Hello everyone
we currently need 17 lands in
natural resources per year ie
We are consuming and producing
on top of the planet’s ability to
renew 20 percent of beings
humans we are consuming 80 by
percent of the population’s resources
of the last four decades we have
quadrupled production causing
serious externalities such as change
The acidification of
oceans waste levels never seen
a growing gap between rich and
poor and the precariousness of the market
labor and this we create it or it does not have
a lot to do with our model
productive with how we are consuming
and producing our goods and
services I hope you have not scared
because I really come to talk about
something very positive that is that our
consumption can be a tool of
social and environmental transformation if
we make responsible decisions and
conscious and that as I know it well
I’ve been almost half of my life
working on the wild side against
I myself have held positions
responsibility in magazines how are you
that encourage excessive consumption
although that really was not my intention
initial to me as a culture journalist
I was always interested in the creative process
since something is a sketch until it is
turns into reality and that curiosity
It has allowed me to know the impacts
cultural environmental social
economic politicians of many goods and
cultural objects of our society
current and when I have seen these impacts
I have always wondered if I could
become better and in a natural way I have
finished walking the trails of the
sustainability which is one of the
topics on which I also work
today all this information that has gone
accumulating over the years has
made a consumer more and more
criticism and I realize that I was going
rejecting products and services from
companies that had harmful impacts and
I’m opting for other companies that
had positive impacts came a point
that he had so much information about abuse
corporate and on alternatives
consumption with positive impacts that I made
a 700 page book that in the end
I could only put the deferr tip of
all the information that I handled and I continue
accumulating more and more
and more information because the good
news is that there are alternatives
consumption in all sectors by the
that we can already choose if we are
informed I want to ask you a question
have you ever considered that with
Every act of consumption we cast a vote of
confidence that maybe we are activating
a chain of production and
sourcing from a company that is
contributing to social environmental abuse
political or economic culture if
we think well that act that is the consumption
that we think is banal vertebrate
our economy pour to our
society that is called society of
consumption at some time we beings
human and citizens we become
consumers and that happened
approximately after the great depression and
the Second World War when the
American media started to
call their consumer citizens
to incentivize your economy so that
those consumers buy goods and
services of their companies a practice
that as we know it has become
absolutely global the only thing is that it
He has gone out of hand and some
companies only perceive their benefit
economic
without any kind of ethical questioning
more without considering the global welfare
nor consider the economic development
let’s go over some data of how
dysfunctional can become our
conventional productive model some
sectors where we are consuming all
for example the food that I tell you
since the food industry
global is completely inefficient
because 25 thousand people die of hunger
a day a billion people suffer
obesity 26 million country die in
the rich countries where half of the
Population is overweight
to top it this sector produces
approximately 29% to the gases of
greenhouse effect and causes
approximately also 54% of the
water pollution in addition to others
impacts on the ground in workers
in animals in biodiversity in
gastronomic traditions or even
in our health and another sector by
example in which we consume a lot that
I know quite well that fashion is you
I can say that it is not so fashionable because
it is the second most polluting sector
after oil and the second more
of water behind those creations that we believe
with so much glamor they often hide
cruelty child human exploitation
even toxic animal and also that
throwaway culture is generating
some incredible waste 376 thousand
tons in Spain 350,000 in
england 2.3 million in usa 20
millions in china and the worst of all is
that more than 2 million are thrown to the
garbage alone with 6 uses another sector that
does not have impacts either of them is
the one of the cosmetic and the one of the hygiene
has impacts for example very hydric
great because of 46 to 70% of a
cosmetic is water and after these products
also many times it hides exploitation
including child labor, for example
Mica extraction for those makeups
that we put the girls but also
potentially toxic substances for
human health and for the environment
many are oil derivatives
there are even micro plastics the experts
they say that only about 20% of
the chemicals in these products
are evaluated and there is another reality very
disturbing is also behind these
products that is experimentation
animal 100 million animals die
a year for this cause many
directly related to the sector
of cosmetics and the household sector and
if from the sector we jump to that of the
construction we will also see what it is
inefficient because a billion
people do not have decent housing and
100 million more do not even have a
plus buildings consume 46% of the
40% of global energy and 50% is
inefficient only the cement companies generate
from 5 to 6 percent of emissions
global co2 and for example if
we talk about the energy sector is
completely inefficient because the use
of fossil fuels cause the
Climate change is the greatest cause of
climate change but is that in addition 1300
millions of citizens do not have access
to electricity and if from this sector
we jump to the transport suddenly
we will consider that a car is good
of the most polluting consumption that we can
have a citizen
for a millionaire would be a private jet
and road transport in europe
causes 80 percent of the
emissions but is that in addition a third
of Europeans we are exposed to
