[Music]
My name is André Domingues and I came here.
three serious questions but
which are fundamental for us
understand a little more about the power of
our multisensory experiences.
lives
the first question is because the
My wife decides to marry me.
now the more curious because sex is so
good and last because food by plane
It’s so bad, but I think it’s
exhibit cases
I want to show you with a
funeral we are inside the
experiences in our lives
depending on us being a man woman
it was pretty rich fat poor rich and all
because of our five senses
gave him a study on the meaning that
I would say the directions are the link
from emotions to memory
this means that the more
senses are activated in an experiment
for the most intense human being and
unforgettable experience will be
simple but this has a price
the price of that are unconscious decisions
that we take in our daily lives
our body and mind is influenced without
We want to know what ‘s happening.
just to give you an idea of 85 to 95 per
cent of the decisions we make are
out of the conscious level of the
brain is almost like an iceberg 90% of
law underwater and ship the people
can not see it makes us
highly vulnerable as beings
humans
and speaking of vulnerability see the
images times square new york
see the amount of visual information
which the marks subject us to the penalty
already in New York when we leave the
our houses are practically so in.
of our homes
that’s how it is and sitting here in the
private in the palm of our hands
companies bombard us with all the
sides at all times practically 85%
this bombing
are investments in marketing that
companies do to persuade us of
that their product service are the best
focused on vision
It’s but the other senses.
And then I ask when we go to bed.
head on the pillow how much of
that mainly visual information
that we received during the day
around the fact that we repeat as
what we remember to sleep
practically nothing
and there arises a great challenge as
impact people using the senses
this applies not only to us as companies
but for us as people and then I said
All this to start responding
the three because ice cream start because the
My wife decides to marry me.
I’ll tell an interesting story.
About us it was the weekend of my
birthday
we were just seven years old
we were not married yet and I
would take her to an incredible place a
seafront resort of hen harbor
one of the most beautiful beaches in Brazil
on the coast of pernambuco the day
sunny a reason our beautiful
room facing the sea was
fourth to organize to take advantage
the day is not
I held her and kissed her well.
Tasty in her but car was just a kiss
For the time being it was just a kiss just to give
the kickoff at the weekend
and then as usual and many trips that
we do
I took my guitar
and then I had finished organizing
I was waiting for her
for a change and then I sat there
looking at the landscape looking the
beautiful
playing guitar and remembers that the music that
It’s playing and then that’s what it said.
organize and I asked her to pick up
those father and had under those pallets
to play the guitar that had a box of
inside the bug of the guitar and
When she got there she saw that the
actually was not
a box and picks was a box of
alliances and then she was unsurprised without
know how to react
finding everything very strange, I can
ensure that she was waiting for
Nothing , that’s when I was there.
I began to play the introduction of a
a different song a song she does not
she knew and then she realized that
of the box of alliances have a letter she
I took the letter and I smelled it.
The smell of my perfume on the
paper and on paper had no
declaration of love similar thing
I had the lyrics of a song that was the only
lyrics of a song composed by me
ask her to marry him there
And then I started to sing her
started crying and I’m a crybaby
I also could hardly sing of so much
To cry was to get us too.
heard the sound of sea waves
it was all very comforting was my
birthday but who won the gift
it was her
Good, I do not know if I do not know if you
but realized that I gave her not
it was a gift some material was a
full multisensory experience and
consequently unforgettable
I had to appeal to the five
I felt that I was not going to take a
yet another anniversary remember
those unconscious decisions that
we took over our long day of
our life
My wife, who I tell you now, was already
it was already
but let’s look at this experience that
I provided for her under a point of
sight seeing the place was
incontestably beautiful I can not
speak the same as the composer
but okay gives pro spent spent
palate the kiss that started the whole
that experience
the smell of perfume on the letter and the
people get too smelled
of the sea breeze
the heard voice song
acoustic guitar and also the sound of the waves
from the sea and finally tattooed the
paper in the hands and of course a ring on the finger
because thank god she accepted
now imagine if we analyze all
the experiences of our life
from a sensory point of view I go
represent through a graph
imagine a pentagon
each of the tips is one of five
senses and the intensity of each
the measurement from 0 to 10
from the inside out to each of the
tips and in the end will form a
area the greater the more intense area and
multisensory is that experience
practically everyone enjoys and takes a
What’s the coffee experience like?
a coffee from a sensory point of view
The liquid is visually beautiful to cup.
depending on the cup to the coffee steam
Hot when we see brings a
good feeling I aurally
realize that some people do
that little noise
to suck hot coffee and that to much
people are unconsciously part of the
experience the touch is by the act of
hold the coffee cup
the coffee vapor coming in through the nostrils and
the warm coffee touching the lips
the fact and the palate is not even talked about
practically intense experience then
graphic gets so vision hearing a
little less tact and smell
completing the multi sensory age of
experience but already with an experience
to take care of to the cinema
the visual and sonic are amazing thing
that hardly watching a movie of the
sofa of our house we will have the
experience of that the tata for comfort
of seats and ambient temperature
be an air conditioner heater and
smell is the taste of the
popcorn that we always feel in the
the beginning of the film and the taste of
by itself is already an experience
multisensory then the graph is
well vision intense hearing and others
three directions completing the multi
sense of interesting experience is
possible to master the experiments
Imagine taking the coffee that the
people talked
holding a more elegant cup
I believe heavier and listening to music
right for the moment
and if you are a premium movie theater where you
those giant armchairs and recliners
be comfortable for you
are experiencing the experience of a
live ceiling
you have received there each one of you
They received a green bag bag
that you can not open the closed bag
telling you to open only when
requested
many of you when you saw that you did not
can open were trying to understand
with your hands, the armadillo that will be there
inside
some too curious maybe not
have already opened the young man who has
food but for those who resisted
I pray that you please open now
Look how beautiful it is, I’ll ask.
for those who can of course taste what
it’s in there
we will master the experience of the
tex in three directions at once
the armadillo because you felt with your hands
What is it that you have inside open a
sack
then comes the taste buds because you go
enjoy it and as you
they are chewing we will feel a
explosion of smell in the environment
but in the meantime I will continue here tá
is there a perfect experience
a maximum score for all
an area of 100 percent of the
Pentagon
there is an experiment I was analyzing
and see that there is an almost
intensively multi-sensorial and this
experience is the sex well done
This brings us to our second because without
no doubt is an experience that
master all the senses to the maximum
I will not go into the detail of how
each direction is activated during sex
Although I ‘d like to, but we
is on a telex
I’ll leave this work to the
imagination of each of you please
Some say sex is good.
until when it is more or less since it
be obviously traumatic experience
huh
the senses are so powerful for the
our lives that they bring a
Gigantic influence for our body
and influencing two fundamental things
and in a totally unconscious way
our behavior in the environment and
our perception about things
the option piece created by our mind and
worth much more than reality and some
senses have the ability to
influencing other senses and
combination of sensory systems that
will influence our
about things and this leads us to our
Lastly, because eating by plane is so
bad
even if it’s not funny, it ‘s not bad.
It’s kind of boring, we do not give a
and I found that food
tasty
this is because of three simple reasons
and believe me
none of them is the fault of the companies
the first reason is the humidity
relative air inside the airplane
it is less than 20% this is already drier
How much desert in the world for you?
between 40 and 70 percent is the
ideal moisture for our body to
our armadillo
the second reason is the air pressure inside
from the airplane to the cockpit then pressurized there
inside the much lower air pressure
than on dry land
it is as if we had the top of a
mountain almost 3 thousand meters of altitude
and the third reason is one of the most
important is the noise emitted by
airplane turbines which is a noise
constant and linear and very low
frequency this often causes
that noise is disguised in the
People do not realize they’re listening.
but it will distort our ability
of feeling the sweet and salty taste in
food and drink through an error
connecting the then language TV channel
It is not the fault of airlines to
your fault
It is our fault that they are our
distorts our ability to feel the
full flavor in food and beverages
our touch and hearing affecting
negatively our taste buds and
perception about things and there picking up
this low frequency noise hook
that distorts our taste and
have we been taking
That coffee I said before
listening to the music with the mission
prevalence of higher frequencies
the frequencies in the songs are
determined by musical instruments
and the odile of voices is male
female is more acute then the
depend on the music you are
Going to the cafe may sound more
tasty for you
the music she can the chosen music well
combination of the levels of
frequency and emission levels to
beats per minute from songs beyond
other variables well studied as
music genres are very powerful
have the ability to keep us more
time within shops and restaurants by
example making people unconsciously
walk more slowly through the corridors
of a mall or who knows how to buy a
the most expensive bottle of wine in the
that the people to attend initially
imagine the right music to the property
to reduce our stress levels
anxiety heart beats
to balance blood pressure and
reduce our
permanence the perception of the time of
stay in medical clinics and
hospitals that are environmentally friendly
that we will not because we want to
but because we need to imagine now
master all the experiences of being
human
harmonizing the sensorial stimuli
going in detail as each direction can
be characterized to bring about a
experience much more intense and
unforgettable for the human being
I hope this is what it has
happened here in this tex people
managed to explore a little more of the
our touch the smell and the taste like
people saw before
and now we are working a
a little more of our hearing through
a layer with ambient music needs
dex more specifically a song
composed and recorded by me in Scotland
When I lived there then when you
ask your wife in marriage
who knows how to gift someone special or
get your friends in your house to
have a beer your customers in the
establishment
independent of the segment, think how
multisensory smoothing of these
experiences for us to achieve
impact more more people
my name is andré domingues i am
passionate about music and
experience that makes our lives
more intense and multisensorial
founder of the first Brazilian company to
use applied science to ambient music
thank you
[Music]
My name is André Domingues and I came here.
three serious questions but
which are fundamental for us
understand a little more about the power of
our multisensory experiences.
lives
the first question is because the
My wife decides to marry me.
now the more curious because sex is so
good and last because food by plane
It’s so bad, but I think it’s
exhibit cases
I want to show you with a
funeral we are inside the
experiences in our lives
depending on us being a man woman
it was pretty rich fat poor rich and all
because of our five senses
gave him a study on the meaning that
I would say the directions are the link
from emotions to memory
this means that the more
senses are activated in an experiment
for the most intense human being and
unforgettable experience will be
simple but this has a price
the price of that are unconscious decisions
that we take in our daily lives
our body and mind is influenced without
We want to know what ‘s happening.
just to give you an idea of 85 to 95 per
cent of the decisions we make are
out of the conscious level of the
brain is almost like an iceberg 90% of
law underwater and ship the people
can not see it makes us
highly vulnerable as beings
humans
and speaking of vulnerability see the
images times square new york
see the amount of visual information
which the marks subject us to the penalty
already in New York when we leave the
our houses are practically so in.
of our homes
that’s how it is and sitting here in the
private in the palm of our hands
companies bombard us with all the
sides at all times practically 85%
this bombing
are investments in marketing that
companies do to persuade us of
that their product service are the best
focused on vision
It’s but the other senses.
And then I ask when we go to bed.
head on the pillow how much of
that mainly visual information
that we received during the day
around the fact that we repeat as
what we remember to sleep
practically nothing
and there arises a great challenge as
impact people using the senses
this applies not only to us as companies
but for us as people and then I said
All this to start responding
the three because ice cream start because the
My wife decides to marry me.
I’ll tell an interesting story.
About us it was the weekend of my
birthday
we were just seven years old
we were not married yet and I
would take her to an incredible place a
seafront resort of hen harbor
one of the most beautiful beaches in Brazil
on the coast of pernambuco the day
sunny a reason our beautiful
room facing the sea was
fourth to organize to take advantage
the day is not
I held her and kissed her well.
