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“STOP Thinking Like the MIDDLE CLASS!” – Grant Cardone (@GrantCardone) – Top 10 Rules


I always say this pay the price today so

you can pay any price in the future pay

the price now okay pay the price so you

gonna make mistakes in your like make

them fast right you’re gonna lose a deal

make them lose the deal fast the whole

solopreneur thing I’m gonna do it by

myself I’m gonna work from home that’s

it’s not even real need motivation watch

the top 10 with believe nation what’s up

at 7 my one word is believe and I

believe in you I believe you have an

amazing gift inside you that I wanna see

exploded onto the world so let’s get

your motivation to attend and get you

believing in you grab a snack and chew

on today’s lessons from a man who went

from being labeled a DD as a kid

struggling with drug addiction and

almost dying to becoming a motivator a

best-selling author and a top sales

expert with over five hundred million

dollars in real estate is Grant Cardone

and here’s my take on his top ten Rose

alright let’s kick things off with rule

number one be willing to pay the price

this is the secret of the successful

people this is what I’ve committed my

life to do it I told my mom when I was

16 years old one day one day I’m gonna

be successful one day one day I’m gonna

be successful and one day I’m gonna help

a lot of people I always say this pay

the price today so you could pay any

price in the future pay the price now

okay pay the price my buddies were

traveling seeing the world and I didn’t

have any of those experiences I’ve had

people tell me

hey you market too much you market too

aggressively take me off your list my

office tells me we hit the list too much

I’m like what’s a list bar hit the list

that’s what it’s for your stay eight

eight eight billion people on planet

Earth

look I’ve been ridiculed by my peers by

customers and by competition I’ve been

judged for working too much wanting too

much being too colorful being

inappropriate insensitive and too out

there I’m trying to figure it out I’ve

been threatened I’ve been sued I’ve been

betrayed by friends I’ve been ripped off

and I’ve been caught

30 years 30 years 18-hour days not

eight-hour days not 10-hour days not

12-hour days 18-hour days it’s been 30

years 30 years it’s probably gonna be 30

years for you to doubt uncertainty

insecurities rejection disappointment

judgment it’s gonna be 30 years of it

are you willing to pay the price

are you willing to pay the price if

anybody thinks you’re gonna be

successful without paying that price

you’re wrong

rule number two my personal favorite

meet the world head on you got to get up

you got to get out the amount of time

you spend outside your proximity or

location where you sleep gives you a

better chance to being successful so get

up get out go meet the world head on

folks no matter how bad it is okay you

got you got reputation problems you got

I feel bad problems you got friend

problems you got money problems whatever

the problems are okay try this just get

up and get out go meet the world head on

go meet whatever it is okay you got to

make up to somebody you got to apologize

for something you’ve done you got to

make up by the damage of of years of

neglect and maybe betrayal and look I’ve

done all that I’ve had all those things

where I screwed up over and over and

over again my reputation sucked I was 20

between the ages of 15 and 25 years old

it was like I was doing everything I

could just to damage damage my

reputation okay if it made me look bad I

did it so here today I’m gonna spend 10

days 14 days something like that up here

with that view you can fix anything I’m

proof that you can fix anything anything

can be fixed anything can be fixed but

you got to fix it you got to fix it you

can’t just sweep it under the old rug

you got to fix it you got to clean up

the damage you got to pay the price

clean up your debts do what you say

you’re gonna do become the most

dependable person in your space come to

go to person oh I can put that person on

stage and know exactly what they’re

gonna get for me I can put that person

in the game and I know what play they’re

gonna run I can put that person on the

floor and I know they’re gonna get it

done be the go-to person okay you don’t

need to be funny

you don’t need to be entertaining all

the time you don’t need to be the person

they’re talking about you need to be the

go-to person folks rule number three

commit fully you gonna make mistakes in

you like make them fast right you’re

gonna lose a deal make them lose the

deal fast you’re not gonna make any

money on the deal make sure the deal is

quick right how many made no money on

the deal this month but it took four

hours

you see most of you in a room

unfortunately you listen to the media so

much you think you’re you think you’re

you’re everything’s good you think

you’re fine okay because the media has

not exposed the reality on the

middle-class they talk about poverty and

they talk about the rich people and they

never talk about the people in between

the people in between in this country

suffer more than the people in poverty

people in poverty are actually taking

care of people in the middle are

completely ignored I’m talking about the

people that make 200 grand a year and

live up here and still don’t have any

money left over

they send their kids to school they got

two BMWs they live in a nice house they

have air conditioned water and heat

right and there’s some money so they

send a little bit money to a Keo account

and they think okay we’re gonna retire

one day you put me whole one day by the

time you get to use that money you’ll be

sold you won’t want to use it the only

thing that’s gonna change anything for

you and your family is like man what am

I doing here okay you don’t need to go

work in another industry you take the

habits you have right now to the

restaurant business the restaurant

business will fail every business is in

disruption right now everything they say

you want to go do you want to go trade

Bitcoin it’s gonna take a commitment

it’s gonna take ups and downs gonna be a

bunch ups and downs in that crypto play

everybody great yeah okay you want to go

do the real estate game rather than a

card game I’m gonna tell you something

right now man if you don’t bring

commitment and discipline and and and

fortitude and persistence in a real

estate game you will get killed in the

real estate game there’s no game that

you’re gonna win at it doesn’t require a

commitment rule number four be

courageous single biggest mistake I’ve

made in my career was not spending money

it’s what put me in a position to be

able to buy real estate because I had

money but I had to buy the real estate I

had to use the money Bradley me to

comment the other day about money money

is not to be saved and hoarded like like

it’s no good if you don’t use it this is

the problem with Bitcoin when did when

do I transact with it

right I’m sitting on a million dollars

brother Bitcoin right now I can’t get

rid of it fast enough I can’t go buy

stuff with it so until that that that

situation is resolved right it’s why

people don’t hoard gold anymore

you don’t keep gold because you can’t

exchange money is to be used for those

of you out there that are like

complaining about the cost of anything

the truth is that’s what that money’s

for the only thing the only purpose

money has is to be used and and I was

scared that I couldn’t produce more

money so every time I spent money I

complained about it today I’m like

that’s the biggest mistake I ever made

should have been spending more money it

wouldn’t it take taking me 30 years in

the first five years I should have

borrowed money I didn’t have and I

should have spent money that I did have

and I should have gone into debt to do

it to get my brand out there to get it

known the mattress kind your town did it

the car guy in your town did it whoever

spent the most money whoever whoever put

it all out there all the time every day

on every TV radio and the internet wins

in the battle it’s not the prettiest guy

okay

[Music]

it’s not it’s the guy that out advertise

that out Spence yeah it takes courage to

make money rule number five don’t keep

your mind wide open take a quick a quick

note out to all of you out there that

believe that an open mind is important

which by the way I agree with you I

agree an open mind is important you know

the old saying the mind is like a

parachute it won’t work if it’s open but

I want you to add one piece to that if

that parachute is wide open you’ve

fallen straight to the ground you

understand what I’m saying if it doesn’t

open if the mine doesn’t open you’re in

trouble if it opens too wide you’re dead

man bounce it or a dead woman balancing

my point of view is this okay most

people do actually have an open mind the

problem is many people they have a mind

that’s wide open with no filters no

gates no protection you listen to

everyone you listen to everyone on

Facebook everyone on Instagram you

listen to your uncle your aunt your mom

your dad when the minds to open you get

too much data and you go into confusion

rule number six work in a team how

important is it to have that team and

and to all those who are watching that

are starting out their teams what would

be the advice that you would give them

yeah well the whole solopreneur thing

I’m gonna do it by myself I’m gonna work

from home that’s it’s not even real like

I know it’s popular you see it on

Instagram and you think some guys doing

something on Instagram that he’s not

doing anything posted he posted an image

of his car that he watches on Instagram

yeah okay

okay it might not even be his car by the

way okay he’s rubbing out his car and

posted somebody else’s car he posted a

picture Edmunds car as he passed up here

Neil

so after he freakin mowed my lawn so

what would I tell you dude you got to be

on a team I mean like like how are you

going anyplace by yourself you live on a

planet with 7 billion people you’re like

I hear people say all the time I don’t I

you know I’m an extra I’m an introvert

and I don’t like people do you live on

planet Earth right ok kind of the wrong

place to intro

so you know people I know people that

can’t swim I’m like two-thirds of the

planet is water any jump in this boat I

might want to get your stroke zone no I

mean there’s a chance in your life and

that you’re gonna need people and you

might need a back stroke right you night

might need to build a hole your breath

and some point so so like I don’t

understand why people aren’t getting

prepared we live on a planet that is

basically it’s got gravity on it it’s

got an atmosphere and there’s one common

thing whether you’re Chinese Hispanic I

don’t think Hispanics even up a group is

it my Latino latina okay okay sorry you

got blacks you got white you got

Italians you got all these people right

Koreans you got we’ve got all these

people but the truth has been economics

bind us all together okay I go down to

the grocery store and there’s a somebody

from Korea in there I’m trading money

with that person okay that that is the

exchange you’re on a team your team can

be your team that has the goal they want

to go get us to sell hit a target but

part of your team is also the people you

are selling to right and part of your

team is also another team is the

community you live in and another

another team is your church yeah you

know and your family and these are all

teams right and your job and my job I

mean if you want to be all alive all in

the deal your job is to keep all you

need to be a freaking super champion of

all these things right not just one team

rule number seven embrace every moment

how many of you want to make more money

pay attention it you can’t make more

money if you don’t know what we’re doing

here

so the first thing is to decide hey I’m

in the right place those guys had to

walk in that Stadium last night say hey

we in the right place yeah man okay and

then they probably said man we got a

shot here we got the chance to win a

Super Bowl right you came to work today

this is not a Super Bowl unless you want

it to be but I’m gonna tell you

something if you don’t get your life

ready right now if you don’t start

acting right now like you’re the Super

Bowl you’re never gonna make one anyway

even when you do make one I mean if you

look at that kid last night what’s his

name uh Nick Nick oh he’s been sitting

on the sidelines for years overlooked

for years what you do right now every

day even if you hate your job I promise

you I promise you this will happen in

your life if you could learn how to

embrace every moment like this is a

Super Bowl one day you’re gonna get

yourself you’re gonna get your shot but

you’re not your shot will not show up if

you’re not ready because even if you

