over the years realize that can put
myself in places where it’s more likely
to occur inspiration that is you’ve got
a good idea and you want to follow it to
its course not to keep up with something
that you can’t catch up with but to be
inspired by that I just want to do this
I don’t I don’t need to approve it by
anybody I just really need to do this
thing knowing the right way to do things
or understanding the process behind or
the technique
hello elimination my name is Evan
Carmichael my one word is believe and I
believe that entrepreneurs will solve
all of the world’s major problems so the
help on your journey today we’re going
to learn from singer songwriter and
founder of the Nine Inch Nails Trent
Reznor and my take on his top ten rules
of success rule number eight is my
personal favorite and I’d love to know
which one of you guys liked the best and
as always as you’re watching it each
year something that resonates with you
please leave it in the comments below
folks around other people can be
inspired might win a prize as well and
also when you write it down as much more
likely to stick for yourself as well
enjoy
years ago when I did the music that was
gonna be pretty a machine I’d always
wanted to be in a band I thought I
wanted to do this I thought and when I
finally had the courage to sit down and
try to write music um first I just tried
to write lyrics just to have lyrics to
put in a sauna and mean anything and
they were they were bad and it wasn’t
until I had the courage to kind of
realized I was keeping a journal like
things that I wouldn’t show anybody
things I wasn’t proud to feel that I had
to get it out somehow and so when I am
incorporated them into a few songs and I
realized that I just struck something
that made me feel better to get it out
and it had an honesty and integrity to
it that I think can only come from
meeting something instead of pretending
that you’re a character doing something
so I kind of used that as the framework
for Nine Inch Nails where every record
I’ve done really expresses where my
head’s been at when I’ve done it and I
think it has a truthfulness to it and a
integrity or sincerity that I think
that’s where it’s gone I know that I
mean now I’m faced with some hay the
fragile doesn’t sound like the upper
spiral in America it hasn’t sold as well
as downward spiral did know they do
think it’s a failure and no I don’t
it reflects where I’ve been when I did
it and that’s the record I had to make
and and very proud of what I’ve learned
about inspiration over the years is I
used to live in constant fear and I was
afraid of writing and I was afraid of I
loved playing live I loved executing I
loved that’s not it but that blank piece
of paper was a my worst fear and I know
now that staring at that piece of paper
saying I’ve got to write the best song
in the world how did I ever write that
song was I think enough am I ever gonna
be able to write something as good as
that was
an accident you know and I
subconsciously steal that from someone
and I don’t realize it you know all
those things and I’ve kind of over the
years realized I can put myself in
places where it’s more likely to occur
inspiration that is I can cut time out
of my day and go for a walk or I can
ride in the car with a tape deck on my
pot a little recorder and if I’m
thinking about something capturing or
fun in a place where I can lay in bed
for an extra 20 minutes in the morning
which is when I get most of my ideas and
if I cut that if I set that time aside
those ideas are out there I just have to
tune in to have to be in the right frame
on if I’m living in a head down execute
million things to do today world doesn’t
come to me as much it’s we’ve found over
the years that if we put up creative
creative limitations and rules for
example with the how to destroy angels
record that we did we we focused on it
having a very synthetic rhythmic section
we wanted it to feel kind of dark and a
little bit dirty but we wanted it to
have a beauty to it
not be abrasive but have a kind of
sexiness and that tells us in the
language of instrumentation that we’ll
probably use these instruments and start
that way and then when we start actually
working on it we might find that and we
often do that hey this isn’t as exciting
as playing on the piano for example and
then we modify that rule to go that
direction again when Atticus and I we’re
doing we’re thinking okay we need
something that sounds like the spark of
creativity you know of acceleration of
that you’ve got a good idea and you want
to follow it to its course and that
excitement of for example and I put the
act of creativity became something that
I look forward to now instead of
dreading and I went into projects
thinking I’m gonna give it my best and
see what comes out and that as opposed
to staring at a blank page and say I
have to write the best thing ever
and this is a guaranteed way to make
sure the page stays blank I’ve worked
with I’ve certainly in
myself and watch tell some people have
done stuff I have younger friends and
newer bands I watch how they I’m
inspired by how they put things together
I very much do that listening to music
you know I’ve unashamedly have studied
production techniques and records and
and try to keep like to keep up with
something that you can’t catch up with
but to be inspired by it you know to be
to hear something like my favorite
records are the ones that I don’t
usually don’t like it first because they
don’t know I don’t get it but I’m
intrigued enough that all this into a
second time it starts to reveal itself
and I can think of records it after 10
