[Music]
hello to all so I’m avignonnais
for some twenty years some
of you avignon know me for
the direction the manufactory an old
theater also know me maybe
for my involvement in the french tech
culture today I was asked to
tell you about another part of my
activities
the creation of innovative place in the
culture from digital tools and
their interactions with
territories so I’m going first
you talk about a friend called
frédéric nicolas and frédéric nicolas il
is a star in Brussels it’s a
person who create atmospheres
in different parts of the city
neighborhoods that were often
neighborhoods of poor neighborhoods where he
there was sometimes a lot of crime
he developed in each of these
neighborhoods by incorporating all
a series of elements in these cafes created
the place
he chooses a name he also creates all
interior furniture elements
he goes so far as to create the accessories the
green but you have the chairs the tables
on the little plane you see
behind me you see the different
Brussels neighborhoods on which he
created a dynamics a dynamic that
often the public authorities
failed to create in one of these
cafes that some of you
may know if you know
brussels the belga which is place flagey
there are three million customers from
visitors a year it shows you how
can be re intended mapping
of a city by places by places
well thought of hot places and who have
each their identity each of the places of
create frédéric are different we see
that there is a connection between them but they have
each an antique is very very strong
and they are especially very warm
then in one of my jobs
I was until two years ago
artistic director of mons 2015
European capital of culture
so you know these are great
projects some of you have without
doubt known marseille provence 2013 and
as part of mons the theme of
project were the relations between
culture and digital and in that context
assuming the artistic direction of this
digital program
we asked ourselves a lot of questions with
my team on the type of place to create
according to our ambition which was
to reach all audiences and to have
a spectrum as wide as possible of
people who would have frequented this place
digital
another thought she was a little
precipitated by the fact that for
reasons that I will not explain here
we had a drastic drop in our
budget on our digital budget and that
brought us to really make table
shave and try to find projects
which ultimately was not focused on
construction of a large building
you know for example marseille
provence 2013 the mucem and the big ones
European capitals of culture have
each time projects with several
millions or tens of millions
euros but to go to the essential and
to try to think how to create
places that can attract an audience
maximum and which ultimately requires
relatively low investments and
for that I worked a lot
my team with frédéric nor colleagues
we spent several weeks imagining
by making a clean sweep of our perceptions
usual places of the place
relatively ostentatious culture
like a theater at the opera or a museum
or a digital museum to see how
rethink a different concept and we
came to create a café and
choose as cultural place for the place
digital 2015 a coffee
a café where there is no barrier
psychological as some public
can have a barrier to go
in an opera push the door of a
opera push the door of a theater
push the door of a museum a cafe
especially in northern europe in
belgium during France it’s a
extremely friendly place it’s a place
where there is social mix
it’s a place where we meet
a place we talk to each other it’s a place
where there is to live together and so we
was finally told our goal
to reach a maximum of audience
we’ll make a coffee that is what
done it was called cafe europa since
we were in a capital
European Commission of Culture and
wanted to expand a European audience
on the image you see behind you
see the basic elements of
building this project that we have
developed with Frederic but also with
companions of duty based in the
north of France to jeumont and you
see we used containers of
container recovery at the end of
life who are in their twenties
of experience that costs a billion
euros each and we designed a
extremely hot atmosphere using
maths from other materials of
recovery like wooden pallets
and so we developed a place a
architecture that has virtually no
footprint at the ecological level since
only uses materials from
recovery and we created a little in
the spirit of Frederic’s work in these
cafes in brussels ambience
extremely hot an atmosphere of
well-being in which we could
develop a whole series of activities
with lots of different audiences
workshops for young people
workshops for families of
artist residencies and that extremely
worked well we went all the way
end of our reasoning in a
later version of the project
reducing the area to 70 square meters
and taking as slogan focus the
creativity of a continent in 70 m² and
why minimize the space because of
by exploiting the first few months
noticed little more space was small
was compact anymore there had been
of interaction between genres between the
public who visited this place
two specific projects that we have
