India we produce many many thought
leadership reports you know a bunch of
them out there but I’m not here to talk
to you about the query matrix report
that we came out where we actually
showed the auto industry that using
search trends big data you could
actually predict all for now cost the
number of cars that’ll get sold in the
next 30 to next 60 days I’m not here to
talk to you about how we publish the
digital payments report in 2020 just
before D monetization happened neither
am I here to talk to you about the
health you know the digital impact on
health and hygiene and it’s you know all
of those other reports that are out
there I’m definitely not here to talk to
you about how YouTube trailer views on
our movie movie trailer views on YouTube
have a linear correlation to box office
collection on the opening weekend so
what am I here to talk to you about I’m
here to talk to you about the untold
story of search do you know that every
Friday week after week for 52 weeks
searches for what cut take a spike do
you know what happens on a Saturday
searches for hangover go up every week
right so we’ll go through 2016 you start
the year in a really happy hopeful note
all of us want to take you know a new
year resolution but even for that we
actually go to Google and search for the
top 10 and top 50 new year resolutions
it’s my resolution but you need help
fair enough but when that happens you
know searches for
health hygiene diet fitness and gym
memberships actually also go up this is
the month of jam as the resolutions
break progressively search queries
around fitness gym and health actually
go down as we go along through the year
13 India right through the year queries
on love love quotes love letters is
right there on the top right through the
year you know in all probability the
song love is in the air love is
everywhere I see may have got inspired
by people in India but there is a
particular day where queries around how
to kiss really really go through the
roof but if you see that there are
queries also on how to gift that also go
up but the difference between gifting
and how to kiss shows you how many
cheapskates there are who want a kiss
but don’t want a gift yeah you know then
we went on and and we had this amazing
event called brick sit right even in the
UK you know it’s it’s good when people
come and search because you want to take
a you know you know informed decision
about life you want to take an informed
decision that you want to go in wood
right but look at the kind of queries
right I mean what is Rick’s it is good
you want to learn more about it but you
know what does Rick’s it mean but there
is a query on the other side that you
know what is EU when did you K join the
EU I’m being asked to what whether to
stay or not to stay I don’t even know
whether I was part of EU right but
unsurprisingly even in India when you
know you know it’s not affecting India
but in even in India you had queries
around what is BRICS it going up even so
they were queries
what is Rix it in Hindi right oh my god
okay so we move on how many of you
remember Pokemon right there was this
Pokemon frenzy that took the world by
storm right and and even in India you
know as I’ve told you India’s never
behind in anything right so if something
happens somewhere it has to happen here
and even in India we saw you know
Pokemon queries peak to about you know
multiple times of four times the number
of queries that were happening at
cricket at that point of time I remember
when I used to go with my colleagues you
know for a client meeting we had stopped
using Google Maps but we were using the
Pokemon Go app to go because we wanted
to pick up the pokemons as we went along
and sure enough it took twice as long as
what Google Maps would have otherwise
made us go through from point A to point
B you know I don’t know how many of you
remember right in the beginning of the
year they were they were they were some
you know misunderstanding or whatever
between Virat and Anushka and and Bharat
actually did a tweet and he said shame
stop trolling Anushka he’s saying stop
but the queries actually went through
again and has never seen those queries
that he had during that period of time
even when he scored centuries and won
tournaments and everything else but as
we went along this is not what a star is
born right a star was really born when
you had the Olympics around semi finals
finals of the badminton right the number
of queries that went for searches that
were happening around Sindhu but three
times higher then what Bharat has ever
seen right and the star was truly born
take about absolutely what an amazing
woman how many of you remember this
right everybody loves free everybody
loves free when it gives you access to
the Internet
never ever in the history of India or
anywhere else in the world I presume a
brand has seen so much of query interest
that happened when geo got launched
what happened with that was a fact that
on the internet and on YouTube in itself
YouTube consumption of videos also when
went really really high so so when all
of this was happening what do you think
people were on YouTube were doing right
Bollywood went up three times religion
you know videos around religion went up
three times beauty and fitness went up
by six times what does it really tell us
that the new users who were coming in
had a lot of interest in this as well as
some of the existing users now who had a
hell of a lot of time because everything
was free we’re also watching more and
consuming more of some of this stuff you
know we just spoke about it as he went
through the year American elections just
about the time when you know when when
the the results were being declared
Trump in India these are all queries in
India by the way queries around Trump
skyrocketed right but Prime Minister
Modi said this is India let’s Trump
Trump and he announced D monetization
so with D monetization you know we at
Google saw some amazing new queries that
came up you know there was what is CB v
it’s the same three digit number that’s
been behind the plastic that has been in
your wallet that you never used how to
write a check
god it’s the checkbook lying in your
drawer for months and you never wrote
you never saw you never did anything and
now when suddenly there is no money to
transfer you want to know how to
transfer money but this is okay what
follows is the fact that people the hunt
for cash started right and it’s serious
because people are searching for ATMs
ATMs that had cash and all that but look
at the other the when the hunter got
hunted because they were searching for
how to convert black money to white what
were you doing when the government had
all the schemes that key
right what is black money it’s the damn
cash that you’ve not paid tax on but you
want to know what is black money
how to hide black money checkmate you
can’t do it anymore
right so let me talk about you know
YouTube I spoke about Google search but
YouTube is also the second largest
search engine and you know we find
amazing how-to videos some are really
really obvious right like the kind that
we are that I’m gonna show you you know
it really is still at the top there how
to tie a tie how to wear a saree
download songs and actually you know in
terms of recipes these are all good
stuff but in terms of recipes India
actually ranks really high amongst the
highest searches or recipes happen on
YouTube in India as compared to anywhere
else in the world right but these are
the nice obvious ones what are the
unobvious ones how to make slime you
stop alright if you have any kids around
you who are school going just ask them
until tell you how to make slime I mean
every every kid knows it how to become
rich you are so lazy you are so lazy
that you don’t want to work for it you
want to watch a video how to become rich
how to be happy understandable right how
to impress a girl now if that doesn’t
happen how to make someone fall in love
with you and if that doesn’t happen how
to hypnotize someone
and if that doesn’t happen how to
disappear completely you know so there
is you know the story the story is about
as you saw 2016 the story is really
about you know hope love grit
determination I want to end my talk by
showing you a video you know it’s it’s
it’s about some of these feelings that
unite us and give us hope to move ahead
please watch the video know what’s going
[Music]
that’s cool dude wait now dude love is
not to spare cuz I feel that that love
spinnin in the feet of the ground when I
can’t stop dancing no one’s around
[Music]
if you take away the labels you realize
that we’re far more alike than we are
different
[Applause]
mama mia are the music makers and we are
the dreamers
love is love is love is love is love is
love is love
not the Jones or sweat decide and fill the world with music love and pride