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The Internet: A Complement (Not Substitute) To Creativity | Drew Flanagan | TEDxNewarkAcademy


[Applause]
okay AJ this is me during the summer of
2009 every day I would meet up with
friends and we would swim eat ice cream
plan the seemingly endless grass lawn
and do it all again the next day we make
the most of the physical space
constantly adapting it to her whatever
activity we’re doing there was no
singular way to use the landscape and in
fact part of the thrill of a long
summers day was deciding what pools and
boundaries to impose on ourselves age
eleven so years later why it’s still
cute a lot has changed I was entering
middle school was a foot taller and most
importantly technology transitions for
the forefront of everyday life internet
usage and an axis had grown
exponentially well I may seem extreme to
use such drastic diction to describe
only three years iPhone sales as seen on
the ground behind me – five fold over
the three-year span I first noticed the
intrusion of the web in school that year
the class is doing a task to describe
the four seasons the way they picture it
what came next surprising when the half
is fun with the same image for
particular season in the case of summer
an aqua ocean picture-perfect white sand
and palm trees were presented as the
primary interpretation so as part of
that this wasn’t my definition of summer
and I knew most of my class didn’t spend
their summers on a picture-perfect beach
either well on the same exact beach as
the comments image usage had Levin’s
belief I couldn’t relate to this
singular view where was the Sun stayed
pool deck the muddy lawn after summer
storms where were pictures of people
hang out with their friends what
happened that day was not a coincidence
Google images were used to represent the
view
of many well Google stores a lot of data
and information its ubiquity and
research efficiency are ironically
limited when was the last time you
advanced to the second page of Google
search according to online advertising
network to tea cup sites listed on the
first page of a Google search result
generate 92 percent of all traffic from
an average search when moving from page
with this convergence of huge and people
feeling things on their continent
implications as seen in the example of
the students students do not develop
their own interpretation of what summer
meant to them but use the one Google
Hudson conveniently constructed for them
the International Baccalaureate
Organization wrote teachers of the
sphere of knowledge course I’m touching
on this phenomenon they wrote if the
first move is to search the internet for
material then there is no way to back
from the contamination of thought that
has occurred and the short-circuiting of
the process of internalization once were
made a personal and independent response
before a lot in the wider world and to
the task that lies before them in other
words you surrender the pressure to be
creative the computer as you think
passively scrolling for results so with
this idea in mind the creativity and
immediately consulting it stunts you’re
free to do so armed with this reality I
suggest we take a time out from the
internet early on in the creative
process in order to unlock our optimum
creativity the break I’m proposing is
only a reprieve because the Internet can
be useful tool to support ideas but it’s
just not the most effective starting
point perhaps the reason my friends and
I back in that summer of 2009 were so
successful at coming up with such fun
ideas for each day was because we
instant gratification of social media
and electronic games since as you knew
from the graph before iPhones were not
readily available and same with
smartphones more broadly on the question
what should we do was followed by the
immediate and natural brainstorming
process which was stimulated by our
unique environment now some might argue
the timeout strategy doesn’t get you to
your end goal quickly and is therefore
not productive
however the gratification and stronger
ideas that will follow from this from
employing the strategy will ultimately
make it worthwhile the idea of
separating yourself from an external
source to think on a greater level is
not a new one Henry David Thoreau took a
time out from the pressures of society
which he describes in his book Walden
living more independently he was as he
said in his words able to live
deliberately similarly taking over free
from the web a last more independent
thought now let’s be practical wait on
life Henry David Thoreau are not going
to live in the woods by ourselves for in
spending extended period of time in a
log cabin and live in isolation let’s
let’s be real so here’s a more modern
practical example of me reaping the
benefits of the timeout strategy so this
past Christmas is December I had to get
my mom present as we all do and I didn’t
know what together
it was exam season I was busy with
sports and there’s a lot going on her
gift was just another tour on the to do
or don’t tell her I said that so I went
in a rush and searched the Internet top
Christmas gifts for mom 30 seconds later
I had the most brilliant idea Amazon’s
Alexa it was great
she popped up right away so I could get
the weather ammo via the weather get the
news
best of all she even have to do anything
all she had to do speak my brother comes
home from college I said guess what I
found the best gift ever
it was so quick God he says you could do
better
I don’t think mom is really into that
and so I went with this notion of mine
and I I looked for something else but
looking back on it I’m happy that I
ended up doing it because according to
Amazon executive David Lynn tens of
millions of people used the laakso to
prepare for the holiday season so it
certainly wasn’t original um so I
searching the internet I took a time out
and searched my own home for inspiration
walking into my mom’s room I noticed her
tennis racket was in need of an upgrade
so with this more specific idea in mind
I went to the internet and typed in her
exact make and model and not only did
Google show me her exact racket but the
new and improved model therefore Google
was able to enhance my creativity rather
than substituted thought my retreat
center describes some the technical
reasons why the time up strategy is so
beneficial they compared it to taking a
shout out I know me personally and
probably a lot of you share the same
thing when you take a shower your
thoughts you’re able to think so clearly
have such great ideas that’s because
we’re released from the distractions of
society and everyday similarly the
center advocates that you seek a time
out from social media and other forms of
electronic interaction in order to
channel what to engage with this choice
of what we engage with is what makes the
strategy really great and really
worthwhile so now I’m age 17
I’m not too sure of that
however what I am sure of is teenagers
like myself and most of you are the
first to be immersed in the digital age
and we as a society do not know the full
effects of this type interaction how do
we use the Internet to the complement
creativity rather than substitute it
were the guinea pigs in closing there’s
no instruction manual that tells us how
easy internet productively and I’m not
recommending one should be ready however
I do ask that you experiment with the
primal strategy as a way to manage the
digital giant before us so while taking
a time out might not be expedient at
least it’s an attempt to keep creativity
a uniquely human element alive and well thank you
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