[Applause]
[Music]
it’s called creative plot and I put that
name because I think all the
experiences that we are having in the
life goes forming a tissue and that tissue
of knowledge defines you who you are
as a person and how do you do things
I am self-taught and I learned everything with some
magazines that I bought in the neighborhood of
11 when things did not exist
imported and there I got the popular
photography or the american photography and
translated everything with a dictionary because
I wanted to learn English it made me crazy
copying all the tips as is
the magazine said and then grabbed the
boxes with flex and they put honey
around and almonds
and I stole the creams from my mother and
he assembled all a few sets and copied
exactly all the tips as such as
the magazine said to nobody this happened to him
well those were my first stitches
to generate this fabric that follows and
it goes on forever
well my first challenge was the fourth
dark the truth is that I was 10
hours per day
the negative port was rubbed with a sandpaper
of metal so that I had a whole
untidy frame was spending countless
silver on photo paper had a
lots of measuring steps to prepare
the liquids which made me
become chemistry practically this
and apart as he had no study he ran
all the furniture in my house and with a
giant painter’s cloth because there was no
infinite funds and put together a study
only the fabric was time and I wanted it
it will be white then later in the
copy with a brush of a hair what
did was retouch and make the background
White
with which everyone was left
like floating but well I did not care
because he was white and they were and he saw that it was
the important thing
well this was the resources we had
at that time and with a little
creativity we generated this all this
kind of things because they did not have
even phone or internet or
absolutely nothing so good
Since I was a rock fan, I started
hanging on the stage always
it was hanging from a speaker were my
first steps in photography put me
some plugs in the ears and there I was
I hunting I call this job hunting
with z because you’re waiting for the moment
Exactly when the frame is produced
perfect the perfect light
the situation where the musician is giving
Tea something and that defines your photograph is ,
I spent ten years doing this and in a
moment the truth is that if I saw a
musician walked with the car
directly because he could not stand it anymore
this I decided to stop hunting to start
to create and well there I had been
preparing before with the creams and with
the boxes and with everything I had and
putting together a folder that started 5
kilos each with which began to
point towards fashion and advertising
good photography for me has
very much to do with creativity and
creativity is a word in feminine
I think that women have a thing of
a lot of sensitivity
and I always think in some way about
leonardo da vinci that to paint the
last scene arranged an empty table in
a convent in the middle of nowhere where
was putting a pan sitting down
five days with a bread put there then
I ran it to another side
then put a bottle of wine for
supposed that he ate everything and emptied the
convent of all wine bottles
that there was this but he was in
his head looking watching and
deciding how it was going to be one of the
most wonderful paintings in history
of art in my case everything happens
visually in my head maybe like
leonardo at the time I was observing
I call this introspective look
good
the truth is that I always have to
get to my jobs with a very idea
clear of what I really want to do
no no no I can not get to a job
without having that introspective look
prior and know exactly what I want
make me want to show that I want
communicate and in what creative way I’m going to
generate the image that after the public
will be able to observe
in this case
it’s the location that inspires me because
I have to come of course
previously I’m going to see her because I’ve never
he arrived without knowing where to base the
photography and lighting I will use
what will be the spirit the cuentito
that I am going to want to transmit through
of that image and the truth is that good
I did this in a temporary shelter
that were demolished this means that
It was all beds made
absolutely everything as if this one
was working but a week
they were going to throw it down well I saw this
I was inspired and automatically came
the photograph
good in the studio I have like everything else
present in the sense that I know what
lighting I will use exactly
I’m in my house somehow by
say it this way and at the moment too
I want to try things and see what happens in
this case I apologized in the previous one in
this case I put this a yellow filter
in the eye with a snooze that is like a
very punctual flash or nest in Creole
this and to which I put an acetate
yellow and the truth is that I loved it and
it was like this thing of creativity to
it did not work and the photo was left
good
this photo is also under study and had
all super organized had sketch I knew
what I wanted to do but good when I saw
is this situation with that with those clothes
with that incredible wardrobe I looked at
around me and I saw some white curtains
I did them off-hook I put them in some
tripods illuminate them and this photo was left
that is one of my favorites and that I
I think it has a mystery despite
be white on white so good to me
love
well my shots are super adrenalin
screams this deal to fan and have
a contact and a rapport with the
photographed is my scream is heard
from all the study this but good
that made me realize a bit of where
inspiration comes for example when
I’m walking and I suddenly see a
tree where I see a green color and it gives me
the idea of the color palette that
I want to use for a catalog for
a campaign for the photo of a book
etc. many times when I’m
washing the dishes I’m absolutely
thinking about the photo that I have to do
I do not sleep I wake up at 4 o’clock
tomorrow and scored or for example when I
I’m fighting is another moment in which
ideas come to me but the most
important things come to me when I tell everything
this
my work team and I have a
return about what I thought and
I keep thinking and I’m leaving with a new
version about my creative idea
good in this case of the model already
she was combed with a hairstyle
spectacular and I did not like it felt
that competed terribly with the
wardrobe and with a cardboard and with tape
black isolator that we lined this
round cardboard to which we made a
hole in the middle then good the
creativity flows and in an instant I
I inspired to make this hat that does not
existed but what good after a
an hour and a half from the comber
I was sadly combing this
It’s what got me here and the idea
it worked
good for me there are no jobs guys
or large jobs in this case I decided
do this job because I thought it was
a great challenge because he believed that the idea
it was wonderful these are the
secretaries of the creative
most famous advertising
Argentina
If you want to have an interview with
They will treat you like this and you will not go
be able to have the interview but there is a
night called portfolio night where
advertising creatives receive
those who just start and give them a
return about your work here is
of the entire production and I won one of
the most important prizes in the world
without having charged a single peso which is the
Iberoamerican eye so good is
important to know that our name goes
behind everything we do and do not
it matters if it’s big or small but that
take our stamp and our name
instead here with a huge budget
and I won the prize of the circle of
Argentinian creatives having won
a lot of money and the day of delivery
awards that I did not know of course that
we were going to win I tell them a
anecdote arrived late because he had been
working and taking pictures in my studio
and then what happened is that the
creative that had devised this campaign
which is called ole men under the
arm is to say they do everything with the
sports journal down the arm
then this one gives me the prize we
we won the silver and bronze gold prize
of the Argentine circle of creatives and me
I chose but I said good this campaign
it’s an almost 100 percent image like that
that this prize is yours and I ‘m good
I was wow this super important
good inspiration many times now
in photography comes theater cinema
of books comes from places
incredible of the painting and in this case
I was inspired by citizen kane in the
movie by orson welles the director of
art did all the watches this in
cardboard and plastic and the wardrobe too
is inspired by orson welles so
It is very important not the copy but the
inspiration that we can get from things
that we see what we feel and what we see
good in the case of the sketches is like
play with figurines do not start to see
all these things that inspire us here
had to submit 50 sketches so that
only 6 bottles remain so
well I did not just play the figurines as
crazy this but I went crazy
thinking this until everything is clean
and clicked and the 6 bottles came out
well I do not like the things presented
the filters I think the digital retouching
it is a tool and not the end that you
will define a photograph and in this
case for example sometimes I take out
photos like the one of the theater six months
before and after 1 and that’s where
there is an image like this where he applied
with the digital retouching tool and
applied the image but not for
change it but to create a new
image that did not exist before
good
I believe that
our knowledge our
experiences each job are forming
a plot a creative plot
it’s like a fabric a tissue that we’re going
building and that tissue does not end
never because with the next jobs and
the next experiences this tissue will
is going to increase and I think that the most
important of this plot is that
finally defines a style of its own that
it is the most important thing that there is
find so good thank you very much
[Applause]
[Music]
[Music]
it’s called creative plot and I put that
name because I think all the
experiences that we are having in the
life goes forming a tissue and that tissue
of knowledge defines you who you are
as a person and how do you do things
I am self-taught and I learned everything with some
magazines that I bought in the neighborhood of
11 when things did not exist
imported and there I got the popular
photography or the american photography and
translated everything with a dictionary because
I wanted to learn English it made me crazy
copying all the tips as is
the magazine said and then grabbed the
boxes with flex and they put honey
around and almonds
and I stole the creams from my mother and
he assembled all a few sets and copied
exactly all the tips as such as
the magazine said to nobody this happened to him
well those were my first stitches
to generate this fabric that follows and
it goes on forever
well my first challenge was the fourth
dark the truth is that I was 10
hours per day
the negative port was rubbed with a sandpaper
of metal so that I had a whole
untidy frame was spending countless
silver on photo paper had a
lots of measuring steps to prepare
the liquids which made me
become chemistry practically this
and apart as he had no study he ran
all the furniture in my house and with a
giant painter’s cloth because there was no
infinite funds and put together a study
only the fabric was time and I wanted it
it will be white then later in the
copy with a brush of a hair what
did was retouch and make the background
White
with which everyone was left
like floating but well I did not care
because he was white and they were and he saw that it was
the important thing
well this was the resources we had
at that time and with a little
creativity we generated this all this
kind of things because they did not have
even phone or internet or
absolutely nothing so good
Since I was a rock fan, I started
hanging on the stage always
it was hanging from a speaker were my
first steps in photography put me
some plugs in the ears and there I was
I hunting I call this job hunting
with z because you’re waiting for the moment
Exactly when the frame is produced
perfect the perfect light
the situation where the musician is giving
Tea something and that defines your photograph is ,
I spent ten years doing this and in a
moment the truth is that if I saw a
musician walked with the car
directly because he could not stand it anymore
this I decided to stop hunting to start
to create and well there I had been
preparing before with the creams and with
the boxes and with everything I had and
putting together a folder that started 5
kilos each with which began to
point towards fashion and advertising
good photography for me has
very much to do with creativity and
creativity is a word in feminine
I think that women have a thing of
a lot of sensitivity
and I always think in some way about
leonardo da vinci that to paint the
last scene arranged an empty table in
a convent in the middle of nowhere where
was putting a pan sitting down
five days with a bread put there then
I ran it to another side
then put a bottle of wine for
supposed that he ate everything and emptied the
convent of all wine bottles
that there was this but he was in
his head looking watching and
deciding how it was going to be one of the
most wonderful paintings in history
of art in my case everything happens
visually in my head maybe like
leonardo at the time I was observing
I call this introspective look
good
the truth is that I always have to
get to my jobs with a very idea
clear of what I really want to do
no no no I can not get to a job
without having that introspective look
prior and know exactly what I want
make me want to show that I want
communicate and in what creative way I’m going to
generate the image that after the public
will be able to observe
in this case
it’s the location that inspires me because
I have to come of course
previously I’m going to see her because I’ve never
he arrived without knowing where to base the
photography and lighting I will use
what will be the spirit the cuentito
that I am going to want to transmit through
of that image and the truth is that good
I did this in a temporary shelter
that were demolished this means that
It was all beds made
absolutely everything as if this one
was working but a week
they were going to throw it down well I saw this
I was inspired and automatically came
the photograph
good in the studio I have like everything else
present in the sense that I know what
lighting I will use exactly
I’m in my house somehow by
say it this way and at the moment too
I want to try things and see what happens in
this case I apologized in the previous one in
this case I put this a yellow filter
in the eye with a snooze that is like a
very punctual flash or nest in Creole
this and to which I put an acetate
yellow and the truth is that I loved it and
it was like this thing of creativity to
it did not work and the photo was left
good
this photo is also under study and had
all super organized had sketch I knew
what I wanted to do but good when I saw
is this situation with that with those clothes
with that incredible wardrobe I looked at
around me and I saw some white curtains
I did them off-hook I put them in some
tripods illuminate them and this photo was left
that is one of my favorites and that I
I think it has a mystery despite
be white on white so good to me
love
well my shots are super adrenalin
screams this deal to fan and have
a contact and a rapport with the
photographed is my scream is heard
from all the study this but good
that made me realize a bit of where
inspiration comes for example when
I’m walking and I suddenly see a
tree where I see a green color and it gives me
the idea of the color palette that
I want to use for a catalog for
a campaign for the photo of a book
etc. many times when I’m
washing the dishes I’m absolutely
thinking about the photo that I have to do
I do not sleep I wake up at 4 o’clock
tomorrow and scored or for example when I
I’m fighting is another moment in which
ideas come to me but the most
important things come to me when I tell everything
this
my work team and I have a
return about what I thought and
I keep thinking and I’m leaving with a new
version about my creative idea
good in this case of the model already
she was combed with a hairstyle
spectacular and I did not like it felt
that competed terribly with the
wardrobe and with a cardboard and with tape
black isolator that we lined this
round cardboard to which we made a
hole in the middle then good the
creativity flows and in an instant I
I inspired to make this hat that does not
existed but what good after a
an hour and a half from the comber
I was sadly combing this
It’s what got me here and the idea
it worked
good for me there are no jobs guys
or large jobs in this case I decided
do this job because I thought it was
a great challenge because he believed that the idea
it was wonderful these are the
secretaries of the creative
most famous advertising
Argentina
If you want to have an interview with
They will treat you like this and you will not go
be able to have the interview but there is a
night called portfolio night where
advertising creatives receive
those who just start and give them a
return about your work here is
of the entire production and I won one of
the most important prizes in the world
without having charged a single peso which is the
Iberoamerican eye so good is
important to know that our name goes
behind everything we do and do not
it matters if it’s big or small but that
take our stamp and our name
instead here with a huge budget
and I won the prize of the circle of
Argentinian creatives having won
a lot of money and the day of delivery
awards that I did not know of course that
we were going to win I tell them a
anecdote arrived late because he had been
working and taking pictures in my studio
and then what happened is that the
creative that had devised this campaign
which is called ole men under the
arm is to say they do everything with the
sports journal down the arm
then this one gives me the prize we
we won the silver and bronze gold prize
of the Argentine circle of creatives and me
I chose but I said good this campaign
it’s an almost 100 percent image like that
that this prize is yours and I ‘m good
I was wow this super important
good inspiration many times now
in photography comes theater cinema
of books comes from places
incredible of the painting and in this case
I was inspired by citizen kane in the
movie by orson welles the director of
art did all the watches this in
cardboard and plastic and the wardrobe too
is inspired by orson welles so
It is very important not the copy but the
inspiration that we can get from things
that we see what we feel and what we see
good in the case of the sketches is like
play with figurines do not start to see
all these things that inspire us here
had to submit 50 sketches so that
only 6 bottles remain so
well I did not just play the figurines as
crazy this but I went crazy
thinking this until everything is clean
and clicked and the 6 bottles came out
well I do not like the things presented
the filters I think the digital retouching
it is a tool and not the end that you
will define a photograph and in this
case for example sometimes I take out
photos like the one of the theater six months
before and after 1 and that’s where
there is an image like this where he applied
with the digital retouching tool and
applied the image but not for
change it but to create a new
image that did not exist before
good
I believe that
our knowledge our
experiences each job are forming
a plot a creative plot
it’s like a fabric a tissue that we’re going
building and that tissue does not end
never because with the next jobs and
the next experiences this tissue will
is going to increase and I think that the most
important of this plot is that
finally defines a style of its own that
it is the most important thing that there is
find so good thank you very much
[Applause]
[Music]
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