what’s that believe nation its Evan my
one word is believe I believe in you and
I want to see that awesomeness inside
you explode out into the world so you
can do something crazy special now to
help you on your journey today we’re
going to talk about seven ways to plan
for the long term so one of the
questions I get asked often is how do I
plan how do I plan for my business not
just for the short term and immediate
sales but how do I plan for the longer
term how do you create a plan that’s
gonna work that’ll be realistic that’ll
last me for a long time we have that
guiding point for me that I can also
sell to investors and the customers and
the partners and suppliers so today I’m
gonna share with you my seven tips on
how to plan for the long term we number
one is to have a mission you have to
have some big overarching goal that
never expires like you’re here to have a
big impact change the world in some way
what does that look like and so it
should be something that you can’t reach
in five years or ten years wherever but
it’s an ideal that you’re shooting
towards it’s a reason why you are here
so for me I want to help a billion
entrepreneurs and it’s not about
tracking it to actually know when I hit
a billion entrepreneurs it’s a lifetime
goal it’s never gonna be accomplished
but it’s always an aspiration to go and
reach and so especially when you’re
playing for the long term you need to
have that thing that’s a driving force
behind what everybody is rallying for
because if you hit your big goal then
that’s the purpose of your organization
and then you hit it then what are we
doing and this is confusion right and so
you want to have some big long term
mission here is a change that you want
to make on the world and you can start
attracting the team members to help you
go ahead and do it
[Music]
number two is people so you have this
big vision for what you want to do in
the world what are the people that you
will need to have on board your team to
be able to help you go and do it and it
starts with doing a self-assessment of
yourself what skills do you have what
can you be Michael Jordan at like what
do you have genius level talent ad that
you want to be one of the best in the
world that and then in order to
accomplish your big mission who are the
people what are the skills that you need
to surround yourself with and so you can
have your big vision of when I’m you
know CEO or maybe you’re not even CEO
maybe you’re a different position in the
company need to bring on a CEO but this
is what you want to do you know in the
bigger term the the bigger vision here
is what you want to do and to make that
happen and you just spend 90% of your
time here you need all of these people
around you to go off and do their thing
so what do those people look like what
are the skills look like and what is the
order who’s the first hire who’s the
second hire all the way up to what does
that big org structure look like it
[Music]
number three is in budget what does your
budget look like what’s it gonna cost to
get there both from a perspective of in
the next year you know who’s a person
you need to hire how much is that going
to cost
and then that bigger term vision if you
want to hire 10 people 20 people a
hundred people how much money do you
need do you need to go ahead and raise
it can you do it from self financing
what are your expenses look like this is
gonna be really important for you for
your planning but also for investors
coming on board if you have a big dream
and you want investors to help fund it
they need to know what your mission is
you need to know who you need to bring
on and they need to know how much money
you need to make it all happen and how
much you’re gonna make now a lot of this
is still assumptions its estimations
right it’s looking at what’s been done
and making an assumption of how much
things are going to cost so it won’t be
perfect but having an idea of where
things are going will really help
because if you can’t say here’s how I’m
gonna spend this money you’re giving me
nobody seem to give you the money to
find your dream
[Music]
number four is understanding trends and
understanding do the trends support
where you’re going or not you know if
your business is around self-driving
cars that’s gonna happen it may not
happen right now may not happen in the
next two years but like five six ten
years down the road it’s going to happen
so that is a trend that is really
supporting you if you need people to be
driving in their cars for your business
to be a success that’s not a trend
that’s really supporting you and so
understanding where trends are going and
understanding the realistic timeline for
that happening you want to focus on that
and have a clear understanding and put
that into your plan number five is
understanding technology is the
technology currently in place for you to
be able to do what you want to do or do
you need improvements in technology to
happen this is one of the things that
investors always look at in the business
plan if the technology is ready right
now there’s an audience the tech is
right there you don’t need some new
things to happen they’re much more
likely to fund you then if you need to
wait for the cost of some technology to
come down if you go out and acquire it
so if we look at driverless cars as an
example the tech isn’t there yet
but it’s not quite ready for you yet so
if you’re planning a big mission around
it you need to wait a little bit right
you can lay the groundwork you can get
it all started but for you to really hit
