[Music]
so I grew up in a very small town in
South Georgia and my grandmother was an
entrepreneur and when I was ten she
picked me up and her giant green ltd
Ford and we drove to the merchants and
Citizens Bank downtown
there we opened a savings account that
she funded with report card money so I
don’t know if y’all are familiar with
report card money but it’s better known
today as pay-for-performance
you know when you do well you get cash
well I was a good student and when I did
well in school she delivered a crisp $20
bill oddly enough that amount never
changed through middle school and high
school it was never affected by
inflation but guys that’s another TED
talk so after a chat about the
importance of savings we opened the
account and I continued to use it for
almost 25 years and it turned out to be
the basis of a celebration trip I took
to Turkey after I took the bar exam and
then it funded my first piece of real
furniture a white sofa that I loved
which turned out not to be such a good
investment but because I knew I had
money in the bank it allowed me to sleep
better for a number of years that
discipline to say that I learned from my
grandmother taught me that planning
ahead was so valuable and it started my
journey that led me to investing not
only did I want to put my
but I also wanted that money to work for
me and back then a savings account was
the easiest way to do that to set money
aside and let it grow but today
investing is so much easier and there’s
so many tools out there that allow you
to begin to invest with a small amount
of money so for a second I want you to
ponder your dreams there in the south we
don’t like to talk about money but money
is critical to accomplishing many dreams
and even more taboo for a girl to
discuss my grandmother taught me that
money is critical for independence being
able to take care of yourself regardless
what comes your way and I want you to be
independent and I want you to realize
your dreams and in order to do that
today I want you to venture to invest
like girls so for all you men in the
audience bear with me and hear me out in
a quick visual when you jump off to
chase your dreams do you want to have a
small backstop or do you want to have a
big backstop and the truth is if you’ve
got a big backstop and it gives you a
better chance of success does it really
matter who came up with the idea
no so studies have shown that you can
improve investment returns significantly
by applying for factors that are
traditionally associated with women
investors plan with the purpose take
less risk practice patience and
discipline and seek guidance so let’s
break those criteria down and discuss
each one number one planning with a
purpose what moves you is it a fancy
trip is it a place at the beach is it
starting your own business focus on what
it is that you want to accomplish and
think big this is your life you get to
create it purpose is not simply wanting
to outperform your buddies account
either defining what you want not only
helps you make the decision to save but
it makes it less likely to blow what
you’ve saved when you run across the
next shiny object that calls your name
so in my world as you can see that’s
fresh flowers and a new pair of shoes
but for other people that purchase might
be the latest iPhone or Starbucks
everyday or weekly massage so that takes
us to the second rule take less risk in
very simple terms of risk there’s three
basic asset classes stocks bonds and
cash stocks are considered the most
risky and their ownership interest in a
company bonds are less risky and they’re
essentially a promise to pay you a debt
back with interest
kind of like an IOU from a corporation
or government and good old cash ought to
be self-explanatory to the crowd but
provides the least amount of risk
imagine this in simple terms you get a
call from your best friend who has a
repair emergency at her house and you
have to choose what tools to take to
repair my very independent grandmother
was also pretty handy and that rubbed
off so if we choose the least risky
route with the greatest chance of
success or the cash in our example we’re
going to back our car up to the garage
load up our biggest toolbox and take it
with us but if we decide to take some
risk like our bonds we’re just going to
choose our three favorite tools our
hammer a wrench and our screwdriver
but if we go with the most risky
alternative that we can solve the
problem we’re just going to grab a roll
of duct tape and a Swiss Army knife and
hope for the best so we know that
diversity reduces risk and increases the
likelihood of success period so adding
exposure to cash into bonds in your
portfolio is going to reduce loss in any
downturn so think of this is don’t put
all your eggs in one basket and more
importantly make sure you’ve got a wide
variety of tools in your toolbox so
number three practice patience and
discipline
a recent UC Berkeley study tells us that
men trade 45% more annually than women
and it results in portfolios that yield
almost ninety four basis points less so
translation for you more trades are more
expensive and your returns are going to
decline so don’t don’t try to time the
market and don’t make quick decisions
over time in this game the turtle always
wins the race and there’s a cost applied
to every trade you make if you’ve
applied rules 1 & 2 there’s a reason
every holding in your portfolio was
chosen so trust the plan take a deep
breath and only make deliberate changes
if necessary so this is kinda like hair
color with a trusted stylist you’re
pretty sure you want to be a blonde and
you’re super talented lady makes that
happen but your first response when you
look in the mirror as shocked at the
change and you want to make a quick
reverse but if you make that quick
decision and you don’t analyze the
situation you may not realize you’re a
whole lot prettier as a blonde and
number 2 it’s going to be terrible for
your hair
to reverse course of this stage you’re
fourth rule big guidance learn more
about how our markets operate and
function if economic theory isn’t your
thing then seek guidance from qualified
people Vanguard has produced a series of
studies that show that participants and
professionally managed portfolios have
stronger returns because it consider
collaborating and asking for help it’s
like using a map when your GPS is out of
whack or out of range
there probably are folks in this
audience that would never in a million
years ask for directions on road trip
but if you’re too proud to ask for
directions or look at a map it’s likely
you could wind up in Virginia when you
were headed to Texas trusted resources
are out there to help you don’t be too
arrogant to use them so for all my
attempts my feeble attempts at humor
today please don’t lose sight of the
fact that investing in your future is a
very serious topic stand up for yourself
and stand up for your dreams make a plan
to save and invest and when you do I
want you to consider plan with a purpose
take less risk practice patience and
discipline and seek guidance today is
the day you can change your life you can
change the trajectory of where you’re
going you know venture to learn more
venture to save venture to invest you
come join me in the movement and that’s like a girl
so I grew up in a very small town in
