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Unleash your inner campaigner to drive global change | Nikki Eberhardt | TEDxOxford


these are crazy times we live in

I never thought it was possible to see

brexit and the election of Donald Trump

in one year firebrand political record

the rhetoric blows up your news

essentially telling you that nationalism

is king and that thing you want to do

with globalism

is not legitimate that you should not be

engaged in this but this does not work

for you because you like I likely

self-identify as a global citizen you

want to drive global change champion a

cause make a small win in the battle of

ideas this message is for you unleash

your inner campaigner and your actions

with the actions of others will drive

global change you can be a campaigner

but don’t start as I did I had two

objectives when I was young one was to

be engaged with fashion and the other

with global change in terms of my

fashion as you see here I abdi obvious

notice the perm the bad plaid fit and

the lederhosen obvious failure in

addition I do not drive global change as

I was essentially unable to campaign

as I would have liked I didn’t do it

effectively

I didn’t align myself with the right

but you can look to Dorothy Height as an

effective campaigner she was known as

the godmother of civil rights and she

spent a lifetime working to empower

America Africa Numair ik ins she had a

cause who have a cause aligning with a

cause can be completely overwhelming

it’s essentially like walking into

Starbucks for the first time to order a

beverage unfortunately you have too many

global issues on your menu from which to

choose but it’s not that complicated

it’s actually rather simple and I have a

few ideas in terms of how you can do

that one find a cause that resonates

with you find one find to find three

whatever works for you to find

organizations that work for your cause

that those organizations to ensure that

they have longevity they have staying

power and then attach yourself to those

organizations three galvanize support

from your social network and pull them

into your involvement web get grandma

talk to your neighbors

text your friends and four commit to the

cause for the long haul we need to

strike for the cause while the iron is

hot but be willing to endure while the

embers continue to burn ramesh is an

example of a campaigner

who went through these steps meet my

friend

Ramesh Faris he is a 37 year old man who

contracted polio when he was a baby in

India he was later taken to an orphanage

and eventually adopted and ended up in

Canada where he learned to walk through

corrective surgeries and assistive

devices as a young adult Ramesh returned

to India there he met with polio

survivors and he contrasted his life

with the life of these friends who were

unable to benefit from the things that

he had he committed to the cause to end

polio he launched a campaign called

cycle to walk wherein he hand cycled

7,000 140 kilometers across remote

northern Canada he engaged with social

media he teamed up with rotary schools

and churches and he continues today as

you see here he’s taking a picture a

selfie with this his Holiness the Dalai

Lama very interesting as he snapped this

photo he shot it out to his social media

with a call-to-action Ramesh is a

fantastic campaigner recent protesters

are also campaigners irrespective of

your political views you were likely

stunned as I was two weeks ago when

unprecedented protests erupted around

the world

participants voiced

their concerns from the u.s. to Mexico

to Kenya to here in the UK and imagine a

retiree in Hawaii posted on Facebook I

think we should March and ignited a

movement imagine her big idea resulted

in a March for millions it was

interesting to see how digital

technology allowed this to happen and

enabled massive participation but this

is not necessarily new this has been

done for over the last decade what is

unique is a digital step change it is

the ability to campaign online you can

fundraise on Facebook sign petitions on

Twitter and you can even text your

politicians expressing dissent Digital

campaigning has empowered you and given

you space as a virtual global citizen it

has given you the ability to amplify

your voice but critics say that it’s not

enough that we need to couple our online

actions with offline actions as well we

do not want to be sync simply hashtag

activists so to speak for example this

is not good random angry cat random

hashtag very ineffective in addition if

we hashtag for example no ban no wall on

our social media posts but don’t follow

up by volunteering

with refugees in our communities it’s

less effective we don’t want to be

hashtag activists and we also don’t want

to be collectivists our offline actions

will require more skin in the game

it’s an illusion to think that

essentially being a part of the

worldwide web and surfing the net will

change the world as we put more skin in

the game we can up our game by

volunteering in our communities having

being an inner campaigner will require

you to do both I campaign with 8 million

others for global citizen a social

active action platform which works to

end extreme poverty the cause resonates

with me

I met incredibly talented people

throughout my life all around the world

living on less than a dollar 50 a day

potential politicians scientists Nobel

laureates kept from their dreams only

because they lacked resources this was

not okay with me and I knew that if they

had opportunity they could lift

themselves out of poverty global citizen

works on this cause and I aligned myself

with this organization I pulled on my

networks and I met new friends along the

way we are a tribe of like-minded global

people and it feels really good to be

part of a cause together my favorite

we converge on Central Park in September

with world leaders in order to commit to

the global goals for sustainable

1.3 million actions and come 44

commitments led to 1.9 billion dollars

worth of action these campaigns work to

empower girls and polio and many other

The Economist called it a mash-up of

during the event I escorted some

influencers front of stage we watched

the set with Eddie Vedder and Chris

Martin and at that moment I glanced out

to the audience

60,000 campaigners and I had a root and

Eureka moment I knew that all of this

was something that we as campaigners had

built and campaigns were driving Global

Change

you can drive Global Change will you

unleash your inner campaigner today

thank you [Applause]

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