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The Power of Journalism | Ian Yee | TEDxUniversityofMalaya


anyway okay ancillary service because I
just thought you’re like 10 minutes ago
and it’s very hard to follow what Cheryl
just said so but we’re seriously very
inspiring for surely this x2 right now
so as the inspector mentioned I am the
executive and the editor and executive
producer of the tpod wage and basically
what we do is stuff like this and into
play write about them and as we’re going
to try and get okay I’ll just stall for
now then you guys know okay I’m – you
guys question how many of you guys like
yeah marble is men muttering so I’ll
give you guys like music we’re going to
go down to market all right how many of
you guys like sports so you get
structurally how many of you like
journalism okay good so I know what I
have to work with today alright so by
the end of this of this stop what I’m
gonna try to do is convince you the
value that’s this is something disagrees
[Applause]
okay so this is the best of the best
that’s why you guys fire yes okay I can
go back to my normal voice
so journalism that I love the topic of
the day the theme of this pub where I
stand and this is where I stand today as
a journalist in in modern Malaysia we
are often degraded be me uh appreciate
that if you ask me love of course I have
a vested interest but anyway hopefully
the video works now sorry Korea it works
out yeah okay that is the audio up
discuss on your own but yet I’ve used up
[Music]
so this is what race does undercover
work investigative work and I think
what’s really unique about our team is
that all of us are under the age of 30
so I’ve managed to I don’t know how I
got so lucky I mentioned put together a
team of journalists below that they all
were committed to doing investigative
undercover Judaism and you won’t see
that anywhere else in the world
Malaysia that’s why we want so many ones
all over the world because it is not
very than the paper later yeah and
that’s the reason why right by
empowering young people with the power
of journalism to do these kinds of
projects to want to investigate and to
really bring change so that’s what rage
is about and that’s what has set
ourselves apart from all the other
douche bubbles around the world so we’ve
gone to award ceremonies where it’s like
the New York Times The Guardian and and
all these big names and this tiny little
teapot range is within and that’s what
we are that’s what I feel you were very
fortunate to be able to do but today I
know what just wanna comment on you my
story is actually much more boring than
it’s been in town I want to leave you
guys with something called the magical
five part headline so this is an advice
that we give to all characters when they
come after they go for an assignment
they go out and do the investigating
wherever you come back to us we often
before we’re about to do pretty tell me
your story in five words what is your
5-pointed money okay and the reason why
we do this is for example to show you
guys showing you guys a few historical
headlines even arguable
the reason why we have to have it in
less than five words used to be because
there’s just no space right so can you
guys guess when this paper is from
sorry after one yeah Billy after a roll
up blue one this is all over – this is
like 1918 so if we think technology back
then sponsored wave right you can’t fit
time that doesn’t mean it’s not as you
have a piece of the star
you can take it and thread and talk
about puppy time the last time anything
was very difficult right they have to
arrange two plates every single alphabet
happy will be erased the metal plates
then only against the stock printing so
space is at a premium your stories
always have to be able to be summed up
in a short hit light something like this
or something this is design you see the
pattern never more than five words man
lock on boom that’s it someday be closer
to home and this is actually quite
recent this is the person on the other
2006 you can see that trend still exists
less than five words your headline this
one is a bit more different it has a
spine angle a radiogram the first three
right if you know this they try
headlines that write themselves right
the men walked on you can’t really
change that right that’s the news
this is a headline that has a plus it
has a slight angle and this has been
explained bit more later we dive a bit
deeper to this concept back with that
one it doesn’t just say Marilyn Monroe
dies it takes a slightly more specific
approach there became thing – what’s a
suicide right you guys kind of got that
as well right
lay the pills that she was taking
another example this one in line writes
itself
italics inks battery people done
forwards this one same story different
angle you see so back then Bobby to the
editor ass give me your favorite letters
it I want to focus on this and play to
let you guys know sorry you guys watch
Titanic okay fine bad okay so why do we
do it
number one it helps to write this find
their angle so with any kind of topic
for example the giveth is sinking of the
Titanic those are usually plans that
write themselves right you can’t really
change too much but that writer
whoever wrote that second in line that
says bad thing so he decided to take
that specific angle I’ll do so many ways
you can write anybody can write about
the safety issues you can write about
technology that wasn’t played at the
time you can write about the survivors
and what what trauma Molly went through
but they pick the specific
so this this trick when we ask them to
illicit thing what is your private line
it makes them focus helps them find
their angle yeah and also when you’re
actually writing the story you start to
see the your focus everything else that
is not important you start to cut out
cuz that’s the way a journal is
important if when you come look at a
newspaper you have so limited space you
can only use what is the most important
what is actually usually so having a
backboard that light at the start tell
yourself I’m writing about the band that
played to the end the whole story is
gonna focus more on that than anything
else somebody wants to write about
safety issues let that person read about
it that’s their angle that’s their
favorite headline and it challenges them
to be concise take short and sweet right
in an era where we have so much
information turn this moron under more
pressure to keep this very short and
sweet so this is what I like to call
journalistic thinking there’s been a
trend recently called design and thing
right where you think like a design
engineer you go through that whole
process of developing a product
prototyping you test it with your
audience you know design thinking I like
to be a proponent I’m trying to propose
something do trying to get a thing
journalistic unity so challenge yourself
always to think I do this with that
partner so why do that journalist before
we ever come to that point when we think
about our idea about my motherland
there’s always research this is this
point of three formats like the project
that they were telling you all about
Brendan my brownie
they all know that it took us six months
just to release the post or six months
of non-stop work there was a period
especially the two weeks before we
launched it we were literally meeting a
topic by the mmm night and some nights
they were to work through your live on
the same night was we had a really
really bad job and I was able like speed
dating for chemicals we were meeting one
guy and you’re like okay we gotta go the
next guys in the number restaurant
somewhere else ready for us but there’s
a lot of research that goes into every
hit line that we eat so think like a
journalist go to that process first and
as you think I can
having that idea of a fiber headline
focuses you as well so for example can
we get to write something and of course
there’s something that we always train
ourselves to do is stir this which is to
think objectively and very good so
sometimes even if you have all the set
of facts after you’ve done all your
research being able to think objectively
this actually has skills on time to them
it’s something that you have to train
yourself personally or whatever game to
do so you can have all the facts
you can focusing but you could be
focusing on the wrong thing because
there’s a bias variable so this is how
journalistic thinking actually formed
what which came to be and I’m going to
show you guys the first documentary that
we produce and some of the mistakes that
we will this is the computer 8200 it was
another laser is an 11
a child here this is the same degree
money but we yesterday 26 in degree so
this was one of our very first rape
documents on first step to investigate
people we spent a team spent over a week
living with the indigenous people deep
in the forest no no phone telephone line
no signal give us hospital is at three
hours away never civilized was passed
away and we came back they came in
trying to go slowly hilltop they
estimate about 200 or 300 children and
died in the past two years and nobody
knew about it you spoke to the
government after that not a single death
recorded even though some of their own
asked me to show us that their
certificate but initial advances in
track so we we released a story created
a big fuss over saying government do
something about it and we are happy
that’s usually very the role of the
journalist ends to expose the issue
we’ve had you people people about it and
we’ve been done but after we realize
this but we started publishing this
content online we see young religions
commenting commenting on our media
system what can you now you told us what
the problem is but you don’t you can’t
just leave me hanging like this right so
that’s that’s something that we’ll get
any time you should this video show up
our next project this was the pie
apartment headline preying on our teens
I think I got this wasn’t me I would
have brought a better one
[Music]
predators preying on our team’s about my
boy but anyway so what we release the
story we wanted to learn the lesson
about his documentary which is still
what you saw we had before such a make
sure that there is an angle to make sure
that the people incapable somehow so as
journalists we no longer just start
bringing up of them solution for
software solutions so this is the duck
and anything
[Music]
so for this project we made sure that
there would be that line at land we gave
before a solution so we applied basic
again that idea of the poverty line how
can we find a solution so this is beyond
journalism is beyond just firing a
headline to fit into that space but our
solution was simple lost against moving
actually can replace the word consulate
is actually page one stance against
moving and employees are just kind of
like yes we want that too so so that’s
that’s kind of let’s skip this part does
I have very little time now so I think
the maybe the best thing I’m gonna need
you guys do today is that process of
thinking about journalists it might give
itself something for me to say some
stuff at that because I’m a journalist
but as objectively as possible I want
all your people to realize this there’s
power mass movement students there is
probably not accepting things for face
value research investigating understand
there is power in being form right so
just take and any have information try
to get as much of that viewpoints as
possible and make sure that you don’t
and there’s power in doing good so these
are the three things that kind of
portrays the kind of background that put
into the creation of food yeah and under
this video really play so grab a maximum
aggregate life fighting like a
journalists yeah because generally the
thinking is what’s wrong entity which
are skipped
remember the populism I just want to end
on this very nice note that all of those
are actually fibers and lines thank you very much
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