so summer is here and I’m assuming
you’re watching this because you want to
kick some ass during the summer season
and listen I’m going to take a couple
things you about the summer season this
is an incredible time to be passing up
some of your competitors and even for
some of you guys to separate from your
competitors in whatever business you’re
in however I want you to know a couple
things about summer and how I view
summers I don’t do summers so a lot of
people do summers I don’t do summers you
know in Germany you know everybody takes
30 or loud where they take some of this
stuff I don’t do any of that stuff now
this is me some of you guys may
absolutely disagree with me but I’ll
tell you why I don’t do summers you’ll
get a better idea about it a lot of it
has to do with how big you think and
what your vision is there’s nothing
wrong with somebody who says during
summer I want to do XYZ more power to
you the bigger you think you have to be
more focused because momentum goes like
this
it’s in business it takes you two years
I never understood when business owners
do this it takes you two years to gain
momentum and your business is about to
compound and explode you take a two-week
vacation you lose your momentum then it
takes you two more years to recreate
that momentum I don’t want to do that I
don’t want to regain that momentum I
want to compound my momentum so smaller
goals in life you give me a solopreneur
you can take two months off during
summer if you want to do that that’s not
the life I want to build I want to go to
complete different life so you have to
answer one question first how big as you
go what do you want to build the bigger
it is you have to be more paranoid about
losing your momentum that’s why you need
to be more focused having said that let
me take what happens during summer
season so first of all the first thing
we need to know is what pulls people
away to get distracted that’s the first
thing we need to know what do people do
during summer when the Sun is out people
travel pool parties they go to the beach
they go to the lake house barbecues you
saw the video I did on barbecues couple
weeks ago partying exercise and
vacations concerts hike golf sports they
do all those sorts of things by the way
I’m at the life insurance industry and I
want you to be thinking about this most
of my competitors today they’re trying
to get their golf game better I don’t
care to golf but I’m glad they’re
golfing because the markets wide open
for someone like me that’s not planning
on golfing so
what can you do during a time like this
to kick ass during the summer season
look I’m going to give you a few items
for you to be thinking about that a hop
yet with this we already know this is
going to pull people away from being
focused they’re going to be distracted
because it is no matter what what can
you do
to use these things that people are
going to do 80% of people are going to
be distracted by this what can you do to
allow this to help grow your business
I’ll give you some ways that’s work for
me and hopefully can work for you as
well number one number one is people
become overly concerned about what
others are doing during the summer so
what does this mean what vacation were
you know what are they doing oh let me
check Facebook people check Facebook
newsfeed social media snapchat Instagram
way more during summer because
everyone’s so curious what everybody
else is doing guess what that means the
eyeballs on you officially doubled more
people are watching everything you do
which is an opportunity for you to
create some solid content during that
time increase your marketing your
advertising your strategy to get so edgy
because everyone’s checking their phone
twice as they would in a regular time
because they’re trying to get away so
any time they were waiting they’re not
working check newsfeed check news 3 I’m
at the pool check the news rate
Instagram Instagram Instagram Instagram
Instagram snapchat snapchat snapchat
opportunities for you to be in their
face boom boom boom boom boom because I
know 80% of people are being casual
during the summer you gotta have a game
plan for that number two too much Sun
okay so everybody wants to get to my son
they want to go out don’t want to go
party they want do all those all that
kind of stuff what can you do well first
of all some pranks let me tell you what
I mean by software X who is your ideal
client okay you may say my ideal client
is a husband and wife with kids perfect
if the Sun is out and everybody wants to
be out with their kids under the Sun
having a good time why don’t you put an
incredible event together for kids a
SuperSoaker contest like my friend is
doing out here in Dallas put a
SuperSoaker contest why don’t you put a
pool party why don’t you put a slip and
slide why don’t you put an event with
these jumpy houses that kids come to why
don’t you announce that
market at $5 $10 $20 whatever for people
to come put ice-cold snow cone machines
all these things are you going to put
out there and kids come if 100 kids come
that means how many people are coming
that means 300 people are coming you
know why a hundred kids mommy daddy
that’s three if a brother comes then you
know it’s even more now you get all
these people are coming and while
they’re coming they’re you’re being
intentional about it and we put this
together with my business I’m a real
estate game animation insurance guy I
create websites I design I do this I do
that everyone’s coming for the Sun the
Sun attracted everybody and you’re
putting this incredible event together
for the kids attracted everybody when
you’re doing business and you’re
networking when you build a new context
and as you’re going on saying oh my gosh
it’s so great you’re having fun so what
do you do what do you give up about all
great riding on they’re out there marry
you mwah okay that’s great amazing so
let me tell what I do here’s what we do
this is great awesome good to meet you
maybe want to do this we can get
together for lunch breakfast dinner
coffee a set of boom there’s a contact
there’s a kind you know how many of
these things out there when this I’ve
done when the Sun was out in LA I would
rent out a beach private beach I would
rent out I’d invite 300 people I’d get
three jet skis 70% of people have never
been on a jet ski before I tell them to
go on a jet ski for the rest of their
lives they’re going to say the first
time I born on the jet ski they went on
the jet ski because the guy named
Patrick Brady we put this jet ski there
together for them all weekend they’re
talking about it what were you doing
this weekend I was jet skiing how I was
with this guy named Patrick wait a
minute was amazing marketing when the
Sun is out simultaneously you’re out
you’re with the jet skis you’re having a
good time
your kids could be there your wife could
be there your boyfriend could be that
your husband could be that your family
could be that your happening to time
yourself but you’re doing business
simultaneously that’s the key if you
look at this chart I have here is those
who understand how to leverage times
like this they get business done they
get fun done they get health done they
get family done to get health done and
they get relaxation and fun done at the
same time it becomes perfect if you know
how to do the proper way number three
for most people it’s offseason what is
offseason offseason is this is the time
when I get relaxed this is the time when
I’m kicking back again it goes back to
the same thing people are too concerned
about what other people are doing
everybody else
open for you to go out and talk them
because it’s an offseason but offseason
means a lot of other things off seasons
to me means this is a chance for me to
be in season mode this is a chance for
me to add something new to my arsenal
this is a chance for me to up my game in
a way where everybody else 90 days later
saying man they just did something I
don’t even know what happened here today
this was a like right now we at our
company we’re bringing some incredible
talents evalute Eminem PHP during the
season no one knows who were bringing on
board why are we doing this because we
want to add something to our Arsenal no
one else knows about in summers always
always been some of my favorite season
because everybody your entire
competition gets a little bit more
casual during offseason improve your
game during offseason Kobe learned
footwork from Hakeem Olajuwon during
golf season everybody else was kick him
back he was learning footwork because
the team allows you only know how to do
footwork better than everybody else
Kobe game back increases game and
everyone said oh my gosh look at Kobe’s
game this season
Livan used to not have the turnaround
jump shot look at his jump shot no
LeBron today shoots better three-point
shooting percentage wise than Michael
Jordan ever did because he worked on it
during the offseason offseason is a time
to shock everybody if you can get better
but very few people will do that number
for long vacations you know what’s a
great thing about long vacations people
go on two three four week vacation I’m
going on a two-week vacation I’m going
on three-week vacation let me give you
some hints some tips on vacation
remember biggie the goal focus momentum
you take two weeks vacation gone I
remember let me give you the exact date
here the exact date here is June of 2004
look at the dates June of 2004 is the
days okay there’s a guy I’m competing
with this guy’s a beast he’s an
incredible communicator I’m watching
this guy he’s ahead of me he makes
51,000 dollars in a single month he
makes 51,000 dollars in a single month
he gets married he goes to Cancun for
one week then he goes to Israel
for three weeks comes back his business
goes like this
loses all the momentum in his business
during that time I double down I double
down I double down our business one like
this he never ever for his entire career
could ever compete with us again because
I learned about many vacations and it
took three four week vacation you lose
your entire momentum so that told me who
thinks bigger it’s very simple it’s all
about who thinks bigger because the more
bigger you think the more focus you need
to stay so during during this time one
of the things I could tell you about
vacations is I like to mix company trips
for instance we just got back I was in
Miami last week we stayed at a we rented
a twelve million dollar penthouse at Bal
Harbour okay so I invited 30 people over
then I went and visited two offices then
I went into meetings with kardama Grant
Cardone then I went to met with the CEO
and founder of Newsmax right Chris ruddy
is worth 100 million dollars your
top-line revenue is what they do
I met with clientele I met with people
and business of the insurance side but
at the same time my kids were at Bal
Harbour I would go check on them at the
pool I’d go back to my meetings I’ve got
the beach and make some sand castle with
them I’d cover them up with sand then
I’d go back again and I would do that
part but I’m also getting business done
in six weeks we’re taking a couple
hundred people to Cancun we’ll be
staying at Moon Palace or something like
that when we take these couple hundred
agents from our company this to Cancun
we’re going to be doing business we’re
going to be doing family time we’re
going to be doing a health time we’re
going to be doing relaxation time all of
it at the same time because its
strategic I’m not just going to go on a
vacation by myself and sit down or total
my thumb I can’t do that because I have
a big goal I have big dreams I have a
big vision of what I want to do and if
you do is well you can strategize it the
same exact way because remember earlier
how I said I don’t do summers remember
how I said I don’t do summers the reason
why people look so forward to doing
summers is because they don’t know how
to condition their body throughout the
week I don’t know for how long I got a
massage every single week I don’t know
for how long I was on Sundays my Sundays
was a terror
Pew today my Sundays I would go to a
specific place that was relaxing for me
I would listen to the ocean I was there
for two hours that come back then I’d
run appointments in the afternoon but
morning for me was all Serap utak for
four longest time I would take every
quarter every four months on a Saturday
afternoon after all my appointments were
done five six o’clock I drive out to San
Diego not stay at a nice hotel in San
Diego for night or I go to santa barbara
at santa barbara for night while going
so my body is being filled the entire
time I don’t need a two-week vacation
during summer if I’m doing the prime
condition my body properly I don’t need
that two-week vacation for summer or for
week like some people do and I’m not
saying it’s everybody that’s what I did
next number five overspending people
overspend why because summer people are
said well I want to buy this clothes I
want to buy that I want to buy this I
want to buy this why don’t we buy this
way why don’t we buy this so what
happens is when you start getting in the
mood of overspending your pockets become
looser you’re open this is a great
opportunity for you to get in front of
clientele and present your opportunity
if you do present it they are more
receptive
during summer to buy from you then they
are during other times because the other
times they’re not they’re closed
everything is just so just think about
summer loosens people up to open up to
summer is like their alcohol summer
comes they’re casual they’re loose
they’re opening up to seeing what you
wanted you got a nice car that summer
sale summer spectacular summer this
summer that use that to your advantage
to get people to come and sit in front
so you can do business with them
number six party with no purpose now
your party with a purpose I think a lot
of people go out there and they like to
go to parties what can you do about
parties so what can you do with parties
well let me put it to you this way if
you can put an insane party together and
invite software X your audience to it
you know if it’s sales people executives
marketers it doesn’t matter what it is
money people you know certainly network
it doesn’t matter what it is if you can
put incredible parties together and
you’re the host everybody wants to meet
the host and everybody remembers the
host when they leave and everybody talks
about how amazing of a party you put
together it almost becomes like this I
know that’s a crazy analogy to you
you know how when you’re good in bed
everybody finds out when you know how to
put good parties together guess what
everybody talks so if you’re going to
put a good party to getting you mix it
up with business and you connect
everybody you’re doing the right part
yet that I want to look at a real real
estate house five million dollar house
on sale watch what this real estate
agent did brilliant I go in there I see
the house right across the street for
Tony Romo I look at the house I’m like
this is a nice house very small backyard
not my taste but what I went up there I
met Princess Diana’s chef okay somebody
everybody knows about he’s all over
television I met Prince Adonis chef I
like them I’m hiring him for an event
then I go away to this other side I met
somebody that does furniture for the
house look how brilliant she is then I
go down there’s a bar where they had all
the liquors there alcohol sponsored by
the bar local bar they can go to and eat
then outside was a car dawn Rolls Royce
dawn parked outside I go outside I see
the dawn I like the dawn I love the dawn
I end up buying a dog not that dawn
another dog the rolls-royce dawn she’s
so smart for what she did look how much
money was made that woman is brilliant
because she made a simple showing of a
house by bringing a chef a rolls-royce
car salesmen general sales manager a
person who owns a local restaurant and
what happened every one of them now when
someone wants to buy a house they’re
gonna say what go talk to her go talk to
her that’s how you do it little bit more
edgy than the other guys don’t want to
be doing it the last but not least last
but not least and I love this last party
I want to tell you about the flattest
part you during summer you know where
you can kick ass think about how many
CEOs how many bosses take long vacations
during the summer time when they’re gone
for four weeks think about how many
people do it you know what happens when
that happens let me explain it to you
there is an employee an executive that
works for that boss that CEO and they
say I am so sick and tired of making
this guy look good I’m so sick and tired
of working for this guy he’s on vacation
for four or five six weeks and he’s
golfing every single day I’m so sick of
it
guess what I want I’m not doing that I
want to recruit that guy
so talent is available for you to
recruit them if you’re in the game
because talent like that wants to work
with somebody that’s in the game talent
like that doesn’t want to work with
somebody that wants to golf for four
five six weeks during the summer time
they don’t want it and I know a lot of
my competition loves to golf I know it I
know a lot of them are so focused on
vacation time and all this other stuff
again it goes back to how big you think
if your goals are bigger summer time you
have such a big opportunity to separate
pass up some of your competitors and
become the standard for everybody and
stay there for stay there for a while if
you constantly keep having strategies
during some of them because think about
it
third quarter starts July 1st goes to
September 30th that’s q3 that’s a solid
quarter to have we’ve got eight quarters
in erisa company beating prior Gordon
revenues it’s because we treat every
quarter like a very important quarter
this is the way you got a thing during
summer time to grow your business to
another level stuff you got any
questions any thoughts comment on the
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care bye you
you’re watching this because you want to
kick some ass during the summer season
and listen I’m going to take a couple
things you about the summer season this
is an incredible time to be passing up
some of your competitors and even for
some of you guys to separate from your
competitors in whatever business you’re
in however I want you to know a couple
things about summer and how I view
summers I don’t do summers so a lot of
people do summers I don’t do summers you
know in Germany you know everybody takes
30 or loud where they take some of this
stuff I don’t do any of that stuff now
this is me some of you guys may
absolutely disagree with me but I’ll
tell you why I don’t do summers you’ll
get a better idea about it a lot of it
has to do with how big you think and
what your vision is there’s nothing
wrong with somebody who says during
summer I want to do XYZ more power to
you the bigger you think you have to be
more focused because momentum goes like
this
it’s in business it takes you two years
I never understood when business owners
do this it takes you two years to gain
momentum and your business is about to
compound and explode you take a two-week
vacation you lose your momentum then it
takes you two more years to recreate
that momentum I don’t want to do that I
don’t want to regain that momentum I
want to compound my momentum so smaller
goals in life you give me a solopreneur
you can take two months off during
summer if you want to do that that’s not
the life I want to build I want to go to
complete different life so you have to
answer one question first how big as you
go what do you want to build the bigger
it is you have to be more paranoid about
losing your momentum that’s why you need
to be more focused having said that let
me take what happens during summer
season so first of all the first thing
we need to know is what pulls people
away to get distracted that’s the first
thing we need to know what do people do
during summer when the Sun is out people
travel pool parties they go to the beach
they go to the lake house barbecues you
saw the video I did on barbecues couple
weeks ago partying exercise and
vacations concerts hike golf sports they
do all those sorts of things by the way
I’m at the life insurance industry and I
want you to be thinking about this most
of my competitors today they’re trying
to get their golf game better I don’t
care to golf but I’m glad they’re
golfing because the markets wide open
for someone like me that’s not planning
on golfing so
what can you do during a time like this
to kick ass during the summer season
look I’m going to give you a few items
for you to be thinking about that a hop
yet with this we already know this is
going to pull people away from being
focused they’re going to be distracted
because it is no matter what what can
you do
to use these things that people are
going to do 80% of people are going to
be distracted by this what can you do to
allow this to help grow your business
I’ll give you some ways that’s work for
me and hopefully can work for you as
well number one number one is people
become overly concerned about what
others are doing during the summer so
what does this mean what vacation were
you know what are they doing oh let me
check Facebook people check Facebook
newsfeed social media snapchat Instagram
way more during summer because
everyone’s so curious what everybody
else is doing guess what that means the
eyeballs on you officially doubled more
people are watching everything you do
which is an opportunity for you to
create some solid content during that
time increase your marketing your
advertising your strategy to get so edgy
because everyone’s checking their phone
twice as they would in a regular time
because they’re trying to get away so
any time they were waiting they’re not
working check newsfeed check news 3 I’m
at the pool check the news rate
Instagram Instagram Instagram Instagram
Instagram snapchat snapchat snapchat
opportunities for you to be in their
face boom boom boom boom boom because I
know 80% of people are being casual
during the summer you gotta have a game
plan for that number two too much Sun
okay so everybody wants to get to my son
they want to go out don’t want to go
party they want do all those all that
kind of stuff what can you do well first
of all some pranks let me tell you what
I mean by software X who is your ideal
client okay you may say my ideal client
is a husband and wife with kids perfect
if the Sun is out and everybody wants to
be out with their kids under the Sun
having a good time why don’t you put an
incredible event together for kids a
SuperSoaker contest like my friend is
doing out here in Dallas put a
SuperSoaker contest why don’t you put a
pool party why don’t you put a slip and
slide why don’t you put an event with
these jumpy houses that kids come to why
don’t you announce that
market at $5 $10 $20 whatever for people
to come put ice-cold snow cone machines
all these things are you going to put
out there and kids come if 100 kids come
that means how many people are coming
that means 300 people are coming you
know why a hundred kids mommy daddy
that’s three if a brother comes then you
know it’s even more now you get all
these people are coming and while
they’re coming they’re you’re being
intentional about it and we put this
together with my business I’m a real
estate game animation insurance guy I
create websites I design I do this I do
that everyone’s coming for the Sun the
Sun attracted everybody and you’re
putting this incredible event together
for the kids attracted everybody when
you’re doing business and you’re
networking when you build a new context
and as you’re going on saying oh my gosh
it’s so great you’re having fun so what
do you do what do you give up about all
great riding on they’re out there marry
you mwah okay that’s great amazing so
let me tell what I do here’s what we do
this is great awesome good to meet you
maybe want to do this we can get
together for lunch breakfast dinner
coffee a set of boom there’s a contact
there’s a kind you know how many of
these things out there when this I’ve
done when the Sun was out in LA I would
rent out a beach private beach I would
rent out I’d invite 300 people I’d get
three jet skis 70% of people have never
been on a jet ski before I tell them to
go on a jet ski for the rest of their
lives they’re going to say the first
time I born on the jet ski they went on
the jet ski because the guy named
Patrick Brady we put this jet ski there
together for them all weekend they’re
talking about it what were you doing
this weekend I was jet skiing how I was
with this guy named Patrick wait a
minute was amazing marketing when the
Sun is out simultaneously you’re out
you’re with the jet skis you’re having a
good time
your kids could be there your wife could
be there your boyfriend could be that
your husband could be that your family
could be that your happening to time
yourself but you’re doing business
simultaneously that’s the key if you
look at this chart I have here is those
who understand how to leverage times
like this they get business done they
get fun done they get health done they
get family done to get health done and
they get relaxation and fun done at the
same time it becomes perfect if you know
how to do the proper way number three
for most people it’s offseason what is
offseason offseason is this is the time
when I get relaxed this is the time when
I’m kicking back again it goes back to
the same thing people are too concerned
about what other people are doing
everybody else
open for you to go out and talk them
because it’s an offseason but offseason
means a lot of other things off seasons
to me means this is a chance for me to
be in season mode this is a chance for
me to add something new to my arsenal
this is a chance for me to up my game in
a way where everybody else 90 days later
saying man they just did something I
don’t even know what happened here today
this was a like right now we at our
company we’re bringing some incredible
talents evalute Eminem PHP during the
season no one knows who were bringing on
board why are we doing this because we
want to add something to our Arsenal no
one else knows about in summers always
always been some of my favorite season
because everybody your entire
competition gets a little bit more
casual during offseason improve your
game during offseason Kobe learned
footwork from Hakeem Olajuwon during
golf season everybody else was kick him
back he was learning footwork because
the team allows you only know how to do
footwork better than everybody else
Kobe game back increases game and
everyone said oh my gosh look at Kobe’s
game this season
Livan used to not have the turnaround
jump shot look at his jump shot no
LeBron today shoots better three-point
shooting percentage wise than Michael
Jordan ever did because he worked on it
during the offseason offseason is a time
to shock everybody if you can get better
but very few people will do that number
for long vacations you know what’s a
great thing about long vacations people
go on two three four week vacation I’m
going on a two-week vacation I’m going
on three-week vacation let me give you
some hints some tips on vacation
remember biggie the goal focus momentum
you take two weeks vacation gone I
remember let me give you the exact date
here the exact date here is June of 2004
look at the dates June of 2004 is the
days okay there’s a guy I’m competing
with this guy’s a beast he’s an
incredible communicator I’m watching
this guy he’s ahead of me he makes
51,000 dollars in a single month he
makes 51,000 dollars in a single month
he gets married he goes to Cancun for
one week then he goes to Israel
for three weeks comes back his business
goes like this
loses all the momentum in his business
during that time I double down I double
down I double down our business one like
this he never ever for his entire career
could ever compete with us again because
I learned about many vacations and it
took three four week vacation you lose
your entire momentum so that told me who
thinks bigger it’s very simple it’s all
about who thinks bigger because the more
bigger you think the more focus you need
to stay so during during this time one
of the things I could tell you about
vacations is I like to mix company trips
for instance we just got back I was in
Miami last week we stayed at a we rented
a twelve million dollar penthouse at Bal
Harbour okay so I invited 30 people over
then I went and visited two offices then
I went into meetings with kardama Grant
Cardone then I went to met with the CEO
and founder of Newsmax right Chris ruddy
is worth 100 million dollars your
top-line revenue is what they do
I met with clientele I met with people
and business of the insurance side but
at the same time my kids were at Bal
Harbour I would go check on them at the
pool I’d go back to my meetings I’ve got
the beach and make some sand castle with
them I’d cover them up with sand then
I’d go back again and I would do that
part but I’m also getting business done
in six weeks we’re taking a couple
hundred people to Cancun we’ll be
staying at Moon Palace or something like
that when we take these couple hundred
agents from our company this to Cancun
we’re going to be doing business we’re
going to be doing family time we’re
going to be doing a health time we’re
going to be doing relaxation time all of
it at the same time because its
strategic I’m not just going to go on a
vacation by myself and sit down or total
my thumb I can’t do that because I have
a big goal I have big dreams I have a
big vision of what I want to do and if
you do is well you can strategize it the
same exact way because remember earlier
how I said I don’t do summers remember
how I said I don’t do summers the reason
why people look so forward to doing
summers is because they don’t know how
to condition their body throughout the
week I don’t know for how long I got a
massage every single week I don’t know
for how long I was on Sundays my Sundays
was a terror
Pew today my Sundays I would go to a
specific place that was relaxing for me
I would listen to the ocean I was there
for two hours that come back then I’d
run appointments in the afternoon but
morning for me was all Serap utak for
four longest time I would take every
quarter every four months on a Saturday
afternoon after all my appointments were
done five six o’clock I drive out to San
Diego not stay at a nice hotel in San
Diego for night or I go to santa barbara
at santa barbara for night while going
so my body is being filled the entire
time I don’t need a two-week vacation
during summer if I’m doing the prime
condition my body properly I don’t need
that two-week vacation for summer or for
week like some people do and I’m not
saying it’s everybody that’s what I did
next number five overspending people
overspend why because summer people are
said well I want to buy this clothes I
want to buy that I want to buy this I
want to buy this why don’t we buy this
way why don’t we buy this so what
happens is when you start getting in the
mood of overspending your pockets become
looser you’re open this is a great
opportunity for you to get in front of
clientele and present your opportunity
if you do present it they are more
receptive
during summer to buy from you then they
are during other times because the other
times they’re not they’re closed
everything is just so just think about
summer loosens people up to open up to
summer is like their alcohol summer
comes they’re casual they’re loose
they’re opening up to seeing what you
wanted you got a nice car that summer
sale summer spectacular summer this
summer that use that to your advantage
to get people to come and sit in front
so you can do business with them
number six party with no purpose now
your party with a purpose I think a lot
of people go out there and they like to
go to parties what can you do about
parties so what can you do with parties
well let me put it to you this way if
you can put an insane party together and
invite software X your audience to it
you know if it’s sales people executives
marketers it doesn’t matter what it is
money people you know certainly network
it doesn’t matter what it is if you can
put incredible parties together and
you’re the host everybody wants to meet
the host and everybody remembers the
host when they leave and everybody talks
about how amazing of a party you put
together it almost becomes like this I
know that’s a crazy analogy to you
you know how when you’re good in bed
everybody finds out when you know how to
put good parties together guess what
everybody talks so if you’re going to
put a good party to getting you mix it
up with business and you connect
everybody you’re doing the right part
yet that I want to look at a real real
estate house five million dollar house
on sale watch what this real estate
agent did brilliant I go in there I see
the house right across the street for
Tony Romo I look at the house I’m like
this is a nice house very small backyard
not my taste but what I went up there I
met Princess Diana’s chef okay somebody
everybody knows about he’s all over
television I met Prince Adonis chef I
like them I’m hiring him for an event
then I go away to this other side I met
somebody that does furniture for the
house look how brilliant she is then I
go down there’s a bar where they had all
the liquors there alcohol sponsored by
the bar local bar they can go to and eat
then outside was a car dawn Rolls Royce
dawn parked outside I go outside I see
the dawn I like the dawn I love the dawn
I end up buying a dog not that dawn
another dog the rolls-royce dawn she’s
so smart for what she did look how much
money was made that woman is brilliant
because she made a simple showing of a
house by bringing a chef a rolls-royce
car salesmen general sales manager a
person who owns a local restaurant and
what happened every one of them now when
someone wants to buy a house they’re
gonna say what go talk to her go talk to
her that’s how you do it little bit more
edgy than the other guys don’t want to
be doing it the last but not least last
but not least and I love this last party
I want to tell you about the flattest
part you during summer you know where
you can kick ass think about how many
CEOs how many bosses take long vacations
during the summer time when they’re gone
for four weeks think about how many
people do it you know what happens when
that happens let me explain it to you
there is an employee an executive that
works for that boss that CEO and they
say I am so sick and tired of making
this guy look good I’m so sick and tired
of working for this guy he’s on vacation
for four or five six weeks and he’s
golfing every single day I’m so sick of
it
guess what I want I’m not doing that I
want to recruit that guy
so talent is available for you to
recruit them if you’re in the game
because talent like that wants to work
with somebody that’s in the game talent
like that doesn’t want to work with
somebody that wants to golf for four
five six weeks during the summer time
they don’t want it and I know a lot of
my competition loves to golf I know it I
know a lot of them are so focused on
vacation time and all this other stuff
again it goes back to how big you think
if your goals are bigger summer time you
have such a big opportunity to separate
pass up some of your competitors and
become the standard for everybody and
stay there for stay there for a while if
you constantly keep having strategies
during some of them because think about
it
third quarter starts July 1st goes to
September 30th that’s q3 that’s a solid
quarter to have we’ve got eight quarters
in erisa company beating prior Gordon
revenues it’s because we treat every
quarter like a very important quarter
this is the way you got a thing during
summer time to grow your business to
another level stuff you got any
questions any thoughts comment on the
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