listens I’ve changed me as a past 100
lessons if now I understand I have a new
vocabulary I didn’t have you know before
it went down that path I’m gonna try to
balance that out with my nature is to be
insular and just hide in a cave
somewhere you know not interact with the
outside world so
it’s hard to be a rock star rather than
hiding the cave it can be done guess
again
I lived in a cave in New Orleans for 12
years you know then it’s because it’s a
weird world in itself you know but the
only thing that matters to me throughout
that is trying to do the best work I can
do you know and trying to continue to
evolve into whatever my final form is
infinity right now rather than getting
stuck it’s a comfortable spot alone oi
yeah I started this record off really
pretty afraid to see if I could write
you know I was afraid to kind of test
that out in my new world and life I was
living and I’d started talking to Rick
and Rick’s been a friend of mine for
quite some time and it was really a good
a good thing too a good person good
amount of input to have around and kind
of as a mentor when I came out to LA
after that to start writing I would
check in with him and send him songs and
start with feedback on that and there
came a point when a part of me just felt
like every my confidence had grown my
I’ve never felt more strongly than I did
at the time about what I was working on
and I felt like I needed to just do this
my way my I need to see it through the
way I would see it through for better
for worse and it wasn’t against me ideas
Rick had it was just every cell in my
body of an artist said just do this
record the way you would do it no
because I didn’t feel short of ideas and
I felt like I had a plan and I felt like
I just want to do this I don’t I don’t
need to approve it by anybody I just
really need to do this thing and I’m
happy with how it turned out I don’t
know how it would have turned out I know
and I never world that it was I feel
like is what I needed to do how limiting
your options can be a very inspiring
thing and we do that to some degree on
every project we do there’s a tipping
point where it probably isn’t fun and
it’s just frustrating
but you know often we have option
anxiety because we’ve spent our lives
collecting this room full of stuff you
know the exotic thing that does this one
thing great and then you sit in that
room and you look and it’s you’re not
sure where to start because there’s
infinite amount of places to start you
know so limiting options you know
creating rules making yourself work a
certain way initially feeling
uncomfortable I think has great value in
terms of from for us sparking an idea
that you wouldn’t have come up with left
to the comfortable way to do it to me I
feel like I have a long way to go as a
songwriter and have a long way to go in
terms of learning out sound works and
how arrangements can be can achieve
something in the listener and my goal
really is trying to evoke emotional
response from the listener whether it be
happiness or dread or anger or
goosebumps whatever that means to people
but by no means so I feel like I know
how to do that really well I feel like
I’ve got a lot to learn so I try to keep
pushing myself into getting better at
things knowing the right way to do
things or understanding the process
behind or the technique you know I’ve
practiced long and hard on several
instruments you know I know how to read
music
I’ve studied music theory I have that
knowledge I tried to often not pay
attention to it and try to go just with
gut and not tried overanalyze oh I’m
playing this and that should resolve to
that you just
on my way in and in later years and it
might just be loss of memory being old
but I think I’m can pretty successfully
kind of feel my way from my soul into a
place and then have the ability though
to switch and go oh I understand this
that might lead to this thing and use
that tool of technique the experience
I’ve had with social network has been
from start to finish just um unmatched
you know the respect I’ve gotten from
the filmmakers also the people involved
from the studio and producing level has
been such this is such a good experience
it was creatively it was interesting and
also just dealing with smart people than
a common goal was it was a fun process
so and also to be frank seeing the
accolades that are coming in for the
film you know and be involved with a
project that’s of this caliber was just
a great experience so there’s nowhere to
go but down from here I would wait for
you to get to be that answer because I’m
like trance walking all around my
question you explain how great this
process was and I could take that one or
two ways that you don’t everyone do it
again because you know I can’t get any
better or you’re happy to do it again to
see if you can pull it off again now I’d
be interested in pushing myself a bit
getting and getting outside of my
comfort zone in terms of the the way
that we scored this you know it was
something was familiar the sounds the
the clay I sculpted this from was not a
big stretch from where I would be if I
wasn’t doing this know I’d be interested
to see what happens if I had to do it
you know some another the process was
different
[Applause]
[Applause]
[Music]
[Applause]
destroy
[Music]
thank you guys so much for watching I
made this video because in the 1d nano
might ask me to so if there’s a famous
entrepreneur that do who are going to
profound thanks check out the link in
the description you can go and cast your
vote I also love to know which clips
resonated the most with you what lesson
even to take in this video and
