I said for years that that you have to
celebrate your victories and really
celebrate your mistakes and what I mean
by that is that you have to learn from
the mistakes that you make and you’ve
got to create an environment where
people are not afraid to take a risk and
not afraid to do things that are beyond
what the expectations are at the same
time you got to set up a framework for
how those things are managed and judge
and evaluate mistakes are good things
mistakes are good things meaning if
they’re made in learning in other words
so mistakes are how we learn because
mistakes produce pain and if you produce
that and convert that to learning like
for example punishing people from the
stains is bad because they hide things
where if you were to say to your kid and
they make some a mistake the only thing
you have to do was tell me what would
you have done different in the future
and then we’ll be good that it learns
makes that a learning process or
weaknesses everybody has a weaknesses
has number of weaknesses the great
people that I’ve seen in almost any area
always have weaknesses they just have
known what their weaknesses are and have
ways of getting around
[Music]
you should seek this see if you’re
playing it safe you’re not going to win
if you’re playing it safe like that all
say you know you were cutting your
little girl better to be safe than sorry
well that’s a bunch of crap it’s not
better to be safe than sorry it’s by
trying things that you figure out how
far you can go you got to get outside
the box like it’s reported Edison tried
3000 ways before he built incandescent
light he made he said he didn’t fail
3,000 times he said there was 3,000
different steps to building a lightbulb
well there’s different steps to get to
where you’re going and I really do treat
winning and losing exactly the same I do
not let it upset me
[Music]
one of the most important sort of
phrases in my life is you know it’s
protecting the downside and it should be
you know one of the most important
phrases letting any different person’s
life so okay we made it be sold move
from going from music company into
airline business but you know we said
myself a condition that I could hand
that plane back at the end of the first
12 months if the business if people
didn’t like our business and so one of
those important negotiations was Boeing
was you know we have the right to give
you that plane back after twelve months
and that meant that I knew that you know
I put my toe in the water I could see
whether people like like the airlines
but if it didn’t work out it wasn’t
going to bring everything else crashing
down I’d be able to look my record
company bosses when the I am and we’ll
still be friends because they’d still
have jobs and you know so protecting the
downside
[Music]
[Music]
patience is for the impatient that in
fact when you’re getting started in your
in-laws are making faces at you and
you’re not sure if you’re going to be
able to pay the rent and you don’t know
why you’re living in Brooklyn to begin
with and you’re going to have to move
back to Florida it’s easy to say you
know what I need to go faster to pick up
these scraps of pick up these scraps and
sometimes what that does is it gives you
the foot up to get to the next level but
sometimes what that does is it just
makes your scrap collector and that one
of the things that we see when we look
at the work of people who have put
really big ideas in the world who have
built online platforms right is that
they got there by being patiently
impatient or impatiently may search
everywhere you want to just suppose that
if you look around at the blog’s you
read or the people you respect online or
the organization’s you want to work with
the myth of the overnight success is
just that a myth that you know the
much-vaunted twitter was a failure
complete failure for two years nobody
used it and if they took the mindset of
well that doesn’t work in two weeks we
got to go do something else you never
would have heard of it
[Music]
[Music]
that is that going to happen as quickly
as you want it to happen a lot of things
going to happen that will catch you
off-guard and so therefore you’ve got to
deal with and handle it as it cost and
not only that but that faith and
patience drives you into action you got
to keep moving and keep plugging away
and the Far East I have something that’s
called the Chinese bamboo tree the
Chinese bamboo tree takes five years to
grow and when they go through a process
of growing it they have to water and
fertilize the ground where it is every
day and it doesn’t break through the
ground until the fifth year okay but
once it breaks through the ground within
five weeks
it grows 90 feet tall now the question
is does it grow 90 feet tall in five
weeks or five years the answer is
obvious it grows 90 feet tall in five
years because at any time and that
person stopped watering and nurturing
and fertilizing that dream that bamboo
tree would have died in the ground how
long have you been working on your
dreams good and you have nothing to show
this is all you’ve got the show
people gonna do that to you and some
people ladies and gentleman they stopped
because they don’t see instant results
it doesn’t happen quickly
[Music]
now here’s an important point
nothing works the first time when you
try something new it probably won’t work
when you try something new several times
it probably won’t work and the turning
point in my life came when I would hear
good ideas and I was so eager to be
successful in selling I would run out
and try the ideas and they wouldn’t work
I try a way of getting an appointment or
