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I Love Kyoto Fashion Show


nowadays you don’t have to sacrifice
down or fashion to be environmentally
conscious hi I’m Vanessa bellator with
watchmojo.com and today we’re going to
learn about an eco-friendly clothing
line that is all about being green
basically the line started for me out of
a desire to align aesthetics and also at
the environment so basically I don’t
necessarily view myself as a fashion
designer I really view myself as an echo
designer who is trying to detour some
fabrics that would usually go into
landfills and to make some really great
fashion with it those fabrics a lot of
it have a lot of life left into them and
it’s really it’s really kind of crazy
that a lot of them go into landfills and
in terms of numbers fabric is about the
third most prevalent matter that you
find in landfills there’s and there’s
way too much of it because a lot of the
big designers actually make the clothes
for a very short lifespan so basically
it’s made to not last which which is
pretty tragic for the environment why
kind of fabrics and materials so you use
for the line well for the t-shirts I
basically use vintage t-shirts it’s a
lot more complicated to deal with a
recycled fashion because the time that
you need to go and source the fabrics
you know go shopping for them and find
them and make sure that they’re in
in good condition they’re not too frayed
and stuff like that and then I have a
whole process where I sanitize them and
rewash them and then we match them
together and then there’s a sewing and
then there’s the printing so it’s
there’s like about three more steps in
eco fashion than you would have in
regular fashion now let’s talk about my
favorite item which is the sure that
you’re wearing right now which i think
is your most popular item you know that
I heart Kyoto I’m a graphic designer by
trade so and that i love I heart New
York is absolutely like a classic logo
that every young designer learns about
and so for me it was a way of paying
homage to this amazing designer Milton
Glaser and also to to do something I
call it an idea virus to use something
that people already know have in their
heads and to promote the Kyoto Accord
it’s wearing a positive message it’s not
I’m against this I’m against that I’m
for this I’m for the environment I’m for
the Kyoto Accord so it’s a very positive
loving message that you’re sending out
to your friends to your entourage and
also to the government hopefully I think
so anything that you could be
fashionable you could be an eco
fashionista you know and hopefully green
is going to become the new color of
fashion
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