
[Music]
where it brings me to your mind if
think of a beautiful thing and where instead
it takes your mind if you think about it
a good thing
each of us will associate a meaning
different to a beautiful thing is one thing
good because different and the idea that everyone
we know of something beautiful and one
good thing but what in my opinion is
really interesting to discover and that the
feeling that generate beauty and the
goodness are almost common in each of
we
what is the feeling that generates the
beauty of a thing is an emotion
positive
a positive emotion almost a well-being
inner
we think of a work of art
this right now is what
it comes to think if he thinks of something
beautiful
but if we think of a good thing the
feeling that generates a good thing is
a feeling of trust of trust
in the intrinsic qualities that this
something
think of a fruit as a good fruit that
what does this feeling of
positive emotion for beauty and of
feeling of trust for a fruit
good and that beauty as well as in the
case of a work of art
the beauty of a thing can also be
only contemplated
while instead the goodness and then the
feeling that generates a good thing
it needs a search for relationships
that is, we need to taste
the fruit
to be able to have satisfied the
feeling of trust in its qualities
intrinsic so we could say that the
reality of things is the fruit of
meanings representations and of
sensations in the case of beauty
a positive emotion in the case of
goodness can be this feeling of
confidence
now we think of beauty and goodness
connected to people if I asked you
that who is a beautiful person and who is one
good person
a beautiful person is a unique person
a different person because unique because
his story is a good person
is a person who releases as well as in the
case of the fruit a feeling of
trust confidence in intrinsic qualities
even a nice person can be
simply observed is contemplated but
we need someone who knows
grasp the beauty of the person havona
needs to enter into a relationship with
others to be able to deploy that
feeling of trust cayman emanates
therefore trust in their qualities
so we could sum up to say that the
people’s reality is the result of
meaning representation sensations
and above all of capacity ie
ability to know how to grasp beauty and
the ability to know how to relate with
the others now we try to transpose everything
this speech in an environment
multicultural work
it will not be easy
indeed it will not be difficult to understand that
we will have different people
culturally unique for this is therefore
beautiful according to the meaning we have
told before but beautiful people and
unique different from the point of view
cultural needs of someone
that he knows how to understand someone
that knows how to read the uniqueness
of their stories
so there is a need for a leader who
have such capacity have the ability to
understand the cultural diversity
beauty of cultural diversity e
also has the ability to know inter
to enter into a relationship with this
cultural diversity
so in a cultural environment or better
a multicultural working environment
reality is made of meanings
representations sensations remembered
always that of positive emotion and
of the feeling of trust is necessary
that there is also the ability of a
leader who can recognize and enter
in connection with this diversity but if
I would ask you now that it is
higher quality than a leader as well
the skills we talked about before
and competence and then it will be easy
get to the speech that a leader
competent in multicultural environment is
the one who knows first of all a
detect the uniqueness of the stories of the
people of people who have one
different culture and above all that knows
enter relationship with this diversity
so I repeat with this uniqueness of the
stories then good elide leader
competent
now if all this is true
and so if all this is true that
we have meaning representations
sensations ability is also true that oils
the voucher must have the ability to
know how to share with a language
positive
all this because we could have
simply representations we could
have an equal feeling but we have
need to have to try and get one
same positive language for example if
we talk about cultural distance there
we would see that it creates a sensation
of friction in the interaction with
others if we talk about
cultural diversity and therefore the
language has a particular meaning
it will become less difficult to interact with
the others
if we talk about creating bridges
between two cultures rather than analysis
of differences and then we base the
our reasoning on similarity
in the stories that they are for themselves
only
we will most likely be able to create
that work environment
multicultural that generates that emotion
positive and that feeling of trust
now the pillars in my way to see for
the study experience that ed
interaction I had in the path
of my life lead me to say that i
pillars of intercultural relations
that we will love to say we are my students
cross cultural are founded substantially
on two points the strength of what the
literature calls awareness
cultural that is to know how to distinguish if
themselves from others and being able to distinguish
its uniqueness from that of others
and knowing how to interact between these two unique
that the other fundamental pillar is
the positive approach and diversity
cultural for which we have on the one hand the
strength of cultural awareness
and we also have the value of a
positive approach to diversity
this because it was born in me because I have
a great desire to communicate it to you
I will tell using the waves of the
our you from these waves have been for
they are fundamental because they have engendered
at first a feeling a state
confusional and then a new state that
I love to say a new mental state in 1998
when it was still just finished
the exams and I started working with mine
father
I thought we are too different
really my concept of diversity is
It began in the same environment
cultural enterprise in the enterprise of the dear
family and we were so different for me
then it was clear that the difference was
a difference in belief systems but
we were unique my father was a man of
success but I could not work on it
we could not communicate and I did not
I still had the ability to know
communicate with its uniqueness this
confusional state to which to add
in 2005 my son’s words are here
present and asked me this question had
three and a half years and told me mom
what is the difference between similar equals
identical as it is possible that one
innocent child wonders what he can
being similarity so maybe it’s more
easy to talk about similarity rather
that difference
and it was in that year that I have
published my first book that was
on cultural dissonance because
just still I turned around to talk
even then I refused to talk about
differences in cultural differences e
I was talking about this dissonance of this
inability to understand
my second honda arrives when
confused by literature because
continue continued to study in
2009 2009 kept telling me that
what this analysis is this perspective
of the comparison of cultures in
management and start making one
in-depth review of the literature
I realized that there was a mosaic of
words and concepts that were to be discovered
and so in 2012 I publish my second
book the cross cultural management like
a mosaic of words and concepts where in
reality was told of this diversity
as conceived in the world there were
five decades of scholars of
management that alternated with
explain what diversity is and how
it had to be analyzed and we do not here
we still had months of salerno a
teaching on crowe and shrewd al
manager already on the management of
intercultural relations
he finally begins to teach x
will fire the management and the University of
salerno and and we were only 4 in Italy
but there was a certain point in this strength
of cultural awareness that now
my students were there
commission already there was this this
desire to still have to know arrives
this further honda and decides to
leave for the United States because
I had to know a certain richard
griffiths was the executive director of
a center the only one that existed in
America and in Europe there were none
on the analysis of e which are analyzes and the
cultural differences was on the
cross cultural competence and has been there
who taught me and with my great
surprise I was given a fellowship
on how exceptional capacity divides us
you think but something means meant
that competence grows between one
perhaps a certain number of leaders
natural attributes of people can
be disclosed can be of
and it was there that this new state arrived
mental and I thought ok
it is also necessary to teach for which
today if management and other growth grows
crow shot from the competence that creates the
primary bases of awareness
cultural force of awareness
cultural value of a language
positive
something was missing the ability to
move to action was missing
I needed a physical mental place
and then physical in order to communicate to
all this and it was so that in the
2017 a research laboratory was born on
the spread of the beauty of the
diversity and the goodness of a leader of
a manager discourages an entrepreneur
especially of those that should
be the entrepreneurs the manager i
policy makers of the future my students
of how the why of there or the will of
feel them like me because we work and
we smile with a positive language
we use bridges and we use them
opportunities when we talk about diversity
cultural because the mission of the crisis
lab is spreading this beauty
of cultural diversity and the goodness of the
leader understood as competent because we
we have a big belief we believe
basically in what a
American sociologist in 1948 defined
in the social sciences like prophecy
that car the temple
we are convinced that talking about
beauty of cultural diversity in the
way in which we live a certain
meaning an idea a representation
a feeling then an emotion
positive and talk about bontade
and is a leader in this case
someone who is competent and can learn
to be competent in the relationship with
others can auto fulfill you for the
only being spread is told
to all our mission and to tell
of the beauty of diversity and of
will of a manager
thank you all
[Applause]
[Music]
where it brings me to your mind if