excessive levels of harmful particles
in the air and globally 100 million
people live in areas where the air is
unhealthy and who warns that 7
millions of people die every year
its bad quality
and what about the energy sector
of the technology of that sector with those
devices that fascinate us so much after
some also there is labor exploitation
and even childish by extracting
minerals but it also generates a
impact on brutal waste 65 million
of metric tons a year in trash
electronics and banking for example that
we have seen during the crisis
all its harmful assets the
speculations the bubbles and so
we could continue sector after sector after
sector but as I said I’m not
here to be alarmed or scare you
here so that we are aware and we
let’s motivate that our consumption is a
tool that we use practically
every day and we vote only every four years
if we empower ourselves as consumers if
we inform ourselves and if we care about
know what is behind our goods
and services we can reverse all this
reality of data that I have told you and
we can transform it into something very much
better for something the production and the
sustainable consumption is point number 12
of the UN’s development goals
of the agenda for 2003
imagine we are going to do an exercise
I imagine you imagine us
we can touch any consumer goods
and we can make a flashback and that
make yourself touch that the good of consuming
flashback actions we go back to
their stories to their origins let’s
is a shirt made in vanity is made
in bangladesh
we could suddenly land on
realities as different as these two
the left the two are two images of
bangladesh the left is from the
frog tragedy square April 2013
in it 1,313 women died and there were
two thousand wounded they worked for
very very famous brands that of the
right that woman in green so smiling
it’s towards my law is surrounded by
manufacturers of your company that is a
sustainable nude firm of commerce
fair and ecological that also sells
globally but volume is very much
smaller has been the first
sells in massive stores not only you
allow decent salaries to these
women and safe spaces where
work and healthy but with the bonus
fair trade they receive can
invest democratically
in health education and in
infrastructure for your community is
say generate sustainable development
real well my profession and consumption
responsible has allowed me to enter
contact with these people like sanz since
they are anonymous heroes who are
revolutionizing their sectors and they are
making possible what they tell us is
impossible in each sector and this is
happening in all areas where
we can consume is happening in the
food because there are professionals
that offer us real food
agroecological food without exploitation
labor without animal exploitation that
they also respect the environment and that
they are also inventing formulas for
accessibility to about two to all
is happening to energy because already
there are cooperatives and companies of
renewable with fair models and
democratic that we can already consume
to really tackle climate change
is happening in transport with
collective mobility options and
individual is very much more sustainable
and with less impact is happening the
ethical banking or with securities and this is not
a joke exists an ethical bank or with
values do not invest in activities
harmful to society
environment only in real economy those
men and women you see sitting there
in some of the directors of those
ethical banks of the world and there you see
collaborating partners partners and
We can be customers and support
that incredible work but it is also
existing in cosmetics there is a
eco-friendly and natural cosmetic
that does not sell us impossible promises that
does not mistreat people who do not
mistreat the animals nor does
exfoliates to the planet and there is also a
sustainable architecture with solutions
of bio-construction passive
bioclimatic that allow us to inhabit
the world much more kindly with
much less impact with materials a lot
healthier and with much lower consumption
energetic and there is a sustainable tourism
that allows communities a
true development and it’s not a source
of conflict and wealth for some
few
and there is a responsible technology this
It is also true that there are companies that
they worry about the traceability of their
minerals that want to know where
come its components that fight against
the programmed obsolescence that they do
that your devices are updated as my
mobile that will be for a long time
with me without generating more trash
electronic what I come to tell you is
that all these responsible products
they exist everywhere they also exist
in the children’s sector because there are people
what is creating them
and there are also for our pets
this is my cat lily if she were here
I could talk, I would tell you that it’s already
natural foods and even go out to is
vegetable and video
biodegradable good for your health and
good for the planet all these
consumer options exist because there are
professionals and respectful companies that
They are already putting within reach
we just have to be informed and
try to opt for them
Gandhi has a phrase that always
I liked a lot that’s become
in the change you want to see in the world
well I ‘m here with you today
to encourage them to all of us
let’s turn that change we want
see on the planet and that we use
our consumption to build a
much better planet for all those who
we live in it
this man johnny joseph is one of those
anonymous heroes with whom I have been able
get in touch thanks to me
profession and responsible consumption the
directs creative handicrafts which is a
fair trade project to work
these women and many more making fashion
sustainable for respectful firms well
for he told me this sentence of
wonderful our life and that of others
they are satisfied by the options and
decisions that we choose because of that is so
important to take into account
choices we make because they can
have a negative or positive impact
well we make millions of decisions
of consumption throughout our lives
we decide that we want
reward with our money and with
our consumption and all together through
of our consumption we can build a
planet very much better thank you very much
[Applause]
we currently need 17 lands in