Tasty in her but car was just a kiss
For the time being it was just a kiss just to give
the kickoff at the weekend
and then as usual and many trips that
we do
I took my guitar
and then I had finished organizing
I was waiting for her
for a change and then I sat there
looking at the landscape looking the
beautiful
playing guitar and remembers that the music that
It’s playing and then that’s what it said.
organize and I asked her to pick up
those father and had under those pallets
to play the guitar that had a box of
inside the bug of the guitar and
When she got there she saw that the
actually was not
a box and picks was a box of
alliances and then she was unsurprised without
know how to react
finding everything very strange, I can
ensure that she was waiting for
Nothing , that’s when I was there.
I began to play the introduction of a
a different song a song she does not
she knew and then she realized that
of the box of alliances have a letter she
I took the letter and I smelled it.
The smell of my perfume on the
paper and on paper had no
declaration of love similar thing
I had the lyrics of a song that was the only
lyrics of a song composed by me
ask her to marry him there
And then I started to sing her
started crying and I’m a crybaby
I also could hardly sing of so much
To cry was to get us too.
heard the sound of sea waves
it was all very comforting was my
birthday but who won the gift
it was her
Good, I do not know if I do not know if you
but realized that I gave her not
it was a gift some material was a
full multisensory experience and
consequently unforgettable
I had to appeal to the five
I felt that I was not going to take a
yet another anniversary remember
those unconscious decisions that
we took over our long day of
our life
My wife, who I tell you now, was already
it was already
but let’s look at this experience that
I provided for her under a point of
sight seeing the place was
incontestably beautiful I can not
speak the same as the composer
but okay gives pro spent spent
palate the kiss that started the whole
that experience
the smell of perfume on the letter and the
people get too smelled
of the sea breeze
the heard voice song
acoustic guitar and also the sound of the waves
from the sea and finally tattooed the
paper in the hands and of course a ring on the finger
because thank god she accepted
now imagine if we analyze all
the experiences of our life
from a sensory point of view I go
represent through a graph
imagine a pentagon
each of the tips is one of five
senses and the intensity of each
the measurement from 0 to 10
from the inside out to each of the
tips and in the end will form a
area the greater the more intense area and
multisensory is that experience
practically everyone enjoys and takes a
What’s the coffee experience like?
a coffee from a sensory point of view
The liquid is visually beautiful to cup.
depending on the cup to the coffee steam
Hot when we see brings a
good feeling I aurally
realize that some people do
that little noise
to suck hot coffee and that to much
people are unconsciously part of the
experience the touch is by the act of
hold the coffee cup
the coffee vapor coming in through the nostrils and
the warm coffee touching the lips
the fact and the palate is not even talked about
practically intense experience then
graphic gets so vision hearing a
little less tact and smell
completing the multi sensory age of
experience but already with an experience
to take care of to the cinema
the visual and sonic are amazing thing
that hardly watching a movie of the
sofa of our house we will have the
experience of that the tata for comfort
of seats and ambient temperature
be an air conditioner heater and
smell is the taste of the
popcorn that we always feel in the
the beginning of the film and the taste of
by itself is already an experience
multisensory then the graph is
well vision intense hearing and others
three directions completing the multi
sense of interesting experience is
possible to master the experiments
Imagine taking the coffee that the
people talked
holding a more elegant cup
I believe heavier and listening to music
right for the moment
and if you are a premium movie theater where you
those giant armchairs and recliners
be comfortable for you
are experiencing the experience of a
live ceiling
you have received there each one of you
They received a green bag bag
that you can not open the closed bag
telling you to open only when
requested
many of you when you saw that you did not
can open were trying to understand
with your hands, the armadillo that will be there
inside
some too curious maybe not
have already opened the young man who has
food but for those who resisted
I pray that you please open now
Look how beautiful it is, I’ll ask.
for those who can of course taste what
it’s in there
we will master the experience of the
tex in three directions at once
the armadillo because you felt with your hands
What is it that you have inside open a
sack
then comes the taste buds because you go
enjoy it and as you
they are chewing we will feel a
explosion of smell in the environment
but in the meantime I will continue here tá
is there a perfect experience
a maximum score for all
an area of 100 percent of the
Pentagon
there is an experiment I was analyzing
and see that there is an almost
intensively multi-sensorial and this
experience is the sex well done
This brings us to our second because without
no doubt is an experience that
master all the senses to the maximum
I will not go into the detail of how
each direction is activated during sex
Although I ‘d like to, but we
is on a telex
I’ll leave this work to the
imagination of each of you please
Some say sex is good.
until when it is more or less since it
be obviously traumatic experience
huh
the senses are so powerful for the
our lives that they bring a
Gigantic influence for our body
and influencing two fundamental things
and in a totally unconscious way
our behavior in the environment and
our perception about things
the option piece created by our mind and
worth much more than reality and some
senses have the ability to
influencing other senses and
combination of sensory systems that
will influence our
about things and this leads us to our
Lastly, because eating by plane is so
bad
even if it’s not funny, it ‘s not bad.
It’s kind of boring, we do not give a
and I found that food
tasty
this is because of three simple reasons
and believe me
none of them is the fault of the companies
the first reason is the humidity
relative air inside the airplane
it is less than 20% this is already drier
How much desert in the world for you?
between 40 and 70 percent is the
ideal moisture for our body to
our armadillo
the second reason is the air pressure inside
from the airplane to the cockpit then pressurized there
inside the much lower air pressure
than on dry land
it is as if we had the top of a
mountain almost 3 thousand meters of altitude
and the third reason is one of the most
important is the noise emitted by
airplane turbines which is a noise
constant and linear and very low
frequency this often causes
that noise is disguised in the
People do not realize they’re listening.
but it will distort our ability
of feeling the sweet and salty taste in
food and drink through an error
connecting the then language TV channel
It is not the fault of airlines to
your fault
It is our fault that they are our
distorts our ability to feel the
full flavor in food and beverages
our touch and hearing affecting
negatively our taste buds and
perception about things and there picking up
this low frequency noise hook
that distorts our taste and
have we been taking
That coffee I said before
listening to the music with the mission
prevalence of higher frequencies
the frequencies in the songs are
determined by musical instruments
and the odile of voices is male
female is more acute then the
depend on the music you are
Going to the cafe may sound more
tasty for you
the music she can the chosen music well
combination of the levels of
frequency and emission levels to
beats per minute from songs beyond
other variables well studied as
music genres are very powerful
have the ability to keep us more
time within shops and restaurants by
example making people unconsciously
walk more slowly through the corridors
of a mall or who knows how to buy a
the most expensive bottle of wine in the
that the people to attend initially
imagine the right music to the property
to reduce our stress levels
anxiety heart beats
to balance blood pressure and
reduce our
permanence the perception of the time of
stay in medical clinics and
hospitals that are environmentally friendly
that we will not because we want to
but because we need to imagine now
master all the experiences of being
human
harmonizing the sensorial stimuli
going in detail as each direction can
be characterized to bring about a
experience much more intense and
unforgettable for the human being
I hope this is what it has
happened here in this tex people
managed to explore a little more of the
our touch the smell and the taste like
people saw before
and now we are working a
a little more of our hearing through
a layer with ambient music needs
dex more specifically a song
composed and recorded by me in Scotland
When I lived there then when you
ask your wife in marriage
who knows how to gift someone special or
get your friends in your house to
have a beer your customers in the
establishment
independent of the segment, think how
multisensory smoothing of these
experiences for us to achieve
impact more more people
my name is andré domingues i am
passionate about music and
experience that makes our lives
more intense and multisensorial
founder of the first Brazilian company to
use applied science to ambient music
thank you
[Music]
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