think of a beautiful thing and where instead
it takes your mind if you think about it
a good thing
each of us will associate a meaning
different to a beautiful thing is one thing
good because different and the idea that everyone
we know of something beautiful and one
good thing but what in my opinion is
really interesting to discover and that the
feeling that generate beauty and the
goodness are almost common in each of
we
what is the feeling that generates the
beauty of a thing is an emotion
positive
a positive emotion almost a well-being
inner
we think of a work of art
this right now is what
it comes to think if he thinks of something
beautiful
but if we think of a good thing the
feeling that generates a good thing is
a feeling of trust of trust
in the intrinsic qualities that this
something
think of a fruit as a good fruit that
what does this feeling of
positive emotion for beauty and of
feeling of trust for a fruit
good and that beauty as well as in the
case of a work of art
the beauty of a thing can also be
only contemplated
while instead the goodness and then the
feeling that generates a good thing
it needs a search for relationships
that is, we need to taste
the fruit
to be able to have satisfied the
feeling of trust in its qualities
intrinsic so we could say that the
reality of things is the fruit of
meanings representations and of
sensations in the case of beauty
a positive emotion in the case of
goodness can be this feeling of
confidence
now we think of beauty and goodness
connected to people if I asked you
that who is a beautiful person and who is one
good person
a beautiful person is a unique person
a different person because unique because
his story is a good person
is a person who releases as well as in the
case of the fruit a feeling of
trust confidence in intrinsic qualities
even a nice person can be
simply observed is contemplated but
we need someone who knows
grasp the beauty of the person havona
needs to enter into a relationship with
others to be able to deploy that
feeling of trust cayman emanates
therefore trust in their qualities
so we could sum up to say that the
people’s reality is the result of
meaning representation sensations
and above all of capacity ie
ability to know how to grasp beauty and
the ability to know how to relate with
the others now we try to transpose everything
this speech in an environment
multicultural work
it will not be easy
indeed it will not be difficult to understand that
we will have different people
culturally unique for this is therefore
beautiful according to the meaning we have
told before but beautiful people and
unique different from the point of view
cultural needs of someone
that he knows how to understand someone
that knows how to read the uniqueness
of their stories
so there is a need for a leader who
have such capacity have the ability to
understand the cultural diversity
beauty of cultural diversity e
also has the ability to know inter
to enter into a relationship with this
cultural diversity
so in a cultural environment or better
a multicultural working environment
reality is made of meanings
representations sensations remembered
always that of positive emotion and
of the feeling of trust is necessary
that there is also the ability of a
leader who can recognize and enter
in connection with this diversity but if
I would ask you now that it is
higher quality than a leader as well
the skills we talked about before
and competence and then it will be easy
get to the speech that a leader
competent in multicultural environment is
the one who knows first of all a
detect the uniqueness of the stories of the
people of people who have one
different culture and above all that knows
enter relationship with this diversity
so I repeat with this uniqueness of the
stories then good elide leader
competent
now if all this is true
and so if all this is true that
we have meaning representations
sensations ability is also true that oils
the voucher must have the ability to
know how to share with a language
positive
all this because we could have
simply representations we could
have an equal feeling but we have
need to have to try and get one
same positive language for example if
we talk about cultural distance there
we would see that it creates a sensation
of friction in the interaction with
others if we talk about
cultural diversity and therefore the
language has a particular meaning
it will become less difficult to interact with
the others
if we talk about creating bridges
between two cultures rather than analysis
of differences and then we base the
our reasoning on similarity
in the stories that they are for themselves
only
we will most likely be able to create
that work environment
multicultural that generates that emotion
positive and that feeling of trust
now the pillars in my way to see for
the study experience that ed
interaction I had in the path
of my life lead me to say that i
pillars of intercultural relations
that we will love to say we are my students
cross cultural are founded substantially
on two points the strength of what the
literature calls awareness
cultural that is to know how to distinguish if
themselves from others and being able to distinguish
its uniqueness from that of others
and knowing how to interact between these two unique
that the other fundamental pillar is
the positive approach and diversity
cultural for which we have on the one hand the
strength of cultural awareness
and we also have the value of a
positive approach to diversity
this because it was born in me because I have
a great desire to communicate it to you
I will tell using the waves of the
our you from these waves have been for
they are fundamental because they have engendered
at first a feeling a state
confusional and then a new state that
I love to say a new mental state in 1998
when it was still just finished
the exams and I started working with mine
father
I thought we are too different
really my concept of diversity is
It began in the same environment
cultural enterprise in the enterprise of the dear
family and we were so different for me
then it was clear that the difference was
a difference in belief systems but
we were unique my father was a man of
success but I could not work on it
we could not communicate and I did not
I still had the ability to know
communicate with its uniqueness this
confusional state to which to add
in 2005 my son’s words are here
present and asked me this question had
three and a half years and told me mom
what is the difference between similar equals
identical as it is possible that one
innocent child wonders what he can
being similarity so maybe it’s more
easy to talk about similarity rather
that difference
and it was in that year that I have
published my first book that was
on cultural dissonance because
just still I turned around to talk
even then I refused to talk about
differences in cultural differences e
I was talking about this dissonance of this
inability to understand
my second honda arrives when
confused by literature because
continue continued to study in
2009 2009 kept telling me that
what this analysis is this perspective
of the comparison of cultures in
management and start making one
in-depth review of the literature
I realized that there was a mosaic of
words and concepts that were to be discovered
and so in 2012 I publish my second
book the cross cultural management like
a mosaic of words and concepts where in
reality was told of this diversity
as conceived in the world there were
five decades of scholars of
management that alternated with
explain what diversity is and how
it had to be analyzed and we do not here
we still had months of salerno a
teaching on crowe and shrewd al
manager already on the management of
intercultural relations
he finally begins to teach x
will fire the management and the University of
salerno and and we were only 4 in Italy
but there was a certain point in this strength
of cultural awareness that now
my students were there
commission already there was this this
desire to still have to know arrives
this further honda and decides to
leave for the United States because
I had to know a certain richard
griffiths was the executive director of
a center the only one that existed in
America and in Europe there were none
on the analysis of e which are analyzes and the
cultural differences was on the
cross cultural competence and has been there
who taught me and with my great
surprise I was given a fellowship
on how exceptional capacity divides us
you think but something means meant
that competence grows between one
perhaps a certain number of leaders
natural attributes of people can
be disclosed can be of
and it was there that this new state arrived
mental and I thought ok
it is also necessary to teach for which
today if management and other growth grows
crow shot from the competence that creates the
primary bases of awareness
cultural force of awareness
cultural value of a language
positive
something was missing the ability to
move to action was missing
I needed a physical mental place
and then physical in order to communicate to
all this and it was so that in the
2017 a research laboratory was born on
the spread of the beauty of the
diversity and the goodness of a leader of
a manager discourages an entrepreneur
especially of those that should
be the entrepreneurs the manager i
policy makers of the future my students
of how the why of there or the will of
feel them like me because we work and
we smile with a positive language
we use bridges and we use them
opportunities when we talk about diversity
cultural because the mission of the crisis
lab is spreading this beauty
of cultural diversity and the goodness of the
leader understood as competent because we
we have a big belief we believe
basically in what a
American sociologist in 1948 defined
in the social sciences like prophecy
that car the temple
we are convinced that talking about
beauty of cultural diversity in the
way in which we live a certain
meaning an idea a representation
a feeling then an emotion
positive and talk about bontade
and is a leader in this case
someone who is competent and can learn
to be competent in the relationship with
others can auto fulfill you for the
only being spread is told
to all our mission and to tell
of the beauty of diversity and of
will of a manager
thank you all
[Applause]
[Music]
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