natural resources per year ie
We are consuming and producing
on top of the planet’s ability to
renew 20 percent of beings
humans we are consuming 80 by
percent of the population’s resources
of the last four decades we have
quadrupled production causing
serious externalities such as change
The acidification of
oceans waste levels never seen
a growing gap between rich and
poor and the precariousness of the market
labor and this we create it or it does not have
a lot to do with our model
productive with how we are consuming
and producing our goods and
services I hope you have not scared
because I really come to talk about
something very positive that is that our
consumption can be a tool of
social and environmental transformation if
we make responsible decisions and
conscious and that as I know it well
I’ve been almost half of my life
working on the wild side against
I myself have held positions
responsibility in magazines how are you
that encourage excessive consumption
although that really was not my intention
initial to me as a culture journalist
I was always interested in the creative process
since something is a sketch until it is
turns into reality and that curiosity
It has allowed me to know the impacts
cultural environmental social
economic politicians of many goods and
cultural objects of our society
current and when I have seen these impacts
I have always wondered if I could
become better and in a natural way I have
finished walking the trails of the
sustainability which is one of the
topics on which I also work
today all this information that has gone
accumulating over the years has
made a consumer more and more
criticism and I realize that I was going
rejecting products and services from
companies that had harmful impacts and
I’m opting for other companies that
had positive impacts came a point
that he had so much information about abuse
corporate and on alternatives
consumption with positive impacts that I made
a 700 page book that in the end
I could only put the deferr tip of
all the information that I handled and I continue
accumulating more and more
and more information because the good
news is that there are alternatives
consumption in all sectors by the
that we can already choose if we are
informed I want to ask you a question
have you ever considered that with
Every act of consumption we cast a vote of
confidence that maybe we are activating
a chain of production and
sourcing from a company that is
contributing to social environmental abuse
political or economic culture if
we think well that act that is the consumption
that we think is banal vertebrate
our economy pour to our
society that is called society of
consumption at some time we beings
human and citizens we become
consumers and that happened
approximately after the great depression and
the Second World War when the
American media started to
call their consumer citizens
to incentivize your economy so that
those consumers buy goods and
services of their companies a practice
that as we know it has become
absolutely global the only thing is that it
He has gone out of hand and some
companies only perceive their benefit
economic
without any kind of ethical questioning
more without considering the global welfare
nor consider the economic development
let’s go over some data of how
dysfunctional can become our
conventional productive model some
sectors where we are consuming all
for example the food that I tell you
since the food industry
global is completely inefficient
because 25 thousand people die of hunger
a day a billion people suffer
obesity 26 million country die in
the rich countries where half of the
Population is overweight
to top it this sector produces
approximately 29% to the gases of
greenhouse effect and causes
approximately also 54% of the
water pollution in addition to others
impacts on the ground in workers
in animals in biodiversity in
gastronomic traditions or even
in our health and another sector by
example in which we consume a lot that
I know quite well that fashion is you
I can say that it is not so fashionable because
it is the second most polluting sector
after oil and the second more
of water behind those creations that we believe
with so much glamor they often hide
cruelty child human exploitation
even toxic animal and also that
throwaway culture is generating
some incredible waste 376 thousand
tons in Spain 350,000 in
england 2.3 million in usa 20
millions in china and the worst of all is
that more than 2 million are thrown to the
garbage alone with 6 uses another sector that
does not have impacts either of them is
the one of the cosmetic and the one of the hygiene
has impacts for example very hydric
great because of 46 to 70% of a
cosmetic is water and after these products
also many times it hides exploitation
including child labor, for example
Mica extraction for those makeups
that we put the girls but also
potentially toxic substances for
human health and for the environment
many are oil derivatives
there are even micro plastics the experts
they say that only about 20% of
the chemicals in these products
are evaluated and there is another reality very
disturbing is also behind these
products that is experimentation
animal 100 million animals die
a year for this cause many
directly related to the sector
of cosmetics and the household sector and
if from the sector we jump to that of the
construction we will also see what it is
inefficient because a billion
people do not have decent housing and
100 million more do not even have a
plus buildings consume 46% of the
40% of global energy and 50% is
inefficient only the cement companies generate
from 5 to 6 percent of emissions
global co2 and for example if
we talk about the energy sector is
completely inefficient because the use
of fossil fuels cause the
Climate change is the greatest cause of
climate change but is that in addition 1300
millions of citizens do not have access
to electricity and if from this sector
we jump to the transport suddenly
we will consider that a car is good
of the most polluting consumption that we can
have a citizen
for a millionaire would be a private jet
and road transport in europe
causes 80 percent of the
emissions but is that in addition a third
of Europeans we are exposed to
excessive levels of harmful particles
in the air and globally 100 million
people live in areas where the air is
unhealthy and who warns that 7
millions of people die every year
its bad quality
and what about the energy sector
of the technology of that sector with those
devices that fascinate us so much after
some also there is labor exploitation
and even childish by extracting
minerals but it also generates a
impact on brutal waste 65 million
of metric tons a year in trash
electronics and banking for example that
we have seen during the crisis
all its harmful assets the
speculations the bubbles and so
we could continue sector after sector after
sector but as I said I’m not
here to be alarmed or scare you
here so that we are aware and we
let’s motivate that our consumption is a
tool that we use practically
every day and we vote only every four years
if we empower ourselves as consumers if
we inform ourselves and if we care about
know what is behind our goods
and services we can reverse all this
reality of data that I have told you and
we can transform it into something very much
better for something the production and the
sustainable consumption is point number 12
of the UN’s development goals
of the agenda for 2003
imagine we are going to do an exercise
I imagine you imagine us
we can touch any consumer goods
and we can make a flashback and that
make yourself touch that the good of consuming
flashback actions we go back to
their stories to their origins let’s
is a shirt made in vanity is made
in bangladesh
we could suddenly land on
realities as different as these two
the left the two are two images of
bangladesh the left is from the
frog tragedy square April 2013
in it 1,313 women died and there were
two thousand wounded they worked for
very very famous brands that of the
right that woman in green so smiling
it’s towards my law is surrounded by
manufacturers of your company that is a
sustainable nude firm of commerce
fair and ecological that also sells
globally but volume is very much
smaller has been the first
sells in massive stores not only you
allow decent salaries to these
women and safe spaces where
work and healthy but with the bonus
fair trade they receive can
invest democratically
in health education and in
infrastructure for your community is
say generate sustainable development
real well my profession and consumption
responsible has allowed me to enter
contact with these people like sanz since
they are anonymous heroes who are
revolutionizing their sectors and they are
making possible what they tell us is
impossible in each sector and this is
happening in all areas where
we can consume is happening in the
food because there are professionals
that offer us real food
agroecological food without exploitation
labor without animal exploitation that
they also respect the environment and that
they are also inventing formulas for
accessibility to about two to all
is happening to energy because already
there are cooperatives and companies of
renewable with fair models and
democratic that we can already consume
to really tackle climate change
is happening in transport with
collective mobility options and
individual is very much more sustainable
and with less impact is happening the
ethical banking or with securities and this is not
a joke exists an ethical bank or with
values do not invest in activities
harmful to society
environment only in real economy those
men and women you see sitting there
in some of the directors of those
ethical banks of the world and there you see
collaborating partners partners and
We can be customers and support
that incredible work but it is also
existing in cosmetics there is a
eco-friendly and natural cosmetic
that does not sell us impossible promises that
does not mistreat people who do not
mistreat the animals nor does
exfoliates to the planet and there is also a
sustainable architecture with solutions
of bio-construction passive
bioclimatic that allow us to inhabit
the world much more kindly with
much less impact with materials a lot
healthier and with much lower consumption
energetic and there is a sustainable tourism
that allows communities a
true development and it’s not a source
of conflict and wealth for some
few
and there is a responsible technology this
It is also true that there are companies that
they worry about the traceability of their
minerals that want to know where
come its components that fight against
the programmed obsolescence that they do
that your devices are updated as my
mobile that will be for a long time
with me without generating more trash
electronic what I come to tell you is
that all these responsible products
they exist everywhere they also exist
in the children’s sector because there are people
what is creating them
and there are also for our pets
this is my cat lily if she were here
I could talk, I would tell you that it’s already
natural foods and even go out to is
vegetable and video
biodegradable good for your health and
good for the planet all these
consumer options exist because there are
professionals and respectful companies that
They are already putting within reach
we just have to be informed and
try to opt for them
Gandhi has a phrase that always
I liked a lot that’s become
in the change you want to see in the world
well I ‘m here with you today
to encourage them to all of us
let’s turn that change we want
see on the planet and that we use
our consumption to build a
much better planet for all those who
we live in it
this man johnny joseph is one of those
anonymous heroes with whom I have been able
get in touch thanks to me
profession and responsible consumption the
directs creative handicrafts which is a
fair trade project to work
these women and many more making fashion
sustainable for respectful firms well
for he told me this sentence of
wonderful our life and that of others
they are satisfied by the options and
decisions that we choose because of that is so
important to take into account
choices we make because they can
have a negative or positive impact
well we make millions of decisions
of consumption throughout our lives
we decide that we want
reward with our money and with
our consumption and all together through
of our consumption we can build a
planet very much better thank you very much
[Applause]
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