even if it shows up if you’re not ready

you won’t be able to see it rule number

eight have loftier goals what advice to

have the person did to up there at their

coefficient they’re just up there

ambition yeah boy you gotta quit you got

to quit saying nonsense occult stuff

like you know I’m happy where I’m at and

we’re good we’re all good you know this

is just good everything’s good and I’m

better off with somebody and that you

got to comparing yourself to other

people you got to quit talking like the

middle-class like like you’ve somehow

arrived because somebody and Iran is

suffering yeah you know you’re good

until you’re not there’s nobody watching

that gives enough money to charity yeah

okay everybody watching should be able

to give a million dollars a year to

charity but you can’t you know why you

can’t you would if you could but you

can’t because you didn’t yeah you didn’t

produce enough because by the way it’s

not your money anyway yeah somebody else

gave you the money and you pass it on

most of you like I’m really charitable

I’m really good but you never do enough

why because you never had enough yeah

and so so because you didn’t produce

enough because you didn’t work enough

because you didn’t expand enough so I

would just say to people look have some

loftier goals rule number nine surround

yourself with success so you know every

time I’m having trouble every time I’m

like man I don’t think I can get to

where I’m going

I just started looking at the top I

don’t look at the bad facts all I do is

I start searching

tell me about wealthy people facts about

wealthy people anything what are they

doing what are they buying it just gets

me out of my problem right it gets me to

think bigger you know the first plane I

bought I bought this plane because I saw

other wealthy people making moves I’m

not an irresponsible person okay like I

have always been a very frugal person

but the frugal was hurting me not

helping me your network is your net

worth how rich you can get has something

to do with who you’re hanging with how

rich you can think has something to do

with you who you’re hanging with okay

how smart you are has something to do

with your surroundings if you hang out

with dumb people you go end up dumb if

you hang out with junkies you’re going

to end up being a junkie you hang out

with criminals I’m not talking about two

people to go to jail I’m talking about

all the people it’s your office right

now they cheat their employer and cheat

themselves you hang out with creme

crimps you end up being a Crim

if you want to build a network number

one thing commit to building a network a

network by definition is not if you’re

building a new it network is not the

people you’re already with it’s how do I

add people to my network so number one

you got to commit to building a network

number two who do you want in the

network who is it most of you just go

for more people like you have already in

your network I want new people new

characters new personalities new

thinking new ideas the old adage if

you’re the smartest person in the room

you in the wrong room and number three

when you start building this network up

and you start meeting the people ok

number two is who do you want to meet

who who you an add to the Met Network

you go 9,000 people in a room you don’t

need to meet all 9,000 you need to meet

maybe a list of 30 or 40 people who do

you want to meet number 3 when you meet

them focus on them not on you it

shouldn’t be here’s my card I’m a

chiropractor

this is what I do can I give you an

adjustment it should be like who are you

how can I help you what are you doing

where do you live okay what projects are

you working on how can I help you

and rule number 10 the last one before

some very special bonus clips you can do

anything so I was a car salesman when I

was 25 years old with an accounting

degree I was the only accounting degree

car salesman in the state of Louisiana I

hated myself for it I’ll make it three

grand a month nobody would hire me as an

accountant one out of four jobs in

Louisiana you couldn’t get one out of

four people 25% unemployment and I just

said how do I go from 3 grand to 4 grand

that’s all I want to know but I started

paying attention ok who can get me that

money I don’t have it who’s got it

I needed shoes I needed jeans right I

needed a new shirt I had these white

shirts I’m a car salesman I need a nice

clean crisp white shirts people believe

in me I need some training I don’t know

how to talk to people

I hate sales I hate it still hate it

today I’ve made hundreds of millions of

dollars providing sales of programs to

corporations I hate sales so the fact

that I hated it didn’t mean I don’t do

it cuz you’re only gonna be paid to

