Come il Marketing sfrutta le nostre paure per vendere di piú

I turn on the tv what do you have people that
sells its products
no people who sell your fear of
live without their products
the fear of growing old fear of
loneliness the fear of poverty
the fear of failure when
a company communicates knows perfectly
from the dawn of time that fear is
powerful fear works fear tends
and this applies in all cases in good and
in evil one knows that one wants you
persuade to donate money for the
children who die of hunger
you know that one I want to convince you
vote for him or buy any
crap the mechanism is the same in
politics we see it all the time
let’s think about the bush weapons campaigns
of mass destruction
or we think simpler examples
the most stupid the sun creams
at the beginning the marketing campaigns
of the sunscreens were on the positive the
message that you wanted to give was made
a nice tan made substance
a beautiful painting today message
on the contrary it is based on fear la
fear of burning you fear of taking
a tumor buys this sunscreen for
protect yourself from the problems you then have
if we go back a bit in time
we find that already in 1916 j walter
thompson known communication agency
he began to use the marketing of fear
in that case to promote a
antiseptic that resists rim that came
the strategy in mouthwash sold as a mouthwash
that case was to take
halitosis bad breath to make people understand
to women in particular, even if not
they used this mouthwash at that point
I would have had an infamous life
no one would find anyone now
he would have noticed you but nobody would have
wanted to be near you according to there a
dan of the british university
columbia south sea ​​and right in the moment
in which one is emotionally afraid
tend to attach more to you
brand to brands that are near you
at that moment and let’s keep it there
one of the thousand justifications for which
marketing and fear works we see
how the message was built instead
typically the message is subdivided into
three parts and the formula used in
these cases are called pass problem
agi sol
I communicate that there is a problem and it makes it
the most serious possible arrival with the
solution that looks case I am the
my product, for example, let’s look at this
campaign that invites you to drive more
I cry that problem crashing 40
miles per hour shake I tell you that
there is a 70 percent chance that
cracks and on the right I offer you solution if
do an accident at 30 miles per hour in
that case 80 percent of possibilities
to live in practice in the first part
of the message I tell you how much it is
likely the tool kit problem is
in the second part of the message you
I say how serious that problem is
when it comes to what level of damage it cries
and in the third part I show you the
solution in particular the fact that you
you can do something if you buy this
product or if you undertake this type of
activity if it is able to resolve i
problems fir marketing to many
declinations from the vertising shock are
those campaigns you have super present
unsettling super outrageous that I said
www.all simpler so-called como
fear of missing out with go to the site
and it tells you attention only three are missing
days last chance and gets leverage
simply on your fear of losing
the chance is but once in a while
start studying this topic of
marketing of fear
you see it everywhere incredible how many
sometimes be used the next time
we see it
let us remember the phrase of the protagonist
madman advertising is based on one
what alone is happiness and what is it
happiness happiness for consumers
it is freedom from fear