answering an objection or closing a sale
it wouldn’t work and my natural response
ah and I think just to be disappointed
and then I realized nothing works at
least the first few times so I decided I
would try a new idea five or ten times
before I pass judgment on I would not
just try it once and quit like most
people do and that changed my whole life
it was a turning point in my life
because I realized from then on if
you’ve got a good idea and you’ve got a
good goal and you want to double your
income and improve the quality of your
life and you have to try new things in
order to get new results it’s not going
to work the first time to say well that
didn’t work try something else and try
something else and try something else
now if you try only two things can
happen what are they succeed or fail if
you succeed you do more of it if you
fail you learn from it get smarter and
try to get to cannot lose by taking
action you can only lose by not taking
action
[Music]
when we have had failures those have
ultimately resulted in some of the
greatest successes we’ve ever had you
talk about those particularly when
someone comes to see you and they say
yeah feeling really bad because this
didn’t work out okay well let me tell
you about some other things that didn’t
work out that we learned a lot from and
you know let’s pick ourselves back up
and let’s figure out what what we what
we learn from this and how we go apply
that next time you know when you’re in
the zone of doing things that no one’s
ever done before if you’re only
succeeding
you’re not taking upwards failure is a
part of a learning process right what’s
the risk of failure what losing
embarrassed or risk of code how do you
distinguish failure from learning in
your whole life you know failure implies
that stop that’s the game stops right if
it’s part of us you’re failing and then
you learn then that learning is part of
the moving forward right so that is what
the process is like to fail learn move
forward and constantly do that it to
look because you’re cutting edge you’re
going where people have been before an
inventiveness
[Music]
you know I haven’t have a terrible fear
that I lay awake at night with nestled
fear of failure and embarrassment that
comes with it and so people like to have
a lot of pride in saying I’m not
embarrassed and not I think anybody
that’s an entrepreneur deep down really
you guys are so as fearful failure what
would people say or what would be
percent and it’s hard it’s a hard
challenge and so I try to ignore it as
much as I can by I find it kind of
hunting me
and so I push through because I really
believe that I have an obligation to
keep trying and trying and trying and
I’ve had plenty of failure in my life
[Music]
if you get to a place where it’s easy as
an entrepreneur it’s about to get really
really hard and so what you find is with
really good entrepreneurs they’re
constantly making things difficult for
themselves and it’s pushing I’d like to
say you push until it hurts or you sort
of you want to be always pushing beyond
what you’re comfortable with and you’re
sweating just a little bit all the time
and when that happens when you’re when
you’re constantly pushing beyond what
you think what you know if possible
you’re always sweating a little bit and
you’re always a little bit nervous but
that is the drug of being an
entrepreneur and so when you’re pushing
like that and you’re never really
relaxed then it always feels small and
so in many ways it feels to me the same
now as it did at the beginning it’s
still a little nervous
[Music]
[Music]
when you have a dream and the dream
isn’t something you dream and then it
happens the dream is something you never
knew was going to come into your life
dreams always come from behind you not
not right between your eyes it speaks up
on you but when you have a dream it
doesn’t often come at you screaming in
your face
this is who you are this is what you
must be for the rest of your life
sometimes a dream almost whispers and
I’ve always said to my kids the hardest
thing to listen to your instincts your
human personal intuition always whispers
it never shouts very hard to hear you
have to every day of your lives be ready
to hear what whispers in your ear it’s
very rarely shouts and if you can listen
to the whisper and if it tickles your
heart and if something you think you
want to do for the rest of your life
then that is going to be what you do for
the rest of your life and we will
benefit from everything you do
you
[Music]
I think there’s massive confusion around
entrepreneurship entrepreneurship sucks
I mean it’s lonely it’s high-risk I mean
I can’t live without it but it’s like a
bad boyfriend right or girlfriend right
like like if there’s a ton of bad days
being an entrepreneur
not to mention 98% of entrepreneurial
ventures are going to fail so there’s
gonna be a really bad day in your future
um you know hopefully not for you um
right of you you know for me I don’t
know I think it’s a very personal
question I think it’s how you’re wired
I’m so all-in entrepreneur I prefer the
pain I think one of the reasons I love
the Jets so much is because they bring
me so much pain you know I I love the
climate can either set back is exciting
I love when something goes wrong it’s
where I shine the most but that’s not
for everybody right I mean it could be
very difficult and when you start
affecting your life and your loved ones
and all the other things it can get real
nasty to me the way I handle things even
though the few rare days when I really
struggle I take a real step back and
make pretend that somebody called me and
told me that my mother or daughter were
