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Why 7PM-1AM is the Most Important Time of Your Life | Carlo Ople | TEDxCollegeofSaintBenilde


[Applause]

[Music]

this generation has been misjudged by a

lot of people and it’s sad this

generation is a generation of dreamers

it’s a generation of people who aspire

and believe for bigger things rabaa

al-adawiya Hayden and the data actually

bears it out six out of ten Millennials

here in the Philippines aspire for

leadership positions compared to four

out of ten in developed markets so

Filipinos want to become leaders more

than people in the u.s. more than people

in the EU so that’s an amazing thing

so Filipinos are born to be leaders

Filipinos are nurtured to be leaders

Filipinos are nurtured to be great

more than that Filipinos Millennials

specifically also want to become

entrepreneurs in fact it’s doubled the

number of people compared to other

markets so kayo

us we want to become entrepreneurs we

want to be control of what we do we want

to be in control of what it is that we

want to do in business or in our careers

in life and it’s bigger compared to

other developed markets so this

generation really is a generation of

dreamers and people who want to be big

who want to become good and it’s not

something that that’s actually bad

because if you consider the world that

were born into today optimism and the

audacity to dream is something that we

actually have it’s the only thing we

have left

Nova if you take a look at salaries and

opportunities that are there those are

the things that we have left that those

are the things that we need to be able

to hold on to now the funny thing is

people always tell you to follow your

dreams people always tell you that you

have to travel that you have to

experience the world they make it sound

so noble they make it sound so easy but

they never tell you how nah you see it

on your Facebook feeds almost every day

you see it on Twitter almost every day

but they never tell you how that is the

point of this short talk this morning

it’s my goal to be able to be shared to

your keys to give you tips on how my

journey played out there’s no one sure

formula for all of you we all have

unique lives you’re all brought up a

different way

the

thing I can do today this morning is to

tell you my story and how it worked out

and hopefully you guys pick up something

from it and you are able to make

something out of yourselves as you grow

older here’s one big point that I’d like

to stress this morning there is no

excuse to not make a living doing what

you love in today’s age where the

Internet is so big and there’s so many

things you can do where the walls of

Commerce the walls of business of the

broken down there is absolutely no

reason for you to not make money doing

what you love in the US there’s a big

thing called side hustling a lot of

Millennials are actually doing a lot of

freelance work while they’re in college

or while they’re doing their 8 to fives

it’s called side hustling we found out

nothing done rocket and I’m sure being

CSV and knowing the courses that you

guys have here marami saying oh la la

queja maraming rocket that’s a good

thing believe me I was support consulted

myself for the longest time so there is

no excuse for you not to do make a

living doing what you love just take a

look at Facebook Instagram and Twitter

they’re a lot of businesses offering

products services and goods on those

three platforms the question is how do

you do it how are you able to get from

point A to point B now here’s the

reality a lot of you will have to take

an 8 to 5

what’s an 8 to 5 it’s a day job it’s the

8 a.m. to 5 p.m. it sucks

unless it’s something that you’re

actually passionate about they’re not

everybody is blessed to have a need to

file that they’re passionate about now

for the majority of you who will have

that 8:00 to 5:00 that doesn’t match

your passion the next three points are

for you first major point you have to

stop consuming and you have to start

creating what does this mean a lot of

people today not just Millennials but

even the older generation well Anna

Solanki Nova bug the Pixar buy condom on

Facebook condom of YouTube’s condom on

snapchat Cohen demon Odom Game of

Thrones probably too late can I just say

lady Mormont was the bomb

for those who are watching them I sure

feel so cool but any pit stop could show

me start creating screw work-life

balance if it means you going home early

just to watch reruns of Game of Thrones

screw work-life balance if it means you

just going home early just to watch

countless hours of YouTube screw

work-life balance if all it means is you

going home to do Facebook Twitter and

read senseless articles that don’t

actually contribute to the meaning of

life or to a capacity that you have as a

professional as an entrepreneur stop

consuming start creating here’s one

secret I work in advertising that you

probably guys don’t know and they work

also in publishing publishers and

advertisers have broken you guys down

into a science they know up to what

minute tip is that you watch a movie

they know how many seconds before you

fade away they know what are dubbed main

points in a narrative that makes excited

they even know how to make the first

five seconds of a YouTube unskipable ad

irresistible for you so that you don’t

skip they have the data the Big Brother

Neriah they know everything that you

that you like that you dislike and they

tailor all the content everything that

they do so that it sucks you in you feel

like you’re enjoying yes you’re enjoying

but the truth of the matter is you are

spending actually the most important

time and I’ll get to this in a bit of

your life stage doing nothing

they’re just consuming and consuming

you’re not creating the key to success

is to be able to figure out how to

create and not to consume consume less

create more again screw work-life

balance if it means going home early

just to watch YouTube and download a TV

series so that’s the first point now it

leads me to my second point it’s called

the 7 p.m. to 1 a.m. principle 8:00 to

5:00 p.m. you build your careers when I

say that that’s the time you go to work

you go to office you do whatever it is

that you’re doing that you’re probably

not passionate about

maraming Tom Gannon you manasa passion

you believe in us a nova

when I’m in time again and our friends

who work in the BPO Center of call

centers and a lot of other types of work

know and even in advertising not a lot

of people in advertising actually want

to be in advertising it just so happens

that they’re there and believe me you

will encounter a lot of you’ll probably

get into jobs that you don’t probably

right so what is the 7 p.m. to 1 a.m.

principle 8 to 5 you build your career 7

to 1 you build your dreams the seven to

one slot of your life is the most

important time for your life stage you

know why because energy time in health

diminishes over time what do I mean huh

Bambaataa pareo mayores FeO huh

Bambaataa Pio by the party mafia at

Linamar our on-demand NXT do you know

that energy that you guys have right now

that you can still not sleep for a day

and go to clue school the next day in

dynamic AI on once you reach a certain

age you want to go home and sleep so

while you still can while you still have

the energy while you still have the

health and the time do it when you guys

get married it’s one of the most

beautiful things that will happen to

your life but you have a wife you are my

wife is here by the way so yeah there

are we love I’m so happy to have

narrator yes but but you will have prior

different priorities will no longer be

able to spend that time building

whatever it is that you want to build

because your family now comes first so

make the most out of your 7 to 1 a.m.

laguna la escena sabrina mannitol busy

sila voila Silla auras now allah salaam

we didn’t go in but the fact of the

matter is that time is the most

important time of your life I’ll tell

you a quick story it was mentioned

earlier in the intro that I found in

unbox which is a technology side now

unbox is one of the top tech sites now

in the hunt it gets over 2 million 1.5

to 2 million unique views every month we

have a lot of solid partnerships and

Dicers and the content that we generate

is pretty good how and when did it start

it started around five years ago while I

was still having a need to file I was

able to put it up during seven to one I

would write three to four articles by

myself every day I would do reviews by

myself I would shoot videos look like an

idiot pick a camera and do like that

no vlogging and stuff like that I would

go to events I would meet with

advertisers I would meet with partners

all during the seventh one and there are

a lot more stories of people who were

able to do that now what was the result

of doing that for five years pretty

amazing I was able to really travel the

world go to events that I only dreamed

of and through to Filipino style and

fashion I was able to go to Google i/o

jury at the Google campus in Mountain

View and I was able to take a selfie

with the CEO of Google that sundar

Pichai I literally bum-rushed him and

say sir selfie

Shalom Canberra okay I think he was

afraid because I was a big guy so

imagine him walking then there’s a

bigger sir selfie yeah very Filipinos I

was also able to go to other places

because of my unbox big man box tip I

find so much fulfillment doing unbox

actually more than everything else and

it’s a side project

it’s a side hustle it’s a passion

project the road less traveled is really

to pursue what you want to do but the

road less traveled is the hardest path

to pick when people say follow your

dreams follow your passions

it actually means work harder work

smarter give more of yourself give more

of your time and don’t think for a

second that the world owes you anything

that’s what it means to follow your

passion you are not supposed to follow

or listen to your heart you’re supposed

to lead it it’s an acting thing it’s not

something that just falls magically on

your lap and then you become successful

overnight it takes a lot of hard work

the third point I’d like to stress is

called

and grip and this is I think a very

important topic that I’d like to stress

on this morning

what does resilience in grip mean a lot

of the older generations call us

millennial snacks

asana Colonials weak-willed Mahina

mobile is megive up entitled this is the

answer

resilience injury it’s being able to

withstand trials as being able to

withstand challenges and to keep

powering on here’s the fee you guys will

fail miserably as I have failed as our

fathers and grandfathers of film failure

is the one constant in life you will not

be successful all the time and you

probably heard it a thousand times what

matters is really how you get up but

I’ll add one more thing the secret to

getting back up all the time the secret

to resilience the secret to grip is

humility it’s knowing and accepting the

fact that you aren’t that good yet it’s

knowing and accepting the fact now

Indian and just apparel half the land

above a alum or Annapurna Canyon just

made ready but you know what I mean Mira

we are not blessed at all the talents in

the world and there are things that you

need to learn that we need to learn the

secret to resilience is humility

be humble accept the fact that you need

to learn a lot of things and that’s the

only time you guys will really truly

soar and I’d like to tell you one more

story this is a popular hashtag dinner

in our industry it’s called agency life

or hashtag booyah Hamzah for those of

you who want to dare to get into the

world of advertising let me give you a

warning it is really really crazy you

know eat up your time like there’s no

tomorrow

Sakia sha-booyah and our agency life I

wasn’t an agency person I started my

career in media I was in level up games

– those of you are familiar with

Ragnarok the game that sucked up all

your allowances and made your parents

angry so that was actually one of my

jobs then I moved on to a friend stir –

those are still familiar with Prancer

testimonials and stuff like that yadda

vodka tasty no man

and then eventually the tv5 and finally

to agency life my first agency that they

joined I was already the boss because

there are only a few people doing

digital so there are only a few senior

people in digital so they asked me to

take the lead now my problem must add

zero agency experience Digital was

familiar it was second nature but

experience running an agency not so much

I made a lot of mistakes we lost a few

clients not few we lost a lot of clients

we lost money we lost people but if

there’s one thing that really kept me

going it was knowing the fact and

accepting the fact that I wasn’t there

yet that I wasn’t the best but I wanted

to be so I spent 7 to 1 again of my time

learning becoming better reading getting

mentors talking to the CEO top topping

to the chief creative officer talking to

the ECB’s to know the business inside

the now what was the result

on our first year we were the Philippine

digital agency of the year on her second

year we were the silver digital agency

of the Year by campaign with Asia for

Asia for the Philippines and then on our

third year how we sold the agency to

dansou which is sort of the biggest

global agencies one brand agencies in

the world so it really pays to be humble

no Cena Vanilla’s a biblia that the

humble will be exalted that’s not a joke

because it’s really rooted on something

it’s rooted on a desire to be better

it’s rooted on a desire that you can

always become a better version of

yourself and that’s what I think really

is the secret to resilience now allow me

to end this talk with the few lines not

that I that I really wanted to share

with you guys this morning and this is

something that I wanted really to get

through to you la luna by owner who are

still in school and who are still

Millennials people call you or call us

week will people call us entitled people

call us week people called a soft we’re

not

we’re dreamers for people who have big

goals the big challenge is again getting

from point A to point B you are we are

world changers you are leaders you are

meant for greatness you guys will cut

them industries you guys eventually some

of you you never know the guy beside you

might be the next president but in a

ballet or not you never know

this generation is meant for greatness

and I don’t want you to think otherwise

you are great you are leaders and don’t

let that the body tell you otherwise now

to end I just want to share with you one

last story there was a time few around

10 years ago

Dubai told you I was a addict playing

games ragnarök

so I was in an internet cafe and then

there were robbers who came in and to

make a long story short I got shot three

times on the side so I was rushed to the

hospital you think that the gunshot

would be bad I was rushed to hospital

then they operate a governmental and

they operated on me without anesthesia

that was the bad fire so imagine them

cutting you open and then putting a tube

on your lungs to drain the blood and

then eventually I moved to a private

hospital and then the doctor said who

was the doctor who worked on your left

lung white because the fluids are on

your right so we have to reboot the

operation but this time with the

anesthesia so I know the difference and

I can tell you it works so what’s my

point we all have one lives to live and

that was the biggest realization I had

back then you only have one life one

life you low friends it’s not to get

wasted in some country and hook up with

whoever Yolo is not going to Cambodia

whatever going on tinder hooking up with

a foreigner and that’s it that’s not

Yolo that’s dangerous

there are what are you psycho Yolo is

making a difference

Yolo is making an impact Yolo is

realizing how great you are and becoming

what God intended you to be leaders in

bed a bed there’s there’s one thing I

want to end with it’s with this these

two words only onion thank you very much

[Applause] [Music]

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