Press "Enter" to skip to content

Communicating your expertise (to everybody) | William Gibbons | TEDxEHC


[Applause]

good evening so as you heard I’m a

musicologist and that’s a fancy way of

saying that it’s my job to think about

talk about and write about music it’s

amazing and I love it but when I went to

college I had no idea it was the thing I

could do literally no clue that

musicology was a thing but whenever I’d

go to my piano lessons I would always

spend the first 15 minutes annoying my

professor with questions who was this

composer why is this music important

today why did we play it like this

instead of like that after a couple of

probably exhausting years my teacher SAT

me down for a talk and I remember it

vividly he said you know until now I

just thought you were killing time so I

wouldn’t know you didn’t practice but

now I think you might really be

interested in this stuff so we told me

what musicology was and he suggested

maybe I should go to graduate school for

that instead of her piano which now that

i think about it is actually a little

bit insulting but luckily for me he was

absolutely right so after college I went

off to graduate school for six years six

years and not that I thought about it

pretty much every day during that time

or anything but six years is longer than

people spend in business school and law

school put together so why did it take

so long because I had to become an

expert here are a few of the things that

I learned how to compose a fugue in the

style of the composer jsbach how to

recognize drumming patterns in

afro-cuban music how to read and

understand books of music philosophy in

French and German I studied the impact

of cassette tapes on music culture in

1980s india and the meanings of

illustrations in 14th century music

manuscripts

and I spent months searching archives

for missing letters unpublished

manuscripts and obscure newspaper

articles experts are important every

field from quantum physics to auto

repair has experts and that’s a good

thing because we need experts experts

make the world a better place but right

now we’re on the cusp of a future where

experts don’t matter and we have to try

to fix that a startling number of people

today either don’t trust experts or are

simply unaware of what experts are

saying climate science happens to be one

good example because we have a lot of

good polling data on that recent data

from the Pew Research Center indicates

that among PhD holding members of the

American Association for the Advancement

of science ninety-three percent believe

the earth is warming as a result of

human actions ninety-three percent

that’s pretty good that’s been a that’s

an a-minus may be right that’s what we

call a solid consensus now the

percentage of Americans who believe

there’s consensus on this topic is

twenty-seven percent that’s not good

that means there’s a disconnect between

what experts are saying and what

non-experts are hearing now climate

change is just one example we can find

something similar in almost every field

from medicine to economics to literary

criticism there are a lot of reasons why

faith and experts seems to be eroding we

can blame the media the educational

system social media bubbles

opportunistic politicians and more but I

think as experts and experts in training

we have to be willing to take part of

that blame on ourselves too because we

often do a terrible job of communicating

about the same subjects we’re so

passionate about I learned so many

things while becoming an expert but one

thing I never

was really taught was how to communicate

with people who aren’t also experts and

I’m not alone in fact not only are we

not sure how but a lot of experts seem

unclear about whether we even should try

to communicate across a broad spectrum

of people we often make the mistake of

acquainting complexity of expression

with complexity of thought for me

somewhere in grad school I started

believing that to be successful I had to

make everything pretty much as

complicated as it could be i would

literally write a paragraph and then go

back and rewrite it to be less

understandable how messed up is that I

wanted more jargony buzz words more

references to trendy scholars more words

and phrases that no one would actually

ever use in conversation like these be

honest raise your hand if you’ve ever

used one of these words in a paper I

knew it now that kind of communicating

can sometimes help you be taken

seriously among your expert peers it’s

like a secret handshake that only the

really cool kids know with cool being

highly subjective in this case but

somewhere in the course of learning to

walk talk think and write like an expert

we can lose track of the fact that in

some context that same language can be

off-putting or alienating now I want to

be one hundred percent clear I am not

advocating for dumbing down what it is

that we do I’m not even arguing against

discipline specific language we just

have to know when and how to use it

believe me I love a good debate about

thorny issues that come up in my own

research on video game music so if

anybody wants to talk with me after the

talk about let’s say deconstructing

paradigms of Ludo narrative dissonance

please feel free but if I’m not

advocating for dumbing down what am i

advocating for I think we have to become

better at what linguists call code

switching we have to understand how to

change the way that we communicate

based on who it is that we’re talking to

those of us who are educators need to

teach those skills and all of us need to

work on developing and refining them

constantly it’s not always easy take it

from me I’ve given talks in front of

some of the leading figures in my field

and I’ve published hundreds of pages of

scholarly books and articles but

communicating with non-experts that’s

tough stuff for the last few years I’ve

really dedicated myself to getting

better at it and it’s taken me way

outside my comfort zone sometimes I

write articles for magazines or blogs

instead of for academic journals or I

give informal pre-concert talks before

music concerts in my area like the fort

worth opera or the Dallas Symphony

earlier this week for example for the

second time i sat on stage in a packed

concert hall and gave commentary for a

program of video game music for the

dallas wins one of the world’s leading

wind bands it’s been terrifying and you

should do it too because it’s also been

unbelievably rewarding so how do we do

that there are so many different ways

and we each have to find our own path

because we’re all good at different

things but let me give you just three

sort of simple tips to help you get

started first edit edit edit when you

write something for a non-expert

audience it’s going to take a lot of TLC

especially when you’re used to writing

term papers or academic articles every

single sentence that I right I say does

this help people understand this better

and does it help get them as passionate

about this subject as I am and if not it

gets cut even if I think it’s great to

ask for help ask everybody and I mean

everybody I send things to my friends to

my colleagues to my former teachers

basically anybody I could corner in a

hallway or guilt trip with an email

truth time I’m the tenured professor and

I still send a lot of what I write to my

mother so she

tell me if it makes sense to a non

musicologist there is no shame in asking

for other people’s advice three practice

communicating every chance you get when

you run into a friend from high school

and they ask you what you’re up to maybe

don’t just say I’m working in a lab say

I’m working to develop new medical

treatments or I’m researching new ways

to clean up the water use that time to

open up space for discussion talk with

that old lady at church about how you’re

directing a play that deals with civil

rights or tell that friendly stranger on

the bus all about your term paper on

Bollywood films or bond with your

cousins at Thanksgiving about that great

class you’re taking on income inequality

in Appalachia it feels weird it really

really does it takes hard work and it

takes courage to communicate outside our

comfort zones but it’s essential that we

put in that effort and we learn how to

do it the world needs experts now more

than ever before and it needs you all to

be those experts it needs you to make

breakthroughs in the labs and in the

concert halls and in the classrooms but

it also needs you to be experts who can

break through to other people we have to

do our best to engage with the many

different types of people that are all

around us because only then can we help

them see the value in the things that

we’re so passionate about it’s a tall

order i know but you can do it trust me i’m an expert thank

Please follow and like us: