[Music]
you
[Applause]
July 19 1989 United flight Airlines two
three two carrying two hundred and
ninety passengers was enroute from
Denver to Chicago now all was
progressing normally until suddenly
suddenly a loud bang rattled the
aircraft at 3:16 p.m. at 37,000 feet
this bang was in fact the flights engine
exploding disintegrating and taking with
it the horizontal stabilizer and aligns
to all three hydraulic systems seated
just a few rows back from the cockpit
was a guy called Dennis Finch as it will
turn out he was a United Airlines off
line of Judy flight instructor who had
spent his whole career teaching pilots
wait a minute you guys look really
confused this is the aviation 2018
general wood forum right just kidding I
know this doesn’t make sense right now
but it will very soon trust me on this
now it’s also about here where I say my
first disclaimer if you don’t understand
a word I’m saying it is completely
normal
I am from a place very far away from
here I place it basically if I drilled a
hole through the bottom of the stage
right through the planet I’d probably
come out in my mum’s dining room now I
come from a place that doesn’t really
get affected by world issues the same
way we do here I was personally reminded
that this not too long ago after reading
The Guardian New Zealand declares to
expel all Russian spies but can’t find
any
now it’s these kind of issues that have
faced growing up being in a small little
place I’ve had this hunger to get out
and explore the world and to try and
build something at a global level so I
made it my mission as a founder to make
something incredible but on the other
hand I made it my mission as a
psychology junkie to try and mix human
behavior and psychology into the process
so before I get too far let me let me
ensure that things start to make a
little bit more sense I want you guys to
go back to the aeroplane I want you to
close your eyes if you want to I want
you to imagine what it would be like at
37,000 feet in the cockpit imagine
hearing no engines buzzing watching the
race the racing clock tick by through
your gut twisting through your heart
something what would you do what would I
do see I’m the kind of person that
always finds a solution so I’m pretty
sure there would be a few orbit limited
options but what would they be option
one I am the boss I take control of the
situation i bellow out instructions
confidently although in reality I’m not
even sure if they’re going to work but
it doesn’t matter I ignore what the
gauges are telling me I know what the
people are telling me I’m in the plane
this is my plane and I’m in charge fair
enough I definitely know a few people
that would go for that option option two
oh my god
I take my hands off the steering wheel
weight steering wheel is it cool –
steering wheel in a plane think so well
I take my hands off the wheel
I absolutely no idea what to do but I
know these hundreds of sensors running
all around the aircraft they’ve been
developed by some amazing technology and
I’m pretty sure that the flight
management system is going to have
everything under control so I just sit
back and I lately technology take over
and I’m pretty sure well I hope that
we’re going to land this thing option
three I act like a human I take a look
at what the gauges are tell
me but I don’t let them dictate my
decisions I look around me and see what
human resources I have around me but
above all I listen to my gut instinct
and they do whatever I can to make sure
this plane lands now if we take a step
back for a moment isn’t it funny that
these strategies are often quite similar
across multiple different environments
be it at 37,000 feet in my start-up
office in the dining room what option do
you think captain Haynes
the pilot of flight 232 took that day he
opted for option 3 he bought the unknown
fetch into the cockpit without question
he placed him directly in the center of
himself and his co-pilot in a clear
distribution of power he looked at the
gauges but didn’t let them decide what
he was going to do he embraced what
everything was happening around him and
he communicated a non verbal language
and what they went on to do was pull off
one of the most incredible recoveries
from catastrophic engine failure to date
they managed to bring that plane down
from 37,000 feet to a near tarmac
landing 195 people survived that day 13
of which walked away uninjured for those
that unfortunately did lose their life
that day it was primarily due to smoke
inhalation after landing now human
centric thinking combining technology
and humaneness what does this will mean
let me take you a little bit on my
journey so I’m honest when I first
started my second startup at 22 I was
terrified I was in this foreign place I
didn’t know the language I didn’t know
what was going on and above all I didn’t
have an a background in computer science
in fact I was kind of reminded of this
after someone said you like raspberry
pie 4ch I just hid delicious only to
find out it’s actually credit card-sized
in fact my background is actually
international relations psychology it’s
law I didn’t think that this would fit
and studying a technology company until
I stepped foot on an airplane bound for
the Silicon Valley I was fortunate
enough to wander around the campuses of
Google Facebook and Twitter and as a
young 22 year old I just stood there in
awe of what I was saying
I saw people scooting around on scooters
I saw them chowing down endless amounts
of free food at communal tables I saw
them having nap and sleeping pods but
above all I saw them working super hard
I was so excited to see that one of the
world’s most successful technology
companies was human-centric
so upon getting back on that plane back
to Europe I decided that would be my
personal mission to use and embrace what
I had learned
over the past few years in psychology
and human behavior and international
relations and trying to integrate that
back into my company now there are a few
challenges about this I came back to
Luxembourg and as amazing it is it’s a
very conservative space over here burn
arts are badges of honor hours of work
one of the only meters of a success but
I knew I wanted to change this the
second challenge was my board you see I
couldn’t just rock up and say hey guys
how about we get a little bit more human
they wouldn’t really take it I had to
find research and data and measurable
outcomes so that I could illustrate to
them that this was a good strategy so I
spent a lot of time looking into the
research trying to find links between
human behavior and successful leadership
successful companies and finally I came
across a really interesting study by
Google the project was called project
Aristotle and what this project set out
to do was to understand what drove
performance what drove the most
successful teams within
to be successful so they teamed up with
some of the country’s leading research
units and they tested almost every
single variable you can imagine in their
teams they tested things like the ratio
to introverts hisses extroverts they
tested things like with the team
socialized inside or outside the
workplace they tested
diversity gender differences standing
desks everything we had imagined Google
and the researchers studied and so what
did the biggest search engine find see
what I did there nothing not one single
significant correlation that was
consistent across all of the teams now
as you can imagine this was extremely
frustrating for Google but also the
researchers that had dedicated so much
time to try and crack this challenge so
of course they didn’t stop there the
efest raishin led them to look at the
data differently they started to group
the variables and two different
umbrellas until finally things started
to make sense and what did they find
what did they find to be the sole most
significant factor to building
psychological safety now don’t worry I’m
not going to like the incense or get all
48 on you Jess now in fact the answer to
this question is quite simple it’s very
obvious of what it is it’s the idea of
being free from risk the official
definition in the study was not fearing
the negative consequences associated
with risk-taking for yourself your image
and your career now to be honest at this
time I was 23 I was super naive I was
like of course my team is
psychologically safe you kidding I just
installed a beer keg in a ping pong
table and a giant inflatable gorilla
what asked you need to be successful and
not
get of risk but they weren’t oh how
wrong I was after really sitting down
with my team members and talking to them
one to one at a human level I understood
that they were still weren’t themselves
they were still scared to do certain
things and so we worked really really
really hard as a company as a growing
startup company of limited resources to
try and make this human centric way of
thinking paramount and what let us know
that our teams in our company was
becoming more psychologically safe a
little bit embarrassing to admit to be
honest open office screaming matches I
would just sit there at my desk and I
would say this person who was previously
timid and terrified to say a word
defending his point of view like his
life depended on it
I’m so proud think about it it’s a
psycho siblings you can have some raging
arguments and you can hate each other
but at the end of the day you know
everything will be fine
it was exactly this kind of point of
view so for me as a founder I was very
proud but it was still just one piece of
the puzzle the foundations of our
company our team and our culture were
human driven and human centric but we
still had two huge challenges our
technology and our market now to be
honest our market was pretty straight
forward because we’ve worked on that for
a long time as placing the human in the
driving seat but the market on the other
hand was another challenge you see it’s
an interesting place to be being a a
start-up millennial technology founder
people look at you as if you’re from
Mars sometimes I remember sitting down
with some of our potential customers and
then me a whisper of AI or machine
learning and they were sure that a bunch
of killer robots were about to merge out
of the cleaning cupboard and destroy
human beings for all that we know of it
and it got me thinking where people
really scared of the killer robots hey
don’t get me wrong I’m totally scared of
killer robots
but with a skin of other things were
they scared of the unknown now it’s
