so I got a question for you
what invention what’s called the
equalizer if you said gone you are ready
to play small game of Jeopardy with your
friends have found me because the gun
was called equalizer but why was it
called the equalizer here’s why because
someone who’s only five feet tall 95
pounds could go against Mike Tyson Bruce
Lee and yes even Chuck Norris and still
win the fight why because no one could
go against the gun today I want to talk
to you about the equalizer of
advertising and marketing for small
businesses to compete with big
businesses well prior to doing that let
me talk to you about the evolution of
marketing evolution of marketing is very
simple why do we mark it why do we
advertise because the end of mind is
what to get a client to get a customer
to get enrolment to get a subscription
how we go about doing that it’s gonna be
different methods one is water mount the
other one is door-to-door we could do
fly or print newspaper radio phone TV
social media right those are all the
ways are we gonna do it now the way a
company recoups the cause for what they
spent to advertise or their staff or
their storefront or whatever they have
is if it costs 50 cents to make this
they put another 50 cents mark up then
they charge you two dollars to buy to
they make one dollar profit but I think
the biggest challenge we have in America
today with businesses especially towards
big business is towards big government
and media is lack of trust we have a
hard time trusting in a new form of
communication let over a decade ago made
us look at marketing and advertising in
a whole different way called social
media you remember when Friendster first
came out in MySpace and Facebook we
looked at in a whole different way
matter of fact even if we were to talk
about YouTube think about the video
charlie bit my finger
think about dance revolution think about
Kony 2012 think about some of these
things that were on social media how we
saw how quickly it spread right it was
wore them out marketing but I want to
take you two even to another different
step I want you to think about this
think about how you met your spouse
think about how you met your CPA how we
introduced your attorney to your doctor
to your mechanic to your hairstylist
odds are it was the reward amount
marketing why because we trust our
friends or family to introduce us to the
attorney they used a person they use for
CPAs because there’s a higher level of
trusted and TV radio advertisement so
what happens become the equalizer for
the Billy the Kid of entrepreneurs a
small business owner to go against the
big businesses the Mike Tyson the Bruce
Lee’s of the world and even the Chuck
Norrises is social media and
word-of-mouth marketing that’s my message of the week to you
what invention what’s called the
equalizer if you said gone you are ready
to play small game of Jeopardy with your
friends have found me because the gun
was called equalizer but why was it
called the equalizer here’s why because
someone who’s only five feet tall 95
pounds could go against Mike Tyson Bruce
Lee and yes even Chuck Norris and still
win the fight why because no one could
go against the gun today I want to talk
to you about the equalizer of
advertising and marketing for small
businesses to compete with big
businesses well prior to doing that let
me talk to you about the evolution of
marketing evolution of marketing is very
simple why do we mark it why do we
advertise because the end of mind is
what to get a client to get a customer
to get enrolment to get a subscription
how we go about doing that it’s gonna be
different methods one is water mount the
other one is door-to-door we could do
fly or print newspaper radio phone TV
social media right those are all the
ways are we gonna do it now the way a
company recoups the cause for what they
spent to advertise or their staff or
their storefront or whatever they have
is if it costs 50 cents to make this
they put another 50 cents mark up then
they charge you two dollars to buy to
they make one dollar profit but I think
the biggest challenge we have in America
today with businesses especially towards
big business is towards big government
and media is lack of trust we have a
hard time trusting in a new form of
communication let over a decade ago made
us look at marketing and advertising in
a whole different way called social
media you remember when Friendster first
came out in MySpace and Facebook we
looked at in a whole different way
matter of fact even if we were to talk
about YouTube think about the video
charlie bit my finger
think about dance revolution think about
Kony 2012 think about some of these
things that were on social media how we
saw how quickly it spread right it was
wore them out marketing but I want to
take you two even to another different
step I want you to think about this
think about how you met your spouse
think about how you met your CPA how we
introduced your attorney to your doctor
to your mechanic to your hairstylist
odds are it was the reward amount
marketing why because we trust our
friends or family to introduce us to the
attorney they used a person they use for
CPAs because there’s a higher level of
trusted and TV radio advertisement so
what happens become the equalizer for
the Billy the Kid of entrepreneurs a
small business owner to go against the
big businesses the Mike Tyson the Bruce
Lee’s of the world and even the Chuck
Norrises is social media and
word-of-mouth marketing that’s my message of the week to you
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