South Georgia and my grandmother was an
entrepreneur and when I was ten she
picked me up and her giant green ltd
Ford and we drove to the merchants and
Citizens Bank downtown
there we opened a savings account that
she funded with report card money so I
don’t know if y’all are familiar with
report card money but it’s better known
today as pay-for-performance
you know when you do well you get cash
well I was a good student and when I did
well in school she delivered a crisp $20
bill oddly enough that amount never
changed through middle school and high
school it was never affected by
inflation but guys that’s another TED
talk so after a chat about the
importance of savings we opened the
account and I continued to use it for
almost 25 years and it turned out to be
the basis of a celebration trip I took
to Turkey after I took the bar exam and
then it funded my first piece of real
furniture a white sofa that I loved
which turned out not to be such a good
investment but because I knew I had
money in the bank it allowed me to sleep
better for a number of years that
discipline to say that I learned from my
grandmother taught me that planning
ahead was so valuable and it started my
journey that led me to investing not
only did I want to put my
but I also wanted that money to work for
me and back then a savings account was
the easiest way to do that to set money
aside and let it grow but today
investing is so much easier and there’s
so many tools out there that allow you
to begin to invest with a small amount
of money so for a second I want you to
ponder your dreams there in the south we
don’t like to talk about money but money
is critical to accomplishing many dreams
and even more taboo for a girl to
discuss my grandmother taught me that
money is critical for independence being
able to take care of yourself regardless
what comes your way and I want you to be
independent and I want you to realize
your dreams and in order to do that
today I want you to venture to invest
like girls so for all you men in the
audience bear with me and hear me out in
a quick visual when you jump off to
chase your dreams do you want to have a
small backstop or do you want to have a
big backstop and the truth is if you’ve
got a big backstop and it gives you a
better chance of success does it really
matter who came up with the idea
no so studies have shown that you can
improve investment returns significantly
by applying for factors that are
traditionally associated with women
investors plan with the purpose take
less risk practice patience and
discipline and seek guidance so let’s
break those criteria down and discuss
each one number one planning with a
purpose what moves you is it a fancy
trip is it a place at the beach is it
starting your own business focus on what
it is that you want to accomplish and
think big this is your life you get to
create it purpose is not simply wanting
to outperform your buddies account
either defining what you want not only
helps you make the decision to save but
it makes it less likely to blow what
you’ve saved when you run across the
next shiny object that calls your name
so in my world as you can see that’s
fresh flowers and a new pair of shoes
but for other people that purchase might
be the latest iPhone or Starbucks
everyday or weekly massage so that takes
us to the second rule take less risk in
very simple terms of risk there’s three
basic asset classes stocks bonds and
cash stocks are considered the most
risky and their ownership interest in a
company bonds are less risky and they’re
essentially a promise to pay you a debt
back with interest
kind of like an IOU from a corporation
or government and good old cash ought to
be self-explanatory to the crowd but
provides the least amount of risk
imagine this in simple terms you get a
call from your best friend who has a
repair emergency at her house and you
have to choose what tools to take to
repair my very independent grandmother
was also pretty handy and that rubbed
off so if we choose the least risky
route with the greatest chance of
success or the cash in our example we’re
going to back our car up to the garage
load up our biggest toolbox and take it
with us but if we decide to take some
risk like our bonds we’re just going to
choose our three favorite tools our
hammer a wrench and our screwdriver
but if we go with the most risky
alternative that we can solve the
problem we’re just going to grab a roll
of duct tape and a Swiss Army knife and
hope for the best so we know that
diversity reduces risk and increases the
likelihood of success period so adding
exposure to cash into bonds in your
portfolio is going to reduce loss in any
downturn so think of this is don’t put
all your eggs in one basket and more
importantly make sure you’ve got a wide
variety of tools in your toolbox so
number three practice patience and
discipline
a recent UC Berkeley study tells us that
men trade 45% more annually than women
and it results in portfolios that yield
almost ninety four basis points less so
translation for you more trades are more
expensive and your returns are going to
decline so don’t don’t try to time the
market and don’t make quick decisions
over time in this game the turtle always
wins the race and there’s a cost applied
to every trade you make if you’ve
applied rules 1 & 2 there’s a reason
every holding in your portfolio was
chosen so trust the plan take a deep
breath and only make deliberate changes
if necessary so this is kinda like hair
color with a trusted stylist you’re
pretty sure you want to be a blonde and
you’re super talented lady makes that
happen but your first response when you
look in the mirror as shocked at the
change and you want to make a quick
reverse but if you make that quick
decision and you don’t analyze the
situation you may not realize you’re a
whole lot prettier as a blonde and
number 2 it’s going to be terrible for
your hair
to reverse course of this stage you’re
fourth rule big guidance learn more
about how our markets operate and
function if economic theory isn’t your
thing then seek guidance from qualified
people Vanguard has produced a series of
studies that show that participants and
professionally managed portfolios have
stronger returns because it consider
collaborating and asking for help it’s
like using a map when your GPS is out of
whack or out of range
there probably are folks in this
audience that would never in a million
years ask for directions on road trip
but if you’re too proud to ask for
directions or look at a map it’s likely
you could wind up in Virginia when you
were headed to Texas trusted resources
are out there to help you don’t be too
arrogant to use them so for all my
attempts my feeble attempts at humor
today please don’t lose sight of the
fact that investing in your future is a
very serious topic stand up for yourself
and stand up for your dreams make a plan
to save and invest and when you do I
want you to consider plan with a purpose
take less risk practice patience and
discipline and seek guidance today is
the day you can change your life you can
change the trajectory of where you’re
going you know venture to learn more
venture to save venture to invest you
come join me in the movement and that’s like a girl
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