immediately apply to your life or to
business somehow leave it down in the
comments below and really curious and
find out what you have to say I also
want to give a quick trick to insight
Chucky thank you guys so much for
picking up a copy of my book your one
word and doing that review on your
YouTube channel I really really really
appreciate the support and I’m so glad
that you enjoyed my today we’re talking
about your one word by Evan Carmichael
thank you guys so much for watching I
believe in you opt to believe in
yourself and whatever your one where it
is much love
[Music]
the other thing is just to not think you
have to write the best thing in the
world just right keep writing
you know Fred dad and I listened someone
told me that years and years ago but I
couldn’t you know I knew better I
thought I did and now I just keep at it
and I have the confidence to try things
and I hope I have the editorial have to
put on later to stop you from hearing
most of the stuff that doesn’t reach the
quality control level personally I find
it in a sense of lack of sincerity a bit
of posturing no that’s what I well my
bands that I find that I like I didn’t
they have a sense that they mean it and
that matters to me I don’t if I think
somebody’s just dumb
following the trend because that’s what
you do today do you think it’s like the
industry that kind of makes or that
artists choose to sort of buff the edges
because they think they’re gonna sell
more or I think it comes down to an
artist decision which is independent
which is specific to each artists of why
they’re doing it and if they’re doing it
too long I mean I can sound I’m trying
to put my own you don’t want the Garrity
censorship at shipping I can sound
fooling myself but I can tell you that
I’m glad to make money doing this but
I’m doing it because I love music and
this is what I would do anyway I decide
to work at McDonald’s to make music at
night that’s what I would do but I think
a lot of people now are doing music just
to make money and trying to own
could wink people into believing that
there’s already there that’s just my
opinion on it yeah but I think when
you’re in a climate where you’d be much
more um congratulated on your business
sense than your talents that something’s
not quite right with the same right now
by Nature I’ll find myself out I will
isolate if I’m left to my own devices so
I’m more aware of what I do and I try to
make myself do some things that Boyd
that occasionally
I used to really fear being alone and
hated it and lately I’ve come to terms
if I’m not that and let’s say I’d hoped
to be the lone rest my life but
everybody’s alone really you know I’m a
lot more comfortable with who I am or my
head I’m not real comfortable with being
treated as celebrity all the time I
don’t think it’s good food soul to be
around that
myself in places where it’s more likely
to occur inspiration that is you’ve got
a good idea and you want to follow it to
its course not to keep up with something
that you can’t catch up with but to be
inspired by that I just want to do this
I don’t I don’t need to approve it by
anybody I just really need to do this
thing knowing the right way to do things
or understanding the process behind or
the technique
hello elimination my name is Evan
Carmichael my one word is believe and I
believe that entrepreneurs will solve
all of the world’s major problems so the
help on your journey today we’re going
to learn from singer songwriter and
founder of the Nine Inch Nails Trent
Reznor and my take on his top ten rules
of success rule number eight is my
personal favorite and I’d love to know
which one of you guys liked the best and
as always as you’re watching it each
year something that resonates with you
please leave it in the comments below
folks around other people can be
inspired might win a prize as well and
also when you write it down as much more
likely to stick for yourself as well
enjoy
years ago when I did the music that was
gonna be pretty a machine I’d always
wanted to be in a band I thought I
wanted to do this I thought and when I
finally had the courage to sit down and
try to write music um first I just tried
to write lyrics just to have lyrics to
put in a sauna and mean anything and
they were they were bad and it wasn’t
until I had the courage to kind of
realized I was keeping a journal like
things that I wouldn’t show anybody
things I wasn’t proud to feel that I had
to get it out somehow and so when I am
incorporated them into a few songs and I
realized that I just struck something
that made me feel better to get it out
and it had an honesty and integrity to
it that I think can only come from
meeting something instead of pretending
that you’re a character doing something
so I kind of used that as the framework
for Nine Inch Nails where every record
I’ve done really expresses where my
head’s been at when I’ve done it and I
think it has a truthfulness to it and a
integrity or sincerity that I think
that’s where it’s gone I know that I
mean now I’m faced with some hay the
fragile doesn’t sound like the upper
spiral in America it hasn’t sold as well
as downward spiral did know they do
think it’s a failure and no I don’t
it reflects where I’ve been when I did
it and that’s the record I had to make
and and very proud of what I’ve learned
about inspiration over the years is I
used to live in constant fear and I was
afraid of writing and I was afraid of I
loved playing live I loved executing I
loved that’s not it but that blank piece
of paper was a my worst fear and I know
now that staring at that piece of paper
saying I’ve got to write the best song
in the world how did I ever write that
song was I think enough am I ever gonna
be able to write something as good as
that was
an accident you know and I
subconsciously steal that from someone
and I don’t realize it you know all
those things and I’ve kind of over the
years realized I can put myself in
places where it’s more likely to occur
inspiration that is I can cut time out
of my day and go for a walk or I can
ride in the car with a tape deck on my
pot a little recorder and if I’m
thinking about something capturing or
fun in a place where I can lay in bed
for an extra 20 minutes in the morning
which is when I get most of my ideas and
if I cut that if I set that time aside
those ideas are out there I just have to
tune in to have to be in the right frame
on if I’m living in a head down execute
million things to do today world doesn’t
come to me as much it’s we’ve found over
the years that if we put up creative
creative limitations and rules for
example with the how to destroy angels
record that we did we we focused on it
having a very synthetic rhythmic section
we wanted it to feel kind of dark and a
little bit dirty but we wanted it to
have a beauty to it
not be abrasive but have a kind of
sexiness and that tells us in the
language of instrumentation that we’ll
probably use these instruments and start
that way and then when we start actually
working on it we might find that and we
often do that hey this isn’t as exciting
as playing on the piano for example and
then we modify that rule to go that
direction again when Atticus and I we’re
doing we’re thinking okay we need
something that sounds like the spark of
creativity you know of acceleration of
that you’ve got a good idea and you want
to follow it to its course and that
excitement of for example and I put the
act of creativity became something that
I look forward to now instead of
dreading and I went into projects
thinking I’m gonna give it my best and
see what comes out and that as opposed
to staring at a blank page and say I
have to write the best thing ever
and this is a guaranteed way to make
sure the page stays blank I’ve worked
with I’ve certainly in
myself and watch tell some people have
done stuff I have younger friends and
newer bands I watch how they I’m
inspired by how they put things together
I very much do that listening to music
you know I’ve unashamedly have studied
production techniques and records and
and try to keep like to keep up with
something that you can’t catch up with
but to be inspired by it you know to be
to hear something like my favorite
records are the ones that I don’t
usually don’t like it first because they
don’t know I don’t get it but I’m
intrigued enough that all this into a
second time it starts to reveal itself
and I can think of records it after 10
listens I’ve changed me as a past 100
lessons if now I understand I have a new
vocabulary I didn’t have you know before
it went down that path I’m gonna try to
balance that out with my nature is to be
insular and just hide in a cave
somewhere you know not interact with the
outside world so
it’s hard to be a rock star rather than
hiding the cave it can be done guess
again
I lived in a cave in New Orleans for 12
years you know then it’s because it’s a
weird world in itself you know but the
only thing that matters to me throughout
that is trying to do the best work I can
do you know and trying to continue to
evolve into whatever my final form is
infinity right now rather than getting
stuck it’s a comfortable spot alone oi
yeah I started this record off really
pretty afraid to see if I could write
you know I was afraid to kind of test
that out in my new world and life I was
living and I’d started talking to Rick
and Rick’s been a friend of mine for
quite some time and it was really a good
a good thing too a good person good
amount of input to have around and kind
of as a mentor when I came out to LA
after that to start writing I would
check in with him and send him songs and
start with feedback on that and there
came a point when a part of me just felt
like every my confidence had grown my
I’ve never felt more strongly than I did
at the time about what I was working on
and I felt like I needed to just do this
my way my I need to see it through the
way I would see it through for better
for worse and it wasn’t against me ideas
Rick had it was just every cell in my
body of an artist said just do this
record the way you would do it no
because I didn’t feel short of ideas and
I felt like I had a plan and I felt like
I just want to do this I don’t I don’t
need to approve it by anybody I just
really need to do this thing and I’m
happy with how it turned out I don’t
know how it would have turned out I know
and I never world that it was I feel
like is what I needed to do how limiting
your options can be a very inspiring
thing and we do that to some degree on
every project we do there’s a tipping
point where it probably isn’t fun and
it’s just frustrating
but you know often we have option
anxiety because we’ve spent our lives
collecting this room full of stuff you
know the exotic thing that does this one
thing great and then you sit in that
room and you look and it’s you’re not
sure where to start because there’s
infinite amount of places to start you
know so limiting options you know
creating rules making yourself work a
certain way initially feeling
uncomfortable I think has great value in
terms of from for us sparking an idea
that you wouldn’t have come up with left
to the comfortable way to do it to me I
feel like I have a long way to go as a
songwriter and have a long way to go in
terms of learning out sound works and
how arrangements can be can achieve
something in the listener and my goal
really is trying to evoke emotional
response from the listener whether it be
happiness or dread or anger or
goosebumps whatever that means to people
but by no means so I feel like I know
how to do that really well I feel like
I’ve got a lot to learn so I try to keep
pushing myself into getting better at
things knowing the right way to do
things or understanding the process
behind or the technique you know I’ve
practiced long and hard on several
instruments you know I know how to read
music
I’ve studied music theory I have that
knowledge I tried to often not pay
attention to it and try to go just with
gut and not tried overanalyze oh I’m
playing this and that should resolve to
that you just
on my way in and in later years and it
might just be loss of memory being old
but I think I’m can pretty successfully
kind of feel my way from my soul into a
place and then have the ability though
to switch and go oh I understand this
that might lead to this thing and use
that tool of technique the experience
I’ve had with social network has been
from start to finish just um unmatched
you know the respect I’ve gotten from
the filmmakers also the people involved
from the studio and producing level has
been such this is such a good experience
it was creatively it was interesting and
also just dealing with smart people than
a common goal was it was a fun process
so and also to be frank seeing the
accolades that are coming in for the
film you know and be involved with a
project that’s of this caliber was just
a great experience so there’s nowhere to
go but down from here I would wait for
you to get to be that answer because I’m
like trance walking all around my
question you explain how great this
process was and I could take that one or
two ways that you don’t everyone do it
again because you know I can’t get any
better or you’re happy to do it again to
see if you can pull it off again now I’d
be interested in pushing myself a bit
getting and getting outside of my
comfort zone in terms of the the way
that we scored this you know it was
something was familiar the sounds the
the clay I sculpted this from was not a
big stretch from where I would be if I
wasn’t doing this know I’d be interested
to see what happens if I had to do it
you know some another the process was
different
[Applause]
[Applause]
[Music]
[Applause]
destroy
[Music]
thank you guys so much for watching I
made this video because in the 1d nano
might ask me to so if there’s a famous
entrepreneur that do who are going to
profound thanks check out the link in
the description you can go and cast your
vote I also love to know which clips
resonated the most with you what lesson
even to take in this video and
immediately apply to your life or to
business somehow leave it down in the
comments below and really curious and
find out what you have to say I also
want to give a quick trick to insight
Chucky thank you guys so much for
picking up a copy of my book your one
word and doing that review on your
YouTube channel I really really really
appreciate the support and I’m so glad
that you enjoyed my today we’re talking
about your one word by Evan Carmichael
thank you guys so much for watching I
believe in you opt to believe in
yourself and whatever your one where it
is much love
[Music]
the other thing is just to not think you
have to write the best thing in the
world just right keep writing
you know Fred dad and I listened someone
told me that years and years ago but I
couldn’t you know I knew better I
thought I did and now I just keep at it
and I have the confidence to try things
and I hope I have the editorial have to
put on later to stop you from hearing
most of the stuff that doesn’t reach the
quality control level personally I find
it in a sense of lack of sincerity a bit
of posturing no that’s what I well my
bands that I find that I like I didn’t
they have a sense that they mean it and
that matters to me I don’t if I think
somebody’s just dumb
following the trend because that’s what
you do today do you think it’s like the
industry that kind of makes or that
artists choose to sort of buff the edges
because they think they’re gonna sell
more or I think it comes down to an
artist decision which is independent
which is specific to each artists of why
they’re doing it and if they’re doing it
too long I mean I can sound I’m trying
to put my own you don’t want the Garrity
censorship at shipping I can sound
fooling myself but I can tell you that
I’m glad to make money doing this but
I’m doing it because I love music and
this is what I would do anyway I decide
to work at McDonald’s to make music at
night that’s what I would do but I think
a lot of people now are doing music just
to make money and trying to own
could wink people into believing that
there’s already there that’s just my
opinion on it yeah but I think when
you’re in a climate where you’d be much
more um congratulated on your business
sense than your talents that something’s
not quite right with the same right now
by Nature I’ll find myself out I will
isolate if I’m left to my own devices so
I’m more aware of what I do and I try to
make myself do some things that Boyd
that occasionally
I used to really fear being alone and
hated it and lately I’ve come to terms
if I’m not that and let’s say I’d hoped
to be the lone rest my life but
everybody’s alone really you know I’m a
lot more comfortable with who I am or my
head I’m not real comfortable with being
treated as celebrity all the time I
don’t think it’s good food soul to be
around that
Please follow and like us: