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The Style and Theory of Value


pop quiz what’s a better deal $100 dress
shirt or a twenty dollar dress shirt
now the answer seems pretty obvious but
I’m going to talk today about the style
theory of value because price is just
one of the many factors when you’re
determining value of the clothing that
you put on your body Who am I
I’m a Antonio Centeno I’m the founder of
real men real style where I teach men
how do you use clothing as a weapon to
get what they want out of life
now I want to thank value tainment for
allowing me to be here on their Channel
and I’m gearing this towards not just
men but also women because I think it
applies to both sexes it applies to
anyone out there especially because
we’re in a world of disposable clothing
where there’s a race to the bottom you
go out there and everyone’s saying oh
I’ve got you know this less expensive
than this other place and if that’s the
case if price was the only determining
factor of the value of something then
you know I think about that that it
really doesn’t make sense you need to
take in other accounts such as how often
are you going to wear it how does it
make you feel and that last one how does
it make you feel incredibly important
you have something your wardrobe I bet
that when you put it on when you wear it
you you just feel amazing remember being
a kid and just having a pair of shoes or
a shirt that made you feel like Superman
that made you feel like Wonder Woman you
may know my sister had the Wonder Woman
underwear so I know it was out there and
I remember it was just like I had
Superman it’s spider-man outfits you put
on that and you just feel great you want
to make sure that the clothing you have
in your wardrobe makes you feel like a
million bucks and it just makes you
better at what you do this is the this
is in clothes cognition it’s a science
of study in which they see how the
clothing not only affects how people
perceive you but how you perceive
yourself let’s take a step back let’s
get back to that hundred dollar versus
twenty dollar dress shirt now instead of
just looking at the straight-up price
what if we were to take the price and
then we were to look at okay how many
times am I going to wear this how am I
going to feel and then divide it by the
price so that $100 dress shirt it fits
you great in fact it’s adjusted to its
custom
you put this thing on you just feel like
the man you end up wearing this thing a
hundred times before you finally have to
throw it out because it has just been
worn into the ground so the price per
wear right there is a dollar per wear
that $20.00 dresser never fit you
properly it felt tight and constricting
it actually itched in certain areas you
bought it you know simply saw a great
deal never actually looked great never
got it to adjust you know to fit you at
all never got any compliments so you
wore two times ten dollars per wear and
you had to buy other clothing this
supplement because the guy that ended up
were in that one shirt a hundred times
over maybe a period of five years he got
such a better deal because every time he
wore that dress shirt we that was his
go-to dress shirt with his suit he felt
like a million dogs he felt great and
this applies to women as well let’s look
at skirts oftentimes one of the hardest
things for a woman to find in to add
into her wardrobe because yeah it’s got
to fit you right in the buttocks it’s
got a figure right in the hips all of
these areas you want that skirt that is
the right length looks great but a lot
of women are accustomed to paying dirt I
mean really
low prices for these skirts though
they’re gonna shop around and if you
enjoy shopping you can oftentimes find a
great deal but understand the time that
you put in the shopping should be put
into the price because your time is
valuable if you’re watching this channel
and I think you’re an either on an
entrepreneur a business owner you’re
trying to do something understand your
time is valuable so if you want to spend
it there that’s cool but you should put
a price on that so that’s gonna drive up
the price but if you can find a skirt
that fits you great looks great and it’s
gonna cost maybe a bit more maybe this
is $100 versus used to you’re paying $10
or $20 when you find something on the
discount rack but this the length is
perfect it just it’s the best one you’ve
ever had and the material is really good
maybe you want to go custom I know
certain women that would pay a few
hundred dollars for skirts that were
custom made at a custom clothier you
know I owned a custom clothier
and I remember them coming in and it was
just something that they would do this
because it would match everything else
in their wardrobe it was interchangeable
and they had a certain type of body type
that it was just wasn’t worth the time
to go out
look for things they wanted the exact
length they wanted it you know to be
everything to be perfect and that’s what
they got and it made them feel great
they felt they closed more sales they
were able to talk better they didn’t
feel like it was too short and they
weren’t getting you know looks they
didn’t want you and I think that’s it is
to be able to control the image get what
you want so don’t always focus in on the
price take the you know the style theory
of value is where you take the number of
where’s how it makes you feel divided by
the price and that is the true value all
right so hopefully if we don’t enjoy
this series I’ve got more videos to go
check them out so by this time we’re
already a few videos in so go check out
the other videos with this value tape
mint series I’m trying to teach you guys
the basic foundations of style and image
and how to use it to your advantage if
you enjoy this let me know in the
comments if you’ve got questions we’ll
try to get down there answer and I will
see you in the next video
[Music] you
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