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Vuoi essere in cima ai risultati di Google? In prima pagina, al primo posto? Io no. Ecco perché.


in the last 15 years a constant of
anyone who has done a business in a
some way connected to the online
in practice almost all
of the wholeness of the universe is always
was the centrality of google in
particular to be on top of google
not even on the front page at the top of the
google results
think of the publishing world when
we have made blogosphere the times that do not
information network made with many
blog the business model was a lot
simple that was that of any one
book publisher a caravan ta of
contents on any subject from
politics to religion to flowers
the contents come to energy
indexed on google when the user goes
on google and look for salvini stanzino
when the user but on google and search
mineral water at this point mine
pouf result appears magically in
top the user clicked on the results that
they were more on top than they were the ones
they were better performing because
clearly if you were second page you were
a loser and bounce that the first
page was not the nose but you had to be
brolin top at the top
buckets of traffic come underneath
the itu site at that point monetized it
like selling advertising on your site
registering users from
newsletter that still created an email
list that was a value to sell
eden and blade advertisers e
not by chance the de facto partner of all
publishers in the world has been google in
these years and regardless of publishing
any kind of business are done
he could not ignore it
at the sacred tables or at the top of the
google or you were in fact invisible
now however the situation totally
different I will give you my example
staff
many have told me, but you do not
there is not even an optimized site
no, but how do you acquire traffic but
what is your strategy on google me ne
give less than zero to be on top
google I care less than zero of
have an optimized site that I do not know
not even fuck this site now this
it’s my strategy not just for one
philosophical reason that the destinations i
destination sites always go to
more to die because people do not want to
going somewhere else is on facebook
and you want to shoot internet facebook youtube
or turn over state but for the
simple fact that you can go today
on facebook create content and then
promote them or in an organic way
friends your contacts or paying using
facebook advertising people arrive
your content begins to interact
with your page start to follow you
entered this look you are inside a
mechanism that does not need
of the outside paradoxically the exterior and
it annoys a traffic that is not
exactly targeted concerned with theo
I produce I do not care, it’s just
a disturbance
at that point you care about staying on
Google’s first page does not change you
absolutely nothing you’re inside of
this beautiful zero and all the specimens
of animals are already present stop
now it is true that one can plead that
you can get the same result by joining
the part of organic google and the part
of adwords
and in fact it is absolutely true though
what has changed is that for the
first time there is an alternative first
could not fail to respect the
pharaoh google today at least two
pharaohs and therefore the majority shareholder
of publishers for example is
simply changed and changed
the shareholder from google has become
facebook but always some lay people
inevitably for the balls but this
it’s the online game
it is not perhaps the maximum of
situation at all times
can change can change the rules
of the game that can spark a song
they can suspend can do any
what it was but at least there is
an alternative to make one
online communication where you’re not always
obliged to make giant truciums of
Googleization indexing
feeling that there was also a little bit
broken at this point of the video there is
always the phrase that someone died
that the seo is dead that google is dead
but no he is not dead he put in the
case of the seo that is art
of indexing is obviously not
dead because you move to another
platform is always the same problem
but dead we must find it because it does
cool like that and so who is it
dead died a concept that to do
of business by levering online only
you have to stay on the first page on google in
top of this pyramid in the world this
yes, he died and finally rested
in peace
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