Press "Enter" to skip to content

Perché l’informazione (per la massa) fa schifo?


to date information for the mass does
disgusting that is a paradox if you think about it
because for one percent for the elite
that you know how to configure an rss aggregator
and his sources of it go directly
information is the best information
of the energy topic history that I follow
vaslav smil history harari statistics
nathan silver security in bruges nayer
for the first time we have possibilities
to have the best information of the
world in real time on our own
mobile phone but the average user is mass
he does not do this because
because the habit is stronger than the
desire is like saying for years if on
TV you could configure all the
your various channels
the truth is that the end you looked
always those first five channels because
it was more comfortable that way
the habit always triumphs over desire
and where the average user is informed today
in the world on large platforms
the information moves online yes
informs on the big platforms
facebook google primarily in the states
united, for example, half of the
Americans given 2016 we inform you about
facebook and one can say have
montemagno, however, looks at the user knows
to distinguish when information arrives
of new york times within yours
feed
or a crazy crap comes
truth is that mcluhan and taught the
half the message as for years le
people said it’s important because
television said it or important
that character because he’s in
television today as the situation today
is reversed from here and then if in yours
facebook feed makes sense because the medium
same that makes it authoritative and true that
he is holding and nothing new here
then let’s try to reason on the reasons
so information does this
lousy for the mass the first protagonists
publishers are traditional media
those of trade make information who h 24
stall and try to get information in
the whole world not only in Italy in
all the world publishers are in
big crisis the main problem
what is the business model
if I am a business model that is not
standing because basically in the
history the model of publishers is
always been a lowering model
I’m going to read the article on the
Syria and there is the publicity of the
diapers
ok as opposed to google type models
what a high-intention model I’m looking for
google where to buy diapers and baby food
there is advertising the ball
with such a weak business model
all publishers lend their side to
who advertisers who have more
bargaining power and want more
marchette to large platforms
technology type facebook that leads to
example an average of 30 percent of the
recent statistical traffic
of the international news media
association in general having less
bargaining power lend themselves to having
all the various intrasaces with politics
and various entrepreneurs who dictate lines
guide and you perceived the problem for us
Users for us readers is obvious that
an account is the interests of the
advertisers and an account are the
interests of readers
the second problem that in this
condition weakness publishers thing
do
talk about what users do
they want to hear it’s like you have
a child and ask him what you want
eat chocolate and smarties tonight
pandoro truth is that if it does
information to users then only
say what you want to say who
you must also say what is important
know that maybe it does at least pages viewed
neither likes nor shareholders to the stakeholders
It is important for readers
the second protagonist are precisely the
technological platforms that have a
big problem underlying the facebook and
Google
on the one hand they say we are alone
technological platforms but in fact
they are media because they do not want to say
that are the media because at wall street
or in the bag is not cool to say I’m a
mean it’s cool to say I’m doing the best
technology to go on mars or
in hyperspace but the conflict is and
it’s obvious if you open the feed of
facebook who is taking care of this feed
facebook so in fact it is a media is
a publisher who chooses with the algorithm
bla bla bla roma the truth is that
choose what you see and influence them
your decisions waiting for
influences if at this time of
political campaign I’ll show you more
news that speak badly of trump
parliament I guarantee you that
consciously or unconsciously if
addressed to one vote or another in
all this mess another actor
all companies are important
professionals in the world today
even the media but the problem as it is
that these gentlemen make content for
sell a strategy of counting marketing
it is not an information strategy in
first place
certainly there is also information but it is not
the main goal is the last one
player are the various experts i was las
thousand times in Montemagno turn that
cheer the other facebook feed
but the truth is that there is not one
algorithm that gives more visibility to gods
quality content with respect to
kitten’s positive cra contents
jokes the various buffaloes this
means that maybe some Basla smil
writes an extraordinary article
on the energy that changes the world a
nobody reads unless you go to
to fish
as the default mass does not work
to fish puzzles admin your feed not
you’ll never see how you get out of this then
snarl on one side publishers must
find new business models if there
they have to invent, I do not have the answer
in a three minute video if not this
video for publishers and planet
it would cost $ 100 million each
10 seconds without independence you’re a
kept that always depends on someone
and you do not decide the line on the other side
and platforms must stop being
hypocrite or information contents
premium there will never be there because
create important reportage information
it is a long tiring expensive activity
or platforms set up templates
of business that allow the
survival of this reality too
editorial if not, the system collapses e
at the same time these platforms
they have to help us make a check
so-called fact checking google ha
entered yesterday in google news
Experimental see a statement by
trump or clinton fine tell me
in fact if this stuff is a boiata or
if instead true and the last aspect maybe
the most important of all is
the education of these users in the
United States only 3 percent of the
people educate themselves in the best
American universities and the other 97 for
one hundred, that is, we leave the other 97 for
one hundred is informed by the great
brother informs himself in facebook feeds
based on what you have based on
what the pariser called the
filter bubble online or this filter for
which he continues to see suggested
content that falls into my taste
but if my tastes are kittens
keep seeing kittens’ videos from
that bubble I never go out
or you change everyone and it’s a job neither of
team mica to laugh or not
we must be amazed if instead of the facts
and what is important to know
Belen will prevail more and more
slogans and the bitches effect
Please follow and like us: