we’ve gone through these slides okay
right you have one word equality freedom
heart innovation entertain believe I
wanted to share this one slide usually
from the my morning session and one
person wrote nice t-shirt can I have one
too I’m working on it right now these
are just for me a line is coming and
that was super inspiring now I believe
so the importance have having the one
word and then applying it to your social
media campaign it does two things one it
makes your decision-making process
easier so we had a young woman stand up
and say her one word is empathy now
everything that she writes about it is
going to be about empathy if she ends up
hiring a graphic designer it has to be
someone who believes in empathy and
makes a decision making so much easier
but the other thing it does is it helps
people talk about you if you give people
one word to help you spread the message
they’re going to remember it and they’re
going to do it there was a guy who came
up with me after my first session said
I’m in the travel agency business and
wow that’s like that’s a brutal business
right everybody’s telling the exact same
staff there’s no difference in the
product and he said his one words
experience he likes to give people an
experience when they go travelling he
wants them to have an experience now
this is something I can relate to i hate
going on beachy vacations you know I
come here I want to go to the caves I
want to do the arvine I want to I want
to have an experience and right away
he’s now separated himself from every
other travel agent and it’s easy for me
to talk about him here it’s easy for me
to tell my friends about him because
he’s given me the tool to do it so when
you find you one word it makes it easier
if we make decisions it makes it easier
for you to plan your social media
campaigns but it also makes it easier
for people to spread your message people
are hashtagging believe all over the
place I make it easy for them and you
need to do the same thing with your
business
you
right you have one word equality freedom
heart innovation entertain believe I
wanted to share this one slide usually
from the my morning session and one
person wrote nice t-shirt can I have one
too I’m working on it right now these
are just for me a line is coming and
that was super inspiring now I believe
so the importance have having the one
word and then applying it to your social
media campaign it does two things one it
makes your decision-making process
easier so we had a young woman stand up
and say her one word is empathy now
everything that she writes about it is
going to be about empathy if she ends up
hiring a graphic designer it has to be
someone who believes in empathy and
makes a decision making so much easier
but the other thing it does is it helps
people talk about you if you give people
one word to help you spread the message
they’re going to remember it and they’re
going to do it there was a guy who came
up with me after my first session said
I’m in the travel agency business and
wow that’s like that’s a brutal business
right everybody’s telling the exact same
staff there’s no difference in the
product and he said his one words
experience he likes to give people an
experience when they go travelling he
wants them to have an experience now
this is something I can relate to i hate
going on beachy vacations you know I
come here I want to go to the caves I
want to do the arvine I want to I want
to have an experience and right away
he’s now separated himself from every
other travel agent and it’s easy for me
to talk about him here it’s easy for me
to tell my friends about him because
he’s given me the tool to do it so when
you find you one word it makes it easier
if we make decisions it makes it easier
for you to plan your social media
campaigns but it also makes it easier
for people to spread your message people
are hashtagging believe all over the
place I make it easy for them and you
need to do the same thing with your
business
you
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