it’s a pleasure to have you all here I’m
not actually in my bedroom at all as you
probably guessed I’m a fantastic venue
in lemming Tain’s far my bedroom is huge
is pretty big isn’t it fantastic when
you called the Pump Rooms in in Limited
spa and I have some pretty amazing
people who I’d like to introduce you to
thank you very much everyone thank you
for coming today
and I have something very exciting to
talk to you about and before we get
started today I want to ask everybody in
the room to take part in a very short
exercise I’d like you to turn to the
person on your left or your right extend
a handshake and introduce yourselves
with your names go ahead and do that now
beautiful now that we’re all a little
bit more acquainted it feels nice
doesn’t it to extend agreeing and be met
back with a response we feel that
satisfaction of reciprocation because we
all hold a desire deep down to be
connected to one another whether it’s to
friends and family at home to the people
we met seconds ago in this room and
strangely enough even to people who
we’ve never met in real life now let me
explain Who I mean so all of us are
constantly exposed to influences and
personalities in the media every single
day whether we like them or not right
and for some of them we grow to favor
their content and we support them by
consuming that content by going to a
show maybe downloading their latest song
or sharing posts on social media
whatever way we can really get behind
them and show our support we do but my
question is this why do we show such
selfless support for people that we have
never met in real life and we don’t know
on a personal level what’s in it for us
well the simple answer is number one
usually the content is good but more
importantly number two I think we are
happy to be known as fans as fanboys and
fangirls we enjoy watching a journey
that is not our own and fault and
watching somebody else be successful in
what they’re good at however this is
usually a one-way relationship between
the influencer and the fan the fan will
pour their passion into really getting
behind their favorite people they’ll
extend that handshake much like you just
did but they’re not often met back with
a response reciprocation in this
situation between fan and influencer is
very rare so this distance is created
and a mystique develops around our
influencer who has this now like
celebrity aura they seem like they’re
unreachable untouchable and this
perception divides the two and actually
builds a great big brick wall in between
so other than the content that we
consume from them we are otherwise
excluded from their personal lives now
this is how it should be because
everybody needs their privacy right we
all need our walls because they’re cozy
and they’re safe
so the supporter is left with a keyhole
a pinhole in this brick wall through
which they’re still consuming content
whenever it’s fed to them but this is
never enough social media has played a
huge role in poking out some of the
bricks in this wall so now we kind of do
get a day-to-day insight into our
influences and what they’re up to
however for the influence are on the
other side this poses kind of a big
problem what content can now can they
now offer that is going to be unique
there’s going to be refreshing but it’s
going to be something that the audience
can’t already see or expect so this is
where we rip up the rulebook completely
and we choose to get even closer to our
audience and ease our from the
traditional barriers that we so commonly
see wedged between the influencer and
the supporter we’ve got to get closer to
our audiences so I’m here to talk to you
about live streaming and how I’m using
it as a window in my wall a window which
me as an influencer I can open and close
as and when I choose so I can keep my
privacy
only this time my audience gets a unique
insight into my life on a day to day
basis
so before live-streaming and before
music I’m a musician came TV and around
eight or nine years old I decided that I
wanted to be a TV presenter I’ve wanted
to be a newsreader
and I fell in love with this idea of
what I thought was somebody staring down
a camera and addressing an audience by
pulling phrases and words off the top of
their head spontaneously and I wanted to
be able to do that I wanted to be that
articulate so I would practice this at
home in my bedroom at a poster that I
had of Peter Andre and I would tell
Pierre of all the goings-on in the world
good and bad and Peter would just have
to sit there and take it but eventually
my mother taught me what a teleprompter
was and all of a sudden there was this
magic that was stripped away from what
I’d seen in these TV presenters before I
knew that everything was scripted all of
a sudden and I lost interest because if
I wasn’t able to say in my way there was
absolutely no way at all fast forward a
number of years later and now going off
script is what I do best and it’s
enabled my younger more spontaneous self
to live on a little through what I’m
doing with live streaming where I’m
connecting with an audience in a way I
never thought possible
now I’m an independent musician and I’ve
always strived to build a connection
with my audience that is like no other
I’ve always gone down the
non-traditional routes and I’ve always
tried to bridge the gap between the two
metaphorically speaking I always aim to
lift the barriers at the show send the
security team home and invite my
audience onstage to live out the
experience with me that’s not a cue by
the way you can stay where you where
you’re seated so I started experimenting
with live streaming and capturing little
moments of my life whether I be at
home writing the song in the living room
in the studio laying down a vocal track
or I don’t know walking my dog Roxie who
weirdly enough became a popular live
streaming personality herself at one
point so it’s like this live streaming
is not widely accepted by a lot of
people because it it kind of feels
unnatural right to live stream your life
for the world to see we’ll give it a
chance because I found in just a short
time how valuable it could be to me as
an independent musician and it actually
taught me to be more like my spontaneous
younger self so Who am I to be talking
to you about live streaming today what
make makes me relevant in the field well
I’ve been live streaming for about two
years now I’ve been a musician for over
eight years and the two go hand in hand
I love sharing my music online I really
really enjoy it it’s great I do it every
single day but further to this I enjoy
empowering the younger people that are
watching to chase their own musical
aspirations by giving them that window
in the wall through which they can watch
the development of an independent artist
me so they can see my ups and they can
see my downs they can see my failures
and my successes it’s the rawest form of
content out there I’m very proud to say
that I’m one of the very first musicians
to be making a living from my music
through live streaming and that’s
without even having to sell a single
record I know I was surprised as well
but yeah that’s that’s how it is for me
right now I’m making a living through
live streaming now this isn’t to say
that my music isn’t available on iTunes
or Spotify in places like that because
it is but further to this the viewers
now have the option to tip me whenever I
broadcasts however much they choose and
importantly I have the opportunity to
reciprocate in real time with each
individual now the audience can
participate in this way and in many
other ways and to a certain extent they
have control over what they see and what
they hear so very exciting stuff
this is participation media and what
better way to show you what it’s all
about them by going live today so
everybody on you now thank you so much
for tuning in and waiting for your
shining moment
that’s awesome of you I would love for
everybody in the broadcaster type where
you’re from where you’re tuned in from
in the world that would be really cool
for everybody here to see and I throw up
some love hearts in the chat for my
friends here at TEDx talks that will be
awesome thank you guys and while them
while you do that I’m going to turn the
camera around an audience here at TEDx
give a you now a wave on the camera just
hear that’s wonderful thank you just so
you can all meet one another brilliant
fantastic so this is you now and this is
a broadcasting platform that I use on a
day-to-day basis to connect with my
following so they can interact in a
number of ways they can drop emojis they
can drop stickers they can obviously
send comments and provoke a response
from me the broadcaster and instead of
sitting back and passively watching they
actually have the option of
participating on what’s happening on
their TV screens in front of them to
quote addy Seidman who’s the CEO of you
now he says people don’t want to lean in
they want to jump in and I think that
really captures the essence of what live
streaming is about so I want to try
something that’s a little bit
unrehearsed today what are you guys
thank you for all the love in the chat
it’s not very often that the audience
get an applause so I want to try a
little something with you right now
everybody on you now if you could drop
some applause for the lovely audience we
have here at TEDx talks that would be
wonderful thank you Nomad thank you very
much
keep the applauses coming in Thank You
taiga mesquite TX talks maybe we could
all give the viewers at home a round of
that’s wonderful thank you so much you
guys thank you very much
okay something a little different ladies
and gentlemen so I thought it would be
worthwhile to introduce you to this live
world that I found myself stepping into
every single day it’s really incredible
and you can get a kind of idea of how
exciting it must be for the audience
member at home to have that feeling that
sense of anything can happen and
anything can happen if it’s completely
live and sometimes terrifying it’s
really really great fun for me this is
the very first time that I can interact
with my audience at the earliest stages
of a single release so they can be with
me when I’m writing the track on day one
I can then choose to take them to the
studio so they can watch the development
of that track and then come release day
they feel a stronger connection to that
song because they’ve been there since
the very beginning and not only have
they seen the behind the scenes they’ve
seen it in real time last year in 2016 I
sat back and watched something
incredible happen on a broadcast it was
release day for me and I had a song out
that day and I decided to jump on you
now to give it a little last kind of
promotion last-minute push and it was
early in the morning I’d only just
jumped on and I watched as this
incredible community on you-now rallied
around one of my broadcasts to help me
succeed in getting the song into the
iTunes UK charts and within a matter of
hours
they’d helped me to push it up to the
top 15 which is unbelievable now that
level of support deserves reciprocation
any level of support deserves
reciprocation so let’s do it life
streaming is capturing us for who we
really are and it’s broadcasting moments
as they happen where there’s no script
there’s no teleprompter which might
sound a bit scary and it is it’s
terrifying sometimes but scary
is good so as influences let’s learn to
invite the world in and reciprocate with
our supporters because we should and as
supporters let’s live in the moment with
our favorite content creators because we
can and finally everybody here today
let’s learn to be a little bit more
spontaneous because it’s the unrehearsed
moments in our lives that actually turn
out to be the most fun thank you so much [Applause]