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How I Named 250,000 Chinese Babies | Beau Jessup | TEDxBrighton


hi um my name’s Bo I’m 17 years old and

in the past nine months I’ve named

250,000 Chinese babies I named the first

162,000 for free to promote the site and

then I started charging 60p for the

service

I currently name around 850 babies a day

[Music]

in this on the 6th of September a local

newspaper came to interview me about the

site and to my surprise the BBC picked

up the story after that I just went

crazy within 48 hours a hundred and

eighty-seven news channels in 18

different countries had written a story

and they were all talking about special

name um

basically what’s all this Chinese baby

naming stuff about and that’s that in my

first week back at school I had just

done OK in my GCSEs my plan was to ease

my way into my a levels unnoticed I’m

quite shy so I like to stay under the

radar and I don’t really like we’re

looking photographs very often so that

idea of being viral and the whole

experience was very overwhelming

I’d only told a few of my closest

friends about creating the site and I

hadn’t told my school because I didn’t

think any won’t be very interested and

when I began getting bombarded with

messages from teenagers asking for

advice and adults asking for me to

employ them and some Russian man asking

for the rights of the franchise

it was slightly strange and one of the

strangest things was my friends saying

that a girl where where she lived had

been set a business studies homework on

me and I was fine with being in the

Gloucestershire Echo next to the apple

picking festival but I really didn’t

know how I felt about being a project um

one thing I did like was after the Times

article my friends are telling me how

their parents are having a go at them

for

sitting around all summer and Bo’s been

naming all these babies home and even

prompted a half Paula G for my mum and

dad for not joining the young enterprise

club which is like an entrepreneur

Society at my school um yeah so enough

about me and more about the site what’s

this baby naming stuff about and that’s

that I’ve been going to China with my

mom and my dad for about five years now

and that’s because my dad has business

in Nanjing this met in the holidays my

family were quite different my friends

would go to Cornwall and I would go to

the Great Wall and I wasn’t too happy

about that and then in Chengdu about two

years ago with my mom my dad when we

were visiting the pandas a business

colleague of my dad’s mrs. Wang asked me

to suggest English named her for your

daughter

I was surprised and obviously flattered

I didn’t want to give a bad

recommendation so I said oh can you

describe your daughter a little bit more

for me and she then said to me that her

daughter was pretty intelligent reserved

but the main thing that she stressed was

she wanted her daughter to be able to

surprise people with the things that she

could achieve and I gave it some thought

and I suggested the name Eliza

based on Eliza Doolittle from Pygmalion

luckily mrs. Wong was delighted and she

then in the rest of the holiday went on

to describe to me why Chinese babies

will one day need a Western name Chinese

babies are given a Chinese name which

contains around 2 or 3 Chinese

characters and this creates a unique

name with a carefully constructed

meaning and I mean this is great if

you’re Chinese but these names don’t

work outside of China we can’t read them

we can’t pronounce them and we can’t

remember them this means that also

there’s another little problem and that

Chinese characters can’t be used in

email addresses so if you don’t have a

Western name you can’t email purchase

online or basically function in the 21st

century so why don’t try knee

parents just give a child or western

name by themselves and this is because

in the internet on the internet in China

a lot of it is censored and the majority

of websites are restricted so even if

they were able to gain access to a

baby-naming site they’d have to be able

to read English and historically your

English teacher in China would give you

your English name or you’d pick one

yourself and this is where it gets funny

applications from goofily Rolex Wang and

Gandalf whoo yeah but while we’re

feeling superior and we’re laughing at

the Chinese I do think it is important

to remember that these poor translations

can be embarrassing either way so for

example this tough guy thought he was

getting a tattoo what said strengthen

powerful when really it says are we

also I’ve already I’ve realized that

we’re actually all quite similar and

that mum’s everywhere have one thing in

common and that’s that they want the

best for their child I thought that

rather than make a mistake and pick a

silly name they’d enjoy using a service

where they can pick an appropriate name

based on their own choice of

characteristics there’s sixteen million

babies born in China every year and now

they’re allowed two babies each I

so I think the best way to show you is

to just show you and let’s take a

special name so here’s the homepage

there’s two icons a boy and a girl and

but our cartoons where you can see how

bad your life will be without a special

name and first off there’s a

kindergartener who’s happy she has a

special name because it means that her

teacher can remember her name and she

can make friends easily

then as many who didn’t have a special

name she couldn’t go to university and

she now just has to sit at home while

Catherine and William graduate

then there’s a businessman who is

embarrassed because he doesn’t have a

special name he knows that his English

name has a bad meaning so he doesn’t

want to give a card over to a partner

okay so today I’m gonna pick a baby girl

um and then there’s 12 characteristics

I’m gonna pick five which I think best

represent how I want my baby to be when

she’s older today I think I’m gonna make

her intelligent confident I quite like

her to be honest

and I’d also quality to creative and we

don’t want it to be too much of an

overachiever so empathetic and then we

begin the naming process by clicking on

the green button and then it will start

to load as a specialist is beginning the

naming process then when the icon pops

up we know our names being chosen and

when I press the green button you put in

your ally PID which is the equivalent of

PayPal in China and I get sixty P you

get three names here are three names

Karen Ella and Julia each name is

displayed with a meaning and then with

that name you also get two examples of a

famous person with that same name for

example Karen Karen Carpenter the singer

and ella ella henderson X Factor

contestant below there’s I didn’t mean

that to be offensive there’s an orange

button and then if you click on this

button you can then share your three

suggestions with friends and family by

WeChat but I’ll get back to that and a

lot of people ask me how I have time to

name all these babies and much like

Google has time to find everything for

everyone all at once I use an algorithm

the techie people in the room will know

how simple a filter and school algorithm

is but the basic principle is that I

build a database of four thousand names

at five characteristics to each name

which I think best represent what that

name means the user then picks five

names five characteristics and then it

algorithm matches my five to their five

and three suggestions are given

why three this is the cool bit I’m I’m

17 I don’t know you I can’t name your

baby and so basically you get three

suggestions which I think best match how

you would like your child to be then you

share these three suggestions via we

chat with your friends and family and

then without the risk of a cultural

mistake you pick your special name

in short the parent picks their baby’s

name not me I just give three

suggestions so for example Ella is like

my grandfather Julia is like my little

sister brother likes Ella and then

obviously the husband I agree there with

his wife it’s a fun process and it

brings all friends and family together a

really happy time it takes three minutes

cost sixty P and yeah I just I thought I

thought it was a nice thing actually

sometimes it’s not about just making the

money it’s just a nice thing and ever

since the story about my website went

viral I’ve been given some amazing

opportunities one of which being able to

come here and talk to you today and I’ve

also tried to make sense of what

happened in that first week when I came

back to school and this is about as far

as I’ve got so I think in the diverse

world that we live in when every day

we’re prompted by the media to focus on

and fear the differences between

cultures we see war and terror and

sadness I think maybe the reason

newspapers in 18 different countries

reported this story was because actually

they’re all more the same than we are

different would rather laugh our

cultural differences than fear them we’d

rather celebrate success than read more

failure and the story invited people to

be optimistic for 24 hours if a British

child can make something from nothing

then maybe the future is not that bleak

the story also shared the human side of

China and a country often depicted as a

sinister global power while we

while we’re laughing at silly names

we’re also reminded that actually all

trying to fit in and get along

imagine the global impact that could be

made if next week the same newspapers

printed a story about how similar we all

are maybe then we could feel safe enough

to enjoy the differences I think that

would be special [Applause]

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