at home if you need people to have this
as an adopted technology we’re not there
yet and so having that as part of your
plan looking at the estimations look at
the growth curve to understand how far
away that is you want to plan that in if
the tech is already ready you don’t need
any cost to come down to make that
happen
then again you want to write that into
your plan and prepare for it for
yourself and for anybody else who’s
looking at the business plan number six
is to look at do you need any other kind
of approvals to happen before you can
launch this business or for you to be
able to grow and expand your business so
an example is looking at loss if you
want to start a cannabis business for
example you might need to wait for some
of the government’s to pass laws that
are happening it’s a big deal happening
here in Canada right now the federal
government here said they’re gonna
loosen the laws on cannabis and allow
people to start businesses around it but
it’s not ready yet they haven’t said yes
yet and so you can start laying the
groundwork but you can’t
fully until you’ve got to go ahead from
the federal government or are you
waiting for some contracts to expire you
know you have this big potential deal
with a customer but they’ve already
locked in for a couple years with
somebody else you need to wait for that
deal to expired before you can come in
or lease coming in a big way you have a
small chunk you want to take over the
whole piece that can’t happen until you
know the contracts have expired you look
at professional sports teams as an
example right you might have a player on
your team you know locked in for three
years you gotta figure out what’s gonna
happen after about three years so you
really want to target a player on
another team but they are in a contract
for two years so you got to wait for
those two years to to wrap up before you
can bring them on board and so do you
need approval for anything are you ready
to go right now or do you need to wait
for some kind of approval from contract
from the government from somewhere else
for you to be able to do what it is that
you want to do and number seven is do
the first small step what often happens
to a lot of entrepreneurs and this
happened to me too when I first started
my first business is we get so stuck in
the planning of how we think things are
gonna work out and invariably it doesn’t
work out like we think it’s gonna work
out like no matter how good a plan you
make it’s going to change if you look at
the most successful businesses you look
at how they started what their first
business plan idea was it always changed
to what actually made them a success and
so it doesn’t mean don’t plan because
the plan is good just you have to adapt
the plan what you think of is not what’s
actually gonna be birth you’ll have to
create it and then adjust and adjust and
adjust and what happens too often is we
get stuck in planning mode because it’s
fun and exciting to think about this big
new future that we can build and all the
customers are gonna help and that new
world that we’re gonna create it’s
really exciting the endorphins are going
off but then we don’t do anything right
or we’re waiting like well to do that I
need to get investors or I need to get
funding or I need to get you know all
those all the reasons why you can’t go
off and be successful and then you don’t
do anything too often and so what I
encourage entrepreneurs to do is have
the big dream how’d the big plan have
the long-term vision for where you want
to go and start small what are that
first step is doing now today right so
if my goal is to help a billion
entrepreneurs and I’m gonna do that
through create a YouTube channel don’t
wait until you have funding to have a
camera guy and an editor and a
researcher and all this other stuff to
happen take out your phone and
make your first video do that and do
another one to the next day and another
one the next day and so whatever your
big plan looks like break it down on
into the tiniest smallest steps of what
you can do immediately today to take one
little itsy-bitsy tiny step forward and
then start doing that instead of waiting
for some magical thing to happen so
that’s my advice on the seven ways to
plan for the long term I made this video
because mo vid abu-salha asked me to if
there’s a topic you’d like me to cover
on a future seven ways video check out
the link in the description go and cast
your vote and I might make a video just
for you I’d also love to know what do
you think of this video what was the
point that really stood out the most
that you’re gonna apply somehow in your
life or in your business leave it down
in the comments below did I miss an
eight nine ten that you want to add to
the list share it in the comments below
I look forward to hearing what you have
to say I also want to give a quick shout
out to best you pro thank you so much
for picking up a copy of my book your
one word and posting it to Twitter I
really really really appreciate the
support and I’m so glad that you enjoyed
the reading so thank you again for
watching I believe in you I hope you
continue to believe in yourself and
whatever your one word is much love I’ll
see you soon if you had to think of one
word that’s most important to you or
that sums you up or that would be like a
little beacon pay believe nation if you
want to know what the most important one
word is for Tony Robbins Gary Vaynerchuk
Oprah Winfrey will.i.am and Howard
Schultz I have a very special secret
video for you check the description for
details
