who can we trust to tell us the truth
once in another tumultuous era as the
Vietnam War Watergate the civil rights
and women’s liberation movements were
challenging America to its core my dad
and I would watch Walter Cronkite a man
he trusted to tell us what was happening
dad a politically conservative career
military man cared a lot about this
country and was determined to make sure
he was well-informed he listened to the
radio every morning read the paper every
afternoon and watched the news on TV
every evening before sitting down to
dinner where at some point he would
almost always launch a debate about what
was happening in the world
he found the table and say something
like don’t those Vietnam War protestors
know it’s my country right or wrong and
I’d react with something like but Dad
don’t they have a point I mean what are
we doing in Vietnam and he’d puff up and
get red in the face and respond with
something like I can’t believe I’m
hearing those words out of the mouth of
my own daughter our arguments could get
so loud my brothers and sisters would
sometimes pick up their plates to eat
somewhere else dad really liked to win
these arguments but even when he didn’t
he’d respect my opinion sometimes he
would even say and I don’t always agree
with you but I’d still vote for you for
there were times however usually when
Walter was off and someone else was
substituting when Dad would hear
something on the evening news that alarm
him far more than the stories of the day
all that would take was one phrase a
changed tone of voice a raised eyebrow
or even just a single word that struck
dad as opinionated and he was offended
suddenly he was shaking his finger at
the television set shouting stop telling
me what to think just give me the facts
and then he would look over at me and
say CN he’s disrespecting us trying to
tell us that what to think as if we’re
stupid and can’t make up our own minds
boy if my dad could see what counts for
some of TV journalism today he would
want to be right up here with me
standing right next to me suggesting
journalism is only trustworthy when it
dependably offers accurate verifiable
facts not bias and speculation and not
or for any financial or political
motivation but with one motive and one
motive only to reveal the truth for the
greater public good the bridge to trust
is truth and it’s time to make things
what do we define as truth well lately
I’ve wondered if we’ve all gotten a
little confused about what truth is and
what it isn’t
people ask whose truth uncertain if
objective absolute truth even exists
thinking as some philosophers have
argued that it as a requires human
judgment truth is ultimately subjective
as others see it reporters can’t be fair
and unbiased because being human of
course they have opinions and so should
at least tell us what those opinions are
other people who’ve noticed objective
facts now seem less influential than
emotion and personal beliefs in shaping
public opinion have gone so far as to
say we live in a post truth era – all
this my dad would say balderdash he was
a Navy man who didn’t like to swear go
figure I however don’t seem to have that
so maybe I should just call it what it
is fubar up beyond all
I appreciate philosophers but not being
one I can’t settle the is truth
subjective or objective debate though it
does seem to be an objective verifiable
fact that I’m standing on this stage and
that I’m a little nervous worried that I
may have overdressed and I’m wishing
that I wore more comfortable shoes there
is actually compelling evidence that
humans can be fair and impartial
not just from the ancient biblical story
of Solomon but from the known science
which tells us that fairness along with
empathy are fundamental human traits
deeply rooted in our genetics if it
wasn’t for these traits we might not
even be able to live amongst each other
and as a reporter I know you can get in
so deep listening to and documenting all
sides of a story searching for the truth
that you don’t even know what your own
opinion is I know because I’ve done it
and because we as a species cannot live
long cannot long endure without
objective facts on elaborated and
unvarnished it can be argued they still
and will always matter we need truth
perhaps especially from journalism which
when practice well can help us see each
other and ourselves more honestly tell
us what we need to know to be smarter
citizens show us how to live healthier
and more connected lives and even warn
us when we need to keep ourselves and
our loved ones safe from danger post
truth really we do seem to be
experiencing a loss of credibility a
demise in the face of a rising tide of
lies in our ability to trust what we’re
told are objective facts are either
objective or facts we’re
does the information that’s sewing this
distress and confusion come from and
what is it doing to us and the quality
of our relationships with each other
instead of a Walter Cronkite today ie
someone who a significant number of
people trust we are exposed to an
overwhelming number of sources of
information on multiple platforms
working around the clock to get our
attention
some motivated to purposely manipulate
us with lies and propaganda some inept
shelling out incomplete misleading or
poorly sourced information and some
doing exemplary reporting but still
doubted almost as much for any mistakes
or perceived bias the net impact of all
of this is a chaotic overload of
competing inflicting and confusing
information and while our brains are
truly excellent at collecting data we’re
not always so great at remembering where
we got it so what we learn from a
trusted source can easily get jumbled up
in our brains with what we read on a
website saw in a tweet or a video posted
on Facebook or heard from a pundit
speculating on cable television if you
ever saw the David Bowie movie the man
who fell to earth I sometimes feel we’re
all in that scene in which he’s watching
a huge wall of TV monitors each one
tuned to a different channel and subtly
he can’t take it anymore and he starts
yelling get out of my mind all of you
bet you didn’t expect a David Bowie
perhaps never before have so many
consumed so much news and yet have been
so willfully misinformed when in this
swirling chaos can we be certain the
information we need or want to know is
accurate the Internet is an abyss as
well as a wonderland it mirrors the
darkest dark and us and the brightest
light of humanity and all there is in
between and because of it no matter what
comes next in journalism there now seems
no doubt that you and me and every one
of us must become a better editor so
hear from one journalist playbook are
some tried and trued strategies that
might up your game focus on defense and
develop a skill for listening to both
sides of a story even if it pains you
realize virtually every source once a
story told as he or she sees it that
means even seemingly good honest people
can tell you just the facts that support
their point of view sometimes leaving
out key details
they might even distort the facts
purposely misdirect you or even out an
outline ask yourself what is the
motivating force for this source to tell
the story and could that motivation be
influencing the story that you’re
getting then ask is this source in a
position having been an eyewitness or
having some expertise to even know what
is true or is he or she wasting your
time with speculation and because even I
witnesses and experts can get it wrong
you have to seek out sources from other
points of view and then critically
examine their motivations and
credibility as well rarely is the truth
and it’s not always fair but you may
never find it unless you search fairly
with the mind that is truly open and
then even if you think you have a
balanced view of a story you have to
re-examine the facts and motivations and
reputations of your sources one more
time to make sure you weren’t played or
manipulating and if your sources are
anonymous you better check and
double-check again it is exhausting but
after this Sherlock Holmes Inge you
usually get the facts that people need
to know to make up their own minds this
is journalism 101 how we’re trained in
journalism schools to work in defense of
truth
why are even long trusted news
organizations that know how to gather
the facts vulnerable to attacks on their
credibility journalism tends to be
vulnerable because of the enormous power
of credible information when we believe
the same story we can find a common
purpose and work together this is what
has made humans and unstoppable force
throughout our history the historian UVO
her re suggests this is why we are the
only human species to survive and once
there were at least 6 and why we have
risen from the middle of the animal
kingdom once huddled around fires and
fear of being eaten – now the top having
the power to decide what species live or
die and how what we ourselves will
evolve from here this power to move
people is why everyone wants to control
the narrative why truth is fought over
and is the victim usually the first
victim especially in war it’s why
journalists as messengers of truth are
physically attacked in some parts of the
world and even killed at the same time
unfortunately journalism is not like
mathematics in which
two plus two is always four journalism
is by humans about humans and for humans
and so is inherently as fallible as
humans and as vulnerable to criticism
add to that the job is to ask prying
questions to push past the norms of good
manners for honest answers and then to
race to report stories that can be
controversial embarrassing or
infuriating if you want to be popular
don’t be a journalist of course it
doesn’t help journalism’s credibility
when it’s under constant attack by
political leaders in the United States
it doesn’t help that emerging
technologies have eliminated or
diminished hundreds of local newspapers
around the country and have failed so
far to replace them with anything close
to the same quality and range of
but perhaps what is making journalism
most vulnerable is that in this industry
shift some media executives struggling
to keep making money for their corporate
owners are pressuring journalists to
make choices that weaken their
credibility the pressure for profits is
one reason we have witnessed the
stunning growth of openly biased news
coverage especially on cable television
where not everyone who is telling us the
news is actually a journalist some are
as advocates with political agendas
summer activists some are former
political operatives and some are what
were once called opinion aiders people
whose profession is to give their
opinions and theories so now I’m the one
yelling at the television set
just give me the facts stop trying to
opinion thoughtful and supported with
facts has an important place in
journalism but it is not news thus
allowing viewers to think it’s news to
fail to differentiate it is
fundamentally dishonest news is not left
or right it’s based on facts that are
and for the record ranting from any
point of view is not journalism besides
it has serious side effects it makes you
look a little nuts in the quest for
profits corporate owners are punching
holes with a long-standing wall
protecting journalists from corporate
meddling in some companies the wall is
crumbling I have heard a request from
corporate executives to kill a news
story I have seen a media company’s
advertising side try to get products
placed in a news broadcast in some
companies the wall appears to be
collapsing recently the nation’s largest
broadcaster Sinclair broadcasting group
which owns and operates more than 190
stations engaged in corporate
manipulation when it required dozens of
anchors to read a script the company had
provided the push for profits is also
pressuring journalists to muddy their
judgment with worries about reaching
clicks ratings and circulation goals
this can affect the decisions they make
about what stories to cover what
interviews to do and how headlines and
teases should be written the public is
not stupid it can sense these motives in
the work and the hype it knows the truth
is in trouble how do we make things
right and defend our access to accurate
verifiable reporting which according to
our nation’s founding fathers our
democracy needs to survive we need a
and it is actually possible that it is
already beginning we can see some of our
nation’s newspapers and magazines in
spite of everything leading a rebirth
doubling down on serious competitive and
groundbreaking shoe-leather journalism
working to tell all the nuances of the
stories are covering including both
domestic and foreign our citizens are
awakening to the reasons journalism is
vital in a democracy they’re reminded by
the movies spotlight in the post and
they’re increasingly demanding and
supporting quality work and in some
cases they are even donating to the
committee to protect journalists and
journalists can be seen increasingly
standing up to corporate pressures
including at the Denver Post and at
Sinclair TV stations they’re also
pushing across platforms to do smarter
and more impactful reporting and
balanced stories and in some newsrooms
editors are reviving investigative
credibility lost is never fully regained
but what survives can be protected and
new bridges can be built by the
journalists still to come for that to
happen for news organizations to better
endure attacks on their credibility
journalists must be able to work with
one motive the public good corporate
owners and executives must know how to
stay in their lane and out of
influencing what and how stories are
covered investors and advertisers will
need to stop pressuring journalists to
be their pot of gold and do what’s right
for this country fund excellence and get
out of the way editors and executive
producers will have to fight harder
against the blurring between opinion and
news until all the stories we need to
know not just the ones or the one that
might increase ratings and clicks
technologists should realize they are
not journalists they are platform
creators and owners and should hire
solid reporters and then leave them
alone and make those reporters great
forces for good and these consumers if
you want the facts
subscribe read newspapers and perhaps
ask why would journalism that’s any good
why do any one of us routinely put up
with baseless opinion speculation and
propaganda and why do we waste so much
journalists keep going and stay humble
we may know a little about a lot but few
of us know and enough about anything to
have an opinion that matters so we dig
for the facts that do matter
from all sides and then fight like hell
to tell them and potential future
journalists your country needs you
journalism is war a fight every day for
truth and it takes more than being
curious and knowing how to write or blog
or shoot a video or ask questions it
takes courage and most of all it takes
integrity because journalism is only as
good as the people who practice it and
their willingness to stand up and fight
for the stories that mean something you
will make mistakes we all do but with
practice and instincts you may not know
you have you will learn to make less of
them you will face a lack of resources
you will be denied access people will
refuse to give you interviews editors
and executive producers will give you
impossible deadlines and not enough time
or space to tell your stories this is
emotionally hard and sometimes
around-the-clock work it might cause
people to hate you it might put you in
danger or expose you to trauma that
might give you PTSD this I know from
experience but after nearly 40 years at
this I still stand here before you and
can honestly say with all my heart
journalism is a noble calling a way to
serve people and respond like an e/m
or an emergency room doctor in a crisis
with information they may need if you
work for the people and not for those
who pay your checks you will make the
right choices about who to interview
what to ask and how to tell your stories
and this will bring your news
organizations value that will make even
your bosses happy be incorruptible do it
with a pure motive earnestly without
bias and expectations do it even though
you may never know the impact of your
stories do it even if you know you will
be criticized but get it right which you
will find is far more important than
a tribute whenever possible check check
and then double check the facts
ruthlessly edit out any word or phrase
or tone in your work that could get in
the way of people making up their own
minds this is how we build trust by
working to be worthy of it it is time to
lift truth off its knees prize it
cherish it defend it and watch it rise along with all of us thank you
once in another tumultuous era as the
Vietnam War Watergate the civil rights
and women’s liberation movements were
challenging America to its core my dad
and I would watch Walter Cronkite a man
he trusted to tell us what was happening
dad a politically conservative career
military man cared a lot about this
country and was determined to make sure
he was well-informed he listened to the
radio every morning read the paper every
afternoon and watched the news on TV
every evening before sitting down to
dinner where at some point he would
almost always launch a debate about what
was happening in the world
he found the table and say something
like don’t those Vietnam War protestors
know it’s my country right or wrong and
I’d react with something like but Dad
don’t they have a point I mean what are
we doing in Vietnam and he’d puff up and
get red in the face and respond with
something like I can’t believe I’m
hearing those words out of the mouth of
my own daughter our arguments could get
so loud my brothers and sisters would
sometimes pick up their plates to eat
somewhere else dad really liked to win
these arguments but even when he didn’t
he’d respect my opinion sometimes he
would even say and I don’t always agree
with you but I’d still vote for you for
there were times however usually when
Walter was off and someone else was
substituting when Dad would hear
something on the evening news that alarm
him far more than the stories of the day
all that would take was one phrase a
changed tone of voice a raised eyebrow
or even just a single word that struck
dad as opinionated and he was offended
suddenly he was shaking his finger at
the television set shouting stop telling
me what to think just give me the facts
and then he would look over at me and
say CN he’s disrespecting us trying to
tell us that what to think as if we’re
stupid and can’t make up our own minds
boy if my dad could see what counts for
some of TV journalism today he would
want to be right up here with me
standing right next to me suggesting
journalism is only trustworthy when it
dependably offers accurate verifiable
facts not bias and speculation and not
or for any financial or political
motivation but with one motive and one
motive only to reveal the truth for the
greater public good the bridge to trust
is truth and it’s time to make things
what do we define as truth well lately
I’ve wondered if we’ve all gotten a
little confused about what truth is and
what it isn’t
people ask whose truth uncertain if
objective absolute truth even exists
thinking as some philosophers have
argued that it as a requires human
judgment truth is ultimately subjective
as others see it reporters can’t be fair
and unbiased because being human of
course they have opinions and so should
at least tell us what those opinions are
other people who’ve noticed objective
facts now seem less influential than
emotion and personal beliefs in shaping
public opinion have gone so far as to
say we live in a post truth era – all
this my dad would say balderdash he was
a Navy man who didn’t like to swear go
figure I however don’t seem to have that
so maybe I should just call it what it
is fubar up beyond all
I appreciate philosophers but not being
one I can’t settle the is truth
subjective or objective debate though it
does seem to be an objective verifiable
fact that I’m standing on this stage and
that I’m a little nervous worried that I
may have overdressed and I’m wishing
that I wore more comfortable shoes there
is actually compelling evidence that
humans can be fair and impartial
not just from the ancient biblical story
of Solomon but from the known science
which tells us that fairness along with
empathy are fundamental human traits
deeply rooted in our genetics if it
wasn’t for these traits we might not
even be able to live amongst each other
and as a reporter I know you can get in
so deep listening to and documenting all
sides of a story searching for the truth
that you don’t even know what your own
opinion is I know because I’ve done it
and because we as a species cannot live
long cannot long endure without
objective facts on elaborated and
unvarnished it can be argued they still
and will always matter we need truth
perhaps especially from journalism which
when practice well can help us see each
other and ourselves more honestly tell
us what we need to know to be smarter
citizens show us how to live healthier
and more connected lives and even warn
us when we need to keep ourselves and
our loved ones safe from danger post
truth really we do seem to be
experiencing a loss of credibility a
demise in the face of a rising tide of
lies in our ability to trust what we’re
told are objective facts are either
objective or facts we’re
does the information that’s sewing this
distress and confusion come from and
what is it doing to us and the quality
of our relationships with each other
instead of a Walter Cronkite today ie
someone who a significant number of
people trust we are exposed to an
overwhelming number of sources of
information on multiple platforms
working around the clock to get our
attention
some motivated to purposely manipulate
us with lies and propaganda some inept
shelling out incomplete misleading or
poorly sourced information and some
doing exemplary reporting but still
doubted almost as much for any mistakes
or perceived bias the net impact of all
of this is a chaotic overload of
competing inflicting and confusing
information and while our brains are
truly excellent at collecting data we’re
not always so great at remembering where
we got it so what we learn from a
trusted source can easily get jumbled up
in our brains with what we read on a
website saw in a tweet or a video posted
on Facebook or heard from a pundit
speculating on cable television if you
ever saw the David Bowie movie the man
who fell to earth I sometimes feel we’re
all in that scene in which he’s watching
a huge wall of TV monitors each one
tuned to a different channel and subtly
he can’t take it anymore and he starts
yelling get out of my mind all of you
bet you didn’t expect a David Bowie
perhaps never before have so many
consumed so much news and yet have been
so willfully misinformed when in this
swirling chaos can we be certain the
information we need or want to know is
accurate the Internet is an abyss as
well as a wonderland it mirrors the
darkest dark and us and the brightest
light of humanity and all there is in
between and because of it no matter what
comes next in journalism there now seems
no doubt that you and me and every one
of us must become a better editor so
hear from one journalist playbook are
some tried and trued strategies that
might up your game focus on defense and
develop a skill for listening to both
sides of a story even if it pains you
realize virtually every source once a
story told as he or she sees it that
means even seemingly good honest people
can tell you just the facts that support
their point of view sometimes leaving
out key details
they might even distort the facts
purposely misdirect you or even out an
outline ask yourself what is the
motivating force for this source to tell
the story and could that motivation be
influencing the story that you’re
getting then ask is this source in a
position having been an eyewitness or
having some expertise to even know what
is true or is he or she wasting your
time with speculation and because even I
witnesses and experts can get it wrong
you have to seek out sources from other
points of view and then critically
examine their motivations and
credibility as well rarely is the truth
and it’s not always fair but you may
never find it unless you search fairly
with the mind that is truly open and
then even if you think you have a
balanced view of a story you have to
re-examine the facts and motivations and
reputations of your sources one more
time to make sure you weren’t played or
manipulating and if your sources are
anonymous you better check and
double-check again it is exhausting but
after this Sherlock Holmes Inge you
usually get the facts that people need
to know to make up their own minds this
is journalism 101 how we’re trained in
journalism schools to work in defense of
truth
why are even long trusted news
organizations that know how to gather
the facts vulnerable to attacks on their
credibility journalism tends to be
vulnerable because of the enormous power
of credible information when we believe
the same story we can find a common
purpose and work together this is what
has made humans and unstoppable force
throughout our history the historian UVO
her re suggests this is why we are the
only human species to survive and once
there were at least 6 and why we have
risen from the middle of the animal
kingdom once huddled around fires and
fear of being eaten – now the top having
the power to decide what species live or
die and how what we ourselves will
evolve from here this power to move
people is why everyone wants to control
the narrative why truth is fought over
and is the victim usually the first
victim especially in war it’s why
journalists as messengers of truth are
physically attacked in some parts of the
world and even killed at the same time
unfortunately journalism is not like
mathematics in which
two plus two is always four journalism
is by humans about humans and for humans
and so is inherently as fallible as
humans and as vulnerable to criticism
add to that the job is to ask prying
questions to push past the norms of good
manners for honest answers and then to
race to report stories that can be
controversial embarrassing or
infuriating if you want to be popular
don’t be a journalist of course it
doesn’t help journalism’s credibility
when it’s under constant attack by
political leaders in the United States
it doesn’t help that emerging
technologies have eliminated or
diminished hundreds of local newspapers
around the country and have failed so
far to replace them with anything close
to the same quality and range of
but perhaps what is making journalism
most vulnerable is that in this industry
shift some media executives struggling
to keep making money for their corporate
owners are pressuring journalists to
make choices that weaken their
credibility the pressure for profits is
one reason we have witnessed the
stunning growth of openly biased news
coverage especially on cable television
where not everyone who is telling us the
news is actually a journalist some are
as advocates with political agendas
summer activists some are former
political operatives and some are what
were once called opinion aiders people
whose profession is to give their
opinions and theories so now I’m the one
yelling at the television set
just give me the facts stop trying to
opinion thoughtful and supported with
facts has an important place in
journalism but it is not news thus
allowing viewers to think it’s news to
fail to differentiate it is
fundamentally dishonest news is not left
or right it’s based on facts that are
and for the record ranting from any
point of view is not journalism besides
it has serious side effects it makes you
look a little nuts in the quest for
profits corporate owners are punching
holes with a long-standing wall
protecting journalists from corporate
meddling in some companies the wall is
crumbling I have heard a request from
corporate executives to kill a news
story I have seen a media company’s
advertising side try to get products
placed in a news broadcast in some
companies the wall appears to be
collapsing recently the nation’s largest
broadcaster Sinclair broadcasting group
which owns and operates more than 190
stations engaged in corporate
manipulation when it required dozens of
anchors to read a script the company had
provided the push for profits is also
pressuring journalists to muddy their
judgment with worries about reaching
clicks ratings and circulation goals
this can affect the decisions they make
about what stories to cover what
interviews to do and how headlines and
teases should be written the public is
not stupid it can sense these motives in
the work and the hype it knows the truth
is in trouble how do we make things
right and defend our access to accurate
verifiable reporting which according to
our nation’s founding fathers our
democracy needs to survive we need a
and it is actually possible that it is
already beginning we can see some of our
nation’s newspapers and magazines in
spite of everything leading a rebirth
doubling down on serious competitive and
groundbreaking shoe-leather journalism
working to tell all the nuances of the
stories are covering including both
domestic and foreign our citizens are
awakening to the reasons journalism is
vital in a democracy they’re reminded by
the movies spotlight in the post and
they’re increasingly demanding and
supporting quality work and in some
cases they are even donating to the
committee to protect journalists and
journalists can be seen increasingly
standing up to corporate pressures
including at the Denver Post and at
Sinclair TV stations they’re also
pushing across platforms to do smarter
and more impactful reporting and
balanced stories and in some newsrooms
editors are reviving investigative
credibility lost is never fully regained
but what survives can be protected and
new bridges can be built by the
journalists still to come for that to
happen for news organizations to better
endure attacks on their credibility
journalists must be able to work with
one motive the public good corporate
owners and executives must know how to
stay in their lane and out of
influencing what and how stories are
covered investors and advertisers will
need to stop pressuring journalists to
be their pot of gold and do what’s right
for this country fund excellence and get
out of the way editors and executive
producers will have to fight harder
against the blurring between opinion and
news until all the stories we need to
know not just the ones or the one that
might increase ratings and clicks
technologists should realize they are
not journalists they are platform
creators and owners and should hire
solid reporters and then leave them
alone and make those reporters great
forces for good and these consumers if
you want the facts
subscribe read newspapers and perhaps
ask why would journalism that’s any good
why do any one of us routinely put up
with baseless opinion speculation and
propaganda and why do we waste so much
journalists keep going and stay humble
we may know a little about a lot but few
of us know and enough about anything to
have an opinion that matters so we dig
for the facts that do matter
from all sides and then fight like hell
to tell them and potential future
journalists your country needs you
journalism is war a fight every day for
truth and it takes more than being
curious and knowing how to write or blog
or shoot a video or ask questions it
takes courage and most of all it takes
integrity because journalism is only as
good as the people who practice it and
their willingness to stand up and fight
for the stories that mean something you
will make mistakes we all do but with
practice and instincts you may not know
you have you will learn to make less of
them you will face a lack of resources
you will be denied access people will
refuse to give you interviews editors
and executive producers will give you
impossible deadlines and not enough time
or space to tell your stories this is
emotionally hard and sometimes
around-the-clock work it might cause
people to hate you it might put you in
danger or expose you to trauma that
might give you PTSD this I know from
experience but after nearly 40 years at
this I still stand here before you and
can honestly say with all my heart
journalism is a noble calling a way to
serve people and respond like an e/m
or an emergency room doctor in a crisis
with information they may need if you
work for the people and not for those
who pay your checks you will make the
right choices about who to interview
what to ask and how to tell your stories
and this will bring your news
organizations value that will make even
your bosses happy be incorruptible do it
with a pure motive earnestly without
bias and expectations do it even though
you may never know the impact of your
stories do it even if you know you will
be criticized but get it right which you
will find is far more important than
a tribute whenever possible check check
and then double check the facts
ruthlessly edit out any word or phrase
or tone in your work that could get in
the way of people making up their own
minds this is how we build trust by
working to be worthy of it it is time to
lift truth off its knees prize it
cherish it defend it and watch it rise along with all of us thank you
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