building off the success of Barbie dolls
in the female market in 1964 the first
GI Joe action figures were released hey
welcome to watchmojo.com
I’m your host Derek Allen and today
we’re gonna take a look at the history
of this major successful franchise I
know it was the first half of the 1960’s
when toy creators Stan West and pitched
the idea of a military themed figure
quickly approving development of the
idea Hasbro immediately coined the terms
action figure and moveable man of action
to describe these new toys in less than
one year the GI Joe America’s movable
fighting man line was introduced at New
York’s International Toy Fair the
brand’s name was a nod to the
oscar-nominated 1945 film the story of
GI Joe standing at 11 and a half inches
tall the GI Joe action figures had 21
moving parts and featured full uniforms
soon after Hasbro discovered that indeed
found an untapped market with figures
aimed to boys as they sold more than 2
million GI Joes in the first year alone
remember only the aegyo is the eye
however the second half of the 1960’s
with the United States fighting an
unpopular war in Vietnam hasbro thought
it was best to refocus the brand in 1970
as a non military adventure team with is
the rugged GI Joe Wittman Kapena now GI
Joe fought ecological disasters and wild
animals as opposed to other human beings
despite seeing new development
throughout the franchise’s first decade
such as the now famous confu grip the
line ended in 1976 it wouldn’t be until
1982 that another official GI Joe line
hit stores now reintroduced as a three
and three-quarter inch figure the new
toy line was named GI Joe a real
American hero and would eventually
feature a long cited an animated
television series an animated film as
well as a Marvel comic book series it
was this incarnation of GI Joe that
would become the franchise’s most
recognized
the new line placed the GI Joe team as a
Counter Terrorist team whose main
objective was to protect human from the
terrorist organization Cobra who were
bent on world domination
the animated series tended to feature a
specific character in each episode from
the GI Joe line as a way to advertise
their figures each episode also finished
with a public safety lesson which
popularized the phrase knowing is half
the battle never get in anything that
could close up and trap you like an old
trike or an abandoned refrigerator now
we know and knowing is half the battle a
poorly received direct-to-video animated
film named GI Joe the movie was released
in 1987 shortly after the animated
series had been cancelled
seeing the interest for the Real
American Hero line waning in the late
80s and early 90s Hasbro decided to
cancel the line in 1994 there have been
other more short-lived lines such as
sergeant Savage and screaming needles GI
Joe at scream as well as the more recent
GI Joe Sigma 6 trying to bank in on the
past success of the GI Joe lines hasbro
has released several collections based
on past lines including a masterpiece
series as well as a collection beginning
in 2007 to commemorate the 25th
anniversary of the line first released
in 1982 the GI Joe franchise was finally
brought to the big screen in 2009 as a
live-action film the film cost one
hundred and seventy million dollars to
make and is an origin story detailing
the rise of the terrorist Cobra
organization starring Channing Tatum
Dennis Quaid and Sienna Miller the
film’s actors were stand for Hasbro’s
2009 Rise of Cobra toy line proving that
the GI Joe franchise even after 45 years
is still fighting to win over new
generations
in the female market in 1964 the first
GI Joe action figures were released hey
welcome to watchmojo.com
I’m your host Derek Allen and today
we’re gonna take a look at the history
of this major successful franchise I
know it was the first half of the 1960’s
when toy creators Stan West and pitched
the idea of a military themed figure
quickly approving development of the
idea Hasbro immediately coined the terms
action figure and moveable man of action
to describe these new toys in less than
one year the GI Joe America’s movable
fighting man line was introduced at New
York’s International Toy Fair the
brand’s name was a nod to the
oscar-nominated 1945 film the story of
GI Joe standing at 11 and a half inches
tall the GI Joe action figures had 21
moving parts and featured full uniforms
soon after Hasbro discovered that indeed
found an untapped market with figures
aimed to boys as they sold more than 2
million GI Joes in the first year alone
remember only the aegyo is the eye
however the second half of the 1960’s
with the United States fighting an
unpopular war in Vietnam hasbro thought
it was best to refocus the brand in 1970
as a non military adventure team with is
the rugged GI Joe Wittman Kapena now GI
Joe fought ecological disasters and wild
animals as opposed to other human beings
despite seeing new development
throughout the franchise’s first decade
such as the now famous confu grip the
line ended in 1976 it wouldn’t be until
1982 that another official GI Joe line
hit stores now reintroduced as a three
and three-quarter inch figure the new
toy line was named GI Joe a real
American hero and would eventually
feature a long cited an animated
television series an animated film as
well as a Marvel comic book series it
was this incarnation of GI Joe that
would become the franchise’s most
recognized
the new line placed the GI Joe team as a
Counter Terrorist team whose main
objective was to protect human from the
terrorist organization Cobra who were
bent on world domination
the animated series tended to feature a
specific character in each episode from
the GI Joe line as a way to advertise
their figures each episode also finished
with a public safety lesson which
popularized the phrase knowing is half
the battle never get in anything that
could close up and trap you like an old
trike or an abandoned refrigerator now
we know and knowing is half the battle a
poorly received direct-to-video animated
film named GI Joe the movie was released
in 1987 shortly after the animated
series had been cancelled
seeing the interest for the Real
American Hero line waning in the late
80s and early 90s Hasbro decided to
cancel the line in 1994 there have been
other more short-lived lines such as
sergeant Savage and screaming needles GI
Joe at scream as well as the more recent
GI Joe Sigma 6 trying to bank in on the
past success of the GI Joe lines hasbro
has released several collections based
on past lines including a masterpiece
series as well as a collection beginning
in 2007 to commemorate the 25th
anniversary of the line first released
in 1982 the GI Joe franchise was finally
brought to the big screen in 2009 as a
live-action film the film cost one
hundred and seventy million dollars to
make and is an origin story detailing
the rise of the terrorist Cobra
organization starring Channing Tatum
Dennis Quaid and Sienna Miller the
film’s actors were stand for Hasbro’s
2009 Rise of Cobra toy line proving that
the GI Joe franchise even after 45 years
is still fighting to win over new
generations
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