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Change begins from without | Orly Shay | TEDxTelAviv


we can improve people’s lives by

improving their appearance that means

that you can make a change from without

think about it most celebrities are not

born gorgeous they just realize how much

their appearance affect the success do

you know who this is

I can hear you sing and now Norma Jeane

became the sex goddess Marilyn Monroe

it’s his only depends on how she looks

such changes everything when people look

at you what do they see what do you want

them to think about you in the next few

minutes I’m going to share with you some

tips on how you can improve your first

impression actually I define myself as

an impression expert more than an

personal stylist as a young girl with

ADHD no ability to concentrate in class

and hardly read or write I’ve heard from

the education system that my entire

eternal capabilities are insufficient

since I was insufficient within I

decided to improve myself from without I

want to show you something that was me

uh-huh I was disc in nor care huge

glasses shapeless hair or in plain

English I wasn’t impressive so I wanted

to change myself and that’s what I did

at the next morning I came to school a

completely different person everybody

looked at me different even the teacher

looked at me differently all of a sudden

all the learning environment wanted to

so I realize that everything changed for

me for the better just because I look

better it was the first time I realized

that the change can start from the

outside success also work from the

outside so basically I wanted to know

everything I could about the ideal of

beauty despite my disabilities

I found myself for more than twelve

years in various university only to find

out that it’s all about all about

proportions it’s all about a very

special proportion called the golden

ratio it is a pattern that the humanised

likes to see the ratio is 1:2 1.618

it is a very special ratio for example

if we will take a rectangles with these

proportions it can copy itself

indefinitely when every one of these

rectangles keeps exactly the same

proportion we can find it as well

everywhere like in smallest things like

our DNA when the lengths of one sequence

is 1.618 longer then it’s spring we can

find us even in you things like the

pyramids the golden ratio is embedded in

most forms people likes to see like the

human body and face whether God made it

or man made it it is there it is what it

is without even noticing people will

engage with our image the closer our

image is to the golden ratio since not

all of us were born with a perfect body

proportion you may ask how can we bring

here is the thought if Beauty has

Mathematica formula then it’s supposed

to be easy to achieve to make it more

accessible I decided decided to create a

software that will be based on the

golden ratio and the way people perceive

colors and shape and this is very funny

how people perceive shapes by the way

it’s like again okay it’s like a game of

reality versus perception reality is the

true existence of form in our universe

while perception is how a ring translate

these forms illusion means tricking the

mind to get a new perception example

look at these two dots in reality they

look the same they have the same size

but adding different forms or colours

around them make out film that they are

different so if I will add around me

different clothes colours and

accessorize you will think I’m different

I call the game of dressing up an

illusion and right here lies the

solution we can use illusion in order to

change our proportions to a better one

to those who close to the golden ratio

watch the benefits beside you looking

your best people will feel more

comfortable with you and your appearance

when you go when you’re closer to the

golden ratio I want to share something

with you it’s going to be probably quite

funny look at me and you can laugh as

much as you want I want to show you how

God really created me I just started

wait okay is it terrible enough wait

wait and now imagine me coming to you

right now and telling you hello

my name is orly Shyam the best stylist

in the world do you want to do shopping

or work with me anyway no one will

believe me I tried that by the way

what’s happened right now the shape or

the place that my eyes are located is

higher on my face so basically what I

need to do is add more volume to the top

thank you wait another example

look at the shape of my chin let’s make

quick jump we proved the shape of my

chin basically the shape of my chin is

very narrow in comparison to what it was

supposed to be so my mummy here so mommy

I’m sorry so what I’m doing is I’m

adding more horizontal lines with my

haircut here this is first thing I’m

doing and the next thing I’m going to do

is to create another horizontal line

here at my neck line now look at my face

while I’m having a horizontal line here

and there they look a little bit wider

than if I will add vertical lines can

you see that again horizontal much

better early vertical line do you see

did it I didn’t I don’t like her I don’t

think okay so let me shake myself

one more thing I want to address length

look at the legs of my legs and my arms

too long believe me basically my arms

like monkey I can almost touch my knee

who can touch is me come on so if you

can it’s one sign that you should call

me I will tell you what to do but the

second thing is I have like huge and

endless legs they start from here truly

it’s very easy to see but what I do I do

not I did nothing to improve the shapes

of my arms because I believe that you

cannot improve everything all the time

but if you look at my legs the way that

I cut them with the length of my dress

makes it harder for you to understand

that this is not the real me it goes on

and on I can improve your waist shape

very easily in small changes that will

look natural but for me standing here

it’s quite easy talking about myself and

my appearance most people it would be

very hard for them to stand here or in

front of any other person and explain

him how God really created you most of

my clients are even embarrassed to talk

with me about it even though they want

my advice

so here the salt if it’s only met no

emotion an algorithm can do it too so

why do they need my presence I decided

to create a software so my services will

be the 24/7 on your mobile and I want to

show you what it can do and before we

though I want to tell you that it’s

going to be a a style wizard that will

help us choose closes and accessories

according to our preferences and to our

proportions and the coolest thing is is

going to be automatically and very easy

to use

it means dressing up in a code with

mathematical rules

instead of emotionals let’s take this

perfect lady and say that this is not us

and we want to choose glasses for

ourselves so that helps her a little bit

help her a little bit look at her eyes

I’m gonna push them a little bit up I

can do that in Photoshop and then I got

eleven to be a little bit closer I think

it’s enough for today and what the

software is going to do is find glasses

it will correct even a little bit her

eyes to the right position I can also

help you know choose wisely and do not

choose glasses like this one let’s see

is emboss same lady different glasses

different feeling towards here so what

we are going to see right now that I’m

going to choose a male and then I’m

going to choose I’m not going to choose

body style of today or and it’s the

other time I’m going to choose head

style and I can upload his photo his

facial photo I’m gonna choose it for my

phone gallery I have a very nice guy

there you’re gonna push it is gonna go

in here is the guy and we’re gonna start

now we have another option if you want

to have to have haircuts I’m gonna

choose glasses for him as well I glasses

for him as well and while the software

is rendering he knows his face and

future and looking surfing for the web

for the right glasses for him and giving

him results but only three results if he

asked classic basic only three not 2000

like we have and we could see if it if

he likes it or not as well but the

coolest thing that I really really love

about this software is this little eye

this information button the right now I

can go in and and see why did the wizard

choose these glasses for me what the

shape does for my eyes how does this

colors help for me to look healthier and

of course if decide good for me and for

my

references at the end of the day I going

to share it with friends or buy it

anywhere online and basically that’s

part of what the software is going to do

as we saw react emotionally to our

appearance but at the end of the day it

just forms and patterns that our brain

likes to see if we listen to our brains

preferences it will be easy for us to

dress for success this is amazing there

are more than seven billion people on

earth yet no one has the same body

combinations even twins by the way so

there are more than 7 billion different

body combinations only one is yours

bring it out make it count thank [Applause]

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