one word is believe I believe in you and
I want to see that awesomeness inside
you explode out into the world so you
can do something crazy special now to
help you on your journey today we’re
going to talk about seven ways to plan
for the long term so one of the
questions I get asked often is how do I
plan how do I plan for my business not
just for the short term and immediate
sales but how do I plan for the longer
term how do you create a plan that’s
gonna work that’ll be realistic that’ll
last me for a long time we have that
guiding point for me that I can also
sell to investors and the customers and
the partners and suppliers so today I’m
gonna share with you my seven tips on
how to plan for the long term we number
one is to have a mission you have to
have some big overarching goal that
never expires like you’re here to have a
big impact change the world in some way
what does that look like and so it
should be something that you can’t reach
in five years or ten years wherever but
it’s an ideal that you’re shooting
towards it’s a reason why you are here
so for me I want to help a billion
entrepreneurs and it’s not about
tracking it to actually know when I hit
a billion entrepreneurs it’s a lifetime
goal it’s never gonna be accomplished
but it’s always an aspiration to go and
reach and so especially when you’re
playing for the long term you need to
have that thing that’s a driving force
behind what everybody is rallying for
because if you hit your big goal then
that’s the purpose of your organization
and then you hit it then what are we
doing and this is confusion right and so
you want to have some big long term
mission here is a change that you want
to make on the world and you can start
attracting the team members to help you
go ahead and do it
[Music]
number two is people so you have this
big vision for what you want to do in
the world what are the people that you
will need to have on board your team to
be able to help you go and do it and it
starts with doing a self-assessment of
yourself what skills do you have what
can you be Michael Jordan at like what
do you have genius level talent ad that
you want to be one of the best in the
world that and then in order to
accomplish your big mission who are the
people what are the skills that you need
to surround yourself with and so you can
have your big vision of when I’m you
know CEO or maybe you’re not even CEO
maybe you’re a different position in the
company need to bring on a CEO but this
is what you want to do you know in the
bigger term the the bigger vision here
is what you want to do and to make that
happen and you just spend 90% of your
time here you need all of these people
around you to go off and do their thing
so what do those people look like what
are the skills look like and what is the
order who’s the first hire who’s the
second hire all the way up to what does
that big org structure look like it
[Music]
number three is in budget what does your
budget look like what’s it gonna cost to
get there both from a perspective of in
the next year you know who’s a person
you need to hire how much is that going
to cost
and then that bigger term vision if you
want to hire 10 people 20 people a
hundred people how much money do you
need do you need to go ahead and raise
it can you do it from self financing
what are your expenses look like this is
gonna be really important for you for
your planning but also for investors
coming on board if you have a big dream
and you want investors to help fund it
they need to know what your mission is
you need to know who you need to bring
on and they need to know how much money
you need to make it all happen and how
much you’re gonna make now a lot of this
is still assumptions its estimations
right it’s looking at what’s been done
and making an assumption of how much
things are going to cost so it won’t be
perfect but having an idea of where
things are going will really help
because if you can’t say here’s how I’m
gonna spend this money you’re giving me
nobody seem to give you the money to
find your dream
[Music]
number four is understanding trends and
understanding do the trends support
where you’re going or not you know if
your business is around self-driving
cars that’s gonna happen it may not
happen right now may not happen in the
next two years but like five six ten
years down the road it’s going to happen
so that is a trend that is really
supporting you if you need people to be
driving in their cars for your business
to be a success that’s not a trend
that’s really supporting you and so
understanding where trends are going and
understanding the realistic timeline for
that happening you want to focus on that
and have a clear understanding and put
that into your plan number five is
understanding technology is the
technology currently in place for you to
be able to do what you want to do or do
you need improvements in technology to
happen this is one of the things that
investors always look at in the business
plan if the technology is ready right
now there’s an audience the tech is
right there you don’t need some new
things to happen they’re much more
likely to fund you then if you need to
wait for the cost of some technology to
come down if you go out and acquire it
so if we look at driverless cars as an
example the tech isn’t there yet
but it’s not quite ready for you yet so
if you’re planning a big mission around
it you need to wait a little bit right
you can lay the groundwork you can get
it all started but for you to really hit
at home if you need people to have this