quite a funny world because asses humans
are most precious arguably cognitive
resource there’s the most precious thing
we have and the idea of handing over
this precious asset to a machine may be
you may make us think that we’re going
to drop down a few levels on the food
chain and there’s another really bizarre
thing that I found from talking with
like with our potential customers and
even people in general was that the
relationship between human beings and
computers is extremely bizarre think
about this one
humans get older they get bigger but
eventually they get dimmer computers get
older they get smaller and they get
smarter now this to try and understand
to try and comprehend from a human level
is scary but one thing I really wanted
to work about with our customers and one
thing we focus a lot with our technology
is that you can outsource not just
through the most perfect things you can
outsource some of the things that you
don’t really need to be doing some of
the boring tasks some of the processing
power that we can free up for much other
cooler stuff so I gave them the example
of the calculator before the calculator
people would have to crunch things in
the head and it would take time it be
frustrating and I have to do the same
thing over and over again with the
calculator and the human brain they
could outsource a lot of the boring
stuff so they could actually truly work
and find amazing stuff and they could
also do things like spell boobs so do I
do this in school sorry I just had to
include it pivotal part of my early
childhood so I want to sum up here
eventually when our customers started to
come around they could understand that
they were actually forming a pivotal
part of technology we all are and it’s
the interaction between human behavior
and technology can help a plane land
from 37,000 feet without engines don’t
you think that it can help us in our
companies in some of the riskiest phases
of our life it is more important than
ever before that we focus on the future
I’m not just speaking right now as a
technology founder I’m speaking right
now as a mother we have to do whatever
we can for our next generation it is up
to us to build the strongest technology
companies the strongest companies in
general and the strongest people to face
the challenges that we’re going to face
and trust me I think we all know there
will be many so I lay you of this
challenge in a world of artificial
intelligence of machine learning of
virtual reality and have internet
connected devices I challenge you to be
human thank you
[Applause]
[Music]
[Applause]
[Music] [Applause]
you
[Applause]
July 19 1989 United flight Airlines two
three two carrying two hundred and
ninety passengers was enroute from
Denver to Chicago now all was
progressing normally until suddenly
suddenly a loud bang rattled the
aircraft at 3:16 p.m. at 37,000 feet
this bang was in fact the flights engine
exploding disintegrating and taking with
it the horizontal stabilizer and aligns
to all three hydraulic systems seated
just a few rows back from the cockpit
was a guy called Dennis Finch as it will
turn out he was a United Airlines off
line of Judy flight instructor who had
spent his whole career teaching pilots
wait a minute you guys look really
confused this is the aviation 2018
general wood forum right just kidding I
know this doesn’t make sense right now
but it will very soon trust me on this
now it’s also about here where I say my
first disclaimer if you don’t understand
a word I’m saying it is completely
normal
I am from a place very far away from
here I place it basically if I drilled a
hole through the bottom of the stage
right through the planet I’d probably
come out in my mum’s dining room now I
come from a place that doesn’t really
get affected by world issues the same
way we do here I was personally reminded
that this not too long ago after reading
The Guardian New Zealand declares to
expel all Russian spies but can’t find
any
now it’s these kind of issues that have
faced growing up being in a small little
place I’ve had this hunger to get out
and explore the world and to try and
build something at a global level so I
made it my mission as a founder to make
something incredible but on the other
hand I made it my mission as a
psychology junkie to try and mix human
behavior and psychology into the process
so before I get too far let me let me
ensure that things start to make a
little bit more sense I want you guys to
go back to the aeroplane I want you to
close your eyes if you want to I want
you to imagine what it would be like at
37,000 feet in the cockpit imagine
hearing no engines buzzing watching the
race the racing clock tick by through
your gut twisting through your heart
something what would you do what would I
do see I’m the kind of person that
always finds a solution so I’m pretty
sure there would be a few orbit limited
options but what would they be option
one I am the boss I take control of the
situation i bellow out instructions
confidently although in reality I’m not
even sure if they’re going to work but
it doesn’t matter I ignore what the
gauges are telling me I know what the
people are telling me I’m in the plane
this is my plane and I’m in charge fair
enough I definitely know a few people
that would go for that option option two
oh my god
I take my hands off the steering wheel
weight steering wheel is it cool –
steering wheel in a plane think so well
I take my hands off the wheel
I absolutely no idea what to do but I
know these hundreds of sensors running
all around the aircraft they’ve been
developed by some amazing technology and
I’m pretty sure that the flight
management system is going to have
everything under control so I just sit
back and I lately technology take over
and I’m pretty sure well I hope that
we’re going to land this thing option
three I act like a human I take a look
at what the gauges are tell
me but I don’t let them dictate my
decisions I look around me and see what
human resources I have around me but
above all I listen to my gut instinct
and they do whatever I can to make sure
this plane lands now if we take a step
back for a moment isn’t it funny that
these strategies are often quite similar
across multiple different environments
be it at 37,000 feet in my start-up
office in the dining room what option do
you think captain Haynes
the pilot of flight 232 took that day he
opted for option 3 he bought the unknown
fetch into the cockpit without question
he placed him directly in the center of
himself and his co-pilot in a clear
distribution of power he looked at the
gauges but didn’t let them decide what
he was going to do he embraced what
everything was happening around him and
he communicated a non verbal language
and what they went on to do was pull off
one of the most incredible recoveries
from catastrophic engine failure to date
they managed to bring that plane down
from 37,000 feet to a near tarmac
landing 195 people survived that day 13
of which walked away uninjured for those
that unfortunately did lose their life
that day it was primarily due to smoke
inhalation after landing now human
centric thinking combining technology
and humaneness what does this will mean
let me take you a little bit on my
journey so I’m honest when I first
started my second startup at 22 I was
terrified I was in this foreign place I
didn’t know the language I didn’t know
what was going on and above all I didn’t
have an a background in computer science
in fact I was kind of reminded of this
after someone said you like raspberry
pie 4ch I just hid delicious only to
find out it’s actually credit card-sized
in fact my background is actually
international relations psychology it’s
law I didn’t think that this would fit
and studying a technology company until
I stepped foot on an airplane bound for
the Silicon Valley I was fortunate
enough to wander around the campuses of
Google Facebook and Twitter and as a
young 22 year old I just stood there in
awe of what I was saying
I saw people scooting around on scooters
I saw them chowing down endless amounts
of free food at communal tables I saw
them having nap and sleeping pods but
above all I saw them working super hard
I was so excited to see that one of the
world’s most successful technology
companies was human-centric
so upon getting back on that plane back
to Europe I decided that would be my
personal mission to use and embrace what
I had learned
over the past few years in psychology
and human behavior and international
relations and trying to integrate that
back into my company now there are a few
challenges about this I came back to
Luxembourg and as amazing it is it’s a
very conservative space over here burn
arts are badges of honor hours of work
one of the only meters of a success but
I knew I wanted to change this the
second challenge was my board you see I
couldn’t just rock up and say hey guys
how about we get a little bit more human
they wouldn’t really take it I had to
find research and data and measurable
outcomes so that I could illustrate to
them that this was a good strategy so I
spent a lot of time looking into the
research trying to find links between
human behavior and successful leadership
successful companies and finally I came
across a really interesting study by
Google the project was called project
Aristotle and what this project set out
to do was to understand what drove
performance what drove the most
successful teams within
to be successful so they teamed up with
some of the country’s leading research
units and they tested almost every
single variable you can imagine in their
teams they tested things like the ratio
to introverts hisses extroverts they
tested things like with the team
socialized inside or outside the
workplace they tested
diversity gender differences standing
desks everything we had imagined Google
and the researchers studied and so what
did the biggest search engine find see
what I did there nothing not one single
significant correlation that was
consistent across all of the teams now
as you can imagine this was extremely
frustrating for Google but also the
researchers that had dedicated so much
time to try and crack this challenge so
of course they didn’t stop there the
efest raishin led them to look at the
data differently they started to group
the variables and two different
umbrellas until finally things started
to make sense and what did they find
what did they find to be the sole most
significant factor to building
psychological safety now don’t worry I’m
not going to like the incense or get all
48 on you Jess now in fact the answer to
this question is quite simple it’s very
obvious of what it is it’s the idea of
being free from risk the official
definition in the study was not fearing
the negative consequences associated
with risk-taking for yourself your image
and your career now to be honest at this
time I was 23 I was super naive I was
like of course my team is
psychologically safe you kidding I just
installed a beer keg in a ping pong
table and a giant inflatable gorilla
what asked you need to be successful and
not
get of risk but they weren’t oh how
wrong I was after really sitting down
with my team members and talking to them
one to one at a human level I understood
that they were still weren’t themselves
they were still scared to do certain
things and so we worked really really
really hard as a company as a growing
startup company of limited resources to
try and make this human centric way of
thinking paramount and what let us know
that our teams in our company was
becoming more psychologically safe a
little bit embarrassing to admit to be
honest open office screaming matches I
would just sit there at my desk and I
would say this person who was previously
timid and terrified to say a word
defending his point of view like his
life depended on it
I’m so proud think about it it’s a
psycho siblings you can have some raging
arguments and you can hate each other
but at the end of the day you know
everything will be fine
it was exactly this kind of point of
view so for me as a founder I was very
proud but it was still just one piece of
the puzzle the foundations of our
company our team and our culture were
human driven and human centric but we
still had two huge challenges our
technology and our market now to be
honest our market was pretty straight
forward because we’ve worked on that for
a long time as placing the human in the
driving seat but the market on the other
hand was another challenge you see it’s
an interesting place to be being a a
start-up millennial technology founder
people look at you as if you’re from
Mars sometimes I remember sitting down
with some of our potential customers and
then me a whisper of AI or machine
learning and they were sure that a bunch
of killer robots were about to merge out
of the cleaning cupboard and destroy
human beings for all that we know of it
and it got me thinking where people
really scared of the killer robots hey
don’t get me wrong I’m totally scared of
killer robots
but with a skin of other things were
they scared of the unknown now it’s
quite a funny world because asses humans
are most precious arguably cognitive
resource there’s the most precious thing
we have and the idea of handing over
this precious asset to a machine may be
you may make us think that we’re going
to drop down a few levels on the food
chain and there’s another really bizarre
thing that I found from talking with
like with our potential customers and
even people in general was that the
relationship between human beings and
computers is extremely bizarre think
about this one
humans get older they get bigger but
eventually they get dimmer computers get
older they get smaller and they get
smarter now this to try and understand
to try and comprehend from a human level
is scary but one thing I really wanted
to work about with our customers and one
thing we focus a lot with our technology
is that you can outsource not just
through the most perfect things you can
outsource some of the things that you
don’t really need to be doing some of
the boring tasks some of the processing
power that we can free up for much other
cooler stuff so I gave them the example
of the calculator before the calculator
people would have to crunch things in
the head and it would take time it be
frustrating and I have to do the same
thing over and over again with the
calculator and the human brain they
could outsource a lot of the boring
stuff so they could actually truly work
and find amazing stuff and they could
also do things like spell boobs so do I
do this in school sorry I just had to
include it pivotal part of my early
childhood so I want to sum up here
eventually when our customers started to
come around they could understand that
they were actually forming a pivotal
part of technology we all are and it’s
the interaction between human behavior
and technology can help a plane land
from 37,000 feet without engines don’t
you think that it can help us in our
companies in some of the riskiest phases
of our life it is more important than
ever before that we focus on the future
I’m not just speaking right now as a
technology founder I’m speaking right
now as a mother we have to do whatever
we can for our next generation it is up
to us to build the strongest technology
companies the strongest companies in
general and the strongest people to face
the challenges that we’re going to face
and trust me I think we all know there
will be many so I lay you of this
challenge in a world of artificial
intelligence of machine learning of
virtual reality and have internet
connected devices I challenge you to be
human thank you
[Applause]
[Music]
[Applause]
[Music] [Applause]
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