killed and I know it’s very dark and I
apologize but it’s really what I do I
literally am able to at my deepest most
struggling moment within business take a
step back and remind myself that I can
make a drill Ian dollars tomorrow on
Bitcoin and and if something bad
happened to the people I love the most
then it would mean nothing and it very
consistently rewires me very quickly
[Music]
there is no prize out there the only
prize is this one and what you feel and
what you want to accomplish and if you
can as you start out these what could be
Linear’s or could be fat years I feel
that I very often watch a lot of young
people sort of meander around without
any idea about why they’re doing what
they’re doing
I mean to want and to be ambitious and
to want to be successful is not enough
that’s just desire
to know what you want to understand why
you’re doing it to dedicate every breath
in your body to achieve
if you feel you have something to give
if you feel that your particular talent
is worth developing is worth caring for
then there’s nothing you can’t achieve
[Music]
it is a very very difficult struggle
most people you know you don’t see the
struggle part of a person’s life you
only see the success they have but I
haven’t met anybody here at the academy
or anywhere else that hasn’t been able
to describe years and years and years a
very very difficult struggle through the
whole process of achieving anything
whatsoever so and there’s no way to sort
of get around that and it secret is just
not to give up hope and it’s very hard
not to because if you’re really doing
something worthwhile I think I think you
will be pushed to the brink of
hopelessness before you come through the
other side there’s about a hand through
that
[Music]
you have to make sure that beyond the
intention that you put out there you put
action to support the intention don’t
say I want to be a millionaire but don’t
take the activities to do it where I
want to be the best at something but
don’t practice it
[Music]
it’s important to understand that you
are enough pieces you know you know put
in the vision have the vision of what
you want to become but you have to put
consistent action behind that vision in
order for that to manifest and it has to
be consistent you know I have the good
fortune Bill was invited here by one of
my fraternity brothers Louie Tobias and
I remember many a day Louie and I Friday
night we’re going to go to the party and
we went to the party and we finished the
party at 2:30 and three o’clock we were
back studying so that we could do well
on an exam on Monday it is the
importance of knowing that it’s your own
intention and your power and your
actions that can actually lead to you
know the outcome that is good that you
want to have manifest
[Music]
[Music]
[Music]
celebrate your victories and really
celebrate your mistakes and what I mean
by that is that you have to learn from
the mistakes that you make and you’ve
got to create an environment where
people are not afraid to take a risk and
not afraid to do things that are beyond
what the expectations are at the same
time you got to set up a framework for
how those things are managed and judge
and evaluate mistakes are good things
mistakes are good things meaning if
they’re made in learning in other words
so mistakes are how we learn because
mistakes produce pain and if you produce
that and convert that to learning like
for example punishing people from the
stains is bad because they hide things
where if you were to say to your kid and
they make some a mistake the only thing
you have to do was tell me what would
you have done different in the future
and then we’ll be good that it learns
makes that a learning process or
weaknesses everybody has a weaknesses
has number of weaknesses the great
people that I’ve seen in almost any area
always have weaknesses they just have
known what their weaknesses are and have
ways of getting around
[Music]
you should seek this see if you’re
playing it safe you’re not going to win
if you’re playing it safe like that all
say you know you were cutting your
little girl better to be safe than sorry
well that’s a bunch of crap it’s not
better to be safe than sorry it’s by
trying things that you figure out how
far you can go you got to get outside
the box like it’s reported Edison tried
3000 ways before he built incandescent
light he made he said he didn’t fail
3,000 times he said there was 3,000
different steps to building a lightbulb
well there’s different steps to get to
where you’re going and I really do treat
winning and losing exactly the same I do
not let it upset me
[Music]
one of the most important sort of
phrases in my life is you know it’s
protecting the downside and it should be
you know one of the most important
phrases letting any different person’s
life so okay we made it be sold move
from going from music company into
airline business but you know we said
myself a condition that I could hand
that plane back at the end of the first
12 months if the business if people
didn’t like our business and so one of
those important negotiations was Boeing
was you know we have the right to give
you that plane back after twelve months
and that meant that I knew that you know
I put my toe in the water I could see
whether people like like the airlines
but if it didn’t work out it wasn’t
going to bring everything else crashing
down I’d be able to look my record
company bosses when the I am and we’ll
still be friends because they’d still
have jobs and you know so protecting the
downside
[Music]
[Music]
patience is for the impatient that in
fact when you’re getting started in your
in-laws are making faces at you and
you’re not sure if you’re going to be
able to pay the rent and you don’t know
why you’re living in Brooklyn to begin
with and you’re going to have to move
back to Florida it’s easy to say you
know what I need to go faster to pick up
these scraps of pick up these scraps and
sometimes what that does is it gives you
the foot up to get to the next level but
sometimes what that does is it just
makes your scrap collector and that one
of the things that we see when we look
at the work of people who have put
really big ideas in the world who have
built online platforms right is that
they got there by being patiently
impatient or impatiently may search
everywhere you want to just suppose that
if you look around at the blog’s you
read or the people you respect online or
the organization’s you want to work with
the myth of the overnight success is
just that a myth that you know the
much-vaunted twitter was a failure
complete failure for two years nobody
used it and if they took the mindset of
well that doesn’t work in two weeks we
got to go do something else you never
would have heard of it
[Music]
[Music]
that is that going to happen as quickly
as you want it to happen a lot of things
going to happen that will catch you
off-guard and so therefore you’ve got to
deal with and handle it as it cost and
not only that but that faith and
patience drives you into action you got
to keep moving and keep plugging away
and the Far East I have something that’s
called the Chinese bamboo tree the
Chinese bamboo tree takes five years to
grow and when they go through a process
of growing it they have to water and
fertilize the ground where it is every
day and it doesn’t break through the
ground until the fifth year okay but
once it breaks through the ground within
five weeks
it grows 90 feet tall now the question
is does it grow 90 feet tall in five
weeks or five years the answer is
obvious it grows 90 feet tall in five
years because at any time and that
person stopped watering and nurturing
and fertilizing that dream that bamboo
tree would have died in the ground how
long have you been working on your
dreams good and you have nothing to show
this is all you’ve got the show
people gonna do that to you and some
people ladies and gentleman they stopped
because they don’t see instant results
it doesn’t happen quickly
[Music]
now here’s an important point
nothing works the first time when you
try something new it probably won’t work
when you try something new several times
it probably won’t work and the turning
point in my life came when I would hear
good ideas and I was so eager to be
successful in selling I would run out
and try the ideas and they wouldn’t work
I try a way of getting an appointment or
answering an objection or closing a sale
it wouldn’t work and my natural response
ah and I think just to be disappointed
and then I realized nothing works at
least the first few times so I decided I
would try a new idea five or ten times
before I pass judgment on I would not
just try it once and quit like most
people do and that changed my whole life
it was a turning point in my life
because I realized from then on if
you’ve got a good idea and you’ve got a
good goal and you want to double your
income and improve the quality of your
life and you have to try new things in
order to get new results it’s not going
to work the first time to say well that
didn’t work try something else and try
something else and try something else
now if you try only two things can
happen what are they succeed or fail if
you succeed you do more of it if you
fail you learn from it get smarter and
try to get to cannot lose by taking
action you can only lose by not taking
action
[Music]
when we have had failures those have
ultimately resulted in some of the
greatest successes we’ve ever had you
talk about those particularly when
someone comes to see you and they say
yeah feeling really bad because this
didn’t work out okay well let me tell
you about some other things that didn’t
work out that we learned a lot from and
you know let’s pick ourselves back up
and let’s figure out what what we what
we learn from this and how we go apply
that next time you know when you’re in
the zone of doing things that no one’s
ever done before if you’re only
succeeding
you’re not taking upwards failure is a
part of a learning process right what’s
the risk of failure what losing
embarrassed or risk of code how do you
distinguish failure from learning in
your whole life you know failure implies
that stop that’s the game stops right if
it’s part of us you’re failing and then
you learn then that learning is part of
the moving forward right so that is what
the process is like to fail learn move
forward and constantly do that it to
look because you’re cutting edge you’re
going where people have been before an
inventiveness
[Music]
you know I haven’t have a terrible fear
that I lay awake at night with nestled
fear of failure and embarrassment that
comes with it and so people like to have
a lot of pride in saying I’m not
embarrassed and not I think anybody
that’s an entrepreneur deep down really
you guys are so as fearful failure what
would people say or what would be
percent and it’s hard it’s a hard
challenge and so I try to ignore it as
much as I can by I find it kind of
hunting me
and so I push through because I really
believe that I have an obligation to
keep trying and trying and trying and
I’ve had plenty of failure in my life
[Music]
if you get to a place where it’s easy as
an entrepreneur it’s about to get really
really hard and so what you find is with
really good entrepreneurs they’re
constantly making things difficult for
themselves and it’s pushing I’d like to
say you push until it hurts or you sort
of you want to be always pushing beyond
what you’re comfortable with and you’re
sweating just a little bit all the time
and when that happens when you’re when
you’re constantly pushing beyond what
you think what you know if possible
you’re always sweating a little bit and
you’re always a little bit nervous but
that is the drug of being an
entrepreneur and so when you’re pushing
like that and you’re never really
relaxed then it always feels small and
so in many ways it feels to me the same
now as it did at the beginning it’s
still a little nervous
[Music]
[Music]
when you have a dream and the dream
isn’t something you dream and then it
happens the dream is something you never
knew was going to come into your life
dreams always come from behind you not
not right between your eyes it speaks up
on you but when you have a dream it
doesn’t often come at you screaming in
your face
this is who you are this is what you
must be for the rest of your life
sometimes a dream almost whispers and
I’ve always said to my kids the hardest
thing to listen to your instincts your
human personal intuition always whispers
it never shouts very hard to hear you
have to every day of your lives be ready
to hear what whispers in your ear it’s
very rarely shouts and if you can listen
to the whisper and if it tickles your
heart and if something you think you
want to do for the rest of your life
then that is going to be what you do for
the rest of your life and we will
benefit from everything you do
you
[Music]
I think there’s massive confusion around
entrepreneurship entrepreneurship sucks
I mean it’s lonely it’s high-risk I mean
I can’t live without it but it’s like a
bad boyfriend right or girlfriend right
like like if there’s a ton of bad days
being an entrepreneur
not to mention 98% of entrepreneurial
ventures are going to fail so there’s
gonna be a really bad day in your future
um you know hopefully not for you um
right of you you know for me I don’t
know I think it’s a very personal
question I think it’s how you’re wired
I’m so all-in entrepreneur I prefer the
pain I think one of the reasons I love
the Jets so much is because they bring
me so much pain you know I I love the
climate can either set back is exciting
I love when something goes wrong it’s
where I shine the most but that’s not
for everybody right I mean it could be
very difficult and when you start
affecting your life and your loved ones
and all the other things it can get real
nasty to me the way I handle things even
though the few rare days when I really
struggle I take a real step back and
make pretend that somebody called me and
told me that my mother or daughter were
killed and I know it’s very dark and I
apologize but it’s really what I do I
literally am able to at my deepest most
struggling moment within business take a
step back and remind myself that I can
make a drill Ian dollars tomorrow on
Bitcoin and and if something bad
happened to the people I love the most
then it would mean nothing and it very
consistently rewires me very quickly
[Music]
there is no prize out there the only
prize is this one and what you feel and
what you want to accomplish and if you
can as you start out these what could be
Linear’s or could be fat years I feel
that I very often watch a lot of young
people sort of meander around without
any idea about why they’re doing what
they’re doing
I mean to want and to be ambitious and
to want to be successful is not enough
that’s just desire
to know what you want to understand why
you’re doing it to dedicate every breath
in your body to achieve
if you feel you have something to give
if you feel that your particular talent
is worth developing is worth caring for
then there’s nothing you can’t achieve
[Music]
it is a very very difficult struggle
most people you know you don’t see the
struggle part of a person’s life you
only see the success they have but I
haven’t met anybody here at the academy
or anywhere else that hasn’t been able
to describe years and years and years a
very very difficult struggle through the
whole process of achieving anything
whatsoever so and there’s no way to sort
of get around that and it secret is just
not to give up hope and it’s very hard
not to because if you’re really doing
something worthwhile I think I think you
will be pushed to the brink of
hopelessness before you come through the
other side there’s about a hand through
that
[Music]
you have to make sure that beyond the
intention that you put out there you put
action to support the intention don’t
say I want to be a millionaire but don’t
take the activities to do it where I
want to be the best at something but
don’t practice it
[Music]
it’s important to understand that you
are enough pieces you know you know put
in the vision have the vision of what
you want to become but you have to put
consistent action behind that vision in
order for that to manifest and it has to
be consistent you know I have the good
fortune Bill was invited here by one of
my fraternity brothers Louie Tobias and
I remember many a day Louie and I Friday
night we’re going to go to the party and
we went to the party and we finished the
party at 2:30 and three o’clock we were
back studying so that we could do well
on an exam on Monday it is the
importance of knowing that it’s your own
intention and your power and your
actions that can actually lead to you
know the outcome that is good that you
want to have manifest
[Music]
[Music]
[Music]
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