
I’m sorry to select someone who
thought that this talk is going to be about sex
but something better is a story of
love
I recently talked with a director of
a very important maquila in the city
Juarez and arturo told me no place to
We have the best plan
compensations of any company in
mexico and still our workers
they are going away
and this is a growing complaint
recurrent of the little loyalty that
show the workers with their
companies in fact it is said that the
millennial generations are going to take
two years on average in a company like this
that the concepts of pride loyalty
belonging and commitment are being
being in the past
and how we want to solve things
grabbing the tip of billetazos but
we are wrong because the
loyalty can not be bought
and what we want is to have soldiers who
die for this shirt but what
we have are mercenaries that are sold at
highest bidder because because we have not been
able to create real relationships
we have no lies
we have labor relations what
we have are labor transactions and
then of course I am in favor
that we have decent wages
but the problem with money is that never
it will be enough
so what do I propose good jack welch
xxi or general electric says we have
have to find a way to capture the
mind and the heart of each one of
our workers and then I what
What I’m saying is what
let’s make our collaborators
fall in love with the company because also the
love is the most powerful force of change
of the universe so I propose that
we enchanted our people with three things
of your leaders of your work and your
company
first to fall in love with their leaders and
its leaders
I did an opinion study where
I asked 100 Mexicans as well as the
I asked 100 Mexicans what
is what they really want from you
job
and the 100 answered the same to us all
they told us money but we told them
ok I know you want money but if the
money problem was solved
what do you really want from
your life from your work
and the answer was surprising
they answered a place where they listen to me
where they understand me and where they understand me
So what do we have to do?
that cause that emotional connection
between us and our collaborators
It touched me once I had the opportunity
to lead a sales force in a
business of the financial sector and me
interviewing the candidates
come to one with a resume
awesome and I say sorry
tell you this but your CV is
surpassed for the position
And he told me
I need the job
I can start from the bottom and I promise you that
I’ll give you results
that could make a good answer for
someone but not for me
but I asked him and why
and he answered me
I have a sick daughter
has leukemia and is dying
and its treatment is very expensive
I told him you’re hired
Soon a contest is held
national sales where the first
prize was a trip to Cancun all paid
and this guy earns it
but imagine the ridiculous thing that I was going to
do if you suddenly came with him and you
I say daddy you won a trip to Cancun
all paid imagine sea white sand
turquoise blue bikinis everywhere
when that person is debating
between the life and death of his daughter
because I forgive but we do not reach the
office saying good morning good morning
my daughter is dying
instead I talk to my boss and tell him
hey I need you deserve the prize in
no cash you can not need me
give it in cash
total I get it came with this person
and I tell you by your good performance
you won a trip to cancún
but if you so decide in this envelope
there is the money
use it and save your daughter
we have to be those leaders who
positively impact the life of
Our collaborators alone are going to
fall in love with us
second fall in love with your work how
I could fall in love with my good job
if you answer yes to the next two
questions one every day is what
more you love to do and two every day
do what you do best
when you do every day is what
the more you love to do, you are exercising your
vocation and as I said to me the most
great athlete of all history
Michael Jordan
you just play enjoy and have fun and do not
I know if for some strange reason some of
you have fun in your hike work
the hand who has fun at work
well they are very lucky because
as the commercial says that they pay you for
do what you like is priceless
but not enough also every day
you have to do what you know best
do and that’s called exercising your vocation
your talent
and the talent is biblical the word and of
Do not make mistakes because God does not
does everyone gave us a talent to all
of course there are wonderful people who gave him
more than one are the leo messi are the
celine dion are the al pacino but as
I always say do not worry if you’re
fucked up you have one
so in some way the question is
what is your talent because also when
you exercise your talent , something happens
wonderful you feel full and
satisfied because what you do you do it
well but the best thing is that when you
you do things well you know that it comes to
continuation
ville marmara pachucha dolarucos
morlacos sor juana cacao
morning so what luck if you love your
work but the third point is
fall in love with your company
how could I love my company very
easy through their culture though to me
I like to call sleep because all
companies around the world were all born with a
dream
however, we are very bad for
communicate
so let’s go to the best company in the
world to sell dreams that is called
disney
and walter walt disney walter had a
dream
his family had an orange farm
in anaheim in california and he dreamed and
said here I will build the place more
happy on earth
and I do not know if any of you have had
crazy dreams but that was one and walter
I knew perfectly well that all dreams
in life all are possible but only
I was not going to be able to do it so I used
his dream so that it became the
inspirational guide so that many more
they believed in him and so in July 1955
opens for the first time and forever the
happiest place on earth
and I promise you that if you implement the
love in their organizations are going to be
successful
I had the opportunity to have a meeting
with don roberto servitje that counted on
his brother don lorenzo make
many years bimbo and don roberto us
I was talking with other people
it is the company form but according to
the years went by they were doing more
big and had to go retiring
but there was a person who did not want and
I did not want and I did not want until
finally good they retire him but
arrives a year later to look for a gift
Roberto and he receives it with much affection
hey how are you pass it on what can i do
for you and this person says don
Robert
I already found out
by the way parentheses women do not
tell that to men because I
he insists and we are very nervous
he says I already know
and don roberto that you found out
that they are premiering uniforms I want
give me one and the clear yes but
so you want it
and he answers
I want to use it
the day of my funeral
that’s why bimbo is the breadmaker
great in the world because they have been able
to make his collaborators fall in love
leaders of your work and your company
but I conclude with this
I would like to invite you to implement
as an organizational strategy the
love in their companies
but do not forget that also what
do in your personal life
because today we live in an era where everyone
we are stressed distressed
depressed fearful there is a great crisis
of divorce relationships separations
dysfunctional families and it seems that
we are condemned to be unhappy
and maybe the solution is simpler than
what appears
maybe all we need is
fill our life with love to be
happy
and realize that maybe we need
very little to do it
and maybe all we need is
how the unforgettable john wrote
lennon and paul mccartney in their song
all you need is Love
Thank you
[Applause]
thought that this talk is going to be about sex
but something better is a story of
love
I recently talked with a director of
a very important maquila in the city
Juarez and arturo told me no place to
We have the best plan
compensations of any company in
mexico and still our workers
they are going away
and this is a growing complaint
recurrent of the little loyalty that
show the workers with their
companies in fact it is said that the
millennial generations are going to take
two years on average in a company like this
that the concepts of pride loyalty
belonging and commitment are being
being in the past
and how we want to solve things
grabbing the tip of billetazos but
we are wrong because the
loyalty can not be bought
and what we want is to have soldiers who
die for this shirt but what
we have are mercenaries that are sold at
highest bidder because because we have not been
able to create real relationships
we have no lies
we have labor relations what
we have are labor transactions and
then of course I am in favor
that we have decent wages
but the problem with money is that never
it will be enough
so what do I propose good jack welch
xxi or general electric says we have
have to find a way to capture the
mind and the heart of each one of
our workers and then I what
What I’m saying is what
let’s make our collaborators
fall in love with the company because also the
love is the most powerful force of change
of the universe so I propose that
we enchanted our people with three things
of your leaders of your work and your
company
first to fall in love with their leaders and
its leaders
I did an opinion study where
I asked 100 Mexicans as well as the
I asked 100 Mexicans what
is what they really want from you
job
and the 100 answered the same to us all
they told us money but we told them
ok I know you want money but if the
money problem was solved
what do you really want from
your life from your work
and the answer was surprising
they answered a place where they listen to me
where they understand me and where they understand me
So what do we have to do?
that cause that emotional connection
between us and our collaborators
It touched me once I had the opportunity
to lead a sales force in a
business of the financial sector and me
interviewing the candidates
come to one with a resume
awesome and I say sorry
tell you this but your CV is
surpassed for the position
And he told me
I need the job
I can start from the bottom and I promise you that
I’ll give you results
that could make a good answer for
someone but not for me
but I asked him and why
and he answered me
I have a sick daughter
has leukemia and is dying
and its treatment is very expensive
I told him you’re hired
Soon a contest is held
national sales where the first
prize was a trip to Cancun all paid
and this guy earns it
but imagine the ridiculous thing that I was going to
do if you suddenly came with him and you
I say daddy you won a trip to Cancun
all paid imagine sea white sand
turquoise blue bikinis everywhere
when that person is debating
between the life and death of his daughter
because I forgive but we do not reach the
office saying good morning good morning
my daughter is dying
instead I talk to my boss and tell him
hey I need you deserve the prize in
no cash you can not need me
give it in cash
total I get it came with this person
and I tell you by your good performance
you won a trip to cancún
but if you so decide in this envelope
there is the money
use it and save your daughter
we have to be those leaders who
positively impact the life of
Our collaborators alone are going to
fall in love with us
second fall in love with your work how
I could fall in love with my good job
if you answer yes to the next two
questions one every day is what
more you love to do and two every day
do what you do best
when you do every day is what
the more you love to do, you are exercising your
vocation and as I said to me the most
great athlete of all history
Michael Jordan
you just play enjoy and have fun and do not
I know if for some strange reason some of
you have fun in your hike work
the hand who has fun at work
well they are very lucky because
as the commercial says that they pay you for
do what you like is priceless
but not enough also every day
you have to do what you know best
do and that’s called exercising your vocation
your talent
and the talent is biblical the word and of
Do not make mistakes because God does not
does everyone gave us a talent to all
of course there are wonderful people who gave him
more than one are the leo messi are the
celine dion are the al pacino but as
I always say do not worry if you’re
fucked up you have one
so in some way the question is
what is your talent because also when
you exercise your talent , something happens
wonderful you feel full and
satisfied because what you do you do it
well but the best thing is that when you
you do things well you know that it comes to
continuation
ville marmara pachucha dolarucos
morlacos sor juana cacao
morning so what luck if you love your
work but the third point is
fall in love with your company
how could I love my company very
easy through their culture though to me
I like to call sleep because all
companies around the world were all born with a
dream
however, we are very bad for
communicate
so let’s go to the best company in the
world to sell dreams that is called
disney
and walter walt disney walter had a
dream
his family had an orange farm
in anaheim in california and he dreamed and
said here I will build the place more
happy on earth
and I do not know if any of you have had
crazy dreams but that was one and walter
I knew perfectly well that all dreams
in life all are possible but only
I was not going to be able to do it so I used
his dream so that it became the
inspirational guide so that many more
they believed in him and so in July 1955
opens for the first time and forever the
happiest place on earth
and I promise you that if you implement the
love in their organizations are going to be
successful
I had the opportunity to have a meeting
with don roberto servitje that counted on
his brother don lorenzo make
many years bimbo and don roberto us
I was talking with other people
it is the company form but according to
the years went by they were doing more
big and had to go retiring
but there was a person who did not want and
I did not want and I did not want until
finally good they retire him but
arrives a year later to look for a gift
Roberto and he receives it with much affection
hey how are you pass it on what can i do
for you and this person says don
Robert
I already found out
by the way parentheses women do not
tell that to men because I
he insists and we are very nervous
he says I already know
and don roberto that you found out
that they are premiering uniforms I want
give me one and the clear yes but
so you want it
and he answers
I want to use it
the day of my funeral
that’s why bimbo is the breadmaker
great in the world because they have been able
to make his collaborators fall in love
leaders of your work and your company
but I conclude with this
I would like to invite you to implement
as an organizational strategy the
love in their companies
but do not forget that also what
do in your personal life
because today we live in an era where everyone
we are stressed distressed
depressed fearful there is a great crisis
of divorce relationships separations
dysfunctional families and it seems that
we are condemned to be unhappy
and maybe the solution is simpler than
what appears
maybe all we need is
fill our life with love to be
happy
and realize that maybe we need
very little to do it
and maybe all we need is
how the unforgettable john wrote
lennon and paul mccartney in their song
all you need is Love
Thank you
[Applause]
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