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A lezione di Marketing da Conor McGregor


floyd mayweather against the notorious
connor mcgregor because this meeting
boxing is on everyone’s mouth for two
reasons the first reason is that there are a
lot of money at stake seems to me that
floyd mayweather former world champion
of boxing cook to 100 million
dollars with rules that rules leads to
house seventy fi that is not true
it takes home 50 is fine I ‘m not
few the second reason why everyone
in the I will discuss and that connor mcgregor not
is a boxer and iv century mcgregor is a
mix marshall artis and this clearly
triggers the two opposite sides
deployment we say of the world of
boxing that claims that a boxer
amateur because with o mcgregor can
be a phenomenon in the cage but like
boxer only boxing is not a
professional is so claims it is
impossible to go to compete with one
of the floyd mayweather level that sin
as a child I ‘m boxing sum is good
true bargain what sport there is like
say oger federer goes to compete tomorrow
against the ping world champion
pong you can be a tennis phenomenon but
impose another sport
the other side instead mixed
martial art the verses and all that world
but instead he says no and you are used to
fight with a thousand techniques to do only
boxing is a breeze or huygen
fighting professionals tell us
in the comments who is right or not
the aspect that to me however however
more interesting is that of marketing
clearly we have character that of
made in 2013 in the circuit and in
four years becomes a legend
becomes a second time of the 100
most influential people in the world
he becomes one of fifty athletes
best to make promotions
according to sportspro last year is a
athlete is a character who has succeeded
draw the attention of the planet like
he made the first concept is that with o
mcgregor since he began to
fighting makes two trades does not make one
he does two jobs
the first is to fight and to win helps
because after being very good at words
I make houses then you do not win ends
with or mcgregor fights and in general
wins the second trade however of
mcgregor is promoting himself has
understood immediately that to get to
attract a big bag like that
that you are going to bring home
you must create a brand that goes beyond
to the niche of your fight
it’s not just the victories but it is
everything that is around the
character that manages to create and for
create this characteristic character
number 2 has targeted the social media if
you go see the numbers they say
mcgregor on social incredible apart
that if you do a search on google either
you find his mixed site where they are
fan has some crazy numbers I am
scored facebook 5 passes millions
instagram 13 million twitter 4 and passes
million that bolt to give you an idea has
7 million on instagram federer 3 million
of fans
today like today if you have real numbers
the numbers make all the difference of the
world because because it is the platform
of millions of people that potentially
buy the ticket they buy yours
products amplify your every activity
initiative and this is why
with o mcgregor he took home among
the sponsors
xd short doctor reebok monster has it
everything more without this level of
celebrity that now goes beyond the single
sport and it is inside the popular culture in
somehow with mcgregor a bag
$ 70 million did not bring
never at home and crazy if you think about it
same level the same athlete results
but if he had 20,000 fans not
if he ran it no one was going to do it
the oratory is the third characteristic
who has hit the right character
to project on social media
now maybe it’s just him or so
no to the fully constructed character
or a good mix a bit and he is a
po and built anyway both the
character who projected a
character that takes a lot of everything beautiful
super strong tattooed in outrageous form
trash touch when he hears one
press conference insult right
super confident left that in
parallel wins and more lives lives
of his dreams fashion word clothes with
the lamborghini, that is, always an image
consistent on all the social networks it takes
and who like it because it’s true that
there are a lot of people who live and
they project this idea of success but
he happened is earned with blood
taking the real barrel and in some
so for that you forgive him that level
of arrogance of access that instead does not
for gifts to dad’s son or to the idiot
no, that’s what you say, billions more
aspect is that to that effrontery that
a little each of us would like to have in
certain situations but we do not say that
dare to succeed so in fashion
blatant with these statements that
you say but who do you think you are
I think I ‘m a Greek name and sui
social tro at a sound box
perfect supported by victories
becomes an interesting character is
a brand sought after by sponsor companies
the fourth characteristic is that one
history that works and how to say the rocky
it’s a story that works with a
mcgregor arrives at ireland poor in
reed and manages to build
his way to his success as
defines it is a story that
it works and allows its brand to
survive even the defeats and for
this that is irrelevant if then conor
mcgregor will go or not to win because
however, it is the character I have
built today is much bigger
compared to the athlete and also survives
in case of defeat especially because
his philosophy and so is one that does not
pulls back tries to seize the
opportunity in this case had
an opportunity if it goes to lose the
next day I will do a post as in the case
of a past defeat in which he says me
I am ashamed of nothing I never shoot
back
if it suits you so well or else color
mcgregor a mix marshall artist is a
marketing artist, however, goes to
finish this fight already
won
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