as an adopted technology we’re not there
yet and so having that as part of your
plan looking at the estimations look at
the growth curve to understand how far
away that is you want to plan that in if
the tech is already ready you don’t need
any cost to come down to make that
happen
then again you want to write that into
your plan and prepare for it for
yourself and for anybody else who’s
looking at the business plan number six
is to look at do you need any other kind
of approvals to happen before you can
launch this business or for you to be
able to grow and expand your business so
an example is looking at loss if you
want to start a cannabis business for
example you might need to wait for some
of the government’s to pass laws that
are happening it’s a big deal happening
here in Canada right now the federal
government here said they’re gonna
loosen the laws on cannabis and allow
people to start businesses around it but
it’s not ready yet they haven’t said yes
yet and so you can start laying the
groundwork but you can’t
fully until you’ve got to go ahead from
the federal government or are you
waiting for some contracts to expire you
know you have this big potential deal
with a customer but they’ve already
locked in for a couple years with
somebody else you need to wait for that
deal to expired before you can come in
or lease coming in a big way you have a
small chunk you want to take over the
whole piece that can’t happen until you
know the contracts have expired you look
at professional sports teams as an
example right you might have a player on
your team you know locked in for three
years you gotta figure out what’s gonna
happen after about three years so you
really want to target a player on
another team but they are in a contract
for two years so you got to wait for
those two years to to wrap up before you
can bring them on board and so do you
need approval for anything are you ready
to go right now or do you need to wait
for some kind of approval from contract
from the government from somewhere else
for you to be able to do what it is that
you want to do and number seven is do
the first small step what often happens
to a lot of entrepreneurs and this
happened to me too when I first started
my first business is we get so stuck in
the planning of how we think things are
gonna work out and invariably it doesn’t
work out like we think it’s gonna work
out like no matter how good a plan you
make it’s going to change if you look at
the most successful businesses you look
at how they started what their first
business plan idea was it always changed
to what actually made them a success and
so it doesn’t mean don’t plan because
the plan is good just you have to adapt
the plan what you think of is not what’s
actually gonna be birth you’ll have to
create it and then adjust and adjust and
adjust and what happens too often is we
get stuck in planning mode because it’s
fun and exciting to think about this big
new future that we can build and all the
customers are gonna help and that new
world that we’re gonna create it’s
really exciting the endorphins are going
off but then we don’t do anything right
or we’re waiting like well to do that I
need to get investors or I need to get
funding or I need to get you know all
those all the reasons why you can’t go
off and be successful and then you don’t
do anything too often and so what I
encourage entrepreneurs to do is have
the big dream how’d the big plan have
the long-term vision for where you want
to go and start small what are that
first step is doing now today right so
if my goal is to help a billion
entrepreneurs and I’m gonna do that
through create a YouTube channel don’t
wait until you have funding to have a
camera guy and an editor and a
researcher and all this other stuff to
happen take out your phone and
make your first video do that and do
another one to the next day and another
one the next day and so whatever your
big plan looks like break it down on
into the tiniest smallest steps of what
you can do immediately today to take one
little itsy-bitsy tiny step forward and
then start doing that instead of waiting
for some magical thing to happen so
that’s my advice on the seven ways to
plan for the long term I made this video
because mo vid abu-salha asked me to if
there’s a topic you’d like me to cover
on a future seven ways video check out
the link in the description go and cast
your vote and I might make a video just
for you I’d also love to know what do
you think of this video what was the
point that really stood out the most
that you’re gonna apply somehow in your
life or in your business leave it down
in the comments below did I miss an
eight nine ten that you want to add to
the list share it in the comments below
I look forward to hearing what you have
to say I also want to give a quick shout
out to best you pro thank you so much
for picking up a copy of my book your
one word and posting it to Twitter I
really really really appreciate the
support and I’m so glad that you enjoyed
the reading so thank you again for
watching I believe in you I hope you
continue to believe in yourself and
whatever your one word is much love I’ll
see you soon if you had to think of one
word that’s most important to you or
that sums you up or that would be like a
little beacon pay believe nation if you
want to know what the most important one
word is for Tony Robbins Gary Vaynerchuk
Oprah Winfrey will.i.am and Howard
Schultz I have a very special secret
video for you check the description for
details
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