developed the first a wall project
screen you probably have on a trip in
seen in airports it’s system of
wall screen is developing for several
years and where there are basically
advertisements we hijacked this type of
device to create in the cafe a
connection across Europe across
the European territory
one of the major issues of capitals
European culture is
to connect European citizens between
knows that European integration is not
not easy as newcomers
especially from central europe and europe
from the east have a lot of difficulties in
integrate into the construction
is therefore one of the objectives of the
European capitals of culture
it’s trying to make up for that in
creating links by shouting you’re a
common sense of identity and by that
wall screen system at scale 1 of 1
since you see on this screen the
people you talk to
human to the human size of which you
really have an impression of
continuity of space
we created shared activities between
different European cities including
European border cities where it
are issues at its fundamentals like
sarajevo as kaliningrad which is a
Russian enclave in the territory
European Union between Poland and Lithuania
another project we did is
work on rising competence
through training of citizens and
inhabitants who came so feurs opa
on creating furniture that have it
design and themselves and that we have
learned to make on the spot with any
an open source approach as anne is
an approach to a place that is being built
by the people who attend this
place and who rise themselves in
skills in a software spirit
books and commons
I’m going to talk to you now about a
second project which is a bit of a
continuity of this project I have another
friend who was called didier shoot with
who I worked a lot when
I was at mons since he was running the
national scene of maubeuge and we
were in a cross-border scene
we did during a fortnight
of years a lot of projects together
Didier became the president of the park
of the villette in 2016 and did not contact
having seen what we had done at coffee
europa for a very singular project a
project that was a first to
worldwide he got some
directors and presidents of eight
national museums the louvre the center
pompidou the castle of versailles the
Picasso National Museum
universcience the city of sciences the
villette and philharmonie the
possibility to access parts of
their digital collections and his
goal in arriving at the presidency of
the villette was not to try anymore
to attract young people from the northern cities of
paris at the villette on the park of the
villette
but to create cultural centers of
new generation that respond to a
concern for the integration of these young people into
the cultural and artistic community
national and European
the first project of this digital museum
which is built into a device a
little wider called micro crazy
has been implanted in sevran sevran it’s a
city north of paris for those who do not
do not know who is a zone of
priority security is one of the areas
where there are the highest rates of
crime in France where there is
a lot of radicalization as we
speak for a few years and
the goal was to install this first
digital museum in sevran you see a
view of the city of sevran and the type of
territory on which we work at this
frankly there was no
space to install amused digital
even if we did not need big
surfaces
So we left with the teams of the
villa of the city design office is
on a very light device actually
it’s an aunt whom you see appear
behind me who is installed in the middle
towers you saw on the a10
positive than those of the previous one where
the museum principle is actually a
evolution of what I presented to you
just now and coffee europa on
had the objective of presenting 65
masterpiece of the nation among
which digitized works like the
joconde guernica but also
Greek statuary of louvre views in
three dimensions of the castle
versailles and with a whole team
multidisciplinary
we worked for four months
with the villette teams for
define a scenography that allow
to render these works
these heritage masterpieces
national and global
accessible the solution we have
found was inspired by the experience of
coffee europa we worked with a
monumental screen that you see
behind me with this view of the
joconde is a system of tablets the
tablets allowing to have
enriched content on the screen scrolls a
movie with 60 masterpieces dewi museums
national
you have another view of the device
on tablets
you have access to more than 300
masterpiece of national museums
this type of device
responds to a whole series of issues at
sevran give you an idea the cost
investment is extremely low
compared to usual structures
built in hard with a lot of
investment costs and
functioning on the first year
of exploitation since the first project
was installed in sevran in january 2017
we had more than 20000 visitors which
is huge in an extremely
complex the terrain on which was
built this museum was a field of
drug dealers to show you a
few types of ecosystems in which we have
could
we worked what is also
fundamental in this type of project it’s
the report that we can develop with
audiences in general we have
approaches that are pretty classic in
term of mediation with teams of
mediation that must intervene to
present contents try to have
mediation procedures
here we are on a device that is
relatively autonomous the device
tablet screen allows people
not necessarily initiated to travel
in the treasures of the nation in the
national museum collections
I saw for example in sevran women
with scarves that live in
the 2nd tier ecosystem in cities of
sevran show with great pride to
their children the treasures of the statuary
from the lot of Greek statuary treasures
for example
I saw here in Avignon since the
avignon festival hosted during
three weeks the museum system
digital in a limited way in the
time
I saw a child of 9 years of kidney
tell me with great emotion that he
had touched for the first time in
his life a digital tablet
I’ve seen whole classes come to the
fabrica and at the doors opening at the
vision of the device that is a
device that talk to them with
digital tools with tablets on
laugh to discover the treasures of the
nation and and browse them with their
teachers designing these
devices requires a lot of
work enormously equipped
multidisciplinary
the message I wanted to make you
spend today around all these
projects it’s a message around
the imaginary makes this digital museum
is a tool that allows us to
work the collective imagination
our collective imagination today
in our society
many young people from social backgrounds
disadvantaged cities are subject to
a lot of attempts often
successful attempts at radicalization
these radicalization attempts they
are built on an imaginary one
imaginary war an imaginary whose
In recent years we are talking about the project
digital museums offer their
offer them opens the doors of a
other imaginary an imaginary focused on
beauty an imaginary focused on a shock
aesthetic an imaginary based on
values that are the values of
European humanism
the values of the republic
the digital tool
if it is well used in a non
merchant with the public power
today allows us to really
reconsider the diffusion of culture
on issues like the one I’m coming from
to speak are really the stakes of
our society today that deals
of our living together together a
other otherwise I was very happy about you
talk about this project in a city
avignon who is my city that is a life
who has global recognition in
the drug decentralization of culture
which is emblematic of living together
of the sharing of culture which is the
city of jean vila the city of rené chariot
Thank you for your attention
[Applause]
hello to all so I’m avignonnais
for some twenty years some
of you avignon know me for
the direction the manufactory an old
theater also know me maybe
for my involvement in the french tech
culture today I was asked to
tell you about another part of my
activities
the creation of innovative place in the
culture from digital tools and
their interactions with
territories so I’m going first
you talk about a friend called
frédéric nicolas and frédéric nicolas il
is a star in Brussels it’s a
person who create atmospheres
in different parts of the city
neighborhoods that were often
neighborhoods of poor neighborhoods where he
there was sometimes a lot of crime
he developed in each of these
neighborhoods by incorporating all
a series of elements in these cafes created
the place
he chooses a name he also creates all
interior furniture elements
he goes so far as to create the accessories the
green but you have the chairs the tables
on the little plane you see
behind me you see the different
Brussels neighborhoods on which he
created a dynamics a dynamic that
often the public authorities
failed to create in one of these
cafes that some of you
may know if you know
brussels the belga which is place flagey
there are three million customers from
visitors a year it shows you how
can be re intended mapping
of a city by places by places
well thought of hot places and who have
each their identity each of the places of
create frédéric are different we see
that there is a connection between them but they have
each an antique is very very strong
and they are especially very warm
then in one of my jobs
I was until two years ago
artistic director of mons 2015
European capital of culture
so you know these are great
projects some of you have without
doubt known marseille provence 2013 and
as part of mons the theme of
project were the relations between
culture and digital and in that context
assuming the artistic direction of this
digital program
we asked ourselves a lot of questions with
my team on the type of place to create
according to our ambition which was
to reach all audiences and to have
a spectrum as wide as possible of
people who would have frequented this place
digital
another thought she was a little
precipitated by the fact that for
reasons that I will not explain here
we had a drastic drop in our
budget on our digital budget and that
brought us to really make table
shave and try to find projects
which ultimately was not focused on
construction of a large building
you know for example marseille
provence 2013 the mucem and the big ones
European capitals of culture have
each time projects with several
millions or tens of millions
euros but to go to the essential and
to try to think how to create
places that can attract an audience
maximum and which ultimately requires
relatively low investments and
for that I worked a lot
my team with frédéric nor colleagues
we spent several weeks imagining
by making a clean sweep of our perceptions
usual places of the place
relatively ostentatious culture
like a theater at the opera or a museum
or a digital museum to see how
rethink a different concept and we
came to create a café and
choose as cultural place for the place
digital 2015 a coffee
a café where there is no barrier
psychological as some public
can have a barrier to go
in an opera push the door of a
opera push the door of a theater
push the door of a museum a cafe
especially in northern europe in
belgium during France it’s a
extremely friendly place it’s a place
where there is social mix
it’s a place where we meet
a place we talk to each other it’s a place
where there is to live together and so we
was finally told our goal
to reach a maximum of audience
we’ll make a coffee that is what
done it was called cafe europa since
we were in a capital
European Commission of Culture and
wanted to expand a European audience
on the image you see behind you
see the basic elements of
building this project that we have
developed with Frederic but also with
companions of duty based in the
north of France to jeumont and you
see we used containers of
container recovery at the end of
life who are in their twenties
of experience that costs a billion
euros each and we designed a
extremely hot atmosphere using
maths from other materials of
recovery like wooden pallets
and so we developed a place a
architecture that has virtually no
footprint at the ecological level since
only uses materials from
recovery and we created a little in
the spirit of Frederic’s work in these
cafes in brussels ambience
extremely hot an atmosphere of
well-being in which we could
develop a whole series of activities
with lots of different audiences
workshops for young people
workshops for families of
artist residencies and that extremely
worked well we went all the way
end of our reasoning in a
later version of the project
reducing the area to 70 square meters
and taking as slogan focus the
creativity of a continent in 70 m² and
why minimize the space because of
by exploiting the first few months
noticed little more space was small
was compact anymore there had been
of interaction between genres between the
public who visited this place
two specific projects that we have
developed the first a wall project
screen you probably have on a trip in
seen in airports it’s system of
wall screen is developing for several
years and where there are basically
advertisements we hijacked this type of
device to create in the cafe a
connection across Europe across
the European territory
one of the major issues of capitals
European culture is
to connect European citizens between
knows that European integration is not
not easy as newcomers
especially from central europe and europe
from the east have a lot of difficulties in
integrate into the construction
is therefore one of the objectives of the
European capitals of culture
it’s trying to make up for that in
creating links by shouting you’re a
common sense of identity and by that
wall screen system at scale 1 of 1
since you see on this screen the
people you talk to
human to the human size of which you
really have an impression of
continuity of space
we created shared activities between
different European cities including
European border cities where it
are issues at its fundamentals like
sarajevo as kaliningrad which is a
Russian enclave in the territory
European Union between Poland and Lithuania
another project we did is
work on rising competence
through training of citizens and
inhabitants who came so feurs opa
on creating furniture that have it
design and themselves and that we have
learned to make on the spot with any
an open source approach as anne is
an approach to a place that is being built
by the people who attend this
place and who rise themselves in
skills in a software spirit
books and commons
I’m going to talk to you now about a
second project which is a bit of a
continuity of this project I have another
friend who was called didier shoot with
who I worked a lot when
I was at mons since he was running the
national scene of maubeuge and we
were in a cross-border scene
we did during a fortnight
of years a lot of projects together
Didier became the president of the park
of the villette in 2016 and did not contact
having seen what we had done at coffee
europa for a very singular project a
project that was a first to
worldwide he got some
directors and presidents of eight
national museums the louvre the center
pompidou the castle of versailles the
Picasso National Museum
universcience the city of sciences the
villette and philharmonie the
possibility to access parts of
their digital collections and his
goal in arriving at the presidency of
the villette was not to try anymore
to attract young people from the northern cities of
paris at the villette on the park of the
villette
but to create cultural centers of
new generation that respond to a
concern for the integration of these young people into
the cultural and artistic community
national and European
the first project of this digital museum
which is built into a device a
little wider called micro crazy
has been implanted in sevran sevran it’s a
city north of paris for those who do not
do not know who is a zone of
priority security is one of the areas
where there are the highest rates of
crime in France where there is
a lot of radicalization as we
speak for a few years and
the goal was to install this first
digital museum in sevran you see a
view of the city of sevran and the type of
territory on which we work at this
frankly there was no
space to install amused digital
even if we did not need big
surfaces
So we left with the teams of the
villa of the city design office is
on a very light device actually
it’s an aunt whom you see appear
behind me who is installed in the middle
towers you saw on the a10
positive than those of the previous one where
the museum principle is actually a
evolution of what I presented to you
just now and coffee europa on
had the objective of presenting 65
masterpiece of the nation among
which digitized works like the
joconde guernica but also
Greek statuary of louvre views in
three dimensions of the castle
versailles and with a whole team
multidisciplinary
we worked for four months
with the villette teams for
define a scenography that allow
to render these works
these heritage masterpieces
national and global
accessible the solution we have
found was inspired by the experience of
coffee europa we worked with a
monumental screen that you see
behind me with this view of the
joconde is a system of tablets the
tablets allowing to have
enriched content on the screen scrolls a
movie with 60 masterpieces dewi museums
national
you have another view of the device
on tablets
you have access to more than 300
masterpiece of national museums
this type of device
responds to a whole series of issues at
sevran give you an idea the cost
investment is extremely low
compared to usual structures
built in hard with a lot of
investment costs and
functioning on the first year
of exploitation since the first project
was installed in sevran in january 2017
we had more than 20000 visitors which
is huge in an extremely
complex the terrain on which was
built this museum was a field of
drug dealers to show you a
few types of ecosystems in which we have
could
we worked what is also
fundamental in this type of project it’s
the report that we can develop with
audiences in general we have
approaches that are pretty classic in
term of mediation with teams of
mediation that must intervene to
present contents try to have
mediation procedures
here we are on a device that is
relatively autonomous the device
tablet screen allows people
not necessarily initiated to travel
in the treasures of the nation in the
national museum collections
I saw for example in sevran women
with scarves that live in
the 2nd tier ecosystem in cities of
sevran show with great pride to
their children the treasures of the statuary
from the lot of Greek statuary treasures
for example
I saw here in Avignon since the
avignon festival hosted during
three weeks the museum system
digital in a limited way in the
time
I saw a child of 9 years of kidney
tell me with great emotion that he
had touched for the first time in
his life a digital tablet
I’ve seen whole classes come to the
fabrica and at the doors opening at the
vision of the device that is a
device that talk to them with
digital tools with tablets on
laugh to discover the treasures of the
nation and and browse them with their
teachers designing these
devices requires a lot of
work enormously equipped
multidisciplinary
the message I wanted to make you
spend today around all these
projects it’s a message around
the imaginary makes this digital museum
is a tool that allows us to
work the collective imagination
our collective imagination today
in our society
many young people from social backgrounds
disadvantaged cities are subject to
a lot of attempts often
successful attempts at radicalization
these radicalization attempts they
are built on an imaginary one
imaginary war an imaginary whose
In recent years we are talking about the project
digital museums offer their
offer them opens the doors of a
other imaginary an imaginary focused on
beauty an imaginary focused on a shock
aesthetic an imaginary based on
values that are the values of
European humanism
the values of the republic
the digital tool
if it is well used in a non
merchant with the public power
today allows us to really
reconsider the diffusion of culture
on issues like the one I’m coming from
to speak are really the stakes of
our society today that deals
of our living together together a
other otherwise I was very happy about you
talk about this project in a city
avignon who is my city that is a life
who has global recognition in
the drug decentralization of culture
which is emblematic of living together
of the sharing of culture which is the
city of jean vila the city of rené chariot
Thank you for your attention
[Applause]
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