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Not Just Another Bulls**t Lecture | Mark Rudoff | TEDxOhioStateUniversity


you

[Music]

TEDx is the most important educational

cultural event at Ohio State University

and I am so honored that you came out to

hear me today and that was bullsháá in

the strict academic sense and

lying are both forms of

misrepresentation with this critical

difference when I lie I know what is

true and I deliberately stay the

opposite when I

I don’t care all about what is true in

the misrepresentation does not

have to do with the statement it has to

do with the person making the statement

the purpose of is to deceive

you about what the bullshitter is up to

so I said most important educational

cultural event has a completely

meaningless statement and I don’t care

if it’s true I only said it so that you

would take me seriously this comes out

of the work of Harry Frankfort he was a

Princeton philosophy professor who in

the mid 80s published a paper on

the paper was widely circulated

and discussed quite a bit in his circles

so much so that in 2005 he published it

as a book the book became a best-seller

and he even got invited on to the daily

show and he kept working with these

ideas and then wrote a second book on

truth in 2013 that stuff I said at the

beginning that’s normal garden-variety

puffery the stuff we say to grease the

wheels of social interaction and for

some kinds of social interaction

may actually be necessary this

is me with my wife Nancy nearing she is

the most beautiful woman I have ever

that may not be factually accurate but I

believe it which in romances all that

counts there’s also an implication that

I never notice other beautiful women

that’s not much of a deception Nancy

knows that’s not true but she also knows

that I adore her and that I’m completely

faithful so it’s all good

Frankfort says we actually need

and romance otherwise you wouldn’t have

Shakespeare sonnets there are however

other situations that tend to breed

and in these you need to be a

bit more suspicious and I like to

illustrate them by using famous TV

heroes so you’re in the

situation where you have gone way beyond

your knowledge and expertise so you need

to make stuff up to save face and that

is the life and work of George Costanza

on Seinfeld we are expected to have

opinions about absolutely everything

even things about which you have given

no thought at all which brings to mind

cliff Clavin on Cheers and this one’s

actually toxic and this one’s serious

there’s the boss who uses as an

instrument of power and nobody ever did

that better than Michael Scott who spun

such a deep sticky web of that

he started to believe himself and then

he lost all touch with reality and it’s

a joke on a TV show but it’s actually

illustrative of Frankfurt’s central

point his hypothesis is that is

actually more damaging than lies because

the habit of causes you to lose

the essential critical Faculty of paying

attention to the way things really are

so you can think of is like a

drug you’re in an uncomfortable

situation you use a little bit of

to ease the pain it’s easy it

doesn’t have any side effects but if

every time reality slaps you in the face

you resort to while your

tolerance goes up pretty soon you are an

addict you don’t care what is true

anymore you move into

darker levels of untruth like scams and

conspiracy theories and this doesn’t

just happen to individuals it can happen

to a society Frankfurt postulates three

cultural conditions in which

thrives and truth weakens and I’ve come

to think of it as kind of a negative

feedback loop

thrives when there is so much

information out there that the average

person has trouble separating fact from

not fact thrives when we begin

to prefer sincerity over accuracy belief

over fact thrives when there’s

a breakdown in the cultural consensus

that truth matters when I look at events

over the past 10-15 years I find

evidence that Frankfurt’s theory bears

out I brought along a few artifacts I’m

going to zoom to 2004 so we are post

9/11 post second door and a journalist

named Ron Suskind goes to do an

investigation on how it is that the Bush

administration got it wrong on weapons

of mass destruction he talks to an

official in the Bush administration says

ok it turns out there were no weapons of

mass destruction that was your

justification for war is this a problem

and the Aged famously answers it’s only

a problem for you because you live in

the reality-based world the people we

talked to believed the rally out reality

that we invent why is he so sure this

will work well because he understands

think of what happened in the 90s the

explosion of new media and communication

scholars observe two parallel trends

first everybody can get their story out

so everybody as a journalist and anyone

can be an authority and then going along

with that a consumer can choose the

source of information who will always

confirm what he already believes media

empires are built on this and Stephen

Colbert satirizes it in The Colbert

Report which is a send-up of The

O’Reilly Factor from Fox News and in his

first episode in 2005 he introduces his

big theme truthiness and he is all for

it says I don’t trust books they are all

facts and no heart and it’s a satire but

serious media critics say that he nailed

it

Farhad Manjoo writes a book true enough

and he devotes a chapter to truthiness

and merriam-webster names truthiness

their word of the year okay so I’ve got

a Republican president and conservative

media don’t get too comfortable liberals

Frankfurt also calls out the academic

left which has been waging its own war

on truth in post modernist discourse it

is an article of faith that there is no

such thing as objective truth in fact

when I give talks on I can

expect that somebody in the audience is

going to raise their hand and say and

pretty much this tone of voice in the

humanities we do not accept the notion

of truth and I’ve got more of this but

basically that’s game set and match on

all sides that contempt for truth the

triumph of belief over fact and by the

way when did authenticity become a thing

and in unending undiscriminating deluge

of information this is the

apocalypse we are on the precipice of

losing the reality based world because

my generation is hopelessly addicted to

we have given you alternative

facts and fake fake news

at this moment there are actually

responsible journalists conducting a

serious conversation about how when the

President of the United States makes up

some crazy stuff should you take him

seriously or literally that is

[Applause]

that is about we have

achieved Metta but I have a

growing sense that there’s a younger

generation still paying attention I was

very impressed how you all reacted to

the Bowling Green massacre

I believe you can save the world by

making war on and I want to

talk about how you do it defend truth

when somebody decides I do not accept

the notion of truth it’s just that it’s

just a decision you can work for truth

it’s hard you have to pay close

attention you have to work with your own

biases and misperceptions and you will

often be uncertain but you will always

know when something is definitely not

true do your homework

we college professors we teach you how

to source information that is not just

an academic skill that is a life skill

and if what you know about your world

comes from surfing Breitbart or HuffPost

or watching guys yell at each other in

cable TV you are hanging out in the

crack houses of addiction learn

to argue and I mean argument in the

classical sense an argument is a

discussion between people of divergent

views who are prepared to work on an

issue until they can figure out what is

true we suck at this right now we have

stuff that looks like argument its

debate it’s propaganda its advocacy it

is about beating up your opponent it’s

about winning it is not about finding

out what’s true learn to listen learn to

ask good questions look for mistakes

especially your own argument is how you

test your ideas and your integrity and

especially it’s how you suss out

and as you gain confidence in

argument have the courage to break

silence there is a reason why when you

were a kid we told you that story about

the Emperor’s New Clothes

and isn’t that actually a great reason

to have a college education

mean you may not end up with the career

that you want you may change course six

or seven times but find some great minds

and you should come out of school with a

well-functioning detector and

when you do I have a mission for you

after all only you can prevent

wildfires thank you very much for

listening [Applause]

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