waste your whole life you will never be

paid fairly ever so give up the hope I’m

not being paid fairly bullish you will

never ever be paid fairly you’re gonna

be underpaid most of your life and then

one day if you’re lucky you’ll be

overpaid I’m gonna tell you something I

made 4 grand that was the most important

money that I’ve ever made in my entire

life no money has ever made me happier

than that thousand dollars because that

thousand dollars made me realize I can

now I’ve got two very special bonus

grant cardone clips on doing

door-to-door sales and getting your

money mindset right but before that it’s

time for the commitment of the day

don’t just watch another video you got

inspired by grant today you learn

something I want to know what change are

you committing to making today in your

life or in your business leave it down

the count’s below make it public I’m

really curious to say thank you guys so

much for watching I believe in you I

hope we continue to believe in yourself

and whatever your one word is much love

I’ll see you soon and enjoy the bonus

being on planet earth like if you want

to be a good father good mother good son

like a good humanitarian you got to go

door to door there’s no other place to

learn it like like the skills that I

learned at I guess I was 30 years old 30

probably for three years I did

door-to-door sales

it was door to business okay I mean

whatever that’s called it is a business

yeah one little space so what I learned

business-to-business calling on hey my

name is grant cardone figuring that

pitch out handling my fear handling the

I mean the opportunity to learn this

first of all it’s not taught at college

it’s not taught in high school it does

not talk there you got to ask why that’s

true okay I mean they don’t teach

anything in these moc schools informal

education to think the real skills you

need are not done in a ticketed desk

right they’re done when you walk up

first of all when you leave your car and

you walk up the sidewalk right like I

don’t know these people they don’t know

me anything could happen

when they open the door yeah I hope they

don’t answer that’s the best outcome you

know and all the stuff that you’re going

through like some of the most successful

people I know had been on missions and

spent two years on missions I was on a

mission yes though some of them up

single but like I know a guy’s gonna

take his company public fishy or

multi-billion dollar company started

from scratch no formal education he was

a mission or missionary work I go out

every day this is how I think about

money I’m running every day for money

I’m going busting my ass man I’m busting

my ass every day I’m busting my ass you

know I’m busting my trying to fill up

the refrigerator take care of the kids

get good education form fuel the plane

up put fuel on the plane fly the plane

take care of the plane watch the plane

right get a new plane okay advertise

right advertise take care of my wife

buyers and Shannel invest in my business

right I’m doing all day long you know

and then and then what I’m trying to do

really is I’m trying to I’m trying to

put this money to use at some point okay

I operate with what’s called what I call

is a 40% point I’m looking for 40%

to save on my income whatever it takes

how much money do I need to make so that

I have 40% that I could take over here

and shove a big giant piece of cake into

now the phenomenon about 40% is this

there’s a point where it’s impossible

for you to save 40% so so see I found I

had to get to around ten thousand

dollars a month in income to save for so

so I had to keep making this go up the

income is the only thing that restricts

how much money you can invest in safe so

that this is why the guy that says I’m

good how many of you have employees all

right I’m good making fifty or sixty

grand a year they’ll never be motivated

because they’re screwed up about money

they they have the wrong knowledge about

seventy-six percent of Americans live

paycheck to paycheck you can send them

to as many tony robbins seminars as you

want to you will not change the state of

a person indefinitely if they have money

problems every day it is impossible

because that contract every time I’m at

Whole Foods oh my god three uh what is

it grass grass fed beef is that much

money i contract the moment I say Oh God

if you have to think of one word that’s

most important to you or that sums you

Apple so it would be like a little

beacon pay believe nation if you want to

know what the most important one word is

for Tony Robbins Gary Vaynerchuk Oprah

Winfrey will.i.am and Howard Schultz I

have a very special secret video for you

check the description for details [Music]

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