lot
in short, also quite long in
terms of time
also including some pop ups that mine
so wife in the headquarters of these shops
of sneakers in which iraq and group i
rappers make their appearance up to a
year 17 with 23 more songs to fans e
they go there maybe buying shoes because
has there ever been more than they have shown it
on instagram several times so I am
never happened in books signing copies this
and the shoe thing that practices
mediatically if brilliant and the ferragni
how do you explain that he has this
so crazy happened the other day I have
made a survey on mine and then a
sector other than an audience even more
more adult business too
overall and I was wondering what it is
the most influential woman today in there
Italy and absolutely but you appeal to 90
percent response is clear
and then on one side to answer you
that story of hours put clear
ferragni maybe miuccia prada owns
he keeps asking that it is less visible
paradoxically, of course, less is the
less visible is clear people know
talk but miuccia prada maybe or bertelli
no it is not that he knows it instead
ferrania
then maybe I know it shows
excluding and lamborghini letter but as
you explain from the fashion point of view
because the ferragni
It works so well this moment is a
I also greet Rome
let’s say in an incredible phenomenon
this is technically a few of you
reason I learned some trends
particular for those already here
work trends and have your say
trend has taken them all, however
in my opinion he does not know clothing level e
that at the end a car a lot but a
level of communication communication
social applications that will act as
tow jump from a partner to the other e
she was one of the first on desktop
close up on myspace
even if I’m not mistaken blog blogger
the blonde salad then instagram is out
in the state highway first then maybe
he also put a bag on snacks
surround snapshots can be
front prehistoric state accept them
more ship has made all the moves
right in branding brenda
whose approach is now not even missing
more a talk of fashion and clothing
because it is more a thing and a lifestyle that is
I think the shots of sponsorships
that you pay so much you are not paid
of fashion and clothing brands but of
brand hotel chains that you want
to associate with
the trees do american express do now
Italy must be made, that is, another
another category deals with another
much higher session like and how
platforms all on instagram today where
of something else pinterest maybe with
interest does not work that is then pinterest
for this kind of we say to do
business does not work
inter and hope to use example al
I wanted to make a mood board
I find the images to be one
search engine maybe a little more
refined compared to finding images
of meses if it’s not all in sta today
otherwise all in st wave on youtube
yes, however, youtube in fashion
clothing does not have all this
credibility
not by chance just instagram pulled out
the tehran tv google is gone is sheltered
at all a countermove of one
selected after no mistake immediately
even the news had come out a bit
everywhere for insiders and google
had taken a big chunk from
enter youtube
in short, let ‘s say of the company
youtube to take care of all the side of
relationships a fashion beauty clothing
these things here because it was
quite a view as they say in Rome
to youtube, however, to youtube and there is not
nothing to do is a very strong tow
that is, where I arrived now it was
thanks to youtube because youtube is what it is
it could very well but youtube is in
actually the second search engine al
world despite being owner
provide the walls of youtube youtube
they are the research so it is a platform
in which one can grow organically and
much much more than I do compared to aa
instagram that is more closed than other apps
comes to mind tik tok which makes two
minutes after the purchase of a giant
Chinese and make money invested but
they also paid me to post some
target video much younger than not
musical first children very young
in fact there is maybe if they play some
moves well can fit in some
sectors for now as now it is right
pure and low-league entertainment was
very often much lighter instead
seen visa that is not testing from
part of ecommerce directly inside
instagram where you at that point places to
example a picture and then you say photos one
t-shirt and take clash if before
of portava ie that is being implemented for
everyone wants takes you on on the shop
brand
I think then they will be able to implement it
they are not already doing because I think it is
one thing only for half right if beta
tester is in practice selling directly and
they go to copy thinks entirely and the
Chinese model because it is followed in the
social is not the idea of I go on amazon
to buy everything in one and all of us
men and is integrated and therefore there is that
years ago the same thing here and all
these companies mica gigantic of
fashion
to date they are all converted compared to
this world of online
influencer or some are still like
to say we are
unison is a fashion house we do not want
then some remained behind
deliberately the move has paid ok like
eg yard that is a brand of
French luggage bags that if not
mistake was born even before her week
ton
ok and they are lent super secluded
they opened the list was missing two years ago
they have crazy locations, not the ones
let’s say capital of luxury in the world
however, precisely because it is not a product
super inflated continue to sell
and to be let ‘s say the point of arrival o
maybe for a woman he wants them to have one
bag before hermes was the cones
then he has not okay that is ultra acs
of how hermes that as far as I know it is not
that you pay sponsorship from influences
they also think, why we say those
super luxury do not want to be
associates do not want to be I do not want to
reserved I do not want to be associated with
any way that was anyway both too
what made brands like gucci or
barberi 15 years ago burberry 15 years ago
it was initial to come out rapper with everyone with
the complete just maybe also
custom fake fakes with the check
course reacher typical of burberry i
they sent it feels it exists to do
detect video ste things that can not
be associated while now instead
invite rappers first in the challenge to
walkways 15 was with inversion of
360 degree route
from here to the next year which is second
you a trend or something that explodes
do as Paul Fox no name
that is, he wanted the horoscope predictions
they disappeared
what happens from here to a year you say to
this here is how it brings a little forward
then surely there will be a nice beauty
as a trend we say macro trend of the
of the man according to me back very strong
the tie dye that a method
In short, you are the stars of T-shirts
woodstock all colored bands that
I make a method to paint dye
the leaders with strange fantasies and I think
which can then be still strong shoes
fat like you did before because
how the le continues to be produced
major fashion houses and continue to
do on the out as a macro trend
even bigger, in my opinion it is
slowly returning to a
a minimum phase that was what
it was 56 years ago now it is necessary
see also a lot also depends on
from the collections that will come out of the way
of some big designers such as it is
of sleiman that he first drew
sonohra have now to networks like
creative director of céline another
French house and many are waiting for
see his collection to understand where
let’s say the lancet will move in
terms of macro trend instead of Italy
with the made in Italy fashion and what role
plays in all this italy movement
plays a super important role
sector from what has been seen in the last
report is growing variety fortunately
2017 and 2016 2007 was a plus 3 for
one hundred
data for the data regarding
2007 2008 I’m still not out in
those in short reach of all though
in short, I think we are still in Choc
which many look above all at the
Manufacture for the grade the level of
design quality of the fabric waves phase
we have the best in the world but can
they are also flat also zelda that
marks that is produced by this videogame
inside the house sign of the genius you have
shops zelda but there are a lot and both
this kind of culture is slowly going on
always integrating her with the abs tales
ebi light fest organize the beast a
New York early October stood there with
lips between gwen design that is a true ci
he was someone who wants one of the big designers
Japanese streetwear continued
this is a bag of louis vuitton with
This logo was used by this
with lightning
so do with the nice heavy and now
this brand fragmente goes for the holidays
with the new york party bags with pokémon
so with time a bit because if at
end all go where culture goes if
the world is there on itself but it is a there is a
made of culture
you as your future plans for the tra
one year
when we meet again I will have studied
from here to a year and something I do not have
I understood that I will present precise with everything
it’s all understood that you collaborate projects
for what concerns above all
continue to work in the company that me
they are supporting very well they are
very happy sincerely give me one
hand also regarding
the operation of what I do on
youtube left also because it is a lot
let’s say synergistic if it is
absolutely we are very supportive
so absolutely continue to
I am working as a born moro consulting
found very well then make some side
project is called with the small one with the
my partner and friend valerio coretti and in
more even on the side maybe influences
instagram do some project precisely
as an entrepreneur will also go with mine
management and my friend vladislav
Russian, in short, enough in one’s hands
po everywhere we hope that it comes out
come out of the beautiful partnerships of the
my projects to be developed above the mouth
to the wolf
[Music]
Please follow and like us: