
hi everyone my name is Amina Rashad like
heard I’m the CEO of a start-up here in
Dubai an AI or an artificial
intelligence driven ecommerce platform
but before I start talking to you about
how a AI is actually related to
something as mundane as grocery shopping
I want to tell you a little bit about my
own journey in to discovering AI so I’m
a mom of two teenage sons and like many
mums I am responsible for grocery
shopping in my home
never I’m a working mom so I’ve never
really had time to do everything I want
to do and even if I had the process of
grocery shopping is boring mundane
repetitive and you know anybody who’s
ever done it knows what I’m talking
about
there just had to be a better way to do
this I mean I looked around me and in
you know twenty fifteen or sixteen at
the time when I was thinking about this
I was going about this in exactly the
same way that my mom had and her mom had
and we were doing exactly the same thing
so I really thought you know what it’s
about time that we actually do something
about it so I started researching some
sort of technology if it’s if it’s that
big of a problem touching you know that
many lives technology has to have an
answer to this
the problem with grocery shopping is
that it’s like life it’s messy there are
a lot of things that actually impact it
so what you buy for example gets
affected by the weather whether we’re in
school season or not whether you have
guests and so on and so forth and it’s
this ever-changing kind of dynamic when
you program technology you almost have
to know what you know what you’re
solving what the problem is and how to
solve it in order to program for it
because just you know top top level
logic behind programming if something is
X then you do Y you have to literally
instruct the computer to do things but
if you don’t know where how to solve the
problem or what the issue is
it’s very diff
for traditional programming you to
actually solve it technology wise
however that is not the case with AI and
we’ll talk about how you know how AI is
different the process for AI is is quite
different and I think in order for you
to understand it a little bit I’m gonna
go through a couple of definitions as to
what really is involved in AI so
artificial intelligence is this nebulous
term that people use and I want to sort
of vary zero in on what the definition
is the definition really is very simply
the concept of teaching a computer to
think like we do so when you think about
what we do what our brains do we
understand we reason we plan we decipher
language and and and react to it and so
on the real driver or technology behind
that process of teaching machine or a
computer to do what we do is machine
learning a technological machine
learning which essentially is allowing a
computer to process streams of data with
minimal programming so you don’t have to
know what you’re looking for you could
just allow the technology to connect the
dots and pen and see and identify
patterns and learn from those patterns
and then teach itself to learn from new
patterns and so on
so all you have to do is to find the
problem structure a data infrastructure
to capture that you know those flows
those those large amounts of data that
we’re now able to capture and have then
sit back and have the Machine actually
connect the dots in and and teach you
this is now possible because of certain
developments in technology like
processing power for example or the
ability to store large amounts of data
and and and so on which was not common
placed or reachable for most businesses
just a couple of years ago other things
that AI is able to kind of avail for
most businesses are for example you hear
terms like IOT
or the internet-of-things what is that
that basically is a network of millions
of devices connected learning from their
own data streams and sharing this data
in order to enable functions across
different devices we’re going to talk
today about how for example your fridge
can be an IOT enabled device language
processing is another natural language
processing so the ability for AI to
actually go through language streams and
decipher things like sentiment for
example is she angry is she happy how do
I react and so on these are just
predictive analytics for example so
looking at historical data and then
using that data connecting the dots
there to predict things in order to
reduce your risk and so on and so forth
so enough with the definitions and let’s
talk a little bit about how that helped
me personally by the way I have zero
technical background like literally I
have not studied computer science
whatsoever I’m a business person with a
problem I didn’t want to do my grocery
shopping and III just had to get my arms
around this new technology and do
something with it so much so the pain
point was so big that I actually started
a company to develop the technology to
do something about it for me and for you
know parents who are like me so what
does all of this help you do big picture
it actually helps you do several things
one is it helps you understand the
magnitude of risk that you’re actually
taking in any given decision be it in
marketing being and source seeing being
in whatever else that you’re trying to
do quantify it prioritize it and then
actually decide to put resources behind
it to do something about it
an example would be you have a bunch of
suppliers who are late you don’t know
why they’re late you don’t know who’s
late you just know there’s a problem of
some sort if you program the artificial
intelligence actually collect the data
around certain points for example
accuracy of delivery or out of stock
situations with
or the expiry date issues that a
particular supplier has and then it
connects the dots it allows you to see
things that you would not have been
otherwise able to see for example
suppliers who are always late seem to
have a problem with their expiry dates
or whatever it is something that I
didn’t know I was looking for in the
first place and in doing so allows me to
make decisions like you know what I’m
gonna have to have about three other
backup suppliers for this particular
product or I’m gonna buy from supplier B
because you know the a and C have a
problem of some sort and so on you could
also do the same thing when it comes to
your consumers so an example would be not all I’m sorry to say this but
heard I’m the CEO of a start-up here in
Dubai an AI or an artificial
intelligence driven ecommerce platform
but before I start talking to you about
how a AI is actually related to
something as mundane as grocery shopping
I want to tell you a little bit about my
own journey in to discovering AI so I’m
a mom of two teenage sons and like many
mums I am responsible for grocery
shopping in my home
never I’m a working mom so I’ve never
really had time to do everything I want
to do and even if I had the process of
grocery shopping is boring mundane
repetitive and you know anybody who’s
ever done it knows what I’m talking
about
there just had to be a better way to do
this I mean I looked around me and in
you know twenty fifteen or sixteen at
the time when I was thinking about this
I was going about this in exactly the
same way that my mom had and her mom had
and we were doing exactly the same thing
so I really thought you know what it’s
about time that we actually do something
about it so I started researching some
sort of technology if it’s if it’s that
big of a problem touching you know that
many lives technology has to have an
answer to this
the problem with grocery shopping is
that it’s like life it’s messy there are
a lot of things that actually impact it
so what you buy for example gets
affected by the weather whether we’re in
school season or not whether you have
guests and so on and so forth and it’s
this ever-changing kind of dynamic when
you program technology you almost have
to know what you know what you’re
solving what the problem is and how to
solve it in order to program for it
because just you know top top level
logic behind programming if something is
X then you do Y you have to literally
instruct the computer to do things but
if you don’t know where how to solve the
problem or what the issue is
it’s very diff
for traditional programming you to
actually solve it technology wise
however that is not the case with AI and
we’ll talk about how you know how AI is
different the process for AI is is quite
different and I think in order for you
to understand it a little bit I’m gonna
go through a couple of definitions as to
what really is involved in AI so
artificial intelligence is this nebulous
term that people use and I want to sort
of vary zero in on what the definition
is the definition really is very simply
the concept of teaching a computer to
think like we do so when you think about
what we do what our brains do we
understand we reason we plan we decipher
language and and and react to it and so
on the real driver or technology behind
that process of teaching machine or a
computer to do what we do is machine
learning a technological machine
learning which essentially is allowing a
computer to process streams of data with
minimal programming so you don’t have to
know what you’re looking for you could
just allow the technology to connect the
dots and pen and see and identify
patterns and learn from those patterns
and then teach itself to learn from new
patterns and so on
so all you have to do is to find the
problem structure a data infrastructure
to capture that you know those flows
those those large amounts of data that
we’re now able to capture and have then
sit back and have the Machine actually
connect the dots in and and teach you
this is now possible because of certain
developments in technology like
processing power for example or the
ability to store large amounts of data
and and and so on which was not common
placed or reachable for most businesses
just a couple of years ago other things
that AI is able to kind of avail for
most businesses are for example you hear
terms like IOT
or the internet-of-things what is that
that basically is a network of millions
of devices connected learning from their
own data streams and sharing this data
in order to enable functions across
different devices we’re going to talk
today about how for example your fridge
can be an IOT enabled device language
processing is another natural language
processing so the ability for AI to
actually go through language streams and
decipher things like sentiment for
example is she angry is she happy how do
I react and so on these are just
predictive analytics for example so
looking at historical data and then
using that data connecting the dots
there to predict things in order to
reduce your risk and so on and so forth
so enough with the definitions and let’s
talk a little bit about how that helped
me personally by the way I have zero
technical background like literally I
have not studied computer science
whatsoever I’m a business person with a
problem I didn’t want to do my grocery
shopping and III just had to get my arms
around this new technology and do
something with it so much so the pain
point was so big that I actually started
a company to develop the technology to
do something about it for me and for you
know parents who are like me so what
does all of this help you do big picture
it actually helps you do several things
one is it helps you understand the
magnitude of risk that you’re actually
taking in any given decision be it in
marketing being and source seeing being
in whatever else that you’re trying to
do quantify it prioritize it and then
actually decide to put resources behind
it to do something about it
an example would be you have a bunch of
suppliers who are late you don’t know
why they’re late you don’t know who’s
late you just know there’s a problem of
some sort if you program the artificial
intelligence actually collect the data
around certain points for example
accuracy of delivery or out of stock
situations with
or the expiry date issues that a
particular supplier has and then it
connects the dots it allows you to see
things that you would not have been
otherwise able to see for example
suppliers who are always late seem to
have a problem with their expiry dates
or whatever it is something that I
didn’t know I was looking for in the
first place and in doing so allows me to
make decisions like you know what I’m
gonna have to have about three other
backup suppliers for this particular
product or I’m gonna buy from supplier B
because you know the a and C have a
problem of some sort and so on you could
also do the same thing when it comes to
your consumers so an example would be not all I’m sorry to say this but
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